ANNAMALAI UNIVERSI

TY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. (MARKETING MANAGEMENT)
SECOND YEAR
Academic Year 2012 201!
ASSIGNMENT TO"ICS
This booklet contains assignment topics. Students are asked to
write the assignments for SIX papers as per instructions.
Last date for submission: 28-02-2013
Last date for submission 15-03-2013
with late fee ` 300/-:
NOTE#
1. Assignments sent after 15-03-2013 will not be evaluated.
. Assignments should be in the own hand writing of the student
concerned and not t!pe-written or printed or photocopied.
". Assignments should be written on foolscap paper on one side
onl!.
#. All assignments $with %nrolment number marked on the Top
right hand corner on all pages& should be put in an envelop with
superscription 'MBA Assignments( and sent to The Director)
Directorate of Distance Education) Annamalai University)
Annamalainagar 608 002 b! *egistered post.
+.T.,.
-. .o notice will be taken on assignments which are not
properl! filled in with Enrolment Number and the Title of the
papers.
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/. Students should send full set of assignments for all papers.
+artial assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
0rite assignments on an! TWO topics in each paper out of the
1,2*. 1or each topic the answer should not e3ceed 1-4pages.
%ach assignment carries - marks. $ topics&
DR. S. B. NAGES$ARA RAO
DIRECTOR
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2.1 "RODUCT AND SER%ICES MARKETING
1. List down the product line of detergent powder manufactures
in 5ndia and anal!se the length and breadth of consumer
segment the! cater. State their strengths and weaknesses.
. 6randing is a hot topic in board rooms around the world)
because most of the 7%,8s recogni9e that a strong brand is
powerful driver. 5n this conte3t discuss about the! ke!
elements that contribute to brand e:uit!; <iscuss this concept
with reference to TATA and 7avin=are.
". 7riticall! e3amine the wining strateg! of 5ndigo Airlines
which has recentl! posted net profit. 5dentif! and evaluate
the reasons for the failure of other Airlines.
#. a& Anal!se the level of comple3it! and divergence in service
and their impact on service process.
b& 0hat are the factors governing demand and suppl! of the
tourism product; Looking at 5ndian tourism scenario)
discuss the impact of these factors) if !ou were to set up a
travel agenc! speciali9ing in package tours of the
5nternational tourists.
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2.2 MARKETING RESEARC&
1. The advertising manager of a compan! wants to know)
how man! people actuall! view and understand the
advertising message of a commercial that the compan!
plans to place on a prime-time network television program.
>ow can the advertising manager obtain valid information
regarding the viewing and understanding of the compan!8s
commercial;
. A sports center offers its members indoor facilities for
tennis) rac:uetball) ?ogging) and swimming and also offers
@health-oriented@ full course meals in its restaurant lounge.
5n general) business is good) but membership and revenues
have remained stable during the last two !ears. 0hat kind
of research can be sports center undertake to find out how
to increase membership or revenues) or both;
". Aou own a marketing research compan! that has been
asked to carr! out a surve! to know the reasons of
dissatisfaction b! consumers. 0hat t!pe of interviewing
and what t!pe of :uestions would !ou consider when
gathering the desired information. $product - water purifer&.
#. 5T7 food division entered into toffee segment in <ecember
BB-. The market si9e for toffee in 5ndia in BB/-BC was at
` #BB/- million and it was growing at 1"D annuall!. 0hat
sales forecasting methods would !ou suggest to 5T7 and
wh!;
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2.! CONSUMER BE&A%IOUR
1. 1ind an e3ample of a new product failure in consumer
electronics product categor!. 7onsult !our friends and
prepare a report highlighting the causes for its failure.
. 7ollect two print advertisements of products which are
directed at life st!le segments. <escribe the life st!le of
these ads focus upon.
". <etermine the degree of price sensitivit! of consumers in
this culture and to what e3tent price influences the
purchase decision.
#. <evelop a :uestionnaire which contains the information
sources of consumers for the following:
a& car repair
b& 7osmetics
c& 6irth da! gifts
d& *efrigerator
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2.' G(OBA( MARKETING
1. 0hat is balance of pa!ments of how it balances;
. 0hat do mean b! e3change control; 0hat are the methods
followed b! monetar! authorities to control force;
". a& %3plain the features of 5E1 in the recent global economic
condition.
b& 0hat is the difference between e3port promotion and 5mport
substitution; 0hich policies are suitable for 5ndian %conom!;
#. a& %3plain the importance of e3port licensing) what are the
conditions followed in 5ndia;
b& @5mport polic! of government of 5ndia is effective
compared to other Asian 7ountries@. <iscuss.
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2.) SA(ES AND DISTRIBUTION MANAGEMENT
1. Assume !ourself as a sales manager for a fertili9er
compan!. 5n order to improve the performance of !our
sales team in rural market) which t!pe of compensation !ou
will prepare; Fustif! !our views with appropriate
e3amples.
. <iscuss the main ?ob of sales person to sell industrial product
and the various roles that he needs to perform to carr!out the
?ob activities.
". 0hat t!pe of channels of distribution !ou recommend for
the following. Give reasons.
a& 5ndustrial water treatment
b& 1E7G
c& +harmaceutical products
#. %laborate the different t!pes of wholesalers and retailers in
5ndian market scenario. 7ompare the contemporar! issues
in distributing pesticides and edible oil.
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2.* STRATEGIC MANAGEMENT
1. %3plain the differences between strategic and non-strategic
decisions) and between functional) business level) and
corporate - level strateg!.
. a& <iscuss the role of 7orporate Social *esponsibilit!
$7S*& and business ethics in corporate strateg!;
b& %3plain the element of the strategic management
process; >ow are the! interrelated;
". 5dentif! the five competitive forces and e3plain how the!
determine an industr!8s profit potential. Appl! Porter8s five
forces model for Automobile T!re 7ompanies.
#. 7onsider the shampoo market in 5ndia. +repare a table
showing the differences between the strategies adopted b!
top - brands. %3plain each point.

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