PREMIER SPONSORSHIP PROPOSAL

CHAPMAN + THE CECIL AWARDS

At the end of every school year, one of the nations best flm schools, Dodge College of Film & Media Arts at
Chapman University, hosts the Cecil Awards, an award show highlighting the accomplishments of its incredible
students. Dodge students are truly unique: they get a liberal arts education, learn how to tell a story with impact,
network with tomorrows Scorceses, all while exploring the college social scene. Life isnt all that bad studying at
the Hollywood Reporter s number 7 ranked flm school, and the oportunities Dodge students are given allow them
to be limitless in their work. The Cecil Awards is the fnal night before graduation for students and their families to
celebrate the past four years of sleepless nights and energy drinks and honor an inspired collection of student
work. The night recognizes over 20 awards in flm, television, public relations, advertising, and digital arts.
THE OPPORTUNITY
The Cecil Awards will showcase the work of Dodges students to an audience of over 500 students and their
families on May 23, 2014. The celebration will begin at Dodge College with a pre-party, followed by the show,
and concluding with an after-party.
While other sponsors are involved in the event, the Cecil Awards presents PepsiCo with the exclusive opportunity
to be the premier sponsor of the 2014 show. With the premier sponsorship, PepsiCo will have the opportunity to
permeate its message throughout the entire night. Through product integration and brand placements, attendees
will not only see PepsiCo but experience it.
Along with this comes the association of PepsiCo with The Cecil Awards. Wherever the event is marketed,
displayed, or discussed as it will be named: The Cecil Awards 2014 Presented by PepsiCo.
THE PREMIER SPONSORSHIP | $10,000 + PRODUCTS
MARKETING INTEGRATON
We plan to integrate PepsiCo brands into every aspect of the Cecils experience, beginning with the marketing. Along with seamless social media
tie-ins to our offcial Facebook, Instagram, and Twitter accounts, Pepsi will also have a presence on our website and product integrations into
our on-campus promotions.
THE AFTER PARTY
We begin by naming the Cecil Awards
after-party: The #KickstartYourNight After
Party. Not only does the name ft the wants
and needs of the young demographic,
but it also perfectly mirrors the experience
of Mountain Dew Kickstart. After seeing
the success of last year s after party that
featured dancing, a bar, performances,
and loud music we knew that the idea of
#KickstartYourNight ft perfectly. This name
will be branded at all sales points online,
through social media, and through all
on-campus marketing efforts.
#KICKSTARTYOURNIGHT FINALS WEEK
PROMOTION
While looking for a fun way to get people talking
about the fun environment of the Cecil Awards,
we drew inspiration from Mountain Dew Kickstarts
#GiveMeKicks promotion, where a mansized
koala bear would deliver those who tweet-
ed at the brand their own Kickstart. The Cecil
Awards team will be doing its own take on that,
and weve gotten Chapmans very own Pete the
Panther on board. During fnal exams week lead-
ing up to the event, every time a student tweets
at the Cecil Awards account and uses #Kick-
startYourNight, Pete the Panther will hand deliver
a Mountain Dew Kickstart straight to the student
on campus wearing a Cecil Awards shirt. Pete
and the Cecils team will be swooping in at a
time that students need a little pick me up, while
also spreading the word of the show and pro-
viding a fun, interactive way to consume Kick-
start for what might be the students the frst time.

SHOW INTEGRATION Pre-party
The pre-party will begin at 5:30 p.m. and will allow guests to stroll up, take a few pictures on our red carpet, and
enjoy a few cocktails and appetizers before the show starts. With an elegant and classy atmosphere leading up
to the show, weve decided to use Izze drinks and the Pepsi Mini Cans as the featured drinks for this part of the
evening.
STEP & REPEAT
Students, families, and faculty who arrive early want to make sure to capture
the night before it is too late, and what better place to do so than the Cecils
red carpet? The displayed backdrop as all guests walk in for the pre-party
and show will be the Pepsi Step & Repeat. The backdrop will display the
Cecil Awards logo, the Dodge College logo, and the offcial Pepsi logo. This
backdrop will be captured and shared through social media by The Cecil
Awards as well as on the attendees personal profles.
IZZE DRINKS & COCKTAIL MENU
The sparkling quality of the three Izze products provides a taste thats above
soda, yet still casual with its sweet favors. The Izze drinks are the perfect
tone-setter before entering the show. Guests will have the options of drinking
these, Pepsi Mini Cans, or order from a handcrafted cocktail menu exclusively
using Izze products. All drinks, except for cocktails, will be handed out in the
packaging, therefore creating Izze and Pepsi Mini Cans as a visual at the
beginning of everyones nights.

SHOW INTEGRATION
Immediately upon walking into Dodge Colleges very own Folino Theater, guests will see the screen set with the
offcial Cecil Awards logo. As the show begins, guests will be encouraged to Tweet and Instagram about the
event using the hashtag #KickstartYourNight.
PEPSICO PRESENTED AWARDS
To truly integrate PepsiCo into the evenings experience, there will be two awards presented exclusively by
PepsiCo brands.
EXCELLENCE IN PRODUCING
Presented by Mountain Dew Kickstart
This award captures the essence of Mountain
Dew Kickstart for those young students who go
out and truly make experiences happen.
BEST FILM (GRAD & UNDERGRAD)
Presented by Pepsi
With the exclusive premier sponsorship comes
an exclusive, attention getting honor: presenting
the Best Film Award. This is the most talked about
award leading up to the show, and Pepsi will be
the brand associated with it.

the #KICKSTARTYOURNIGHT AFTER-PARTY
From the moment the show ends, guests will be invited to celebrate the year s achievements and the night at the
#KickstartYourNight After Party. To follow the hype created from last year s party, we will be featuring innovative and
interactive placements of art and entertainment. From the entrance, to the drinks and the performers, Mountain Dew
Kickstarts message of truly embracing the night will be carried throughout the entire experience.

STEP & REPEAT PEPSICO MENU
Throughout the night, The Cecil Awards will create moments
that attendees will want to capture and share through Insta-
gram, Facebook, and Twitter. The frst chance is right as they
enter the party with the #KickstartYourNight step & repeat. This
will display the Dodge College logo, the Cecil Awards 2014
logo, and the Mountain Dew Kickstart Logo. This backdrop will
greet all guests as they transition from the show to the party.
With the premier sponsorship comes the opportunity to be the
premier beverage of the night. Only PepsiCo brands will be
sold and used. Attendees will be able to order Pepsi Mini
Cans, Mountain Dew Kickstart, Izze products, or any of the
handcrafted cocktails that are based on one of those prod-
ucts. The proucts will never leave our guests sight, with each
cocktail being poured directly in front of them. Those who are
sticking to soda for the night, will carry around the Pepsi Mini
Can.
PHOTOBOOTH
The Cecil Awards photo booth will be dedicated to connecting guests to the event, allowing them to share photos through social media,
and integrating #KickstartYourNight. Each photo taken will be automatically emailed or texted directly to the guest with the Mountain Dew
Kickstart logo and #KickstartYourNight at the bottom of the image. This will encourage immediate sharing of the experience and use of
the hashtag.
Additional Presence at #KickstartYourNight After-Party: DJ booth take-over by the Kickstart logo/colors and DJ product use.

additional sponsorship packages
Elite Sponsor - $7,500 + Product
-#KickstartYourNight After-Party naming
-#KickstartYourNight is the Offcial Cecil Awards hashtag
-Social media tie-ins throughout the Cecil Awards offcial
Instagram, Facebook, and Twitter accounts
-Pre-Party Step & Repeat
-Izze Drinks Menu at Pre-Party
-#KickstartYourNight After-Party Step & Repeat
-PepsiCo Offcial Menu at the After-Party
-Offcial T-shirt Sponsorship
Executive Sponsor - $5,000 + Product
-#KickstartYourNight After-Party naming
-#KickstartYourNight is the Offcial Cecil Awards hashtag
Social media tie-ins throughout the Cecil Awards offcial
Instagram, Facebook, and Twitter accounts
-Izze Drinks Menu at Pre-Party
-#KickstartYourNight After-Party Step & Repeat
-PepsiCo Offcial Menu at the After-Party
Producer Sponsor - $2,500 + Product
-Social media tie-ins throughout the Cecil Awards offcial
Instagram, Facebook, andTwitter accounts.
-Izze Drinks Menu at Pre-Party
-#KickstartYourNight After-Party Step & Repeat
-PepsiCo Offcial Menu at the After-Party

The Cecil Awards 2014 at Dodge College of Film & Media Arts
Kelly Denten, Executive Producer
(847) 863-0231 | cecilawards2014@gmail.com