Comprehensively explain and present to a quality that reflects near-professional standards fully detailed requirements and sources of requirements for a specific media production
TASK
From all the pre-production you have carried out over the past year you need to pick one and complete the following task.
You will need to show an excellent understanding of the requirements for the proposed production and will be able to explain fully why each element is required.
You will give detailed explanations of how these requirements will be sourced and give full consideration to codes of practice and regulatory issues.
From the table below you need to explain why each element was important to your chosen production and detail how you would source them.
For example
Type Importance Sourcing Finance: Sources of finance
Equipment Transport Talent Crew Materials Facility hire
Importance It is important to have finances in place before production starts, as every producer needs to pay for Equipment used such as Cameras, tripods, green screen, lighting and sound. For an Advert production for example, a producer may also need materials such correct costumes, items for correct mise-en-scene and talent in order to fulfil the desired effect. Crew will also be needed such as cameraman, soundman lighting engineer researchers editors and runners in order to produce a professional looking advert. Once all is complete facilities such as editing suits and postproduction equipment will be needed and these cost a lot of money. Sourcing Crew
Facility
Materials
Transport Crew can be sourced trough websites such as Creative England http://www.creativeengland.co.uk/index.php/portfolio/location- production-support/ Editing suits such as Dynamic post Production http://www.dynamicpost.co.uk/index.php/final-cut-pro-suites/ can be hired for 350 per day. This will include the editor and sound engineer. Materials can be sourced from high street shops, retail outlets or studio Props departments Transport can be sourced via Transport for London http://www.tfl.gov.uk, National Rail http://www.nationalrail.co.uk, hertz car hire etc.. A days travel card in London will cost the producer 12 per person.
List of all items that need detailing
You can either create your own table or upload this one to Weebly and complete. Either ay, a table like the one below needs to be used.
Finance: Sources of finance
Equipment Transport Talent Crew Materials Facility hire
Importance The importance of having Equipment is very high as your are obviously going to need a camera but it also highly recommended to have products like a tripod, lighting equipment and editing gear. If you want a product to look professional it is essential to have all sorts of gear otherwise you are not going to get very far. The equipment isnt compulsory, some people wont be able to afford it but it is a very big help. The producer must make sure that all the equipment that they have has been paid for and it is being used at the rights times, this is really important if you are renting the equipment.
Transport is a very important thing that needs a lot of planning before hand, you will need to inform all the people you are working with when you are travelling somewhere to film something.
The crew should have experience in whatever they are doing, whether it is acting or working on the camera, it doesnt look great if you have no experience as this can bring down a lot of the production teams work, a good film must have a good mix of everything, good acting, good directing and good production team.
All the material you have must be original otherwise you can face rather harsh copyright issues but you can used archived material which is content that already exists but you must pay to use it.
Once you have everything you can hire certain facilities to help you, this involves things like hiring sound engineers and professional editors and it will need to be licensed. Sourcing
Time: Deadlines Availability of equipment Availability of personnel (size of team; roles)
Importance
Deadlines are very important because if you are working for a company and you have a project for them then there is a specific deadline then you need to hand it in by then and if its not in by then it can cause a lot of problems and you will have to post-pone and you will lose a lot of money and may even get fired.
A lot of different equipment is needed when filming almost anything, whether the equipment is hired or your own. When working on a set, especially as the director you need to let everyone know before hand what is going to be happening with the equipment or problems can be caused. If someone has taken equipment without informing people then they will wonder where it is and the advert you are trying to film wont be at its full potential. All the work I have done on my own is usually only with one camera man so there is no trouble, though all the equipment I use is owned by myself so there is no problem with availability.
Facilities: Production equipment Post-production equipment facility houses
Importance
Production equipment is very important, and you can always buy your own equipment online which is very expensive but you can hired online for certain lengths of time. You are obviously going to need the very important equipment such as Cameras, tripods and a SD card or maybe even more than one. Editing software is also needed, and a computer to do all your editing on, if you want your productions to be top notch then you are going to need proper editing software like Premiere Pro. You may also want to get some microphones as well for proper sound production, I would recommend doing at least a few takes for each scene as you may not have the chance to record it and set up all the equipment you own again.
Post-production facilities are like sound and editing studios, which can be used near the end of production to help with making the production a lot better, like adding in music or a voiceover. Small things like that which can really help boost the advert, also adding in music can help with things like synergy.
Materials: Original materials, Archive and library materials Photo-library materials Sound library materials, Internet Audio Script Interviews Costumes
Importance
Original materials is merely footage that is completely original and hasnt been taken from anything. Though if you overlap it with effects and change up things in it then it is no longer original footage and copyright is no longer an issue. But this also means its not available publicly so you must get permission from the original creator.
Archive and library materials is footage that has been pre-recorded and is free to use to all sorts of people, there are thousands of small and large pre-recorded clips, an example would be the Wilhelm scream which is a very iconic famous scream which has been used in over 500 films. You may need permission to use some of the clips.
Photo-library materials is when you take photos of you and others on set to show what the production was like, a lot of directors like to have pictures of the sets and filming as memories and to show their sort of style.
Sound library materials is sounds that have already been recorded, much like the archive footage except for sound. George Lucas created hundreds of new sounds that are used a lot nowadays. There are all sorts of sounds that can range from a gunshot to an explosion.
The Internet is incredibly useful for finding work, third person groups, production teams, equipment and advice for anything media related.
Audio is one of the most important things to have in an advert, whether you are doing a voice-over or adding music in, audio is incredibly useful and can help boost your advert to professional standards. It is useful for synergy and going into more information about your project.
The script is incredibly important too in filming, you are going to need some sort of direction of what to say and how to act otherwise the whole thing will be all over the place. Unless it is improvised but you would never really see that in an advert.
Interviews are rather important too in the way of finding out a lot of important research. And it will help promote the advert when people are watching an interview on the product.
Costumes are very important if you want your actors to be more believable, if you are doing an advert on the Olympics, you are going to want people in Olympic gear and athletic clothing so the audience know what it is exactly about.
Sourcing
http://archive.org/details/stock_footage
http://www.alamy.com/
http://www.costume-designer.co.uk/
http://www.costume-designer.co.uk/
Locations: Recces Limitations and risks: Distance, access, cost, weather
Importance
Recces is you gather a bunch of people and they check if where the area you are going to shoot is available and there arent people around or the weather is bad. This is a very useful thing to have as if you drive out all the way to somewhere to go film then find out that it is packed with people you are not going to have much luck.
Codes of practice and regulation: Location permissions Clearances Copyright Health and safety Insurance
Importance
When going out to film somewhere you must get the permission of whoever owns the place or the local people in case there are complaints.
In order for an advert to be filmed it must be cleared, this basically means that it has been written down that everything that has been used in the advert has been given permission to be used.
Copyright is very important and should be treated carefully, if you use someones work and do not give them credit or do not even ask them then they can sue you and your advert may get taken down and they will receive some payment. Health and safety is a very serious matter as well and if someone injures themself on set then they are going to need medical attention depending on how bad the situation is but they should always be prepared. Even if no accident happens they should always have medical supplies in case something happens.
Insurance is a good thing to have in case of emergency, if a camera brakes or an actor/actress badly hurts themselves then the director and producers should sort out collecting insurance in case something breaks on set.
Sourcing
http://www.legislation.gov.uk/ukpga/
http://www.filminginsurance.co.uk/
The below only requires you to discuss the importance Regulatory bodies: Ofcom Press Complaints Commission (PCC) Advertising Standards Authority (ASA) Pan European Game Information (PEGI) Entertainment Software Rating Board (ESRB) British Board of Film Classification (BBFC)
Importance
Ofcom Ofcom is the main communications regulator in the UK, it sorts out connection through things like television and mobile devices.
PCC The Press Complaints Commission is the monitoring company that makes sure nothing that will offend people goes on television.
ASA The Advertising Standards Authority makes sure what adverts go on when and they also deal with any complaints that they might get.
PEGI Pan European Game Information deal with game ratings to make sure that each game is in the proper age group depending on the content inside it.
ESRB The Entertainment Software rating do the same thing as PEGI but they do it on mobile phone and tablet apps too.
BBFC The British Board of Film Classification sort out what rating a film should be also depending on what the content is, if there is a lot of swearing and violence then it is going to be an 18, but if it is a film meant for children then it will be a U.
Trade unions:
Producers Alliance for Cinema and Television (PACT), National Union of Journalists (NUJ) Broadcasting Entertainment Cinematograph and Theatre Union (BECTU)
Importance
PACT The Producers Alliance for Cinema and Television deals with promoting independent films and animations for the public, they also do advice in legal and business affairs.
NUJ The National Union of Journalists obviously deal with journalism, they have over 30 thousand members all across the UK. They also help out with advice in the industrial area.
BECTU The Broadcasting Entertainment Cinematograph and Theatre Union deal with broadcasting independent films and theatre productions all across the United Kingdom.
Trade associations: Entertainment and Leisure Software Publishers Association (ELSPA) British Interactive Media Association (BIMA)
Importance
ELSPA The Entertainment and Leisure Software Publishers Association keep track off how many copies and sales charts of all the games sold in the United Kingdom, they also create anti-piracy adverts, they also make sure that the creators of the games are paid properly.
BIMA The British Interactive Media Association are very good at what they do, they help other companies be more competitive and helping with public policy and delivery times for their products. They have been known for being very good when talking to the government.