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Evidence On Negative Earnings Response Goefeicients: Douglas A. Schroeder'
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BlackMell Publishers Ltd. 1995
954 SCHROEDER
information content of accounting disclosures: (i) whether the coefficient on
the first signal is greater or less than that for the second signal, and (ii) whether
the earnings response coefficient is larger or smaller if preceded by other
valuation-relevant information. The first issue speaks to questions such as
whether one expects the response to management's earnings forecasts to be
greater or less than the earnings report (e.g. Pownall and Waymire, 1989).
To the extent that managers advise analysts about their own earnings forecasts,
analysts' forecast variance and covariance with reported earnings provides some
evidence on the expected explanatory power of management forecasts relative
to reported earnings. The second issue provides additional insight into the
evidence that earnings response coefficients for small firms (in form at ion ally-
sparse economies) are greater than large firms (informationally-rich economies)
(e.g. Freeman, 1987; Ro, 1989; and Kross and Schroeder, 1989).
These relations are identified by time series parameter estimates similar to
the manner in which negative earnings response coefficients are identified. That
is, they are identified by the relations in equations (4) and (5). In particular,
the coefficient on signal one at the time of its disclosure is larger than the
coefficient for signal two at the time of its disclosure when (expressed in terms
of observable s)
VarO;^)[Var(>i2) -i- Cov(ji\ f) - Var(>;')] - CoYiy\ ff > 0. (13)
The time series estimates indicate that this difference in (13) is positive for 231
firms (85.9% of the sample) and it is nonpositive for 38 firms (14.1%). Thus,
this is consistent with Pownall and Waymire's (1989) finding that the association
between management's earnings forecasts and abnormal returns during the
forecast announcement period is higher than the association between subsequent
earnings reports and abnormal returns during the earnings report period.
Similarly, the analysis predicts that the response coefficient for earnings (at
the time of the earnings report) not preceded by other valuation-relevant
information disclosures (informationally-sparse economies) is greater than the
response coefficient for earnings preceded by other valuation-relevant informa-
tion (informationally-rich economies). ^^ Expressed in terms of observables,
this is
> CQ^f{y\f) > 0 (14)
where j *^ refers to earnings andj) is a prior signal in the informationally-rich
economy. Based on the same time series estimates as above, this relation is
supported for 263 firms (97.8%) and it is not supported for 6 firms (2.2%).
Thus, this evidence is consistent with the relation between ERCs and firm size
or fmancial press coverage documented in the literature (for example. Freeman,
1987; Ro, 1989; and Kross and Schroeder, 1989).
Implications for Information Transfer
The empirical support for the predictions of the stylized, two-signal model,
suggests an ex ante approach for the study of information transfer. Frost
Blackwell Publishers Ltd. 1995
EVIDENCE ON NEGATIVE EARNINGS RESPONSE COEFFICIENTS 955
(1989) argues that some studies overstate the significance of information
transfers (e.g. Foster, 1981; Baginski, 1987; and Clinch and Sinclair, 1987)
and other studies understate its significance (e.g. Han, Wild and Ramesh, 1989)
by the nature of their controls for cross-sectional correlation and return
simultaneity. Frost, also, finds sparse evidence of significant information
transfers. However, as Antle, Demski and Ryan suggest, this may be
because earnings reports sometimes signal industry-wide changes (circumstances
representative of positive correlations between firms' future cash flows) and
other times earnings reports signal strategic gains or losses by one firm (or group
of firms) at the expense of other firms (circumstances representative of negative
correlation between firms' future cash flows).^^ The sign of the information
transfer coefficient depends on this as well as the interaction of ecurnings with
other signals as suggested in the foregoing analysis.
A similar approach to that taken in this paper may help to identify ex ante
circumstances in which a positive or negative information transfer occurs. For
instance, consider a two-asset, two-signal economy in which two signals are
observed in sequence for one firm (as discussed in the second section above).
The change in price for firm two (the non-announcer) is very similar to that
for firm one (the announcer) given in equations (4) and (5) where ^' is some
other information and y is the announcer's earnings report
(y-i-n')[(i; + n')(u + n^) - (u + O^l
where y is the covariance of firm one's future cash flows with firm two's
future cash flows.
Therefore, the implications for information transfer are very similar to those
for earnings response coefficients as indicated in this paper, except that it also
depends on the sign (and magnitude) of the covariance between the firms' future
cash flows u . That is, when the covariance i; is positive, the information
transfer coefficient (the second term in the numerator of (15)) is positive
(negative) for n' > c(n' < c), On the other hand, when the covariance u'^
is negative, the Information transfer coefficient is negative (positive) for n' >
c{n S c). Such an approach allows for cross-sectional pooling of observations
which may increase the power of information transfer tests.
CONCLUSIONS
The empirical analysis in this paper is developed from the implications of
sequential signalling such as in the stylized models of Holthausen and
Verrecchia (1988) and others. The empirical evidence provides strong evidence
of cross-sectional variation in earnings response coefficients. That is, while some
groups of firms have earnings measures which are significantly, positively
associated with changes in stock price, other firms' earnings measures have
predictably lower and even negative associations with stock price changes during
Blackweli Publishers Ltd. 1995
956 SCHROEDER
the earnings report period. The evidence is remarkably robust across simple
correlation analyses, and regression analyses.
These results provide empirical support for the importance of complex
informational interactions (Antle, Demski and Ryan, 1992; and Garman and
Ohlson, 1980) when evaluating the information content of accounting disclo-
sures. This is a very difficult empirical issue since these interactions are likely
to vary across firms and intertemporally. This study treats informational
interactions as an intertemporal constant for a given firm, an assumption which
is almost surely violated. Future work toward relaxing such restrictions are
likely to help further untangle these complex informational interactions and
improve our understanding of the information content of accounting disclosures.
One promising avenue for such future work would be to more fully exploit
the impact of accounting structure for determining informational interactions.
NOTES
1 This statement on earnings response coefficients refers to earnings-returns association based
on return cumulaiion periods which (i) coincide with both ihe earnings measurement period
and report period (usually a quaner or year), and (ii) coincide with only the earnings report
or event period (usually two or three days). For clarity of exposition in this paper, the former
case is described as 'earnings association coefficients' (e.g. Kormendi and Lipe, 1987; Freeman,
1987; Collins and Kothari, 1989; Lipe, 1990; and Ohlson, 1991 and 1995) and the latter is
described as 'earnings response coefficients' (e.g. Easton and Zmijewski, 1989; Kross and
Schroeder, 1989; Ro, 1989; and Kross and Schroeder, 1990). Both cases examine the mapping
between (unexpected) earnings and changes in stock prices. However, the empirical analysis
and results reported in (his paper are restricted to the latter event period mapping.
2 Accounting earnings reports convey good (bad) news when investors upwardly (downwardly)
revise their beliefs regarding a firm's future cash flows as reflected in the change in a firm's
stock price.
3 Lundholm (1988) assumes risk averse investors in a noisy rational expectations equilibrium,
while Holthausen and Verrecchia (1988) assume a risk neutral market maker; both economies
are competitive.
4 Holthausen and Verrecchia also discuss a multi-asset, multi-signal economy in the latter part
of their paper. While this is largely beyond the scope of this paper, preliminary analysis
incorporating signals on other assets did not substantively alter the results reported in this paper.
5 Note that the sign of the coefficient in (6) is determined by the numerator, since the denominator
in (6) is always nonnegative and only equal to zero when the correlation between the noise
terms equals one and their variances are equal.
6 An extension to this work might consider relaxing the intertemporal stability assumption
regarding the variance-covariance parameters via Bayesian inference, or perhaps by using ARCH
(autoregressive conditionally-heteroskedastic) models. This is left to future work.
7 Missing observations on Value-Line forecasts resulted in the elimination of the quaner for
the firm, 244 firms had 36 usable quarters, 15 firms had 35 usable quarters, and 10 had 34
usable quarters; a total of 9,649 quarterly observations were employed,
8 Earnings report dates for 35 firm-quarters are unavailable in the Wall Street Journal Index, prices
on the VL forecast date are missing for two firm-quarters, and the forecast date is concurrent
with or later than the earnings report date for 142 firm-quarters. The latter are eliminated
to accommodate return measurement from the forecast date to the earnings report date.
9 The motivation for this approach is threefold. First, seasonaiity in EPS is not homogeneous
across firms (Lorek and Bathke, 1984) and identifying the nature of any nonstationarity is
expected to increase the efficiency of classification. Second, the focus is on VL forecasts rather
than reported EPS to determine the nature of the nonstationarity, since VL forecasts have smaller
Blatkwrll Publishers Ud. 1995
EVIDENCE ON NEGATIVE EARNINGS RESPONSE COEFFICIENTS 957
variance on average than reported earnings and are less likely to be influenced by extreme
observations. Third, comparing variance-covariance estimates from assumed processes for which
second moments may not exist (say, the levels of the two series) is likely to lead to more frequent
misclassification. Indeed, assuming that the model predictions under the research hypothesis
hold, estimates from the non-differenced series result in frequent misdassifications of firms
(relative to the difFerenced series estimates). Other approaches such as strictly applying regular
or seasonal differencing on VL forecasts and reported earnings yield qualitatively similar results
but, as expected, suffer some loss in efficiency.
10 The 1,973 firm-quarter observations are divided into 344 (17.4%) firm-quarters in the negative
group and 1.629 (82.6%) flrm-quarters in the positive group.
11 Recall that the choice of regular or seasonal difTerencing is determined by the differenced VL
series with smaller variance, so that (7) becomes
E[EPS1VL1 = EPS,_, + Cov[EPS^-EPS,^i, VL^-VL^_,]
* Var[VL^-VL,_,]-' * (VL,-VL^_,])
ifVarIVL-VL,_,l Var(VL,-VL,_,l. or
12 The analysis was also conducted on returns cum dividends. The results are very similar to
those reported.
13 The forecast date is the library receipt date; if the stamp is not available, the issue date is used
as the forecast date (there is typically no more than a day difference between the two dates).
14 The market index employed for the two-day return interval is CRSP's value-weighted index
and the market index employed for the forecast-to-earnings date return interval is the S&P
500 Index. The negative ERC results are not sensitive to the choice of market index or to its
inclusion.
15 The forecast-to-earnings report date returns are measured as the geometric (daily) mean to
equalize weights across firms and facilitate this (predominantly) cross-sectional analysis.
16 Since some examples of informational interactions seem to be driven by timeliness of accounting
disclosures (e.g. increases in banks' loan loss reserves), the impact of the timeliness of reported
earnings relative to VL forecasts was also investigated. An interaction between forecast lead
time and earnings surprise was added to equation (9); the coefficient on the additional variable
is significantly negative and the negative ERC results are very similar to those reported.
17 Inclusion of additional dummy variable interaction terms with earnings surprise for the top
one-third for each of the variables was also investigated. The results on negative ERCs is very
similar. Since the extant literature suggests that the resuhs are most sensitive for the bottom
one-third (and this is corroborated by these data), only the results employing the bottom
one-third are reported (in the spirit of parsimony).
18 Standard (two-tailed) /^-values are reported along with /j-values accommodating conditional
heteroskedasticity from White (1980). White's model specification test is reported at the bottom
of each panel and suggests that conditional heteroskedasticity is not a serious problem for these
analyses.
19 Of course, it is presumptuous to assume that the time series behaviour of observed variables
would be the same if ihe information environment were so altered.
20 Information transfer refers to the signalling effects of one firm's earnings report on other (usually
within the same industry or having a customer/supplier relationship) firms' future dividends
(e.g. Firth, 1976; Foster, 1981; and Oisen and Dietrich, 1985),
21 This discussion appeared in the 1989 version of the paper.
22 Frost allows for this possibility but her experimental design may not be sufficiently powerful
to detect information transfers.
23 One may be disillusioned by the small improvement in explanatory power afforded by the
positive/negative ERC classification. However, one should bear in mind that intertemporal
stability assumptions are likely to severely limit gains in explanatory power. Nonetheless, the
crude methods employed here are able to (partially) separate firms with positive/negative ERC.
Thus, there is potential that more refined methods which accommodate differences in ERCs
across firms and over time may increase, perhaps gready, the explanatory power of empirical tests.
Blackwell Publishers Lid. 1995
958 SCHROEDER
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EVIDENCE ON NEGATIVE EARNINGS RESPONSE COEFFICIENTS 959
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BlackweU Publishers Lid. 1995