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THE DAILY BRIEF

2385 Executive Center Drive, Suite 400 • Boca Raton, Florida 33431
Phone: (561) 922-5266 • Fax: (561) 623-6235
www.prismtradingschool.com

Friday 11.20.2009

CURRENT MARKET SENTIMENT

The major indices suffered their first knock and 1093 (S&P). These will be the key
down punch by incurring a 93 points loss to numbers to use as defense on the downside. On
finish at 10332(Dow) and 1095(S&P). Even the upside, 10346 and 1099 might be the upper
with a stronger finish, both indices struggled limit.
to maintain the weekly close of 10270 (Dow)

PRISM CALL
For the first time there was selling pressure in the first 15 minutes yesterday; thereafter, it was once
again controlled selling. Today, the futures are indicating a down opening implying a follow through,
a rare occasion in the past months. Despite being an options expiration day, the sentiment may be
altering indicating that we have reached the peak. Sell the spikes. Show great self-discipline on the
bottom picking.

ECONOMIC CALENDAR INDU & SPUZ TECHNICALS

NONE TODAY! INDICES S2 S1 PIVOT R1 R2

INDU
10169 10233 10338 10443 10572
(DOW)
SPUZ
(S&P) 1079 1085 1197 1108 1115

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RISK DISCLAIMER: There is a very high degree of risk involved in trading equities. Trading is not for every investor and only risk capital should be used. Past results are not indicative of future returns. Prism
Trading School, LLC (“Prism”) and all individuals affiliated with Prism assume no responsibilities for your trading and investment results. The indicators, strategies, articles and all other features are for educational
purposes only and should not be construed as investment advice. Any person who chooses to use this information as a basis for their trading assumes all the liability and risk for themselves and hereby and absolutely
agrees to indemnify and hold harmless Prism, its principals, agents and employees. All of the material contained herein is believed to be correct, however, Prism will not be held responsible for accidental oversights,
typos or incorrect information from sources that generate fundamental and technical information. Prism does not warrant the completeness or accuracy of such information, and does not warrant any results from the
use of the information. Your use of Prism materials is entirely at your own risk and it is your sole responsibility to evaluate the accuracy, completeness and usefulness of the information. You must assess the risk of any
trade and make your own independent decisions regarding any securities mentioned herein. Prism affiliates may have a position or effect transactions in the securities described herein (or options thereon) and/or
otherwise employ trading strategies that may be consistent or inconsistent with the provided strategies.
FOREIGN MARKETS NEWS

MTXX Matrixx Initiatives files


MARKET PRICE   %
FDA Response Letter on nasal
products (3.80 -0.11)
FTSE 5242.22 25.48 -0.48

DAX 5664.32 37.86 -0.66 US Treasury to sell TARP warrants


in public dutch auctions – DJ
HANG SENG 22455.84 187.32 -0.83
CRM Salesforce.com tgt raised to
NIKKEI 9497.68 51.79 -0.54
$70 at Kaufman following postive
feedback from Dreamforce
CHINA 3308.346 12.266 -0.37 conference (62.58 )

German Producer Prices flat in


DOW STOCKS TO WATCH COMMODITY PRICES October vs September – DJ

STRONG WEAK COMMODITY PRICE   MRO Marathon Oil tgt raised to


$45 at Collins Stewart following
WMT HPQ analyst meeting (33.33 )
OIL 76.35 1.11
MRK UTX COV Covidien announces that FDA
Extends Review of NDA for Exalgo
KO CVX
GOLD 1134.7 7.20 (45.13 )
BAC AXP
BTU Goldman raises their tgts on
select Coal stocks; removes BTU
from their Conviction Buy list-
UPGRADES & DOWNGRADES Reuters
The firm raises Patriot Coal Corp
(PCX) target to $14 from $12 and
STOCKS UPGRADED
reits their Sell. The firm raises
BROKERAGE their Massey Energy (MEE) target
COMPANY RATINGS CHANGE PRICE TARGET
FIRM
to $48 from $38, Alpha Natural
Cyberonics (CYBX) Piper Jaffray Neutral » Overweight $20 Resources (ANR) to $56 from $50,
CONSOL Energy (CNX) to $58
Lexington (LXP) Stifel Nicolaus Hold » Buy $5.50
from $54, Arch Coal (ACI) to $27
Suntech Power (STP) Soleil Sell » Hold $13.50
from $24.

Liberty Media (LINTA) Citigroup Hold » Buy PG Procter & Gamble expects
organic sales to improve
Martin Marietta (MLM) UBS Neutral » Buy sequentially - DJ (62.15 )
Vulcan Materials (VMC) UBS Neutral » Buy
LFL Lan Airlines S.A. initiated
Dillard's (DDS) Deutsche Bank Hold » Buy $13.50 » with a Overweight at JP Morgan
$28 (14.64 )
STOCKS DOWNGRADED
DB Deutsche Bank CEO says 2010
BROKERAGE
COMPANY RATINGS CHANGE PRICE TARGET to be another challenging year for
FIRM
banks - DJ (75.41 )
CSX Corp (CSX) Stifel Nicolaus Buy >> Hold 49.14

Research in Motion IBN ICICI Bank lowers yld in bond


FTN Equity Buy >> Neutral 58.84
(RIMM) sale, according to source -
Dominion (D) Citigroup Hold >> Sell Reuters.com (37.06 )

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EARNINGS

FL Foot Locker prelim $0.10 vs $0.13 First Call consensus; revs $1.21 bln vs $1.19 bln First Call
consensus

FL Foot Locker misses by $0.03, beats on revs (10.59 -0.51)

ARCL Archipelago Learning prices 6.25 mln IPO at $16.50 per share, within the expected $15-17 range

SVN 7 Days Group prices 10.1 mln share IPO at $11 per share, the high end of the expected $9-11 range

CLD Cloud Peak Energy prices 30.6 mln share IPO at $15 per share, below the expected $16-18 range

DHI DR Horton misses by $0.43, misses on revs (12.25 )

SJM J.M. Smucker beats by $0.14, beats on revs; guides FY10 EPS above consensus, revs in-line
(53.48 )

ANN AnnTaylor beats by $0.13, misses on revs (13.81 )

LG Laclede Gas Company increases quarterly dividend to 39.5 cents per share from 38.5 cents per share
(31.60 -0.84)

MRK Merck receives CHMP positive opinion for new fertility treatment, ELONVA (35.33 )

DNDN Dendreon receives FDA acknowledgement of complete response (28.05 )

BSX Boston Scientific Announces FDA Clearance and CE Mark for WallFlex Fully Covered Esophageal
Stent

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TECHNICAL ANALYSIS

Symbol S7 S6 S5 S4 S3 S2 S1 PIVOT R1 R2 R3 R4 R5 R6 R7
Sectors
SPX 1060.50 1067.39 1071.65 1078.54 1085.43 1087.56 1089.68 1096.58 1103.48 1105.60 1107.73 1114.62 1121.51 1125.77 1132.66
INDU 9999.52 10064.16 10104.10 10168.74 10233.38 10253.35 10273.23 10337.96 10402.69 10422.57 10442.54 10507.18 10571.82 10611.76 10676.40
NDX 1718.65 1729.31 1735.89 1746.54 1757.20 1760.49 1763.77 1774.43 1785.10 1788.38 1791.67 1802.32 1812.98 1819.56 1830.21
XBD 109.63 110.99 111.84 113.20 114.56 114.99 115.40 116.77 118.14 118.56 118.98 120.34 121.70 122.55 123.91
BKX 41.89 42.29 42.54 42.95 43.35 43.48 43.60 44.01 44.41 44.54 44.66 45.07 45.47 45.72 46.13
TRAN 3774.95 3812.48 3835.67 3873.20 3910.73 3922.32 3933.87 3971.45 4009.03 4020.57 4032.17 4069.70 4107.23 4130.42 4167.95
OIX 657.74 664.74 669.06 676.07 683.07 685.23 687.39 694.40 701.41 703.56 705.72 712.73 719.73 724.05 731.06
OSX 179.96 182.89 184.70 187.63 190.56 191.47 192.37 195.30 198.23 199.14 200.04 202.97 205.90 207.71 210.64
XNG 471.29 477.44 481.24 487.39 493.54 495.44 497.34 503.49 509.65 511.54 513.44 519.59 525.74 529.54 535.69
CYC 742.23 751.10 756.58 765.45 774.32 777.06 779.79 788.67 797.55 800.28 803.02 811.89 820.76 826.24 835.11
UTY 379.73 381.92 383.28 385.47 387.66 388.34 389.01 391.21 393.41 394.08 394.76 396.95 399.14 400.50 402.69
DRG 292.23 293.96 295.03 296.76 298.49 299.02 299.55 301.29 303.02 303.55 304.09 305.82 307.55 308.62 310.35
RLX 387.79 390.32 391.88 394.41 396.94 397.72 398.50 401.03 403.57 404.34 405.12 407.65 410.18 411.74 414.27

Tradeables

SPY 105.73 106.56 107.08 107.91 108.74 109.00 109.25 110.09 110.92 111.17 111.43 112.26 113.09 113.61 114.44
DIA 101.13 101.59 101.87 102.33 102.79 102.93 103.07 103.53 103.99 104.13 104.27 104.73 105.19 105.47 105.93
QQQQ 42.24 42.52 42.69 42.97 43.25 43.33 43.42 43.70 43.98 44.06 44.15 44.43 44.71 44.88 45.16
QLD 50.53 51.22 51.65 52.34 53.03 53.25 53.46 54.15 54.85 55.06 55.27 55.96 56.65 57.08 57.77
IWM 55.90 56.46 56.81 57.37 57.93 58.10 58.27 58.84 59.40 59.57 59.75 60.31 60.87 61.22 61.78
OIH 112.37 114.01 115.02 116.67 118.31 118.82 119.32 120.97 122.61 123.12 123.62 125.27 126.91 127.92 129.57
XLE 54.73 55.23 55.53 56.03 56.52 56.67 56.83 57.32 57.82 57.97 58.12 58.62 59.11 59.42 59.91
FAZ 17.77 18.10 18.31 18.64 18.97 19.08 19.18 19.51 19.84 19.95 20.05 20.38 20.71 20.92 21.25
FAS 69.39 70.83 71.71 73.15 74.59 75.03 75.47 76.91 78.35 78.79 79.23 80.67 82.11 82.99 84.43
SRS 8.23 8.34 8.40 8.51 8.61 8.65 8.68 8.79 8.89 8.93 8.96 9.07 9.17 9.24 9.35
SDS 34.91 35.25 35.47 35.81 36.15 36.26 36.37 36.71 37.05 37.16 37.27 37.61 37.95 38.17 38.51
USO 37.56 38.00 38.26 38.70 39.14 39.27 39.40 39.84 40.28 40.41 40.54 40.98 41.42 41.68 42.12
SKF 22.89 23.17 23.34 23.61 23.89 23.97 24.06 24.33 24.61 24.69 24.78 25.05 25.33 25.50 25.77

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