name

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Address

108/67C 1rn Cuang ulu SL, ulsLrlcL 3, PCMC, vleLnam
Moblle

(+84)903-886-086
Lmall

18AnCuCC8AC7981[?APCC.CCM
naLlonallLy

vleLnamese
uaLe of 8lrLh

20/11/1981
Soclal number

023423393




SUMMARY


A senior executive with significant experience in strategic management and marketing
processes, as well as leading in foreign affair and international collaboration development. A
highly competent written and verbal communicator with a proven record from editorials, white
pages to various international business symposium


QUALIFICATIONS


Passion/ Strong interest in consumer services like healthcare and education
8+ yrs experience in the healthcare industry, specifically in a hospital, clinic and social
insurance provider, with 5+ years in the managerial role with budget responsibilities, strategic
planning and business developments
Experience setting and executing business strategies, marketing & business development
plans, budgets and sales targets
Ability to manage multiple functions of a business, including marketing, business development,
communication, IT and supply chain
Work history of achieving targets and KPIs
Experience working at senior levels of organizations, including with executive managements
and BOD
Strong initiative and project management skills
Competent communication, negation and interpersonal skill
Able to work in an intensive working environment
Able to balance priorities, resilient
Strong verbal and written English


Healthcare Industry
Experience


Built the marketing strategy that resulted a consistent annually growth rate of 25% during
shrinking conditions of private healthcare sector. Trends kept going up in 4 consecutive years.
Established digital healthcare and social network platform design enabling target strategic
marketing
Implement the concept of medical travellers and medical tourists in the hospital service.
Achieved 10% target audience from overseas and made the hospital brand itself as an
international healthcare provider
Promoted the hospital to be a very few hospitals in Vietnam featured by Wikipedia English
Partners with various renowned healthcare organizations in the region
Built a solid relationship with private insurance providers and private funds
Possessed a profound knowledge of global healthcare trend




POSITIONS



Dates (from to)

April 2010 Present
Name of organization

CAO THANG EYE HOSPITAL
Positions

Director of Marketing and Business Development
Activities and
responsibilities


Developed the strategic plan to brand the hospital as an international healthcare entity
through the foreign factors: patients and partnerships. Integrated multi-channel media from
conventional to digital channels. Organized a series of international healthcare event and
professional symposium. Built connection with various healthcare-related organizations in the
region from providers to investors

Responsibility:
Work with the Managing Directors and BOD to expand the firms strategy in the eye care
(ophthalmology)
Assist in sourcing and negotiating potential suppliers, stakeholders and other hospital deal
Oversee the Marketing team to ensure the smooth and effective marketing activities of the
hospital, with the special attention to:
- Outcome of media (print ads, newspaper) and digital marketing activities
- Adherence to patient care and customer services standards
- Cost control of social activity campaigns
- Effective usage of technology to enhance marketing activities and results
Contribute to develop of the marketing and business development budget.
Work with various equity funds and relevant stakeholders on any future expansions of the
hospital, including investigating potential services, conducting feasibility studies, negotiating for
site leasing and managing site opening
Develop and maintain relationships with key business leaders and authorities to support
business expansion and operation
Maintain up to date on global and regional (South East Asia) healthcare trends and industry
information




Dates (from to)

March 2009 April 2010
Name of organization

BELAVI and its clinic arm SKINIQUE ARM
Positions

Managing Partner
Activities and
responsibilities


Developed and implemented strategic business plan. Liaised and negotiated with skincare and
organic makeup manufacturers from Japan and Australia to launch the retail arm.

Belavi was one of the key dermatology laser equipment companies in Vietnam in 2008 2010.
Its clinic arm, Skinique Beauty, was first launched in District 7, Ho Chi Minh City in 2009. In
next 3 months, 6 clinics had been opened consecutive. Offerings: pigmentation treatment,
permanent hair removal, acne and acne scar treatment .

Responsibilities
Work with the Original franchise corporation and franchise team to develop the franchise
opportunity in the skincare sector.
Act as CEO for specific skincare deals. Assume overall responsibility for driving the financial
and operational results of these businesses. Manage and provide guide to all franchises
owners.
Recruit and train critical management and medical positions for the business, including heads
of franchise units, Drs and beauticians.
Develop and deliver against patient care standards to ensure positive healthcare outcomes
and promote patient satisfaction and retention
Develop and implement best practices policies, procedures and standards into the business
Plan and develop the annual budget. Deliver against revenue and profit targets, and hold
managers accountable for meeting their targets.






Dates (from to)

Sep 2008 Feb 2009
Name of organization

MEDICARE AUSTRALIA
Positions

Head of Division (Melbourne, VIC, Australia)
Activities and
responsibilities


Responsible for compliance strategy, policy, billing, reimbursement forensic, policy,
intelligence, risk, business systems, reporting and standards.




Dates (from to)

Sep 2007 Aug 2008
Name of organization

ACCENTURE
Positions

Business Consultant (Melbourne, VIC, Australia)
Activities and
responsibilities


Responsible for Business Intelligence project management from various healthcare
organizations, i.e. Ramsay, MediBank Private




Dates (from to)

Feb 2007 Aug 2007
Name of organization

THE ALFRED HOSPITAL (Prahain, VIC, Australia)
Positions

IT Manager
Activities and
responsibilities

Responsible for internal computing system and portal




Dates (from to)

2006
Name of organization

SOUTHERN CROSS UNIVERSITY
Positions

Research Assistant
Activities and
responsibilities


Responsible for conducting questionnaires and feedback forms, compliance policy and data
mining of student demand.



SKILLS &
EXPERTISE


Change management, Business Analysis, Medical Devices, Hospital Management, Market
research, Service Marketing, Hospital Marketing & Communication, Business Strategy,
Business Development and Strategic Planning and Budget Planning.




EDUCATION



Date (from to)

2005 - 2006
Institute

SWINBURNE UNIVERSITY OF TECHNOLOGY (Victoria, Australia)
Award

Master of Information Technology (Business Systems)



Date (from to)

2004 - 2005
Institute

SOUTHERN CROSS UNIVERSITY (New South Wales, Australia)
Award

Master of Business Administration (Marketing & Strategy)




Date (from to)

2002 - 2004
Institute

SOUTHERN CROSS UNIVERSITY (New South Wales, Australia)
Award

Bachelor of Information Technology (Software Engineering)




Date (from to)

1999 - 2002
Institute

FPT APTECH (Vietnam)
Award

Higher Diploma, Information Technology




HONORS AND
AWARDS


Media-Venture Business Summit Asia 2014 (Apr 24- 26) at Marina Bay Sands, Singapore
Certificate of Appreciation for Speaker and Chairpersons, organized by Channel NewsAsia,
Singapore Toursim Board and EzyHealth
Interviewed by Vietnam News in Innovation inspires Vietnam medical tourism boom.
Available at : http://vietnamnews.vn/sunday/features/241137/innovation-inspires-vn-medical-
tourism-boom.html


Vietnam Singapore Business Forum (VSBF) 2013 Certificate of Appreciation for Keynote
Speaker, by Vietnam Chamber of Commerce and Industry (VCCI)
Organizing Chair of the Asean Ophthalmology Forum 2012, Ho Chi Minh City, Vietnam

Ausweb 2007 Certificate of Appreciation for Distinguished Speakers


Gold Media 2006 of Vice Chancellor for MBA Graduation of magna cum laude from Southern
Cross University
Australian Aid (AusAid) Full Scholarship 2002 - 2005



PERSONAL
COMPETENCES

VIETNAMESE: mother tongue

ENGLISH: IELTS 7.0 (2002)















































"112'345

Media-Venture Business Summit Asia 2014 (Apr 24- 26) at Marina Bay Sands, Singapore Certificate of Appreciation for
Speaker and Chairpersons, organized by Channel NewsAsia, Singapore Toursim Board and EzyHealth






Vietnam Singapore Business Forum (VSBF) 2013 Certificate of Appreciation for Keynote Speaker, by Vietnam Chamber of
Commerce and Industry (VCCI)



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