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LV/09/08/2011
World overview of
ski resorts
OITAF Congress 2011
Rio de Janeiro 2!"10"2011
page 2
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Agenda
#tate of t$e industr%
Picturing present situation
Re&ent evolution in attendan&e
A view on the demand side
Re&ent evolution in lifts
A view on the supply side
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LV/09/08/2011
T$e state of t$e
industr% toda%
page 4
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T$e world ski 'arket
80 countries 2000 s!i resorts
"000 places o# practice 2$000 li#ts
page 5
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T$e world ski 'arket
%ar!et share in the worldwide s!ier visits
&(00 'illion %earl% skier visits'
)astern
)uro*e +
Central Asia
!,
A'eri&a
2-,
Western
)uro*e
11,
Al*s
(.,
Asia +
/a&ifi&
1!,
Various
0,
page 6
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0a1or *la%ers 2&ountries3
A limited num(er o# countries concentrate most o#
the attendance
Ot$ers
22,
0a1ors
45,
4 &ountries
40 &ountries
page 7
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To* &ountries in t$e world
0"0 10"0 20"0 -0"0 (0"0 !0"0 .0"0
Ro'ania
C$ile
6ew 7ealand
#lovenia
Argentina
Australia
/oland
Andorra
Finland
C8e&$
Russia
#lovakia
C$ina
6orwa%
9orea: #out$
#*ain
#weden
;er'an%
Canada
Ital%
#wit8erland
Ja*an
Austria
Fran&e
<nited #tates
In 'illion skier visits
page 8
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0a1or *la%ers 2resorts3
At national level) a limited num(er o# s!i areas
concentrate most o# the attendance
)=a'*le > #wit8erland
Ot$er resorts
1-,
Resorts ?
100@000 #V
54,
.- resorts
1(2 resorts
page 9
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To* resorts of t$e world
0"0 0"! 1"0 1"! 2"0 2"! -"0
Co**er 0ountain
Ao&$8illertalBAo&$fuegenB9altenCa&$
9illington
#tea'Coat
0DriCel
;staadBRegion
Avoria8
VerCier
9e%stone
Jungfrauregion
#t" AntonE#t" C$risto*$E#tuCen
7illertalarena
#erfausBFissBLadis
FlaineB0orillonB#a'oensB#i=t
Les Feu=BAl*es
Val d@IsGre
/lanaiBAo&$wur8enBAauserB9aiClingBReiteral'
AdelCodenBLenk
#t" 0orit8
C$a'oni=
Vail
0a''ot$
#erreBC$evallier
Hre&kenridge
7er'att
FavosB9losters
Fla&$auBWagreinBAl*endorf
Tignes
Les 0Dnuires
7illertal -000 B0a%r$ofen
#oelden
Val T$orens
W$istler Hla&k&o'C
L@Al*e d@Aue8
#aalCa&$ Aintergle'' Leogang
Is&$glE#a'naun #ilvretta Arena
9it8Cue$l
Cour&$evelB0DriCelB0ottaret
Les Ar&s
#kiWelt Wilder 9aiserBHri=ental
La /lagne
In 'illion skier visits
page 10
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W$o are t$e skiers I
*pread o# the s!iers upon country o# origin
&110 'illion skiers esti'ated worldwide'
Al*s
21,
)astern
)uro*e +
Central Asia
1-,
A'eri&a
20,
Asia + /a&ifi&
1J,
Various
1,
Western
)uro*e
2.,
page 11
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6ational skiers
*trength o# national &usto'er Case o# most o# the (ig
players+ ,oreign visitors concentrate on a #ew top
international resorts+
0,
10,
20,
-0,
(0,
!0,
.0,
40,
50,
J0,
100,
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#$are of foreign visitors
Fo'esti& Foreigners
page 12
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6ational vs international
*hare in the nu'Cer of skiers o# #oreign visitors
is less than one si9th o# total attendance
Internationals
1(,
6ationals
5.,
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LV/09/08/2011
Re&ent evolution
in attendan&e
A view on t$e de'and side
page 14
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)uro*e B Al*s
0
20
(0
.0
50
100
120
1(0
1.0
150
2
0
0
0
E
0
1
2
0
0
1
E
0
2
2
0
0
2
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0
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0
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4
2
0
0
4
E
0
5
2
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0
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E
0
J
2
0
0
J
E
1
0
#kier visits 2'illion3
B !"4 ,
page 15
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)uro*e B Al*s
Attendance is still on a growing trend in some
countries
)volution of t$e ! %ears average attendan&e
2'illion skier visits3
(!
(.
(4
(5
(J
!0
!1
!2
!-
!(
!!
!.
200(E0! 200!E0. 200.E04 2004E05 2005E0J 200JE10
Austria
Fran&e
page 16
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)uro*e B Al*s
+++ while on a rather declining trend in some others
)volution of t$e ! %ears average attendan&e
2'illion skier visits3
2(
2!
2.
24
25
2J
-0
200(E0! 200!E0. 200.E04 2004E05 2005E0J 200JE10
Italia
#wit8erland
page 17
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6ort$ A'eri&a
0
10
20
-0
(0
!0
.0
40
50
J0
2
0
0
0
E
0
1
2
0
0
1
E
0
2
2
0
0
2
E
0
-
2
0
0
-
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0
(
2
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(
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0
!
2
0
0
!
E
0
.
2
0
0
.
E
0
4
2
0
0
4
E
0
5
2
0
0
5
E
0
J
2
0
0
J
E
1
0
#kier visits 2'illion3
K -"( ,
page 18
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6ort$ A'eri&a
%ature mar!ets: 6*A however success#ully
#ighting against decline in visitation
)volution of t$e ! %ears average attendan&e
2'illion skier visits3
1!
1.
14
15
1J
20
200(E0! 200!E0. 200.E04 2004E05 2005E0J 200JE10
!0
!2
!(
!.
!5
.0
Canada
<#A 2left3
page 19
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)uro*e Ot$er western &ountries
0
!
10
1!
20
2!
-0
-!
(0
(!
2
0
0
0
E
0
1
2
0
0
1
E
0
2
2
0
0
2
E
0
-
2
0
0
-
E
0
(
2
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0
(
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0
!
2
0
0
!
E
0
.
2
0
0
.
E
0
4
2
0
0
4
E
0
5
2
0
0
5
E
0
J
2
0
0
J
E
1
0
#kier visits 2'illion3
B ("2 ,
page 20
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)uro*e Ot$er western &ountries
.orway still showing some real growth trend)
while Andorra su##ering
)volution of t$e ! %ears average attendan&e
2'illion skier visits3
0
1
2
-
(
!
.
4
5
J
200(E0! 200!E0. 200.E04 2004E05 2005E0J 200JE10
Andorra
#*ain
Finland
6orwa%
#weden
page 21
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Asia B /a&ifi&
0
10
20
-0
(0
!0
.0
40
2
0
0
0
E
0
1
2
0
0
1
E
0
2
2
0
0
2
E
0
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2
0
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0
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2
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1
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#kier visits 2'illion3
B 2"! ,
page 22
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Asia B /a&ifi&
;ecline in 8apan) growth in *outh 5orea) maturity
in Australia / .ew /ealand
)volution of t$e ! %ears average attendan&e
2'illion skier visits3
0
1
2
-
(
!
.
4
200(E0! 200!E0. 200.E04 2004E05 2005E0J 200JE10
0
10
20
-0
(0
!0
.0
#out$ 9orea
Australia
6ew 7ealand
Ja*an 2left3
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LV/09/08/2011
Re&ent evolution
in lifts
A view on t$e su**l% side
page 24
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6ew lifts
6ew lifts deliveries C% regions
0
!0
100
1!0
200
2!0
-00
-!0
(00
2
0
0
1
2
0
0
2
2
0
0
-
2
0
0
(
2
0
0
!
2
0
0
.
2
0
0
4
2
0
0
5
2
0
0
J
2
0
1
0
Various
<urope
<ast
Asia
America
Alps
page 25
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6ew lifts
6ew lifts deliveries C% lift t%*e
0
!0
100
1!0
200
2!0
-00
-!0
(00
2
0
0
1
2
0
0
2
2
0
0
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2
0
0
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2
0
0
!
2
0
0
.
2
0
0
4
2
0
0
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2
0
0
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2
0
1
0
=thers
*ur#ace li#ts
2hair>#i9
2hair>detacha(le
?ram
3ondola
page 26
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Lifts B evolution
(@000 -@000 2@000 1@000 0 1@000
Fran&e
Austria
<nited #tates
Ja*an
Ital%
;er'an%
#wit8erland
Inventor% Renewals 2001B2010
page 27
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Lifts B evolution
1@000 500 .00 (00 200 0 200
Canada
/oland
#weden
C8e&$
C$ina
6orwa%
#lovakia
Russia
Finland
#*ain
#lovenia
Australia
Argentina
Ro'ania
9orea: #out$
C$ile
Andorra
;ree&e
Inventor% Renewals 2001B2010
page 28
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Lifts B evolution
2001B2010 renewal rate
0, 20, (0, .0, 50, 100,
Ar'enia
Helarus
9a8ak$stan
Latvia
#erCia
9orea: #out$
;eorgia
Ital%
Austria
Fran&e
#wit8erland
Canada
<nited #tates
page 29
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Lifts > less Cut Cetter
)volution of t$e nu'Cer of lifts
in Fran&e and #wit8erland
0
!00
1@000
1@!00
2@000
2@!00
-@000
-@!00
(@000
(@!00
1J.0 1J40 1J50 1JJ0 2000 2010
page 30
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Furt$er referen&e
www+vanat+ch
Page @ Pu(lications A
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LV/09/08/2011
Laurent Vanat
1J: 0argelle
CA B 122( ;enGve
Tel E fa= E 'essagerie > K(122 -(J 5((0
Courriel > vanatLvanat"&$
Internet > www"vanat"&$
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