This document summarizes a market study report on rubber patches for tubes, tires, and tubeless tires conducted in Pune, Belgaum, and Hospet, India. The study was conducted as part of a summer internship at Mysore Polymers Company to help the company identify opportunities in the tire repair patch market. The report details the research methodology, data collection process, findings on current market conditions, brands used, dealer insights, and consumer preferences. The results of the study indicate potential for a new supplier in the market if carefully planned strategies are followed for product development and market entry.
This document summarizes a market study report on rubber patches for tubes, tires, and tubeless tires conducted in Pune, Belgaum, and Hospet, India. The study was conducted as part of a summer internship at Mysore Polymers Company to help the company identify opportunities in the tire repair patch market. The report details the research methodology, data collection process, findings on current market conditions, brands used, dealer insights, and consumer preferences. The results of the study indicate potential for a new supplier in the market if carefully planned strategies are followed for product development and market entry.
This document summarizes a market study report on rubber patches for tubes, tires, and tubeless tires conducted in Pune, Belgaum, and Hospet, India. The study was conducted as part of a summer internship at Mysore Polymers Company to help the company identify opportunities in the tire repair patch market. The report details the research methodology, data collection process, findings on current market conditions, brands used, dealer insights, and consumer preferences. The results of the study indicate potential for a new supplier in the market if carefully planned strategies are followed for product development and market entry.
A Market Study on rubber patches for Tube, Tyre and Tubeless Tyres
(Pune, Belgaum and Hospet)
REPORT BY Vijaykumar Kurdagi (PGDM No: 12057)
Work Carried at
Mysore Polymers Co. Pvt Ltd, Mysore
Submitted in partial fulfilment of the requirement of Summer Internship Programme
Under the supervision of Corporate Guide Faculty Guide Mr M. Nagabhushana Dr M. R Suresh AGM (Marketing) Professor (Marketing) Mypol, Mysore SDMIMD, Mysore
SDM Institute for Management Development Mysore, Karnataka, India (June 2013) SIP Report 2013 MYPOL SDMIMD, Mysore i
COMPANY CERTIFICATE
SIP Report 2013 MYPOL SDMIMD, Mysore ii
CERTIFICATE BY THE FACULTY GUIDE
SDM INSTITUTE FOR MANAGEMENT DEVELOPEMNT, MYSORE
This is to certify that PGDM No 12057, Mr Vijaykumar Kurdagi of PGDM Batch 2012-14 has satisfactorily completed Summer Internship Project titled A Market Study on rubber patches for Tube, Tyre and Tubeless Tyres at Mysore Polymers Co. Pvt Ltd (MYPOL) located at 20 P, K.R.S. Road, Metagalli Post, Mysore 570016, Karnataka from 1 st April 2013 to 31 st May 2013 as partially fulfil the requirements of the PGDM program under my guidance.
Dr. M. R Suresh Professor (Marketing) SDM Institute for Management Development, Mysore
Date: 23/06/2013 Place: Mysore
Institutional Stamp SIP Report 2013 MYPOL SDMIMD, Mysore iii
EXECUTIVE SUMMARY
Project Title: A Market Study on rubber patches for Tube, Tyre and tubeless tyres in Pune, Belgaum and Hospet Supervision: Mr Nagabhusana Name of the Student: Vijaykumar Kurdagi PGDM No: 12057 This project aims at identifying the market condition and market study for tube and tyre repair patches, so that company can identify the strategy to enter into tube and tyre repair industry. Mysore Polymer Co. private Ltd (Mypol) was established in 1981. Manufacturing unit of Mypol is located in Mysore city. Its a pioneer in rubber products. It is planning to make a foray into the tube and tyre repair patches and related products. Patches are used by vulcanizers or mechanics for repair work. The current study focusses on the patches and the study has been conducted in Pune, Belgaum and Hospet. The research work included survey and in-depth interviews with the vulcanizers and dealers. The questionnaire was used to record the response of the sample. The study has shown that the prospects for a new supplier in the market are positive. In order to enter the market it will have to follow carefully prepared strategies. The project, which was blend of market research, business and new product development, was quite a learning and satisfying experience The thesis describes the above mentioned work in detail.
Name of the student Supervisor Vijaykumar Kurdagi Mr. Nagabhushana PGDM No: 12057 AGM (Marketing) SDMIMD MYPOL, Mysore SIP Report 2013 MYPOL SDMIMD, Mysore iv
ACKNOWLEDGEMENT
This summer internship project is just not merely doing the project, but it is also to get the first-hand experience of the industry. It is rightly said that no one is as good as all of us. This statement underlines the significance of the contributions of people in order to make any effort a success. This endeavour of market research could not have met its end without the assistance and wishes of many individuals who made this effort possible. I am thankful to our institute SDMIMD, Mysore for providing us an opportunity and encouragement to undergo project training in MYPOL company. I would like to take this opportunity to express my gratitude to my corporate guide Mr. Nagabhushana, AGM (Marketing) Mypol, who provided me the opportunity to execute the project which not only was important for the organisation but also allowed me to have practical insights of the corporate world and improved my perspective. I would like to thank my faculty guide Dr. M. R Suresh for being there always to support whenever I needed it. This enabled me to make this project a blend of academics and practice. At last, I want to appreciate the incessant support of my friends and relatives who helped in seeking a number of appointments within the industry and made the data collection possible. VIJAYKUMAR KURDAGI
SIP Report 2013 MYPOL SDMIMD, Mysore v
LIST OF FIGURES, CHARTS AND TABLE Pictures a, b, c and d Tube, Tyre and tubeless tyre repair methods Table a Information requirement Planning (IRP) Table b Break-up of sample size Table c Brands of patches in Pune Table d - Brands of patches in Belgaum Table e - Brands of patches in Hospet Table f Preference for branded patches Table g Charges for carrying out repair activity Table h Size and shape most preferred (Tube) Table i - Size and shape most preferred (Tyre) Chart a Current market network Chart b Fast moving size of patches Chart c Vehicles that visit puncture shops for tube and tyre repair Chart d Patches are supplied with bonding gum Chart e satisfaction level of current patches Chart f features/ factors which are important for patches Chart g Punctures in seasons Chart h How many punctures daily Chart i Same brand of bonding gum with patches Chart j New brand preference Chart k Buy patches Chart l Dealer Analysis Chart m Profit margin Chart n Market Share SIP Report 2013 MYPOL SDMIMD, Mysore vi
TABLE OF CONTENTS Company Certificate ............................................................................................................... i Certificate by faculty guide .................................................................................................... ii Executive Summary ............................................................................................................. iii Acknowledgement ................................................................................................................. iv List of Figures, Charts and Table ........................................................................................... v Chapter I Introduction ...1 1.1 Company Profile .............................................................................................................. 1 1.2 Introduction to the project topic ....................................................................................... 2 1.3 Purpose of the study ......................................................................................................... 2 1.4 Industrial market research ................................................................................................ 3 Chapter II Product Introduction - Patches 4 2.1 Product Definition ............................................................................................................ 4 2.2 Usage ................................................................................................................................ 4 2.3 Related Products ............................................................................................................... 5 2.4 New Product Generation ..5 Chapter III Theoretical Framework ...7 3.1 Research Purpose ............................................................................................................. 7 3.2 Research Objectives ......................................................................................................... 7 3.3 Research Questions .......................................................................................................... 7 3.4 Research Users ................................................................................................................. 8 3.5 Research Boundary .......................................................................................................... 8 Chapter IV Research And Sample Design ...10 4.1 Research Methodology ..................................................................................................... 9 4.2 Information requirement planning ................................................................................... 9 4.2 Type of research ............................................................................................................. 10 4.4 Questionnaire Development ........................................................................................... 10 4.5 Sampling plan ................................................................................................................. 11 Chapter V Data Analysis and Graphical Presentation .12 5.1 Pune ................................................................................................................................ 12 5.2 Belgaum ......................................................................................................................... 14 5.3 Hospet............................................................................................................................. 15 SIP Report 2013 MYPOL SDMIMD, Mysore vii
5.4 Overall Responses from the questionnaire ..................................................................... 16 Chapter VI Analysis of In-Depth Interview 22 6.1 Key Findings & feedback from dealers, Vulcanizers in Pune city ................................ 22 6.2 Key Findings & feedback from dealers, Vulcanizers in Belgaum city .......................... 23 6.3 Key Findings & feedback from dealers, Vulcanizers in Hospet city ............................. 24 Chapter VII Competitors Analysis ..25 7.1 Introduction .................................................................................................................... 25 7.2 Unipatch Rubber Limited (OMNI Brand) ...................................................................... 25 7.3 Kwik patch limited, Chennai .......................................................................................... 27 Chapter VIII Results and Discussions .30 8.1 SWOT Analysis.............................................................................................................. 30 8.2 Important Findings ......................................................................................................... 31 8.3 Recommendations .......................................................................................................... 31 8.4 Competition & Strategy ................................................................................................. 32 Chapter IX Conclusion 34 References & Bibliography Appendix: Questionnaires
1
Chapter I Introduction 1. 1 COMPANY PROFILE Mysore Polymers & Rubber Products Pvt. Ltd. (Mypol) is an automotive inner tube & rubber products manufacturer established in 1981. Mypol is India's first butyl tube manufacturer. Mypol is closely held Private Limited company (41 individual shareholders), not listed in any stock exchange, with an authorized capital of US $1.28Million. Mypol is preferred inner tube manufacturer to tyre companies like Good Year, J K Tyres, Ceat and General Tyres among others. Presently Mypol manufactures Butyl & Chlorobutyl inner tubes for almost every type of vehicle from 2 wheelers to large trucks and farm equipment and thus has a wide range of 45 different sizes of tubes. Moreover, brand of Mypol tubes has a strong presence in the replacement market. These are distributed across India & SriLanka through 9 branches which cater to more than 1300 dealers. Today Mypol is perhaps the largest manufacturer of high quality Butyl automotive inner tubes in India. Mypol is tightly integrated with its own Compound Mixing, Testing & Manufacturing facilities. This not only helps in product quality but dramatically shortens product development time. Rubber product activity spans a number of solutions for critical applications in defence, space, medical & severe environments in cement, garment industries. With the expertise in rubber technology, product & process innovations, knowledge of manufacturing processes, ability to keep costs in control, Mypol has been catering to critical rubber product requirements from across the world. Mypol exports spanning more than 20 countries including United States, Germany, and Holland etc. Mypol is accredited with ISO 9001:2008 certification, IS/ ISO/TS: 16949:2009 (TUV NORD Germany) for design, development, manufacture and supply of automotive inner tubes & rubber products. Major Customers of Mypol: Good Year India Ltd, Dunlop India, J K Tyres Ltd, MRF Ltd, General Tyre (Pakistan), Ceat Kelani (Sri Lanka), DSI Samson Group (Sri Lanka), Richard Pieris Co. Ltd (Sri Lanka), Larsen & Toubro Ltd., Elgitread Ltd, VMI Holland BV. Institutional Sales: The Company enjoys a lot of support from the government institutes like Indian Space Research Organization (ISRO), Indian Navy, Nuclear Fuel Complex, Defence SIP Report 2013 MYPOL SDMIMD, Mysore 2
Research Development Organization, Defence Research Development Laboratory and KSRTC and many other institutes. The company is focused on customer success through its ceaseless attention to quality, innovation and lower cost as well as operating with high standards of integrity. Service and customer satisfaction is their corporate goal. They believe in co-operation with their customers and wish to have a stronger and long lasting relationship with them. The present project has been conducted in order to gather information about the rubber patches used by the vulcanizers/mechanics. This market research attempts to ensure effective marketing by the firm within this industry so as to gain competitive advantage. 1. 2 INTRODUCTION TO THE PROJECT TOPIC Mypol proposed to launch branded patches and related products and also re-treading materials. These products are going to be produced in MYPOL Company. Towards this end Mypol decided to commission a market research project to be undertaken by SDMIMD students as a summer internship projects. The objective was to understand the market and the demand for patches and related products from dealers, manufacturers and vulcanizers/Mechanics. 1. 3 PURPOSE OF THE STUDY 1.3.1 Objective: 1. To understand the tube & tyre repair market and recommend MYPOL how should they go in launching Mypol Patches in this market? 2. Applying theoretical knowledge of management to real time practical situation. 1.3.2 Organizational Context: Mypol is the one of the leading firms in customized rubber products. With its undisputable repute and experience it is planning to expand its business in rubber products. It wants to venture into Tube and Tyre repair market (Patches and Retreading). The purpose of the current research is to gather the information about the current market. The research purpose is to communicate the response of the target customers to the firm so as to enable it to link with them so that firm is able to provide valuable product and services to the customers. There is huge potential market in India for tube & tyre repair products, but still; unorganised sector is SIP Report 2013 MYPOL SDMIMD, Mysore 3
high compared to organised sector. There are many brands available in the market along with local brands. But there is chance to gain a market for MYPOL if they produce their own repair products with the MYPOL brand. A detailed Study of the market of Pune, Belgaum and Hospet was done. 1. 4 INDUSTRIAL MARKET RESEARCH The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself Peter Drucker Kotler on Marketing (Kotler, 2012) Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Market Research - Definition: The systematic gathering, recording, and analyzing of data with respect to a particular market, where market refers to a specific customer group in a specific geographic area. (Dictionary) Marketing research is a systematic problem analysis, model building and fact finding for the purpose of improved decision-making and control in the marketing of goods and services. Philip Kotler Industrial market Research - The importance of industrial market research cannot be over- stated because it defines the specific target markets and products that will produce increased sales and higher profit margins. More specifically, industrial market research defines the companies that are most like your best customers and most likely to need what you sell in the marketplace.
SIP Report 2013 MYPOL SDMIMD, Mysore 4
Chapter II Product Introduction- Patches 2. 1 PRODUCT DEFINITION Patches: A specially designed unit made of rubber that is applied to a tyre or tube to restore tyre and/or tube integrity. Rubber patches is a material which is used to repair a worn area, hole or a tear of tubes and tyres. They are available in different shapes and size depending on needs. Patches are used by vulcanizers and some mechanics. Therefore, the methods and materials used in tyre repairs are to be of the highest quality. 2. 2 USAGE As with any automotive repair, a repair requires the utmost precision, cleanliness and accuracy to attain maximum safety and effectiveness. Patches can be used for any size injury, from pinhole repairs in tubes through section repairs in Giant/OTR tyres.
Tube Repair
Picture (a) Picture (b)
One method features a base gum that will cure chemically. This soft, high-tack gumis less prone to problems associated with moisture, handling and cement drying time.
Vulcanization: A chemical reaction that takes place under appropriate time, temperature, and pressure. This is a hot process.
Tyre Repair Picture (c)
Both Hot process and cold process are used. The process is same as above.
Tubeless Tyre Repair
In the Indian market following 3 repair methods are available Plug Method, Patch Method and Filler Method. Most Preferred Method is Plug (Mushroomtype) and filler Methods because this gives a permanent, strong and airtight repairing. Patch method is unsafe. Picture (d)
SIP Report 2013 MYPOL SDMIMD, Mysore 5
2. 3 RELATED PRODUCTS There are wide variety of products formulated for bonding, cleaning, sealing and lubricating rubber products, below are the some major related products. 1. Vulcanizing gum: An especially compounded repair gum which cures at room temperature by chemical action. 2. Repair Tools 3. Vulcanizing machine 4. Tubeless Repair Kit 2. 4 NEW PRODUCT GENERATION
Phase 1: Opportunity Identification and Selection MYPOL found that there is a broader scope in the market for Rubber patches for tyre, tube and tubeless tyres. They thought the market is only captured by a single brand OMNI and MYPOL using their brand image in tube and tyre industry wanted to capture the rubber patches market as well. Phase 2: Concept Generation MYPOL had an Idea that they want to launch rubber patches in the market but did not have a broader picture about the market and wanted to know who else or which other brands are in the market. So a market study was conducted across India to retrospect the market and find out the other major market leaders or followers. Phase 3: Concept Evaluation Market Research was conducted pan India and a detailed analysis was done to know the market, market share and how the overall process is done. How the channeling and distribution of the patches are maintained and done also came into picture. Analysis was done with the obtained results and after analyzing the samples obtained. Phase 4: Development The Analysis clearly mentioned that OMNI is not only the brand existing brand in the market but still there are many other branded and Local patches in the market but OMNI was the SIP Report 2013 MYPOL SDMIMD, Mysore 6
market leader this was confirmed from the analysis. So after the report analysis been done MYPOL though to launching the product keeping in mind the reputation of MYPOL which it has acquired till now and MYPOL is one of the Indias leading tube manufacturers. Response from the market stated that Quality has to be good and price remaining the same. So company decided not to compromise in its quality. Phase 5: Launch The company is still in the thought process of launching the product. Once the detailed discussion with the top management and cost benefit and profit analysis will be done the company will decide on launching of the product.
SIP Report 2013 MYPOL SDMIMD, Mysore 7
Chapter III Theoretical Framework 3. 1 RESEARCH PURPOSE The purpose of the study was to identify the following factors for patches in Pune, Belgaum and Hospet. 1. Brand 2. Fast moving size of patches 3. Type of Packing(No of pieces) 4. Price 5. Dimension of the patches 6. Purchase frequency 7. Supply in set i.e. with vulcanizing solution or patch alone (Because Major brands Supply in sets). The research has identified the reasons and collected the feedback from the sample that helps the management to take necessary steps for launching the product. 3. 2 RESEARCH OBJECTIVES 1. To study the market w.r.t to the factors mentioned above. 2. To study the buying behaviour of dealers and vulcanizers regarding the patches. 3. To gather information which will help in making the strategy to enter the patches market for tube, tyre and tubeless tyre for Mypol. 3. 3 RESEARCH QUESTIONS 1. What is the extent of brand awareness of the Mypol help the company to sell patches in the market? 2. What are the major attributes that influence purchases of patches? 3. Which brands and why they are preferred by dealers and vulcanizers in different market? 4. What is the level of satisfaction of dealers and vulcanizers? 5. How to influence the buyer in this market?
SIP Report 2013 MYPOL SDMIMD, Mysore 8
3. 4 RESEARCH USERS The research analysis will be used by the top management. This analysis will aid them to do further detailed study and to take certain strategic decisions. 3. 5 RESEARCH BOUNDARY 1. Research was conducted in Pune, Belgaum and Hospet. 2. The target groups were dealers, vulcanizers, and manufacturer. 3. The respondents have assumed to have provided objective information without any bias. 4. Many respondents were not willing or able to entertain the request for survey.
SIP Report 2013 MYPOL SDMIMD, Mysore 9
Chapter IV Research & Sample Design
4. 1 RESEARCH METHODOLOGY The survey was started internally in Mypol, collecting data of internal report on the domestic market place, information on distribution, regional buying pattern. Collected the data on the requirements of the research and this was very helpful and is indicative of the likely domestic market place and indicate strengths and weakness that will help in segmentation. An external search through our own channels and collection of secondary data also took place, so that helped to obtain and analyse existing market. Pilot Survey A pilot study was conducted in Hubli city, which included vulcanizers/mechanics, dealers and manufacturer. This survey was done with the help of questionnaires followed by in-depth interview and sample was selected by convenience sampling. It was helpful for better understanding of research work and also helped to improve the questionnaire. 4. 2 INFORMATION REQUIREMENT PLANNING Source of Information Information Required Scaling Approach
Vulcanizers (Puncture Shops) Mechanics Purchase Behaviours Frequency of Purchase Price Preferred Brand Awareness Fast moving size of patches Additional Features Dimension of the patches Packaging
Nominal and Ordinal
Retailers & Wholesalers Dealers Brands Available & Price of each brand. Frequency of Purchase of each brand. Additional Features Selling Price Stocking Incentives
4.2.1 Exploratory Research Exploratory research is generally used to clarify thoughts and opinions about the research problem to provide insights on how to do conclusive research. The results of the exploratory study can give valuable inputs for the second study. It helps in developing and refining the plan for the research. During the first ten days of the research exploration was carried out. During this phase unstructured in-depth interviews were conducted with some vulcanizers/mechanics and dealers within the aforesaid industries so as to appreciate the significance and magnitude of the market. After this phase questionnaires were developed. 4.2.2 Descriptive Research The survey was conducted using the questionnaires. Various scales and parameters were included in the questionnaire to draw the value expectations of the buyers. The questionnaires were in tune with the objectives of the research study.
4. 4 QUESTIONNAIRE DEVELOPMENT
It is the platform which is used to elicit the information from the respondents. First, the draft questionnaire was prepared using the information collected during the exploration phase. It included a set of subjective questions. Then, the questionnaire was administered during pilot survey. This helped in gathering valuable information for the research which enables the researcher to reframe the questionnaire to meet the desired objectives more effectively. The second questionnaire was the combination of subjective and objective questions. Various scales were used to enable the respondent express their views clearly.
SIP Report 2013 MYPOL SDMIMD, Mysore 11
4. 5 SAMPLING PLAN
The Current Market Network is as follows
Chart (a) Break-up of Sample Size Particulars Total Vulcanizers (unorganised) Unorganised 40 Organised 20 Dealers/Distributors (Includes Listed & Non-listed) 20 Manufacturers 2 Total 82 Table (b) A total of 82 sample size was selected to conduct the research work for the cities assigned. Fieldwork was started from 22 nd of April till 10 th of May. For selecting the vulcanizers convenience and snowball sampling techniques are used. Basically for listed dealers, detailed list of records was available with sales executives of the company in respective cites and also with their marketing head and their guidance was taken in approaching the dealers. Non-listed dealers data was collected with the help of snowball sampling technique.
Chapter V Data Analysis and Graphical Presentation 5. 1 PUNE In Pune, 80% of the vulcanizers do the patch/repair work for all types of vehicles i.e. two wheelers to more than four wheelers and for all categories of tube, tyre and tubeless tyres. There is a more than 70% of vehicles come for repair is tube & tyre, but vulcanizers say tubeless tyres may take 4-5 years to overtake tube and tyre market. Brands of Patches Tube OMNI 64.3% Others (5 Product) 36.0%
Tyre No Name 31.1% OMNI 17.9% Fix It 14.3% Diamond 14.3%
Tubeless Kwik 56.0% OMNI 20.0% Others (3 Product) 8.0%
Table (c) Branded Local Patches
Here there are more than 15 brands are available in the market, out of these vulcanizers and dealers prefer OMNI Patches. 64.3% shows OMNI has captured very well in tube patches. There are no preferences for brand in tyre patches, many vulcanizers prefer local tyre patches Vulcanizers/Mechanics Brands Tube Tyre Tubeless Omni 18 5 5 Life B2 - 2 - Kwik 2 - 14 J .M.T Gold - 2 - Mayur - - 2 Fix It - 4 - Pearl 2 - - Diamond 2 4 - Popular 2 - - Puma - 2 - Serve - - 2 Black seal - - 2 Sheet 2 - - Magnet - 2 - No Name - 7 - SIP Report 2013 MYPOL SDMIMD, Mysore 13
as they are convenient and price is low. Kwik has very well known for tubeless tyre repair strips. Kwik has slowly capturing OMNIs market share.
Fast moving sizes of patches?
Chart (b) shows fast moving size of patches Cycle Round is most preferred and is fast moving patches. There are again different variants in cycle round i.e. Mini round, all-purpose and tiny round etc which are used by vulcanizers.
Rank the vehicles in terms of punctures
Chart (c) shows major vehicles that visit puncture shops for tube & tyre repair Mainly we see that vulcanizers frequently repair puncture for two-wheelers, so the patches used for two-wheelers like round, oval and sheet are fast moving and vulcanizers buy these patches more. 0 5 10 15 20 25 30 Cycle Round Radial Oval Sheet Rectangular Fast Moving Size of Patches 0 5 10 15 20 25 Bicycle Scooter Bike Car Bus/Truck 2 18 22 12 5 3 11 10 8 7 1 2 1 2 1 Rank the vehicles in terms of frequency of punctures Highest Medium Least SIP Report 2013 MYPOL SDMIMD, Mysore 14
Are the patches being supplied along with vulcanizing cement or patches alone?
Chart (d) shows are patches are supplied with the vulcanizing cement/bonding gum The Chart displays that 100 % of the respondents replied that they do buy it separately, they do sell separately. But, sometimes they bring both these product together if it is required. Dealers orders both patches and bonding gum from the manufacturer or distributors for the stock. 5. 2 BELGAUM
Brands of Patches Available
Table (d)
0 28 Yes No Are the patches being supplied along with vulcanizing cement/bonding gum ? Tube Omni 31.81% Mahant 13.63% Sheet 13.63% Others (6 products) 6.83% Vulcanizers/Mechanics Brands Tube Tyre Tubeless Omni 7 3 2 Best 2 1 1 Vultec 4 Mahant 3 2 Kwik 1 Action 1 1 Chetan 1 PNR 1 Maby 3 MRF 1 Sheet 3 No Name 3 2 1 Tyre Vultec 30.77% Omni 23.07% Others (4) 11.50% Tubeless Maby 37.50% Omni 25.00% Other(3) 12.33% SIP Report 2013 MYPOL SDMIMD, Mysore 15
Here there are more than 12 brands are available in the market, out of these vulcanizers and dealers prefer OMNI Patches. 31.81% shows OMNI is moving very well in tube patches. Local manufacturer Mahant Industries under the brand name vultec and mahant patches has good presence in tyre patches with 30.77% market share. Maby a local manufacturer has very well known for tubeless tyre repair strips. OMNIs patches has good presence in all the three categories i.e. tube, tyre and tubeless categories. 5. 3 HOSPET
Brands of Patches Available
Table (e)
Here there are more than 13 brands are available in the market, out of these vulcanizers and dealers prefer OMNI Patches. 61.50% shows OMNI is moving very well in tube patches and tubeless repair strips. Local patches are preferred for tyre patches, most of them are handmade. OMNIs patches has good presence in all the three categories i.e. tube, tyre and tubeless categories.
Tube Omni 61.50% Others(5 Products) 7.70% Vulcanizers/Mechanics Brands Tube Tyre Tubeless Omni 8 2 2 Bond - 1 - VIP - 2 - Best 1 1 1 Kwik 1 - 1 Pearl 1 - - Piston 1 - - Mahant - 1 - Mobo - - 1 Gemini - - 1 Fire - 1 - Sheet 1 - - No Name - 3 - Tyre No Name 27.30% Omni 18.18% VIP 18.18% Tubeless Omni 33.33% Others(4 Products) 16.66% SIP Report 2013 MYPOL SDMIMD, Mysore 16
5. 4 OVERALL RESPONSES FROM THE QUESTIONNAIRE
Why respondents prefer branded patches? Factors taking into consideration for preferring particular brand patches by vulcanizers/Mechanics 1-Least Important; 2- Neutral; 3- Important; 4- Very Important Interpret the values as Lower the mean number Factor which has given less importance Higher the mean number- Factor which has given more importance N Sum Mean Price 65 128 1.969 Quality 65 192 2.954 Availability 65 88 1.354 Packaging 65 98 1.508 Size Avail 65 102 1.569 Table (f) From the table, we can see quality and price are the dominant factors. Next to that they give preference to packaging and size available. They are not bothered about whether the brand is available or not in the shop.
Are they satisfied with current patches w.r.t price and quality?
Chart (e) Tubes Tyres Tubeless 4 8 16 8 48 32 44 Are they satisfied with the price level of the patches and its quality? Not Satisfied Neutral Satisfied SIP Report 2013 MYPOL SDMIMD, Mysore 17
Vulcanizers are satisfied with the price level of patches for all the three categories. But there are some mixed opinions for tyre patches as their quality and price per piece is not that considerable. Thus vulcanizers are somewhat unhappy with the tyre patches.
What factors/features are more important for patches?
Chart (f) This open ended question gave some positive features for the improvement of the product which can differentiate our product from others product. Vulcanizers was given chance to tell the feature they want to see in new brand. Thus, Smoothness is the major feature they look for, Flexible and double coating are the second major feature they look for in a new brand. Vulcanizers business details In which season you get more repair work?
Chart (g) 6 14 2 2 6 2 2 2 2 Flexible Smooth Thickness Gripness Double Reliable Hard layer Long life Satisfied With Factors/Features which are important for patches? 69.2% 19.2% 11.5% March-June July-November December-Feb More no of punctures to be prepared in season SIP Report 2013 MYPOL SDMIMD, Mysore 18
What are the charges for carrying out an activity? Tube Tyre Tubeless Bicycle 20.00 - - Scooter 50.00 50.00 100.00 Bike 50.00 80.00 100.00 Car 70.00 150.00 120.00 Bus/Truck 100.00 150.00 - Table (g)
How many punctures do you repair daily?
Chart (h)
What are the sizes and shape of patches most preferred and fast moving? 1-High , 2-Medium, 3-Low The values are interpreted as Lower the mean no Sizes and Shape which has less preferred and not fast moving Higher the mean No- Sizes and Shape which has most preferred and fast moving Tube N Sum Mean Round 65 84 1.292308 Oval 65 31 0.476923 0 5 10 15 20 25 30 35 <5 5-10 11-20 21-40 >40 How many punctures do you repair daily? Tubeless Tyres Tubes SIP Report 2013 MYPOL SDMIMD, Mysore 19
Square 65 19 0.292308 Radial 65 42 0.646154 Sheet 65 80 1.230769 Rectangle 65 28 0.430769 Table (h) Here the data obtained were analysed by using Mean method. Respondents were asked to rank major size and shapes which are most preferred and fast moving on a scale 1 to 3. From the table, we can see Round and Sheet are the dominant size and shapes. Tyre N Sum Mean BP (Bias Ply) 65 90 1.384615 Radial 65 79 1.215385 Butterfly 65 121 1.861538 Square 65 30 0.461538 Table (i) From the above table, we see Butterfly, BP (Bias Ply) and Radial are the dominant size and shapes.
Do respondents use same brand of bonding gum for the same branded patches?
Chart (i)
Yes 35% No 24% Sometimes 41% Do you use same brand of bonding gum/vulcanizing cement for the same branded patches? SIP Report 2013 MYPOL SDMIMD, Mysore 20
If new brand is coming up with entire feature you mentioned above. Would respondents prefer buying it?
Chart (j)
Where do you buy Patches?
Chart (k)
28% 6% 66% Tube Patches Yes No Not Sure 69% 0% 31% Tyre Patches Yes No Not Sure 39% 5% 56% Tubeless Yes No Not Sure Retailers 9% Wholesales 79% other 12% Buy Patches SIP Report 2013 MYPOL SDMIMD, Mysore 21
Dealers Analysis
Chart (l) Does Vulcanizers/Mechanic seek your suggestion as to the brand they can buy?
Are you Satisfied with the profit margin/ Current Sales for patches?
Chart (m)
70% Yes 30% No 1 2 5 9 3 9 5 0 0 3 4 10 Dissatisfy Neutral Satisfy Highly Satidfy R u satisfied with the profit margin/current sales for patches? Tubeless Tyre Tube Retailer 8 Whole saler 4 Both 5 SIP Report 2013 MYPOL SDMIMD, Mysore 22
Chapter VI Analysis of In-Depth Interview
6. 1 KEY FINDINGS & FEEDBACK FROM DEALERS, VULCANIZERS IN PUNE CITY
KWIK patches is used by almost all vulcanizers of organised sector for tubeless tyre repair and the researcher was able to meet a dealer Mr Akhil.V of S.R Enterprises who is a mega distributor for KWIK patches for the entire Maharashtra state and received some facts and discussed the information about distribution, sales and stocking etc of patches and researcher got to know the picture of Pune market. It was very difficult to get the dimension of the patches because different brands have different size and shapes. Each vulcanizer has different practices, methods of working and tools used. So a few samples of different brands and sizes have been collected for the reference. Dealers and distributors are satisfied with the current patches available because there are no complaints from the vulcanizers and also they are satisfied with the profit margin. They have given some recommendations for our proposed new brand of patches w.r.t how the quality should be, packaging and incentives so that they can prefer the new brand to the customer (vulcanizer). Most challenging task for a researcher was to convince dealers/distributors to respond for questions. Researcher found out some type of biasing while they were responding and some regret to give the details of their business and responded by specifying that they never entertain such activities. Lot of local brands of patches are available in the market, especially for tyre category, it is maximum.
SIP Report 2013 MYPOL SDMIMD, Mysore 23
6. 2 KEY FINDINGS & FEEDBACK FROM DEALERS, VULCANIZERS IN BELGAUM CITY
Organised sector has a very systematic supply chain network of procuring patches, retreading materials and other related products. Researcher was given an opportunity in MRF Pretreads to know how the process undertaken in there factory & discussed with the vulcanizers who do it professionally in MRF, Tyre Sol, TVS tread Sundaram Industries. Researcher visited Mahant Industries who produces tread rubber, tyre and tube patches, solution, bonding gum and other rubber products, but there market for patches is limited to Belgaum, Goa and some part of Maharashtra only. Even in these cities they are struggling to gain market share, but they are the one of the big suppliers of tread rubber in the retreading industries in India. It was surprising in the market survey that even Duplicate patches are available with dealers and vulcanizers. Duplicates can be identified which are alphabetically misspelt like OMNI as OMINI and BEST as BEAST etc are available, its price is half the original branded patch. Vulcanizers from rural and who wanted high profit margin buy these duplicate patches. This is threat to the branded rubber patches, for a Branded tyre patch (8 No) it costs Rs 80, but duplicate cost around 25-35 Rs. Vulcanizers from Rural dont care about the quality of patch; they just look at the profit margin. Vulcanizers of Organized and urban area are more careful about the quality, profit and quality of work they do. Even major brands do not supply in sets (Both vulcanizing solution and patch). They are sold separately.
6. 3 KEY FINDINGS & FEEDBACK FROM DEALERS, VULCANIZERS IN HOSPET CITY
Vulcanizers are very busy in their work during mining season. At that period they buy more no of patches and other rubber products etc. So at this time Patches are fast moving and vulcanizers keep in stock. Here also in Hospet duplicate patches are available. SIP Report 2013 MYPOL SDMIMD, Mysore 24
Major retailers/Wholesalers of rubber patches bring the stock from Hubli & Mumbai. Patches are been supplied by the Middle men to these dealers here in Hospet. They are very unhappy with the current market situation, due to lot of competition, lot of pre-investment in rubber products, no credit period etc. Many Tyre Dealers keep these patches as side products along with tube, tyres etc. Many Vulcanizers use Sheet of different brands which are easy and they say it is cost effective.
SIP Report 2013 MYPOL SDMIMD, Mysore 25
Chapter VII Competitors Analysis
7. 1 INTRODUCTION For any business, there is always a set of players who control the market. Any firm which wants to enter into a business must understand those players to make plans accordingly. In tube & tyre repair market too there are a number of well-established and experienced players.
Chart (n): The market share of the competitors in the surveyed market The pie chart shows that the majority, i.e. 64% of the market share is covered by the OMNI Brand (Unipatch Rubber Limited, Delhi) for tube patches. For the tyre patches there is no such market leader, so there is lot of opportunity in tyre patches. Kwik brand has 67% of market share in tubeless patches (strips) and Omni has 24% of market share in this product category. Others include all the local brands, duplicates etc. 7. 2 UNIPATCH RUBBER LIMITED (OMNI)
Business Aspects Related Information 1. Business Type Exporter, Manufacturer, Supplier B2B and B2C Segments Retail sales through a network of over 350 Distributors OMNI 64% Othe rs(5) 36% Tube Patches No Name 32% OMNI 23% Fix It 18% Diam ond 18% Other s(4) 9% Tyre Patches Kwik 67% OMNI 24% Others (3) 9% Tubeless strips SIP Report 2013 MYPOL SDMIMD, Mysore 26
& 6000 Dealers Institutional sales to buyers like Indian Army, Maruti Suzuki, Ashok Leyland, Tata Motors etc. Tyre companies like Michelin, Bridgestone, Apollo, Apollo International Government Sales to State Transport Undertakings like Delhi Transport Corporation, APSRTC etc 2. Year of Establishment 1983
3. Product Range
Tyre & Tube repair patches Solvents & Adhesives Retreading material Allied Tools & Accessories Curing Bags, Envelopes, Tubes and Flaps
4. Standard Certification
ISO 9001:2008
5. Export Markets East Africa, Middle East, SAARC Region & other neighbouring countries 6. Technology Adopted Latest ECC v6.0 enterprise resource planning software from SAP to seamlessly integrate our operations across three manufacturing facilities with the latest state of the art technology an in-house R&D centre 21 sales offices across India 7. Manufacturing Facilities Bhiwadi (Rajasthan) Gwalior( Madhya Pradesh) Nalagarh(Himachal Pradesh) These facilities employ a total manpower of over 600 workers and are equipped with the state of art machinery and tools. Each SIP Report 2013 MYPOL SDMIMD, Mysore 27
plant has a fully equipped testing lab, headed by an experienced rubber technologist. 8. Partners Tech International, USA ( In-house R & D Support) 9. Sales & Distribution The Indian Market is divided into 4 zones, with each zone headed by an Area Manager, who reports to the GM (Sales). The Global Market is divided in regions with the region sales head reporting to the GM (Exports). North Branch: Based at New Delhi it covers the states of J ammu & Kashmir, Himachal Pradesh, Punjab, Haryana, Rajasthan, Delhi, Uttar Pradesh and Uttrakhand. East Branch: Based at Kolkata (West Bengal), it covers the states of West Bengal, Orissa, Bihar, J harkhand and the North Eastern states comprising Sikkim, Assam, Arunachal Pradesh, Nagaland, Meghalaya, Manipur and Tripura. West Branch: Based at Mumbai (Maharashtra) , it covers the states of Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh, Goa, Daman & Diu. South Branch: Based at Bengaluru, it covers the states of Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Pondicherry.
7. 3 KWIK PATCH LIMITED, CHENNAI
Business Aspects Related Information 1. Business Type Manufacturer, Supplier and Exporter 2. Year of Establishment 1987
SIP Report 2013 MYPOL SDMIMD, Mysore 28
3. Product Range
Tyre Puncture Tools & Accessories Puncture Tyre Repair Machine Tubeless Tyre Repair Patches OTR Tyre Repair Patches Tyre Plug Repair Patches Tyre Retreading Tools Conveyor Belt Repair Patches Tyre Repair String Tyre Chemicals Wheel Weight Precured Tread Rubber
4. Standard Certification
ISO 9001:2008 certified
5. Export Markets Sri Lanka, Malaysia, Singapore, Indonesia, Thailand, Hong Kong, China, Middle East, Africa, Vietnam and South America in addition to INDIA. 6. Technology Adopted Modern machinery and technology in all their manufacturing units. Qualified and trained personnel ensure best quality products. Rigorous inspection and testing procedures Constant feedback from collaborators. 7. Manufacturing Facilities
Guindy, Chennai 8. Partners J oint venture with Patch Rubber Company (www.patchrubber.com) which is a division of the US $ 1.1 B Myers Industries of USA (www.myersind.com). SIP Report 2013 MYPOL SDMIMD, Mysore 29
9. Sales & Distribution Strong distribution channel i.e. Capable of supplying all the requirements for retreading and repairing of tyres / tubes / wheels. Kwik products are widely distributed in all parts of India including State Transport Undertakings.
SIP Report 2013 MYPOL SDMIMD, Mysore 30
Chapter VIII Results and Discussion
The research has resulted in the following outcomes which will help the organization in not only understanding the market but also in designing the strategy for introducing Mypol patches for tube, tyre and tubeless tyres. 8. 1 SWOT ANALYSIS External Environment Opportunities Potential to become market leader by increasing brand awareness of Mypol patches. Very huge tube and tyre repair market Threats Local and experienced players in the market Duplicate patches of well-known brands which are available at low cost. More than 60% of market share of OMNI. Internal Environment Strengths Business Experience Brand value Financial Strength World Class Production Commitment on high quality products. Market leader in butyl tubes Human Capital Strong distribution network.
SIP Report 2013 MYPOL SDMIMD, Mysore 31
8. 2 IMPORTANT FINDINGS
Price Respondents are satisfied the price of the current branded patches. To gain initial foothold in the market it is recommended to launch a product with 2-5% discount compared to the competitors prices to gain fast response of the price sensitive customers. Market Response With approx. average 50% of the customers for all the three regions responding positively and not sure to a new supplier, it is the best time to take advantage of the optimism among the customers. Brand Mypol needs to take advantage of its brand value by focusing on this market. This market promise huge scope and premium pricing for the brands. 8. 3 RECOMMENDATIONS
Initially concentrate on south regions where company has its strong operations. Initially push strategy seems to work where people from the company can go and visit vulcanizers and dealers, give them product at a discounted price or some initially free sample to try. Peer influence in deciding the brand is significant. Later get them connected to the dealer who can provide them the product whenever they want. Do a detailed study on the strategy, product launch promotional techniques and distribution channel of the competitors. Promotional activities involve organizing events for dealers and vulcanizers/mechanics and provide them the tools, patches, supply patches along with Mypol tubes and other related products, because they are interested to come only if they get any advantage and also some other promotional activities done by the company like giving dairy, key chain, wall clock etc. Credit facilities seem to play an important role, but now no company gives credit to the dealers so dealers look only for discounts. So company should try to extend its credit period or giving discounts after analysing the cash flow of the company. SIP Report 2013 MYPOL SDMIMD, Mysore 32
8. 4 COMPETITION & STRATEGY The competition in any business can be segmented in the following classes:- Market leader: It is the company which commands the majority share of the market. It has high brand value and charge premiums for it. It has efficient and effective production, marketing and distribution channels. Market Challenger: It is the company which holds second largest share in the market. It has plans to topple the market leader. Market Followers: They wish to maintain their market share and not rock the boat. The hypothetical market structure classifies the competitors in the following segments:
Initially it is recommended that in order to enter this market and keeping in mind the strengths and weaknesses of Mypol, to aim to be a market follower. This will help it to gain strong footholds in the market at first. In the latter stage, that is after gaining experience in the market the company can target to be a market challenger. Now, the following strategy is recommended as a market follower: Market Penetration Approach Make people Try Focusing on growth strategy by emphasizing current products in current markets, because thoroughly developing and exploiting the knowledge and expertise in a specific market with known products. Offering incentives for increased use: Attracting your competitors customers: You lure customers away from your competitors by establishing differentiation between yourself and them, increasing advertising efforts, or cutting your prices. OMNI Market Leader Kwik, Bond Market Challenger Pearl,Vultec,Mahant,Best etc Market Follower SIP Report 2013 MYPOL SDMIMD, Mysore 33
Attract nonusers to buy your products: This process can be done by offering trial uses of products, adjusting the price up or down, and promoting other uses to attract these customers. (mystrategicplan) Innovative Imitation: Theodore Levitt highlighted the concept of innovative imitation. This strategy of product imitation might be as profitable as a strategy of product innovation. The interested firm can study the product of the leader and make some improvements and launch in the market. This calls for experimenting with the product of the competitors. It calls for using the strengths of R&D department. Now in the second stage, the company can target to be a market challenger and follow the following strategy:- Frontal Attack: In this strategy the attacker matches its opponents product, advertising, pricing and distribution. The principle of force says that the side with the greater resource will win.
SIP Report 2013 MYPOL SDMIMD, Mysore 34
Chapter IX Conclusion
Patches are one of the essential consumables by vulcanizers in tube and tyre repair industry. The quality, price and quantity are the major attributes governing the buying behaviour of the vulcanizer. Dealers sell all type of brands and even duplicate patches to the vulcanizers. Mypol has to influence the vulcanizer in buying the Mypol patches. Pune is one of the developed industrial hubs of India. It has positive investment climate with institutions supporting it. In context of tube and tyre repair industry, it holds special prominence since recent statistics shows vehicle population in Pune is more than 35 lakh (DNA) out of this 48.5% (Indiatimes) are two-wheelers it is because of poor public transport. Belgaum and Hospet are tier-II cities which has average market condition. Hospet vulcanizers and dealers are basically dependent on mining vehicles. Mypol has its own marketing and distribution network in all these three cities. By the help of this it can provide a platform for Mypol to open its wings and should go for the launch of patches. Mypol has financial, operational and marketing capabilities to create a mark in this business. So it can positively enter and ensure success. The overall response of the market from the research is highly optimistic. There is a gap for a new player to fill it as shown by majority of the response of the respondents to deal with a new supplier. The report presents the response of vulcanizers and dealers on various parameters. This will help the organisation to have pragmatic view of the market. The study has revealed the value expectation of the customers in the tube and tyre repair market. It is recommended that the firm should target to enter the market as a follower and gain experience and then expand its operations to become a leader. At last, the report makes an attempt to open new avenues for the organisation. It is expected that taken decisions in this regard will go a long way to bolster the operations of MYPOL to enable it to become more prosperous and admired brand.
SIP Report 2013 MYPOL SDMIMD, Mysore 35
BIBLIOGRAPHY
Dictionary, A. (n.d.). http://www.marketingpower.com/. Retrieved from http://www.marketingpower.com/_layouts/dictionary.aspx?dletter=m DNA. (n.d.). Retrieved from http://www.dnaindia.com/pune/1816794/report-soon-city-vehicle-population-to- cross-35-l-mark http://www.entrepreneur.com. (n.d.). Retrieved from entrepreneur: http://www.entrepreneur.com/encyclopedia/market-research Indiatimes. (n.d.). Retrieved from http://articles.timesofindia.indiatimes.com/2013-03- 21/pune/37901879_1_pune-district-pune-office-pune-scores Kotler, P. (2012). Marketing management. In 13th Edition. Pearson. Kwik patch. (n.d.). Retrieved 06 2013, from http://www.google.co.in/url?sa=t&rct=j&q=kwik%20patches&source=web&cd=1&cad=rja&ved=0CCk QFjAA&url=http%3A%2F%2Fwww.kwikpatch.com%2F&ei=LNbGUc7GOMGIrQem2oDACA&usg=AFQjC NEvSfrw33FGsCXiCOF2vEv7v1bqaQ&bvm=bv.48293060,d.bmk mystrategicplan. (n.d.). Retrieved from http://mystrategicplan.com: http://mystrategicplan.com/resources/choosing-a-market-penetration- strategy/#sthash.zyh78Xmj.dpuf OMNI. (n.d.). unipatch. Retrieved from www.unipatch.com: http://www.unipatch.com/home.html Rubber patches. (n.d.). Retrieved 06 2013, from http://www.patchrubber.com/tire_repair/index.html Rubin, L. a. (2011). Statistics for Management. Pearson.
SIP Report 2013 MYPOL SDMIMD, Mysore 36
APPENDIX
SIP Report 2013 MYPOL SDMIMD, Mysore 37
QUESTIONNAIRE FOR VULCANIZERS/ PUNCTURE SHOP MECHANIC Name of the shop ________________________ Name of the Person ________________________________ Age ______ Experience (In Yrs.) ______ Contact No ___________________ Area_________________
1. Are you a Mechanic Vulcanizer Both
2. What kind of vehicles you do the patches work? 2 wheelers 3 Wheelers 4 Wheelers >4 Wheelers
3. Will you do the repair (Patch Work) for Tube Tyre Tubeless All
4. Which do you think will have more demand in near future? Tube & Tyre patches Tubeless patches
5. Would you prefer Local rubber patches Branded rubber patches
If Local Rubber Patches, What do u prefer while buying these (please ) Cost Packaging Easily Available Quantity Traditional method (tube rubber) Quality Others, Please Specify
If Branded rubber patches, which brand you are using now? Tubes Tyres Tubeless
6. Why do prefer these brands? { Rate (1) Least Important (2) Neutral (3) Important (4) Very Important } Attributes 1 2 3 4 SIP Report 2013 MYPOL SDMIMD, Mysore 38
12. What are the charges for carrying out an activity of repairing a puncture? Type of vehicle Tubes Tyres Tubeless tyres Bicycle Scooter/Autos Bike Car Bus/ truck
13. What are the sizes and shape of patches most preferred and fast moving? (1) Less used (2) moderately used (3) Mostly used Shapes and Sizes 1 2 3
14. Would you prefer using Whole patch sheet? Yes ( ) No ( ) Why? ___________________________________________________________________________________
15. Do you use same brand of bonding gum/vulcanizing Cement for the same branded patches? Yes No Sometimes If Yes, _________________________________________________ If No, __________________________________________________
16. Where do you buy patches? Retailers Wholesale Dealers Others _______________ Address: 17. If new brand coming up with the entire feature you mentioned above. Would you prefer buying it? Response Tubes Tyres Tubeless Yes / No / Not Sure
Response
18. In which season you get more no. of punctures to be repaired? March-June July-November December-February
19. Rank the vehicles in terms of frequency of punctures (1-being most no. of times and 3- being the lowest)? Bicycle Scooter Bike Car Bus/truck
20. What is the price per box/pouch or per piece? Tube Tyre Tubeless
SIP Report 2013 MYPOL SDMIMD, Mysore 41
21. How many boxes of patches you buy every month? Tube Tyre Tubeless
22. How many pieces are there in each box? Tube Tyre Tubeless
23. Are the patches being supplied along with vulcanizing cement/Bonding gum? YES ( ) NO ( )
SIP Report 2013 MYPOL SDMIMD, Mysore 42
QUESTIONNAIRE FOR RETAILERS AND DEALERS Name of the Shop ______________________________ Name of the Person ___________________________ Age ______ Establishment _______ Contact No ___________________ Area_________________________
1. Are you Retailers Wholesalers Both
2. Which brands of Patches do you have currently? Tubes Tyres Tubeless
3. Which brand of patch do you prefer the most to the customer? Tubes Tyres Tubeless
4. Which is the Customer Brand Preference? Tubes Tyres Tubeless
5. What are the Complaints you get fromthe Customers regarding the Rubber Patches?
6. What are the reasons for preferring some specific brand? {1. Least imp 2. Moderately Imp 3. Most imp} Reasons Rate
1 2 3 Price Quality Availability Packaging Range Replacement
SIP Report 2013 MYPOL SDMIMD, Mysore 43
7. What is the selling price for patches? Tubes Tyres Tubeless
8. What does a customer looks for while buying a repair patch? {1.Least imp 2. Moderately Imp 3. Very Imp } Reasons For tubes For normal tyres For tubeless tyres Price Quality Availability Packaging Range Replacement Others(mention)
9. How many Patches do you sell each month? (Approx., or which sold Most?) Tyre Patches Tube Patches Tubeless Patches
10. Do Customer Seek your suggestion as to the brand they can buy? Yes ( ) No ( ) If yes, Then How many Percentage (%) _____________
11. Please rank the major factors that you take into considerations for stocking patches? Note: 1. High 2. Medium 3. Low