1-INTRODUCTION ABOUT CEMENT

INDUSTRY
Cement is the basic raw material for all construction activities.
Cement plays vital role in manufacturing buildings, factory etc. today
cement graph goes up and up because now a days growth and
development activities doing more efficiently. The INDIAN CEENT
IND!"T#$ is the second largest in the world after china.
%Cement may be defined as a mi&ture of clin'er, gypsum and
other material that is used in construction(. The Indian cement industry
plays a 'ey role in the national economy in India there are more than ))
cement industries producing *** million tons of cement out of *+,
million tons of cement are consumed in India and - million tons are
e&ported. In India total investments of the cement industries s about .)
crores and *)- thousand people are employee because of cement
industries. The /!ltratech0 12 3 T4 cement is the leading cement
industry in India.
Today the use of cement has become so inseparably connected
with the social, economic and industrial fabric o a country, can your
imagine the world without cement5
*
.6INTRODUCTION ABOUT UNIT
"A!#A"7T#A CEENT 2IITED was produced by ehta
group is one of the leading players in the Indian cement industry. "C2
manufactures ordinary and po88olano port land cement. 7AT77I
CEENT is the brand of itself over the decades as a %choice of every
generation for its strength and durability( it is situated at #anavav near
#ailway "tation.
"C2 e&ports its product i.e. clin'er and cement in many foreign
countries. 9or this purpose "C2 produces high strength cement. The
ma:or strength of "C2 in its brand name and strong ;uality.
Today "C2 is the best cement plant in the world with compare to
the large scale moderni8ation and e&pansion "C2 has got award of I"<
=++. system. >y its product ;uality, "C2 enables term foreign e&change.
.
-6HISTORY & DEVELOPMENT OF THE
UNIT
HISTORY

Each and every business unit running from its own sweet
and memorable history. The word history means past performance of the
company.
At **
th
?une *=)@ shri Nan:i Aalidas ehta give birth to the
"aurashtra cement limited. <btained license at =th ?anuary *=)B
establishment under the company0s Act *=)@. Croduction was started in
*=)=.
Creviously eldest sons of late "hri Nan:i Aalidas ehta 3
Ahim:ibhai ehta managed the company. >ut in *=,- the management
was ta'en over by shri ehandrabhai ehta the youngest son of late
"hri Nan:i Aalidas ehta.
The "C2 has certified for I"< =++. from T!D Eovernment. The
government of India has recogni8ed the company as an e&port house.
-
DEVELOPMENT
Development is very important thing for any unit when
company starts it may face some problems but when problems are solved
company goes toward development.
The company starts its production in *=)=, with installed capacity
of @++ tons per day. As the high demand of cement "C2 had increased
their installed capacity. Today company0s installed capacity is F.++ tons
per day.
Today unit is having turn over of cement more that .++ crores.
Due to increase in productivity effective mar'eting and ;uality control.
F
46LOCATION FACTORS OF THE UNIT
2ocation is so much important for any business unit. Its plays vital
role in development of unit promoters who produce any business unit
must fi&ed a location where raw material, power supply, labour,
transportation facility and government allowed area is available.
"C2 is established at #anavav because of the following factors
1. Availability of Raw Mateial

#aw material is the basis produces any product so raw
materials are most noticeable factor for location. "C2 gets its raw
material from nearly areas of Corbandar District. "o "C2 gets its raw
material easily, fast and with large ;uantity.
!. Availability of Labo"

The labour factor is so much important for location. "C2
gets sufficient labours educated, s'illed uns'illed labours because of
"C2 located at near of Corbandar city so "C2 has never face any
difficulty for the labours.
)
#. Ta$%&otatio$ 'a(ility

To carry goods from one region to another transport facility
must be needed. "C20s location is suitable because roadways of the
Eu:arat and by water ways of about from Corbandar port. "o "C2 have
not face any problem of "C2.
4. Availability of Ele(ti(ity
Any business unit not runs without electricity. "C2
purchases electricity from EE> and company has also his DE set 1Diesel
Eenerator4 so electricity is not problem of "C2.
). *ove$+e$t S"&&ot
The government policy of Eu:arat is good and favorable.
Eovernment provides schemes for development and promoting the
industries. "ituated in Eu:arat state Eovernment also provides short
term, long term financial loans.
@
)6MANAGING BODY
,OARD O' DIRE-TORS
NAME DESI*NATION
r. .N.ehta Chairman
r. D.N.ehta Dy. Chairman
r. ?ay ehta E&ct. Dice Chairman
r. 7.D.ehta Director
r. .N.#ao Director
r. ".!.".#aghavan Director
r. "avita D. Citte Director
r. "tephen Cotter ?.9.D.C.,Denmar'
Nominne
r. 9ring 9rodse 9C "midth 3 Co.
AGs Denmar'.
r. .A.Chardu'e I9CI, Nominnee
r. ".#am:ee !TI, Nominnee
r. .".Eilotra anaging Director
r. #.A.Coddar Dy. anaging Director
B
6-SIZE OF THE UNIT
In the consideration of the si8e of the unit there are three tools
*. 2arge scale industry
.. edium scale industry
-. "mall scale industry
At the birth "C2 is large scale industry. The industry which is
having share capital more than #s. ) crore is the large scale industry.
The @B) persons wor' in this factor
.6FORM OF ORGANISATION
There are so many forms of business organisation "C2 is itself a
%public company. The company is only indirectly defined in the act sec -
1I4 1iv4 states %public company means a company which is not a private
company(.
The company having a line and staff organisation
,
/6ORGANIZATION CHART
SHARE HOLDER
v.p common v.p. finance v.p. operating v.p mar'
"r. anager "r. anager "r. anager "r. anager
Dg. anager Dg. anager Dg. anager Dg. anager
As. anager As. anager As. anager As. anager
Cerson Accountist wor'er 3 labour sales pres.
<fficer
7ere
D.C. H 6 Dice Cresident
"r. H 6 "enior
D.E. H 6 Deputy Eeneral
As. H 6 Assistant
=
06TIME KEEPING SYSTEM OF THE UNIT
Time 'eeping system is important function for any business unit.
The government rule says that every employee must wor' , hours not
more than , hours in a day.

"o far as "C2 is concerned it has a continues process i.e. it carries
.F hours unbro'en manufacturing process. it must arrange big timing
system "C2 time 'eeping system is classified into two parts.
S1ift% Ti+e
9irst shift FH++ am to *.H++ pm
"econd shift *.H++ pm to ,H++ pm
Third shift ,H++ pm to FH++ am
During these wor'ers get half an hour as a recess.
Ti+e 2ee&i$3 fo w1ite (olla E+&loyee
9or white collar employees of the manager levels company
arranged general shift
Eeneral shift H 6 ,H++ am to ) pm
During this period white colloar employees get an hour as a
recess.
*+
146SAURASHTRA CEMENT LTD AT A
GLANCE
*. #egistered officeH 6 "aurashtra cement limited
near #ailway station
#anavav6 -@+))+
Dist. Corbandar
Eu:arat 1India4
.. Corporate officeH 6 Agrima >usiness centre
N.A. ehta international
*B, >ac'buy reclumination
umbai I F+++.+.
-. ar'eting officeH 6 Celican >uilding
B
th
floor
Nr. Eu:arat chamber
Ashram road,
Ahemedabad I -,+++=
F. AuditorsH 6 Gs. >ansi 3 ehta company
Chartered Accountant
). >an'ersH 6 Central >an' of India
Dena >an'
Di:ya >an'
**

The "aurashtra cooperative >an'
Industrial >an' limited
#a:'ot Nagri' "ah'ari >an'
@. Name of Croduct <rdinary portland cement JopcK
)- grade cement
F- grade cement
-- grade cement
portland slag cement JC"CK
po88olana portland JCCCK
sulphate portland J"#CK
B. "ister concernH 6 Eu:arat siddhi cement ltd
Deraval.
,. LebsiteH 6 www.ehtagroup.com
=. No. of employeesH 6 @B) employees
),* s'illed, =F uns'illed
*+. "hare Department H 6 N.A. ehta international house
)
th
floor, *B,, >ac' bay
reclamation
**. si8e of the unitH 6 large scale unit.
*.
*-
CONTENT
S. No. Pati("la Pa3e No.
1. INTRODUCTION 22
2. ORGANISATION CHART 23
3. TRAINING & DEVELOPMENT 24
4. AGES & SALARY
ADMINISTRATION 26
!. BONUS PROMOTION &
TRANSFER POLICY 2"
6. RECRUITMENT# SELECTION &
INTRODUCTION 2$
". ORKERS BENEFITS & FACILITIES 31
$. OVERTIME PAYMENT TO
THE ORKERS 32
%. PERSONAL RECORDS 33
1&. KAIZEN SCHEME 34
11. TRADE MARK 34
12. SAFETY OF ORKERS 3!
13. SOCIAL RESPONSIBILITIES 36
*F
1-INTRODUCTION
In any business unit personal department must be because of
personal department is the heart of any business unit. Lithout this the
business can0t run.
The personal department is related with human beings. Cersonal
department has ta'en care of his employees. If employees and wor'ers
are happy the production goes up and up. Today man power contribution
for any business unit is so useful for smooth and long run.
Cersonal department is also concerned with attaining of ma&imum
individual development, good wor'ing relationship between employees
and getting ma&imum efficiently of employees toward the wor'ing
organisation.
The main function of personal department is to appoint trained,
develop, motivate and compensate the employees of an organisation.
*)
!6ORGANISATION CHART
Ma$a3i$3 Die(to
Die(to (o++e(ial
DY. Ma$a3e
L.5.O. Pe. Off Law. Off T6D . off Ma$ 7a8+9
Ti+e 2e Tai$(e AL.O ASS Ta$%e(t
-le2 -le2 -le2

Ty&i%t
7ere
Cer. <ffH 6 Cersonal <fficer
<ff H 6 <fficer
T3DH6 Training 3 Development
anH 6 anager
AdmtH 6 Administrative
AoH 6 Aeeper
A.2.<H 6 Assistant 2aw <fficer
Tra."ecH 6 Transporting "ecurity.
*@
3-TRAINING & DEVELOPMENT
TRAININI*

Training is defined as the act of increasing the 'nowledge and
s'ill of an employee for doing a particular :ob. Training provides
awareness of rules and regulations, the ways of performing given tas'
effectively and prepares the employees improve the :ob performance.
"C2 gives training to their employees. There are two principal
methods use by "C2.
C I H 6 on he :ob training method
C iiH 6 off the :ob training method
- 7I9 O$ t1e :ob Tai$i$3 Met1o8
Numerous training methods can be used while the man is engaged
in the process of productive wor' on the :ob training methods are
suitable for all levels of personal. <n the :ob training methods new
selected candidate start his wor' without any performances.
As "C2 cement it is labour oriented industry training given by :ob
trained method. The new wor'ship has given training on the :ob under
the direct supervision of supervisor.
7ii9 Off t1e :ob Tai$i$3
*B
in this method trainer leave their wor' place and devote
their entire time to the development ob:ective.
The company uses the methods li'e lectures. Audiovisual
conferences, discussion, case study, role playing etc.
DEVELOPMENT
Development of employees mains those types of activities which
are help in future for developing they are doing this activities to the
potential from wor'ers.
Ceriodically "C2 wor'ers meetings and invite professional e&perts
as well as e&perts of the similar company to e&press their opinions and
suggestions.
In "C2, the company does provide better and professional
management, development sources of all those levels of staff members.
*,
46AGES & SALARY ADMINISTRATION
Today each and every person doing his wor' to get some return
and here that gets returns in the medium of money. oney is one of the
powerful motivations behind all activities. The term /wage0 is defined as
the remuneration paid to production and maintenance. The term /salary0
is defined as the remuneration paid to the clerical and managerial
personnel employees on monthly or annual basis.
"C2 pays salaries to F) managers F, supervisors and -@)
wor'men and it pays wages to contractual labour. They pay wages
according to all India cement wage board and wages act. Cement wage
board and wages act. "C2 pays salaries on B
th
day of the month while
wage payment is not fi&ed they 'eep a record of absence and present of
employees by punching system. Time 'eeping office prepares this
record.
*=
)6BONUS# PROMOTION & TRANSFER
POLICY
,ON;S
>onus is the e&tract payment to the employees for the better
earning of profit of company.
In "aurashtra cement limited bonus is given once a year. They pay
bonus unto )+++ to their employee.
PROMOTION POLI-Y
Cromotion means go up or goes one step more than others with
more responsibilities and more no. of hour wor'ing and ta'ing e&tra
facilities.
"C2 gives promotion on the basis of seniority, ability and
educational ;ualification, e&perience and also on the merits of the
employee. Thus "C2 mainly promotes on the basis of ?ob 'nowledge
and s'ills of employees.
TRANS'ER POLI-Y
Transfer means change in :ob but which :ob is provide is
subse;uently e;ual to first one means plant and position salary, status
responsibilities are same
In "C2 transfer are in lower level for solving his problem for
transfer his shifts and went to another shift. There is doing internal
transfer. >ut when company finds well 'nowledge persons who are
wrongly place then it transfers that employee to his 'nowledge
department.
.+
<6RECRUITMENT# SELECTION AND
INTRODUCTION
RE-R;ITMENT

#ecruitment is the first step in the employment process which
aims at developed and maintaining sufficient manpower resources upon
which the organisation can depend when it needs additional employees.
#ecruitment has regarded as important function of the personal
management.
There are mainly two type of recruitment sources.
*. Internal sources
.. E&ternal sources
I$te$al %o"(e%= -
Internal sources means whenever a company needs employee for
any post they promotes, transfers or demand. "C2 either promotes
e&isting employee or from their relatives.
.*
E>te$al So"(e%
E&ternal sources of recruitment means if company has vacancy
needed from out side than company gives advertisement in daily
newspaper, both in English or well as in Eu:arati. Also it used the
website of their own. The "C2 is widely used e&ternal sources.
SELE-TION
Lhen company gives advertisement for vacancy. They are many
applications comes from large numbers of people. At that time selection
is needed. "o selection means to pic' a right persons for :ob from
number of the peoples.
There are so many techni;ues to select the employee. "election
process of "C2 is as followsH 6
1i4 5itte$ Te%t
Lith the help of written test we can 'now practical and
general 'nowledge of employees. "C2 ta'es written test only for
managers and engineers. 9or officers it is not re;uired.
..
1ii4 I$teview
Interview is a process between person to person means
employees and candidate with the help of interview one can get more
information about the candidate, after they decide some of are successful
and some of are unsuccessful.
1iii4 P1y%i(al E>a+i$atio$
Candidates who are appointed from all above test after this
tests. that person must give medical e&amination. This is very important
because if a person having poor health he can not wor' efficiently and
the investment on him may go waste. As concerned to "C2 it conducts
medical chec' up to see the person is medically suited or not.
IND;-TION
Induction is welcoming process of new employees. Lhen a new
employer comes in the organisation the organisation arranged induction.
a'e him to feel li'e home and generate him that his performance in the
company is significant. In "C2 induction process is for *) to .+ days
and the personal officer gives all details about organisation.
.-
.6ORKS BENEFITS & FACILITIES
"aurashtra cement limited provides following facilities and
benefits to their employees.
*. 7ousing facility
.. edical facility
-. Travailing and transport facility
F. Canteen facility
). Creational and entertainment facility
@. Death relief fund
Ot1e fa(ilitie%
*. "C2 provides grays gratuity scheme for the employees
.. "C2 provides provident fund scheme for the employees
-. "C2 provides uniform, shoes, goggles and cap to its employees
for safety
F. "C2 provides leave facility to its employees
). "C2 provides par'ing facility
@. "C2 provides facility to withdraw amount in advance by the
employees as per their post and standard of wages.
B. Lhenever company achieve it0s predetermine goal very
effectively management declare bonus to their employees as an
additional.
.F
/6OVERTIME PAYMENT TO THE ORKERS
<vertime payment is admissible to wage board wor'ers only. The
overtime payment are made at double the normal rate on the basis of
overtime memo received is from the various department and as per the
duty approved by the concerned department heads.
No overtime is paid to manger level persons.
%According to bonus act o *=)@ on organi8ation has to pay bonus
at the end of ) years of its operations.
"aurashtra cement limited pays double of basis salary to wor'ers.
.)
06PERSONAL RECORDS
Cersonal department must be record all the information about the
employees which are wor'ing in unit.
Cersonal record is systematically record of performance made by
employees. It is helpful in :ob analysis and promotion policy.
"aurashtra cement limited performs this function by 'eeping
separate file for each and every employee in which details regarding life
i.e. age, se&, date of birth, marriage, children, etc and details about ?ob
regarding :ob as date of recruitment, E&perience, educational
;ualification, leaves, health and safety, disciplined industrial disciplined
etc. are clearly recorded with a view to determine how to compensate the
wor'.
.@
146KAIZEN SCHEME
To invite various ideas of the employees "C2 has developed a
totally new scheme i.e. Aai8en "cheme.
R"le% 6 Re3"latio$ of ?ai@e$ S(1e+e
*. Aai8en scheme was received I the month of ?anuary .++-.
.. !nder this scheme various ideas are invited from the
employees addressing any are they deem fit
-. The suggestions as well as the coordinators not only get
cash rewards for good ideas but also get to implement their
own ideas once it gets approved by the management
11-TRADE UNION
A trade union is the combination of persons, whether temporary or
permanent preliminary for the purpose of regulation the relations
between wor'ers and employees or between wor'ers and wor'ers.
Now a day there are hardly industries that consist no trade union.
As "aurashtra cements limited has @B) no. of wor'ers and it is very
difficult to manage then at to satisfy their needs. If any problems arise in
the organisation there are two trade union namely "aurashtra 'amdar
union and cement sarmic sangh they both are registered and connected
with INT!D.
.B
12-SAFETY OF ORKERS.
In simple terms, /safety0 means freedom from the occurrence or
ris' of in:ury or loss. Industrial safety or employee safety refers to the
protection of the wor'ers from the danger of life, damage of property,
loss of production, loss of man hours and loss of wor'ers, employees
and to the nation. Thus to prevent the accident the need of safety is felt.
"afety is primarily the responsibility of the management to control
the number of accidents "C2 becomes more conscious about safety
programs for its employees in which they provide training to them for
safety.
In the celebration of safety wee' the company put many slogans
and poems for safety one of them are as followsH 6
ASAFETY IS A FOUNDATION OF
HEALTH AND WEALTH
.,
1#-SOCIAL RESPONSIBILITIES
Every business unit has to perform some social responsibilities
towards the society. The organisation doing noise pollution, air
pollution, garbage and many other disadvantages of organisation.
"ociety of the location accept all these things so organisation must have
follow some social responsibilities.
"C2 provides following facilitiesH 6
* They help to control the air pollution by 'eeping bag house
scheme
. They ma'e the area green by growing trees.
- They provide employment to thousands of peoples.
F They allow students to get his industrial training
) They sponsor tournaments, events etc.
.=
-+
CONTENT
S. No. Pati("la Pa3e No.
1. INTRODUCTION 3%
2. ORGANISATON CHART 4&
3. NUMBERS OF THE PRODUCT 41
4. RA MATERIALS AND OTHER
SOURCES OF MANUFACTURE 42
!. MAIN MACHINERIES 44
6. PRODUCITON PROCESS 4!
". 'UALITY CONTROL 4$
$. POLLUTION CONTROL 4%
-*
1-INTRODUCTION
The production function of a business is concerned with the
creation of a product or services re;uired to satisfy customer0s needs,
wants and desires. Croduction means creation of utilities and covers al
the activities of procurement, allocation labour, energy, materials,
e;uipments, machinery etc.
Croduction department is one of the most important parts of an
enterprise which is responsible for the actual transportation of materials
into finished products. It deals with many machine, organisation to
accomplish both productivity and satisfaction the desirable and results.
Thus, /C#<D!CTI<N0 means to produce goods in re;uired
;uality at the re;uired time and with the re;uired ;uality in the most
economic manner.
-.
.6ORGANISTION CHART
Vice President
Sales Manager Sales & Advrts. Manager
Deputy Manager Senior Executive
Area Sales Manager Sales Representative
Regional Manager Sales Man
Head Clerks
Dispatch Clerks
--
#-TYPES OF PROCUCT
Each and every business unit may manufacture some type of
product. As concerned to "C2 it manufactures only one product i.e. port
land cement, "C2 provides high strength cement for e&porting.
The numbers of the product manufactured by "C2 are as follows
Ty&e% of &o8"(t A% &e
*. <rdinary Cortland Cement

)- Erade I.". *..@= H *=,B
F- Erade I.". ,**. H *,,=
-- Erade I.". .@= H *=,=
.. Co88oland Cortland Cement I )- C Is
*F,,= 1Cart *4 H *==*
-. Cortland "lag Cement 66 I.". F@) H *=,=
F. "ulphate resisting port land cement
I.". *.--+ H *=,,
-F
46RA MATERIALS AND OTHER SOURCES
OF MANUFACTURER
/#AL ATE#IA20 is the foundation for manufacture a product.
#aw material is starting point so raw material is must be re;uired to
produce a final product. "C2 used various types of raw materials.
*. 2IE"T<NE
.. A#2
-. I#<N <#E
F. "AND "T<NE
). E$C"! 66 a A#INE
b C7EICA2
c CIT<
To provide a best ;uality product best ;uality of raw material with
large stoc' must be needed. "C2 gets his raw material from following
places.
1. LIMESTONE
"C2 ADIT$ANA INE"
!. MARL
"C2 ADIT$ANA INE"
#. IRON ORE
>ANEANAEA INE#A2"
"7A7C!#, #A?A"T7AN
-)
4. SAND STONE
"!N7E INE#A2"
C7<TI2A
). *YPS;M
a. MARINE
EAND7IE7AN, <#I, >7ADNAEA#, NAD2AA7I
*. "7. NAT7?I T#ADE C<. C>#
.. TATA C7E, IT7AC!#
b. -HEMI-AL
T7AN, <#>I, AADI
*. "7. 7A#"IDD7I T#ADE C<. C>#
.. !N?A# ENTE#C#I"E C>#.
(. PHOSPHO
E.".9.C.
8. -OAL IMPORTED
"<!T7 A9#ICA
*. Esteco coal sup, umbai
.. Gs Elencore India, umbai,
-. AC# Coal 3 Energy
F. Comtoir >alland, Eeneva
-@
)-MAIN MACHINERY
Crusher
"tac'er
#ecliner
#aw mill
>lending silo
Cre heater
Clinerisation
Coal mill
Cooler
Cement mill
Cac'er
Cre 'ilan

-B
<-PRODUCTION PROCESS
9or the production Crocess Company has adopted dry process.
9ollowing is the production process of cement of "aurashtra cement
limited.
1. Raw +ateial I$&"t= -
The main raw material i.e. line stone and marl fed into the
crusher by the dumper. This raw material input before laboratory test.
!. -"%1e
2ime stone and marl are fed into the crusher at where they
are transferred into crushed. Now the crusher material is ta'en to the
stac'er by mean of belt.
#. Sa(2e

This sac'er ma'es stoc' pile for pre building whole sample
of limestone and marl are ta'en our every five minutes for determine and
correlation of material.
4. Re(li$e
#aw material of limestone and marl are reclaimed for the
stoc'piles by recliner which collect the raw material through the cross
action.
-,
). Raw +ill
2ime stone sweetener and additive li'e sand stone and
literate are fed into raw mill by feeders in which ;uantity are mi&ed.
<. ,le$8i$3 %li8
Now the material from the raw mill is ta'en into blending
silo. In this silo material is separated. "eparated material is fed in
preheated by plod which gives correct weight of fuel.
.. Pe 1eate
The raw material enter into pre heater from blending silo in
the first stage in the first stage the material travel from wor' because of
gravity and gain temperature appro&imately ,++ to =++ degree Celsius at
the last stage calciner fuel is introduce.
-=
/. -li$2ei%atio$
#aw material coming from the pre heater and 'iln, which
rotates at very, slow speed and power call is fi&ed from the other hand.
0. -oole
The raw material coming from clinerisation the temperature
of this is round about *F++ to *-++ degree celsius in the cooler clin'er is
got cool.
14. -e+e$t Mill

The material which is cooled now in cement mill FM to @M
of gypsum is added in it, then it comes in grinding mill at there the
clin'er with gypsum is grinded and finish product comes out.
11. Pa(2e
The cement is automatically pac'ed in )+ 'gs plastic bag in
pac'er machine. There are four pac'er machine each pac'er has capacity
to pac' *F++ plastic bag of )+ 'gs.
F+
.6'UANLITY CONTROL
Nuality control is an essential part of producing the best ;uality of
the product. ost of the customers prefer the ;uality of the product. The
customers never accept any fluctuations in the ;uality of the product. If
the ;uality of the product is not as per the re;uirements, it is very
necessary to control the ;uality of the product.
"C2 is producing cement and to chec' its ;uality after it is being
produced is very difficult as it ta'es ., days to show its strength. Nuality
control department has developed a special techni;ue to solve this
problem. "o they stated the bac'ward process i.e. to manufacture
particular ;uality of cement, particular ;uality of raw material and
process is needed so they start chec'ing ;uality of raw materials are
chec'ed by the ;uality 3 control department.
The "C2 follows the easy method to control the ;uality of cement.
To chec' the water pollution by dissolving of chemicals, some
chemicals may be mi&ed with the water so that the water may be used of
drin'ing or industrial use.
La$8 De3a8atio$
Lhen the land is being damaged by mining, it is to be
reclaimed and forestation is to be done so that environment balance may
be restored
F*
$-POLLUTION CONTROL
Every business unit which are doing large production. It
must create pollution so "C2 also creating pollution in nature. They can
control this pollution by following ways.
To (o$tol Ai Poll"tio$
The air pollution can be controlled by ma'ing the use of
e&plosive, various types of fuels. The smo'e and dust coming out of
chimneys can be controlled by using recycling plant, installation of dust
collector etc.
To (o$tol 5ate Poll"tio$
To control water pollution they should not allow the bathing
and washing of clothes near the water storage. They should also ta'e
care that garbage and waste is also not being dumped inside the water.
F.
F-
CONTENT
S. No. Pati("la Pa3e No.
1. INTRODUCTION !2
2. ORGANISATION CHART OF
THE MARKETING DEPARTMENT !3
3. PRODUCT PLANNING !4
4. MARKET SEGMENTATION !4
!. PRICING POLICY !"
6. CHANNELS OF DISTRIBUTION !$
". SALES PROMOTION !%
$. MARKETING RESEARCH 6&
%. COMPETITORS 61
1&. ADVERTISING 62
FF
1-INTRODUCTION
Today in this competitive mar'et one can not sale its product
without mar'eting. %ar'eting is a human activity directed at satisfying
needs and wants through e&change process(. Described by Chillip
Aotler. ar'eting involves the activity li'e planning, pricing,
determination, advertisement etc.
ar'eting department plays a vital role in the organisation.
ar'eting management represents and important functional area of
business management efforts for the flow of goods and services from the
producers to the consumers.
"ome one has rightly said %Nothing happen in our economy until.
"omebody sales something(
In this competitive mar'et each firm tries to increase sales volume
and mar'et reputation by providing consumer satisfaction and ;ualitative
products.
F)
!6ORGANIZATION CHART OF THE
MARKETING DEPARTMENT
The organi8ation chart of the mar'eting department is as followH 6
ar'eting Department
Dice president
"enior manager "ales 3 Adv. anager
Deputy anager "enior E&ecutive
Area "ells anager "ales representatives
#egional anager "alesman
7ead cler'
Dispath Cler'
F@
-6PRODUCT PLANNING
Croduct planning means to thin' about present mar'et of
the product and from that deciding about future and ta'es decision about
the types of product, ;uality of product. Nuality of product designs of
product etc. the present mar'et of competitors. In every business we can
see the cutthroat competition to satisfy the consumer company has to do
something new or different to his product.
In "C2, product planning is done 'eeping in view the demand as
well as supply factors.
If the company finds that the demand for cement is increasing than
automatically it increases the production and vice versa. 7owever there
are so many other factors which are also considered while planning the
product li'e availability of raw material, availability of manpower,
electricity etc.
FB
46MARKET SEGMENTATION
ar'et segmentation represents an important recent advancement
on mar'eting thin'ing and strategy. The modern mar'eting is consumer
oriented. "o producer must 'now which are not ali'e, customers are
differ in their wants, purchasing power, geographic locations, buying
attitudes, tastes, habits nature, interest etc. so al the needs of a consumer
cannot be satisfied with the same product. "uch selection of sub:ects as a
homogeneous group is called mar'et segmentation.
As concern to "C2, the customers who re;uire cement in bul'
;uantity can buy 7athi Cement and those who want cement in small
;uantity can have Chottu 7athi Cement available in 'g, ) 'g, and *+ 'g.
Cac's. Eenerally, builders use 7athi Cement but sometimes small pac's
are also re;uired for repairs so they can go for Chottu 7athi.
"C2 has segmented its mar'et as per the ;uantity of the cement in
the following way
F,
As per the ;uantity of the cement
HATHI -EMENT -HOTT; HATHI -EMENT
9or constructions for repairs 3 small uses
Cement product
anufactures, bul' buyers
ar'et of "C2 is also segmented according to demand
Ma2et S1. Se3+e$tatio$
)+M Eovernment of India
-+M E&port ar'et
.+M "cattered ar'et
F=
)6PRICING POLICY
Crice means the value of the product in terms of money. "ome
times price is the dependable factor for the success of the product of
failure. It is difficult to sale a product with high price and if product is
said at low prices it will affect the profitability, more over the main
ob:ective of the firm, that is to earn a profit very much depends upon the
correct price decision.
The "C2 has followed such a pricing policy, which can promote
the scales considerably while fi&ing the right price the company ta'es
into account cost of production. Crevailing mar'et trend pricing policy of
competitors etc.
"C2 has adopted fle&ible and reasonable pricing policy. At the
end of every month, directors of each 8one, mar'eting officers meet
together at the mar'eting office. They chec' the suitability of the current
price in the right of current degree of competitors, changes in demand
advertising and other services etc. then thy fi& up their product price.
)+
<-CHANNELS OF DISTRIBUTION

Channel of distribution means the proper way through which the
goods 3 services can reach to customer. In this channel6authori8ed
dealer, retailer, wholesaler, distributors, stoc'iest etc are included.
In the "C2 channel of distribution is very short and simple. The
channel of distribution can be understand by the following.
Company
DistributorsG"toc'iestGDealer
"ub Dealers
Customers
)*
.6SALES PROMOTION
The meaning of sales promotion is clear from name itself sales
promotion means to increase or to promote the sales.
In this competitive mar'et sales promotion is necessary for
boosting up the sales and contribution more in mar'et share. In sales
promotion customer is attracts by some special incentive li'e advertising
and publicity, personal salesmanship etc.
Company promotes the sales at two levels, which are as followsH 6
7i9 At Deale level= -
At this level to promote the sales company gives many incentives
they give the target of selling to the dealer for this they give some gifts.
They also organi8e the meeting of dealer to increase the sales.
7ii9 At -"%to+e Level= -
-ustomer is important for any business "C2 issues some scheme,
gifts and other incentives to attract the customers, "C2 'nows very well
their consumer to get the retailer mar'et recently they introduced
%Chottu 7athi Cement( in pac'ing of - or ) 'gs.
).
/6MARKET RESEARCH
The American mar'eting Association has defined mar'eting
research as %The gathering recording and analy8ing of all facts about
problem relating to the transfer and sale of goods and services from
producers to consumers(. ar'eting research involves a study of
consumer performances, habits and attitudes. It helps us to decide how
mar'et operations should be directed. It also involves an e&amination of
trends, so that its findings indicate, the future pattern of the mar'et and
assist in shaping mar'eting policies.
In "C2, regular survey of dealers and customers are done to
identity the need and e&pectation of the customer to mar' positive and
negative points of their mar'eting strategies and products. >y this way,
company comes to 'now about the mar'eting problems and remedies of
it.
)-
06COMPETITORS
In the world of today, there is a competition in each and every
business. 7ence, the firm first ob:ective is not to ma'e profit but to
survive in the mar'et. Competitors are those who sell the goods and
service of the same and similar description in the same mar'et.
According to Chilip Aotler %The best way for a company to grasp
the full range of its competitors is to ta'e the view point of buyer, what
does a buyer thin' about that which eventually leads to purchasing
something.
ain competitors of "C2 is as followsH 6
*. E!?A#AT A>!?A CEENT
.. ADIT$A >I#2A0" AAA2 CEENT
-. 2 3 T CEENT
F. TATA "!C7 CEENT
)F
146ADVERTISING
The American mar'eting Association has defined advertising as %
any paid form of non personal presentation and promotion of goods,
services or ideas by an identified sponsor(
"C2 advertise their product by the means li'e newspaper, wall
paints, and hoarding etc. with effective slogans, to stand first in the
mar'et and increase popularity "C2 has adopted many advertising
media.
"C2 advertise by distributing gifts to masons, contractors etc. i.e.
actual users of cement.
"C2 celebrate T7E 7AT7I !T"AD on the festivals li'e Navratri.
Company distributes audiocassettes of #as Earba free of cost and in that
cassettes slogans are also recorded for advertisement.
"C2 uses so many other advertising media also
*. Newspapers
.. aga8ines
-. #adio
F. Lall Caintings
). 7oardings
@. Audio Disual Advertisement
B. Eift Articles
,. Costers
))
)@
CONTENT
S. No. Pati("la Pa3e No.
1. INTRODUCTION 6!
2. ORGANSISATION STRUCTURE 66
3. FINANCIAL PLANNING 6"
4. CAPITAL STRUCTURE 6$
!. RATIO ANALYSIS 6%
6. MANAGEMENT OF FI(ED ASSETS "!
". MANAGEMENTOF ORKING
CAPITAL ""
$. LEVERAGE ANALYSIS "$
%. PROFITABILITY & DIVIDING $&
DISTRIBUTION
)B
1-INTRODUCTION
9inance department is very important part for every organisation.
"uccess of any business depend upon the finance. It we say is the
business is the body then finance would be blood. As the blood is
re;uired to live a body then to run the business finance plays important
role.
"omeone rightly defines %if you have money, and you manage it
properly, you will ma'e more money( this means management is
necessary for any industry.
In economic activity finance is essential part. 9inance
management is concerned with controlling and planning of the firms
financial resources. According to ?oseph and assie, %financial
management is the operational activity of a business that is responsible
for obtaining and effectively utili8ing the funds necessary for efficient
operations.
"o we can say that finance is the central point of any organisation.
),
!-ORGANISATION STRUCTURE
"C2 has 'ept separate department of finance. The organisation
chart of finance department of "C2 is as followsH 6
Dice Cresident 1finance4
Eeneral anager 1finance 3 AGc4
Dy. Eeneral anager 1finance 3 AGc4
"r. anager 1Accountant4
As. anager "r. <fficer Dy. anager
19inance4 1Costing4 19inance4
"r. <fficer Er. <fficer Cashier
19inance4 1Costing4
Ass. <fficer Ass. <fficer
)=
#-FINANCIAL PLANNING
9inancial planning is very necessary for smooth running of
business. >usiness small or large cannot be carried on successfully
without proper arrangement of capital in the finance planning not only
the planning is done for spent of money but also planning is made for
sources of finance and fund. In all the organisation finance planning
policies of finance, delegation of finance are planned.
"C2 plans finance as follows
1. Dete+i$i$3 'i$a$(ial ObBe(tive%
"C2 firstly determines for how long period the finance is
re;uiring i.e. for short term of long term ob:ectives. >y considering the
financial ob:ective, "C2 ma'es a determined effort to arrange the
necessary funds at proper time, which is necessary for the business.
!. 'o+"latio$ 'i$a$(ial Poli(ie%
After words, "C2 formulates financial policies to be followed by
the planners to achieve the financial ob:ectives.
#. Develo&i$3 'i$a$(i$3 Po(e8"e
Developing financial procedure relates to the control and
administrative of financial activities. "C2 subdivides financial activities
and delegates authorities to subordinates to perform such activities.
4. Reviewi$3 'i$a$(ial Pla$
"C2 reveals plan for time to time in the light of changing
economic, social and business environment.
@+
4-CAPITAL STRUCTURE
Capital structure is the important aspect of the financial
management. Accordingly to Eerstenberg. %The ma'e up of firm0s
capitali8ation(.
The company procures funds by issuing various types of securities
i.e. ordinary, shares, preference shares, bonus and debentures.
In broader sense, capital structure includes all the long term
capital. It decides the proportion of funds to be raised by issue of
ownership capital i.e. ordinary share capital and preference share capital
and the amount to be raised by borrowings. i.e. debentures, bonds, public
deposits etc. ta'ing into account the cost of capital i.e. 1Dividend or
interests4 and its impact on income and stability of the company.

Crimary duties are original and first hand information. Crevious
data means those data, which have to analy8e, and second one it means
secondary data are directly analy8ed to some e&tent. Thus, secondary
data are second hand information.
Le got information at general data about the company.
Eenerally even company would by maintaining optimum capital
structure which means an idea combination of borrowed and owned
capital that may attain the marginal goal. I.e. ma&imum the mar'et value
of share of minimi8ation of cost of capital.
@*
"C2 framed its capital structure as followsH 6
Pati("la% A+o"$t 7i$ la(%9

"hare capital F,.FB..@
#eserve 3 "urplus ,,@,).,,
"ecured loan .@,,=F.-F
Deferred Cayment Credits )=F.@+
!nsecured 2oan .FF.++
TOTAL 44C<<).</
@.
)-RATIO ANALYSIS
#atio is the measured of relation between two accounting figure.
Le can 'now the financial position of the firm and also the performance
can be measured with the help of the ratios.
2et us 'now the finance position of the "A!#A"7T#A
CEENT 2TD.
-;RRENT RATIO
-"e$t Ratio D -"e$t A%%et% E -"e$t liabilitie%
9or the year .++- O ,))@.F- G *)=)..FF
O +.)-@ H *
9or the year .++. O ,-+-.@* G *=+=*.F-
O +.F- H *
-o++e$t = It is generally between the . H * ratio shows a
comfortable wor'ing capital positions. The current ratio of
"A!#A"7T#A CEENT 2TD. for .++- 3 .++. is +.)- 3 .F-
respectively. This indicates that the financial position of the company is
not so good. >ut the ratio of .++- is greater than .++..
@-
LIF;ID RATIO
LiG"i8 Ratio D LiG"i8 A%%et% E LiG"i8 Liabilitie%
51eeC
LiG"i8 A%%et% D -"e$t A%%et% - I$ve$toie%
9or the year .++- O ,))@.F- 6 .F.+.-)
O @*-@.+,
9or the year .++. O ,-+-.@* 6 .F+@.,@
O ),=@.B)
LiG"i8 Liabilitie% D -"e$t Liabilitie% - ,a$2 Ove8aft
9or the year .++- O *)=)..FF 6 @).*-
O *),,B.-*
9or the year .++. O *=+=*.F- 6 ,=.)B
O *=++*.,@
@F
LiG"i8 Ratio
9or the year .++- O @*-@.+, G *),,B.-*
O +.-, H *
9or the year .++. O ),=@.B) G *=++*.,@
O +.-* H *
-o++e$t = 2i;uid ratio indicates the cash available to meet the
immediate payments. The ideal li;uid ratio is * H *. The li;uid position
of the "A!#A"7T#A CEENT 2TD. is not so good but the position
in .++- is better than in .++..
'IHED ASSETS T;RNOVER RATIO
'i>e8 A%%et% T"$ove Ratio D Sale% E Net 'i>e8 A%%et%
9or the year .++- O .+--B.-) G -@=@..F+
O +.)) H *
9or the year .++. O .*,F).@* G F**+,.@*
O +.)- H *
@)
-o++e$t = This ratio indicates the conversion of fi&ed assets into sales
during a year. The ratio of "A!#"7T#A CEENT 2TD. indicates that
for * unit of sales +.)) unit of fi&ed assets is consumed in the current
year.
5OR?IN* -APITAL
5o2i$3 -a&ital D Net Sale% E Net 5o2i$3 -a&ital
9or the year .++- O .+--B.-) G B-=@.+*
O ..BF H *
9or the year .++. O .*,F).@* G *+B,B.,.
O ..+. H *
-o++e$t = 9rom the above calculation it can be seen that for * #s. of
sales +.-@ #s. and +.F= #s. of wor'ing capital is re;uired.
@@
DE,T EF;ITY RATIO
Debt EG"ity Ratio D Total Lo$3 Te+ Debt E
S1ae Hol8e '"$8%
9or the year .++- O .+@+,.)- G *.=--.*F
O *.)= H *
9or the year .++. O *,@+=.BF G *.@F).*F
O *.FB H *
-o++e$t =The debt e;uity ratio is determine, how to ascetain the
soundness of the long6term financial policy of the company.
@B
<-MANAGEMENT OF FI(ED ASSETS
In all business there are two types of assets one is fi&ed and other
is current assets. The assets which can be transferred into cash within
year, are called current assets. And assets which cannot be transferred
into cash within year are called fi&ed assets. As the time passed the
values of fi&ed assets is described as the company depreciates them. The
amount of fi&ed assets is very large so they must be invested with well
planning and great thin'ing. 9i&ed assets generally, consist of land,
building plant 3 machinery etc.
"C2 maintains proper records showing particulars about
;uantitative details and condition of fi&ed assets. In annual report of
"C2 every year creditors give report about the condition and ;uantitative
details of fi&ed assets. And whenever auditors found any dissatisfaction
about it, they inform the company and company ta'es necessary steps to
remove dissatisfactions.
As on -+
th
?une .++F "C2 shows balances of its 9i&ed assets are
as followsH 6
@,
'i>e8 A%%et% *o%% ,lo(2 De&i( Net ,lo(2
9reehold land *B..,. 66 *B..,.
>uildings *--B.F. @-..). *-+F.,@
2easehold land .*.F) 66 .*.F)
?etty6 civil wor' *B,*.-) -.+.)) *F@+.,+
#ailway sidings
Leigh bridge .FB.B* *@@.=- ,+.B,
Later supply
Installations *,).+, *-=.B+ F).-,
Electric installation *,@.)+ ,@B.F- =FB.+B
Clant 3 achineries -*@,=.)- *F+,F.-. *B@+)..*
#olling stac' 3
2ocomotive @*.)+ F*.)- *=.=B
9urthur 3 office
E;uipments *@*.F* B@=.F) -=*.=@
"hip, otorcars 3
Truc's F)@.+* .F..), .*-.F-
Total #0)#4../ 1<!!../0 1/.!).!!
@=
.-MANAGEMENT OF ORKING CAPITAL
If the fi&ed assets are bond of the company then current assets
would be circulating blood of the company.
Current assets mean the assets, which can easily be transferred
into cash with in the year. In company number of transactions are made
i.e. related with the current assets for e&ample purchasing of raw
material, salary, wages etc.
There are two concept of wor'ing capital is as follows.
1. *o%% -o$(e&t
According to gross concept the firm0s total investment in
current assets.
!. Net -o$(e&t
According to net concept e&cess of current assets over the
liability.

The management of wor'ing capital of "C2 limited. Is done as
followsH 6
1. I$ve$toy Ma$a3e+e$t
In "aurashtra cement ltd. the record of investment is 'ept
separately. In this record the receipt of inventory, uses of inventory and
out department to control the inventory.
!. -a%1 6 ,a$2
In "C2, to manage the cash 3 ban' there is to separate
department but this wor' is done by the finance manager.
#. Re(eivable
B+
Now days credit policy is e&it every where. In "C2 they
also 'eep record of credit sales separately.
$-LEVERAGE ANALYSIS
The dictionary meaning of leverage refers to %an increased means
for accomplished some purpose(. Now a days the term leverage has
special meaning. It is used to describe the firms ability to use fi&ed cost
assets or funds. To magnify their return to its owners. Christy and #oden
define leverage as the tendency for profits to change at a faster rate than
sales.
There are fundamentally two types of leverages.
*. <perating 2everage
.. 9inancial 2everage
1. O&eati$3 Levea3e
The operating leverage may be defined as % as the firm0s
ability to use fi&ed operating costs to magnify the effects of changes in
sales on its earning before interest and ta&es 1E>IT4. The operating
leverage ta'es place when a change in sales produces a greater change in
E>IT.
<perating leverage results when changes in value of sales
produces a wide fluctuation in the operating profits of the firm.
B*
The firm is solid high degree of operating leverage when employs
a greater amount of fi&ed cost and a smaller amount of variable cost. <n
the other hand, a firm will have a low operating leverage when it
employees a great amount of variable cost and a smaller amount of fi&ed
costs.
<perating 2everage H 6 Contribution
E>IT
Degree of <perating leverageH 6 Cercentage change in E>IT
Cercentage change in sales
"C2 suffers the looses, so it is not possible to calculate operating
leverage.
!. 'i$a$(ial Levea3e
9inancial leverage results from the presence of fi&ed financial
changes in the firm0s income statement. These fi&ed changes are to paid
regardless of the amount of E>IT available to pay them. 9inancial
leverage is concerned with the effects of changes in E>IT on the
earnings available to e;uity share holders.
In simple words, the effects on earning by the use of fi&ed cost
security 1Creference "7 3 Deben4 are called financial leverage.

9inancial leverage H 6 E>IT
E>T
B.
Degree of financial leverage H 6 Cercentage change in EC"
Cercentage change in E>IT
"C2 suffers the losses, so ti is not possible to calculate financial
leverage.
%-PROFITABILITY & DIVIDENT
DISTRIBUTION
The main ob:ect of any company or business unit is to earn profit.
In the :oint stoc' company when company ma'es profit this profit is
divided into the owners i.e. share holders.
In the presence it is not wrong to say that cutthroat competition
prevails in the cement industry. >ecause government provides various
incentives to the new entrepreneur who is interested to establish cement
industry.
As far as "aurashtra cement ltd. is concerned the plan is old so the
cost of production is very high and because of competition they follow
demand and competition. Cricing policy moreover mar'eting is not so
good they suffer from the competitive so they are mar'ing loss.
"aurashtra cement ltd. has not made any profit for the last five
years so there is no distribution of dividend.
B-
BF
RESEARCH METHOLOGY
#esearch is the application of human intelligence in systematic
manner to a problem. According to C.A. oster % #esearch includes a
study of human group relationship.
According to C.D. $oung, we may be define, research
methodology as scientific underta'ing which means of logical and
systemati8ed method, aims to discover new facts or variety old facts and
to analy8e their se;uence interrelationship case of e&planation and
natural terms which govern them.
#esearch methodology means the way through which a research
progress or a :ob data collecting goes on. There are so many types of
research methodology. "ome of them are as followsH 6
Nuestionnaires
Chec'list
<bservation
Interview
#ecord
Carticipation
Technical conferences
<ut of them we prepare the method of ;uestionnaires.
So"(e% of Data
There are different sources of collection of data. >efore deciding
the sources to collect the data, one has to ma'e a proper planning of
investigation and purpose of in;uiry. 9ollowing are the sources of
collection of then
B)
"ources of Date
Internal sources E&ternal source

Crimary sources secondary source
I$te$al So"(e%
"uch type of data0s are always available in the boo's of
organisation e.g. sales production, salary, wage, dividend profit etc.
E>te$al So"(e%
Lhen the data are collected from the outside the organisation
without the support of records of the company, they are called e&ternal
sources. The e&ternal sources. The e&ternal sources fall into two
categories.
I Crimary data
II "econdary data
Crimary data are original and first hand information. Crimary data
means those data which have to analy8e and second one it means
secondary data are already analy8ed in some e&tent. Thus, secondary
data are second hand information.
Le got information at general data about the company.
B@

BB
FUTURE PLAN
The future plan means the pro:ect that will be underta'en in
future. In other words it means the ob:ect. I.e. determine now and gets its
result in future.
Now a days the company suffers from the losses. >ut it does not
mean that there is no chance of future progress.
As we all 'now that the cement is a basic necessity of and
constructional activity. The need or demand of cement increases day by
day from this angle we may say that "C2 would have better prospect in
future. Also "C2 e&ports its products in many foreign countries. It is
considered that "C2 enables to earn precious foreign e&change which
ma'es its future bright.
9rom seeing the above we can say that company0s future is bright
and its mar'et will increase.
B,
B=
CONCLUSION
Conclusion is the final touch or finishing line of the whole report
and for the visitor unit. It was great and memorable visit. Lhich
imparted a lot of 'nowledge.
The "C2 is the company which suffers losses since few years. It
doesn0t mean that the wor'ing condition of the company is not good.
I found that there is a good administration in the firm and good
utili8ation of total capacity. Its personal department suggests that they
are aware from the value of personal and so manage them very
systematically. Its production department ma'es determine effort to
maintain the best ;uality of the product. ar'eting department always
shares beyond doubt. Le can say that financial department wor's so
well bet finance position of the company is not so good.
Now a days company suffers losses due to many reasons. >ut it
tries to progress slowly and gradually by reducing the losses. Le may
say that the present wor'ing condition of the "C2 is well.
I will give them all my heartiest best of luc' for their future.
,+
,*


BIBLIOGRAPHY
CE#"<NA2 ANAEEENT
C.>. E<#IA
A#AETINE ANAEEENT
C7I2IC A<T2E# 3 AINE"
9INANCIA2 ANAEEENT
I CANDE$ 3 >I22 "7A7
ADDANCE ACC<!NTANC$
. #AD7A"LAI 3
". A7E"!2AI

,.