Dom Evans

Unit 32 Assignment 1 Task 1 The Purpose and nature of Ident Design

Design
Density of Information
When it comes to the density of information that is conveyed
towards the audience from an Ident, no specific one, it entirely
depends on what you visually see from the Ident and what you
personally intake from that Ident as sometime people may be
viewing an Ident and share thoughts with others who have viewed
that exact same Ident for example, but at the same time two
people viewing an Ident may see two completely different things from one element of that Ident.
Viewers may also obtain more than one thought towards that one element of the Ident of what it is
trying to portray towards the audience.
When the design process is undertaken for the production of an Ident, the designers must realise
that something themselves or their clients can see as small can outcome as much more once shown
to an audience for example. Whereas something that is clearly
obvious such the BBC One Idents in which they display a circle or
more witithn each of their Idents or something to symbolise the
shape of an o to notify you that the channel you are watching
is BBC One, the links in which they adopt are based around the
fact of how the shape of a circle has no corners it is just ONE
continuous shape thus the link as the channel is called BBC One.
Space and Time
With the space and time given for the production of an Ident, it first varies on the TV channel you
are producing the Ident for and what the client working for the TV channel gives the designers to
work with and the deadline date for final completed version of the Ident, after conducting some
research into TV Idents, I found that most Ident productions are given small amounts of time and
most of that time is spent with the designers brain storming simple yet effect ways of fronting
something that symbolises the TV channel they are producing the Ident for, as Idents only last 15
seconds so the designer will most likely be put under pressure to produce something that gives off a
clear enough message towards the audience of what channel they are watching but at the same
time show some form of link the Ident has to the upcoming program that is to be displayed after the
Ident.
For example, in the previous illustrative example given for BBC One it show a team of rugby players,
this message first conveys towards the audience members that there is a high chance of a sporting
programme about to start as Rugby is a Sport but at the same time linking it back to BBC One as the
actors within the Ident are performing The Haka which is a traditional Maori dance from New
Zealand which is commonly associated with Rugby players but as they are performing this dance
they happen to be doing it all as ONE, as ONE team which yet links back to the TV channel of BBC
One.
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Screen Tempo
The screen tempo is something that must be taken in to high
consideration during the production of a TV Ident due to the
notifications needed for the audience members, because if a TV Ident is
played to quickly and the shots witithn it are cut to soon the target
audience may find it hard to know what TV channel they are watching
due to a lack of symbol or logo identification and what TV
programme is about to start. So timing became a crucial part of
Idents to uphold their output message towards the audience.
With high consideration taken for the screen tempo, Ident designers
quickly realised that Idents cannot show more than one topic of
footage witithn each Ident as it could potentially obscure the
audience members knowledge of what the next scheduled TV
programme is. This also links back to the time length given for Idents as
they only last up to 15 seconds long and as this is so, it further more gave
Ident designers a reason to stick to one topic of footage rather than
attempt to apply multiple to one Ident but at the same time make sure
audience members realised what channel they were on but not what they
were about to watch as original Idents for channels such as BBC One only
applied links back to their TV channel not what TV programme could be
on after the showing of the Ident. The way they gave the audience
members this knowledge was to have a continuity announcer who
introduces the upcoming program speaking to audience directly.
Interaction with viewers
As there is no red button like function usable for the Idents of a TV
channel there is no true response interaction but with that comes the
response of the viewers from the Ident they have just viewed.
When channels such as BBC One were first established they only had
one TV Ident in which they could show towards the audience which was
the bat wings design, but as modern times have come around and our
ability to produce much more detailed footage of both real life footage
and CGI, TV channels in todays age have multiple Idents in which they
use according to the scheduled TV programmes and the genres in which they are held under.
One example could be where an action adventure film is scheduled to play on BBC One and they use
the helicopter landing on the circular sea pad Ident to notify the audience members that the next TV
programme could have something to do with action but with that comes the continuity announcer
who would state what is next to be aired with a specific tone of voice to amplify the viewers
already building tension and this is where I feel nearly half of the interaction come from as
the continuity announcer is talking to the audience members directly which overall makes
This Ident belongs to BBC 3 in
which the screen tempo varies
from fast to slow also the shapes,
colour and layout of the Ident
Reflect the TV programmes in
which they show.
This Ident belongs to BBC 2 in
which it shows a 2D number 2 on
screen getting covered in a
turquoise paint with a high frame
rate making the paint appear as if
its flying through the air slower
than real time motion which
could indicate that a TV
programme which is taken
slower such as a cooking
program could be on TV next.
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the audience members feel that the scheduled programme is being aired for them if the
next programme is something the audience members want to watch.
Information- led
Information-led is what the industry use to describe what type of material is witithn their Idents on
an informal basis for example, a new upcoming documentary may be only days away from being
aired but from that documentary the TV channel will pick all of the best parts and from their apply it
to the after sequence of one of the TV channels normal Idents and have the host of the
documentary talking about the upcoming documentary, as it is a documentary it would most like be
completely information led as documentaries never tend to serve an entertaining purpose.
Given this, the Documentary will most likely only be aired on that one channel, the host will most
certain state this during the advert as it will cause audience members to only depend on that 1
channel and from their obtain higher ratings.
By taking the best parts of the documentary or parts in which build tension allows the TV channel to
lock on to more audience members; this is because of how audience members need to obtain a form
of entertainment even through non entertaining based material such as documentaries.
So from there they will be able to obtain viewers who would not normally watch such programmes
as documentaries, but if the documentary contains footage which stirs up a debate, argument or
even light fighting due to a disagreement or other reason, those viewers will be much more
interested in watching the documentary as parts of it will come across as entertaining for them.
The last area I am going to talk about is the frequency of information-led Idents. With information-
led Idents you will tend to see them much more frequently after the first time you have watched
them depending on when they are to be aired, this is down to how the TV channel are trying to
promote the new upcoming documentaries as much as possible and to do this they will show
information-led Idents about the documentaries many times over as much as they can wherever
they can slot it in within the TV channels schedule to obtain the attention of as many possible
viewers with the use of the best parts of the documentaries and fast clips.
Entertainment-led
Entertainment-led Idents are just like Information-led Idents except for what they are leading
towards the audience members is more entertainment based such as a movie or TV series and is less
serious.
Entertainment-led Idents will use the same elements in which information led Idents use such as
the best parts and fast clips shown towards the audience to captivate their attention as soon as
possible. They will also apply the same rate of frequency to entertainment-led Idents as they do to
information-led Idents as this will allow more time and apply a higher chance of audience members
to see the entertainment-led Idents.
Overall both Information and entertainment-led Idents were designed for one specific reason, which
is to obtain ratings boosts as they try to make both areas as interesting and entertain as possible
without distorting their purposes on TV for example if a TV channels rating are dropping due to an
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unknown reason, they may decides to buy the broadcasting rights for a very popular film such as The
Matrix or Lord of the Rings in which they would apply to an
entertainment led Ident and apply the previously sated elements to
gain a boost in ratings.
Purpose
Identity
Idents in a simplified sense are like digital Identification displays for
audience members to realise what channel they are currently on via
the use of the TV channels logo or a shape or something that TV channel have specific to their name.
For example BBC 2 Idents nearly always contain the number 2 whether it is in a form of 2D or 3D as
the channel uses both dimensions to identify their channel as show in
the image examples.
With a TV channel such as BBC Three, their man identification is within
their logo of the word three which is spelt instead of a figure number 3,
also with BBC three nearly all of their Idents are CGI produced which
makes them unique for most other TV channels as other channels vary
between real life footage Idents and CGI Idents.
When it comes to the styles chosen for Idents, most TV channels keep
to one but expand on it greatly. For example, BBC One Idents all have
different themes applied to them but all focus around the style of a
circular shape these Idents which BBC released on the 7
th
of October
2006 were updates as before they had Idents which were based on
Rhythm and movement and started back in Easter of 2002.
After conducting research into the BBC one Idents that are currently being used on their channel, I
found that the circular shape in which nearly all of them use are down to the letter O witithn the
word One for Identity purposes, BBC One adopted this Idea as a circle is a naturally occurring
shape which is easy to identify but also with the added styles which all have some unknowing link
between one another, BBC One found a way to have their Idents easily Identified by their viewers as
BBC One.
Branding
Branding of TV channels is just like branding of products such as clothing
etc. where a logo or something such as the chosen style or audio
identifies the audience of the TV channel they are watching.
Nearly every TV channel that is available to date has their own branding
method with the use of an Ident, for example the music Channel of
Scuzz which plays mainly Rock and Metal music have Idents that are
nearly always identified by the audio in which they have within them which is usually a 5 second set
off guitar riffs with drumming in the background, but these small audio samples which are played
with the visuals are often heavy metal riffs with drumming which makes it even more unique to
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Scuzz as other rock music channels such as Kerrang tend to play
much softer samples of rock music witithn their Idents as metal
music is not one of their strongest areas but general rock, punk
and indie genres are.
Marketing
When it comes to areas such as marketing and Idents, it reflects
back to the area of information-le and entertainment-led, this is
because an Ident alone has small marketing powers but applying
something to an Ident such as an advert for an upcoming
programme gives the Ident marketing abilities to persuade the
viewers that their channel should be watched.
Taking a more in depth look at marketing and Idents, one
example being Channel 4 and how they brought the broadcasting rights to the Paralympics and to
make more viewers realise that the Paralympics is coming soon they would display the advert for the
Paralympics but during the showing they would flash elements of Channel 4 on the screen in the
form of their logo and have both sex narrating over the advert providing statements such as The
Paralympics, only on Channel 4 and by saying this audience members who are wanting to watch the
Paralympics will know that the only channel they can watch the Paralympics both live and a re-runs
is on Channel 4.
From here viewers who are wanting to watch the Paralympics will all be watching the same channel,
that being Channel 4, and from there Channel 4s ratings will considerable increase as they are the
only channel who have the broadcasting rights to the Paralympics, whereas if multiple TV channels
had purchased segments of the broadcasting rights to the Paralympics the viewers of the event
would be split therefore equalling in lower ratings for each of the channels who are broadcasting the
Paralympics.
Packaging and Re-packaging
Packaging is where an Ident for a TV channel of any kind will have their Ident representing their
channel with styles and themes that the TV channel have adopted to overall represent different
genres depending on the TV programmes that they air, it is called packaging because of how the
Ident is complete and has been given a purpose for viewing as it will most likely link in some way to
the upcoming TV programme or Movie.
Re packaging is where the advert is taken back by the TV channel to apply a specific style of one or
more TV shows, most of the time the Ident will focus upon one upcoming programme that is to be
aired within the next few weeks such as a documentary or if it is round a seasonal period the Ident
of the TV channel will be a basic compilation of some of the best parts of the upcoming shows and
movies to try and gain the viewers attention and make them watch more of that one channel.


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One clear example of this is BBC Ones Christmas Idents where they show an Ident with footage that
firstly links with the seasonal and festive period then straight after run a compilation of footage from
up and coming TV shows and movies, to be more specific, parts that will either make the audience
laugh or something that links the programme to the festive period or to just generally entertain the
audience with shots from action based movies, this way the audience members will most likely stay
on the channel for a longer period of time or keep returning to the channel more frequently because
they have viewed a re-packaged Ident in which has gained their attention so they will return to the
channel to see what is being aired.
Scheduling
Scheduling with Idents is important because it gives the viewer an indication into what could be
aired after the viewing of the Ident.
With various TV channels having multiple Idents for different genre links, scheduling becomes
important due to how the Idents are produced to some way link to the upcoming Programme or
movie genre, the grey area of this is that not many viewers of TV even realise that Idents are
designed to link to the genre of the upcoming programme so they just simply think it is a different
Ident to keep the viewer entertained.
Scheduling the right Ident for the right programme is crucial for a TV company as for the viewers
who do know about TV Idents linking to the upcoming programme would become confused to a
small extent if the following scenario was to occur.
A Man gets home from work and sits down to watch a Horror movie on BBC one, but just before the
movie starts an Ident appears on screen, specifically the Ident which has hippos under water forming
a circle, this type of Ident would most likely be used before a nature documentary or something
much softer than a horror movie.
From here the man is confused and believes he has made a mistake with his timing and scheduling,
but instead it is BBC Ones fault as they have made a critical error in which Idents they should be
displaying between TV programmes and movies.

Segmentation witithn Scheduling
Segmentation within scheduling is where a TV channels
collection of Idents is spread across the year depending on
the time of the year, seasonal period and what is to be
shown after the Idents Projection.
One example here could be with the use of the E4 Idents,
specifically the beach house one which shows elements of
stop motion animation by having objects move autonomously.
This Ident would most likely be shown witithn the summer periods of the UK as a beach house is
located on the beach which is a popular location during the summer periods with sun and heat being
the influence towards people visiting. Another reason for this Ident being shown during the summer
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periods is probably down to how the British weather is highly unreliable, especially when you need it
to be sunny and to keep viewers feeling a little brighter they show this Ident.
Another way in which this Ident would be used is down to the genre or direct programme that is
being aired after its projection.
One example could be What Happens in sunny beach and Kavos which is a TV programme
documenting what young Brits get up to abroad and away from their parents, and as the name uses
the word sunny the beach house Ident from E4 would most likely be used before to give off some
link towards the audience members that something with maybe hot weather or a location near the
sea is to shown witithn the next upcoming programme.

Opportunities
Creation of Cooperate Identity
As every TV channel on the market and new upcoming TV channels have their own form or
cooperate Identity either through a logo or Ident collection, it allows for each of them to obtain
independency in their identities and not appear the same.
Another area of where creating a cooperate identity can take a TV channel up the media ladder is
based on what material they show upon their channel and how the ratings of the programmes are
doing because it becomes a games of cat and mouse with TV channels as one TV channel may be
showing movies for example many audience members are wanting to watch and due to this other
TV channels will feel a decline in viewers of their programs as everyone will have shifted to the
channel showing the movies.
Creating a cooperate Identity for your TV channel is highly recommended in the sense of your Ident
becoming big and well known based on whether the material you are showing the audience
members is admired by them or not and if it is your ratings will grow and your channel will be
acknowledged by more people around the world.
Display of text based information
When Idents display text based information on screen the two areas in which
the design will focus on is whether the text is easy to read and at the same time
does it link with the given styles and themes.
For a channel such as BBC One, the text in which they display within their Idents
such as the channels name has to be as clear as possible but at the same time
link in with the current existing styles you see within their Idents.
This is down to how BBC One is the most popular TV channel in the UK and is
viewed by people of all ages and from that you get many people with visual
impairments, so to make the text within their Idents applicable towards every
viewer they had to thoroughly inspect certain elements of the text such as the
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background colour and the text colour itself as some colours used within text such as yellow on a
white background can be hard to read, even for people with 20/20 vision or better.
Also with the placement of the text being nearly always in the center of the Ident there are no
obscurities to cause the viewer to think it says something other than BBC One. Furthermore if you
notice that nearly every Ident BBC One show has a clear center to place the channels Logo in so that
it does not go from being easy to identify too hard as the center nearly always remains the same
throughout the duration of the Idents as shows in the example list above.
So for the channel name to be as clear as possible on screen for the viewers, the BBC One Ident
Designers produced a BBC One logo in bold white text as white text itself can be viewed on a huge
spectrum of colours with ease, but applying the bold effect to the text allowed for even more clarity
towards the viewer.
Branding of content
Branding of Content links directly to marketing,
Information and Entertainment-led as they are near
enough the same thing just more specific to their own
areas. Branding of content is simply taking products (TV
shows for example) and their adverts and applying the
brand name of the channel they are being aired on.
One example could be BBC Ones 2013 The Voice Ident
in which shows a clip of the judges rotating in their chair
then a blur fade into focus upon the stage microphone.
From here the BBC One white bold logo appears around
the Microphone with a narrator talking about the show
and some brief information about other TV programmes
that will be aired after The Voice.
Reasoning into why TV channels such as BBC One
incorporate advert like footage of a specific programme
into their Idents is to notify the viewer mainly of how only that one channel shows that one show
and that if you are looking to watch The Voice you will have to go on to BBC One as they own all of
the broadcasting rights overall meaning they need to get as many viewers as possible to make the
show worth its contingency otherwise the show would be cancelled.
Creation of Tone
When it comes to the creation of tone for TV Idents the designers need to make sure that the Idents
once aired give off the right tone towards the audience members and that the image the audience
obtain is of a pleasant nature or something that links the Idents to the type of programmes they air.
With the creation of tone it is not only about the footage you see on screen but also the audio you
hear, for example BBC channels tend to play more of a jingle that only last about 3 seconds whereas
channels such as MTV will play a more upbeat piece of music to that will last up to 5 seconds in
length, this is used as a description tool towards the type of programmes they air which are much
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more youth orientated compared to the programmes their air upon BBC channels hence why they
use a jingle which comes across more pleasant towards a larger array of audience members of all
ages.
The tone in which TV channels chose to adopt are mainly based around the types of programmes
they air along with the target audience they have also chosen to adopt. From here the TV channel
Ident designers must make sure that both of these elements link simultaneously when the audience
are watching the Ident.
To make it easier for the Ident designers, focus groups are set up with audience members of all ages
to watch the completed Ident or suit of Idents run through and then give their opinion upon them.
From here the designers can obtain valuable information on what members of the general public
think about the current state of the Idents and what they feel should be done to improve them if
anything.
Appeal to target audience
Idents must appeal to the target audience in a pleasant and persuasive form so that the viewers do
not become deterred from watching the channel but persuaded to stay on the channel for longer.
Idents must have a target audience so that the Ident designers has something solid to focus on but
at the same time reflect the Idents into the different genre programmes in which that channel airs.
One example where an Ident would not appeal to the target audience is if a music channel such as
Scuzz was to show footage of a child playing with Barbie dolls with happy cheerful music as Scuzz is a
dedicated music channel for the genre of rock and metal music, so having an Ident that shows
footage of Barbie dolls will definitely not appeal to the target audience.
Although the BBC One Idents I feel hit the appeal to the target audience dead centre, reason being is
down to the range of footage they apply to their suit of Idents and the form in which they portray
the Idents along with the jingle they incorporate which adds to the comfort of the Idents.
Encouragement of brand loyalty
When it comes to brand loyalty and encouragement of brand loyalty, TV channels air programmes in
which viewers have admired for years such as Coronation Street, EastEnders and Emmerdale to try
and keep their ratings up as the aim of the game in the TV media industry is to obtain as many
viewers as possible to become the biggest and best TV channel in the country or world.
With programmes such as Coronation Street and Emmerdale having all of their broadcasting rights
owned by ITV this gives ITV automatic brand loyalty for these soaps because fans of the two soaps
will only be able to view full episodes if they watch ITV for when they are scheduled or ITV Player
which is online.
If any other channel was to air any footage from these two soaps ITV could automatically sue them
due to them not having any of the soaps broadcasting rights and failing to make purchasing enquires
towards either of the soaps.
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Encouragement of brand loyalty with TV channels is different in the sense of physical products brand
loyalty as with that you get yourself a deal such as 2 for 1 or half price but with TV channels their
encouragement of brand loyalty would be to show 2 episodes of one TV series or provide viewers
with an hour long episode of something that usually only last 30 minutes, this way the TV channels
gain appreciation from the viewers for airing more of their desired TV programme than usual and
this overall causes the viewer to return to the TV channel over another that may also air that same
programme but not encourage brand loyalty which would void the viewer returning.
Limitations
Typography
With the limitations in which the typography upon Idents face, it varies depending on the footage
applied to the Idents as the colours used within the footage for example cannot be to bright as the
text upon the Idents could then become hard to read and as Idents must be designed for people
with visual impairments in mind, from here the typography in which they apply to Idents then
becomes limited along with the designers creative ability.
Not only does the colour of the text and background colour within Idents matter but also the font
size and font used within Idents as a designer you may find that the font and font colour you have
used works really well together but at the same time is slightly hard to read and if you have 20/20
vision or better you will have the overall benefit into whether the text will be easily read by audience
members of all ages who will have visual impairments.
The font and font sizes used within Idents matter because they may come across as exceptional in
the aesthetical department towards the designer but if they are not clear enough for audience
members problems would arise and audience members would most easily become annoyed and
deterred from watching that TV channel because the audience member is either struggling to read
the text displayed on screen or is finding it unpleasant to view due to the colours sued for both the
text and the background.
Although TV Idents I feel remain at a basic level due to their time limits and their purposes I feel that
Idents Designers could create some much more interesting and entertaining Idents but due to the
limitations that are put before them in the area of visual impairments, Idents designers have to
conform to the rules of making sure that the typography of the Idents they design are easily
readable for all ages of people with all different types of visual impairments.





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Resolution
When it comes to the resolutions
that are used within TV Idents, Ident
designers will produce a suite of
Idents to their fullest ability based
on what information they have been
given and from there render each of
the individual Idents in to Different
resolutions.
The reason for this is down to how not every TV on the market has the same screen resolution so to
make sure Idents cover the entire screen depending on the user settings of the TV they will export
each of the Idents in different resolutions.
From the image I have displayed you can clearly see how the resolutions are split into four
categories with standard-definition TV right up to Ultra-high-definition and with these categories
given give the Ident designers a range of resolutions to go by when the rendering process is initiated.
The limitations in which designers face with the resolutions they have to render each of the Idents in
revolves around how most people only have High Definition TVs up to 1080P and no further, with
very few people to date owning Ultra high Definition TVs so the limitations here are more on the
consumer end as Idents are also rendered in Ultra High definition but they cannot view them due to
their TVs only being High definition compatible and not further so for the designers it is more of a
time waster for them as they are most likely waiting hours on end for Idents to render in Ultra high
definition resolutions but in the end will most likely only be viewed very few times.
Colour
The colour limitations in which are presented towards
Ident designers are focused around whether the
audience members can Identify what the footage is and
whether they can read the text on screen with ease but
this all depends on the target audience as the younger
a target audience the more flexible and dynamic the
Ident designers can be with the Idents production.
Take the BBC One Idents for example for comparison
against the MTV Idents, all of the footage within each
of the BBC One Idents are easily Identifiable as something natural, man-made or a combination of
both with very little colour balance applied to the footage to give off a non-edited image towards
the audience members and to give a natural light effect, applying this allows for easy reading of the
bold white text they use within their logo which is nearly always centred upon the Idents.
This clearly comes across as Idents that are aimed at a much larger array of target audience
members due to the clarity of the Idents in which people of all ages and visual impairments should
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be able to Identify as a BBC One Ident, and not only from the narrator stating so unless the
impairments were severe.

With the MTV Idents, the colour limitations are
very few due to the target audience members
being of a specific age range from around 15 to 30
years old, and having a target audience age that
low allows MTV Ident designers to have much
more flexibility in their work also allowing their
creative minds to flow much better in the Idea
generation period of the Ident productions.

Size
The size of an Ident reflects straight back to resolution of an Ident in the sense of its physical size on
screen and how detailed the image is towards the audience member.
With this subheading I am going to go straight to the point on its limitations in which I feel are the
exact same as the resolution limitations which is that Ident designers are outputting sizes for Ultra
high definitions TVs which very few people around the world have and overall wasting time for
themselves and the TV channels they are working for. Despite it is not the actual designers wasting
time but more or less the clients (CEOs and other high ranking operators of the TV channels) who are
giving orders to the designers to output the Idents in sizes that are barley ever used by consumers
due to the technology not being within affordable price ranges at this point in time.
Other than the points previously stated there are very limited limitations of size with TV Idents as
long as the resolutions that they captured it (if footage based) are high enough to reach 1080P but
most professional studio cameras of today can record in much higher sizes and resolutions than the
very popular resolution of 1080P .But as very few people around the world have ultra-high definition
TVs the rendering of those sizes are what see as currently pointless.
Aspect-Ratio
When it comes to the aspect ratio and the limitations in which are upheld by this, the aspect ratio
overall limits the resolution of the Idents in which are produced by their designers.
To be more specific Ident designers conform to resolutions given via their client who work for the
same TV channel as them. From here the designer must conform to the given resolutions that reflect
a specific aspect ratio, if the designer does not render the Idents to the specific resolutions given this
could create a draw back for the deadline date set by the client which could potentially limit what
Idents are aired on TV if the Idents are of a new suite as aspect ratios are constraints on resolution of
how flexible than can.

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Analogue and Digital recording and transmission systems
Analogue recording to date is no longer used in the TV media industry in
the UK due to technological upgrades with digital recording taking over.
Analogue recording was simply just footage being captured on tape form
over hard drive form which is now used across the entire UK to record
footage for TV purposes, although some studio cameras to date still use
analogue recording equipment which is then converted into digital
footage.
The limitations of digital recording and transmission systems is that digital footage has a higher bit
rate over its analogue counterpart as it takes longer for the footage to be transmitted to homes
across the UK.
This is barely noticeable though through what you see on your TV screen but sometimes you may
notice a lag in the footage; this would most likely be down to how the footage you are watching is of
a high quality such as 720p which will transmit slower than 720I footage and resolutions below that
depending on the location you live in.
But as transmission systems technology grows, eventually you will be able to watch ultra-high
definition footage on your TV without any problems occurring such as lag or freezing of the footage.
Even if the footage is being transmitted live as problems can still occur, as live transmissions
captured through digital equipment still freeze on TV depending on how far the transmission has to
travel to its intended destination.
Creative Communication
Enhancing ideas
When it comes to creating Idents, Ident designers who are working in
teams will discuss elements that they feel will apply a positive towards
the completed products.
Ident designers inform one another of the ideas in which they have
generated which could potentially increase the overall liking of an
Ident design, these enhancement Ideas could have very small visual
value towards audience members but could communicated a message towards the audience
members that is much more effective that originally realised.
After executive producers of Idents (the client) have spoken with the Ident designers they will most
likely inform each other of what metal image they are obtaining from one another and from their
make small comments on what could potential be added to enhance the design ideas .



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Pushing the technology
In todays world we have computer technology we would have never seen come 60 years ago, and
given that we are able to replicate what looks like real footage but is simply CGI at its highest ability
given the programme used such as Adobe After Effects which is the industry standard for applying
realistic effects to real life footage that would not normally be applicable due to reality defying that
matter.
As this is so, clients of Idents are now fully able to let their creative minds fly as nearly any form of
footage that we know to date is apply able due to given editing programs.
In the sense of pushing the technology a client may devise and idea for a new Ident that they want
upon their TV channel, but the form in which they describe it to the designer could become harder
than realised. Reason being is that the client may speak of their Idea with very distant connection to
any form of footage real, CGI or animation based which the designer may find hard to understand at
first as they would most likely try and compare it to an already existing form of motion footage such
as anime or stop motion animation.
From here the client would disagree with the designer and attempt to describe the type of footage
they are looking for using very creative lingo which the designer would understand, and from that
point it would cause the designer to create potentially a new form of motion based footage within a
programme such as Adobe After Effects or some form of animation based editing programme.
Communicating visual ideas to a non-visual audience
With Communicating visual ideas to a non-visual audience,
this area relies upon feedback entirely, so thing such as
focus groups, questionnaires and other forms of primary
research are essential to obtain the opinions of what the
viewers think about an Ident or a suite of Idents.
This process is undertaken before the distribution of the
completed product so that Ident designer can make any
needed alterations that need doing (if any) based on the
feedback they have received from target audience
members.
Obtaining this feedback information is vital towards the TV channel as they may have their own idea
of how they want the Ident to appear on screen, but the target audience may have a completely
different Idea, but most of the time the ideas generated from the client and the Ident designer are
very close to what the target audience would call exceptional for output towards TV.




Dom Evans
Creating under pressure of time and budget.
When Ident designers are given the task of producing a new suite of Idents, they will
be given a deadline and budget to work with, but given this, designers can find it hard
to produce anything of what they feel is worthy for usage upon the TV channel they
are currently working for, and the harder they find it to produce footage the more of
the budget is used along with the time frame given to them to produce it all within.
If this is to occur the designer will most likely return to the client for more inspirational
ideas or maybe set up focus groups with members of the target audience giving their
opinion on what they feel the Idents should contain.
When the Ident designer or designers are given a time frame to work within and a
budget to work with, these two amounts will more or less define the depth in which the
designers can go to before they deplete both attributes given to complete the Ident or
Idents. For example, the less time and money given to an Ident designer will mean the less depth of
Idea generation they will have to explore and the less testing they will have to conduct due to the
smaller budget.
Although if the designer feels that they are really getting somewhere with the Idea generation for an
Ident but are running low on time, they will most likely inform their client of the situation and try
and persuade the client to extend the deadline date and also the budget which will be negotiated
and settled on depending on whether the client feel that the designer is really getting somewhere
based on sketches and research they have produced.
Appealing to a target audience
When it comes to making an Ident appealing towards the target audience, the best way as
previously stated under the Communicating visual ideas to a non-visual audience heading is to
conduct primary research in the forms of Focus groups and questionnaires in which a variety of
target audience members can voice their opinion on the Ident which has been produced up to a set
point where the designers and client feel that there is not much else they can apply towards it but
maybe make alterations based on the feedback from target audience members.
In a focus group the target audience members will be subjected to the display of an Ident or a suite
of Idents in which they will state their opinions upon the Idents and if there is anything that they feel
should be altered for a better outcome.
By doing this the designers are able to make the Idents appealing towards the target audience
directly because they are obtaining the target audiences opinion straight up over making
assumptions based on stereotypes and ages and other attributes to represent the target audience.




Dom Evans
Appreciation of desired tone
When target audience members come round to viewing a brand new Ident on TV, the tone given off
from the Ident is vital as the wrong tone can easily deter audience member from wanting to stay on
that desired channel which they first valued.
So to make sure that the target audience members obtain their desired tone, focus groups are set up
for them to view the Ident in which they can state if they feel the tone given off isnt lively enough
for example or if they feel that it gives of a tone more towards genres of TV media in which that TV
channel do not display, for example BBC One and horror movies.
If the target audience feel that the tone given off links very well with the genres of programmes in
which they display the target audience will overall appreciate that and show some form of praise
towards the designer.
Given the desired tone is a form of feedback towards the target audience members meaning that
they will want to feel some form of inducement when viewing the Ident in preparation form the next
scheduled programme overall making them potentially enjoy the programme more based on how
much they already admire that programme.
Overall obtaining the desired tone of the target audience is needed to keep ratings up and making
sure that the Ident somehow some way links to the next scheduled programme whether its based
on the genre of the programme or the style in which the programme upholds.