Table Of CONTENTS.

Title Page
Executive Summary. 6
Introduction. 7
Meage from C!airman. "
#!o #e are$ %&
Team. %'
S!are(!older. %)
*ociated Com+anie. %,
*lliance. %6
-ranc!ie. %7
.ey(Strengt!. ')
/iviion of 0e+onibilitie '6
Com+.1it! ot!er o+erator. '"
2ob(/ecri+tion. 33
Mar4eting Mix
Product. 33
Pricing. 5Tarrif6 3)
Placement. 3"
Promotion. )&
Concluion. )3

1
Executive Summary.
This is the report on an organization Warid Telecom came into existence
in 23-May-2005. This company lanched !y Sheikh Nahayan Mabarak
Al-Nahayan. .
The "ision o# this company$

To be the leading national communication provider with a
strong international presence."
%n this report$ di## #eatres o# a telecommnication company ha"e !een
discssed. %t endetails all the perspecti"es regarding its &or'ing$ call rates$
connections$ pac'ages etc.
(onclsions &ere arri"ed a#ter extensi"e reading$ &hich are gi"en !elo& in
the report.
2
Introduction
Warid Telecom has implemented a new and modern corporate identity as a
result of the dynamic changes taking place in the telecom industry in Pakistan.
With a reflection of a new strategy, our aim is to be perceived not only as a
telecommunication operator of voice services, but also as a universal provider of
comprehensive communications services for both residential and business
customers. Warid's corporate identity seeks to reflect the changes in telecom
sector in relation to helping customers keep pace with rapidly changing
technology in the field of communication, and to harmonie the customers'
perception of our brand with the !uality and range of our services. "ur ob#ective
is to provide optimum level of support and care through our highly skilled and
motivated team of professionals and through ma$imum network coverage and
clear connectivity that we have committed to provide.
Warid Telecom takes pride in being backed by the %bu &habi 'roup, one of the
largest groups in the (iddle )ast and the single largest foreign investor group in
Pakistan. It has a diversified business interest in the institutions that have
en#oyed commercial success as a result of its strong financial resources and
e$tensive management e$pertise. The %bu &habi 'roup's ma#or investment are
in the following sector*
Oil and Gas Exploration
Banking and
financial Services
Automobile ndustr! "ospitalit! Services
#ropert! $evelopment Telecommunications
Warid Telecom decided to opt for '+( ,'lobal +ystem for (obile
-ommunication. technology as it is the global standard for digital cellular
telephone service. '+( networks support enhanced data applications and more
than / billion customers in /01 countries are using this technology. Warid
Telecom would be launching its cellular services based on 100 and /200 '+(
technology, in order to optimie the utiliation of fre!uency, thus ensuring the
highest !uality and service.
3
-ompany3s 4ision*
Warid Telecom's vision is "To be the leading national
communication provider with a strong international presence."
Warid Telecom's brand values include5

6uality 7 the best available
+implicity 7 easy and user friendly
Innovation 7 providing cutting edge technology and solutions
8onesty 7 providing openness and fairness
)riendliness - sensiti"e to cstomer needs
Warid Telecom believes in working with strategic partners and employees for
long term relationships.
%s a conse!uence of the above, Warid Telecom is looking for the following to
deliver its vision*
+trategic vendors and partners to assist in rolling out these services in a
timely and efficient manner with a focus on turnkey solutions and premium
propositions
+trong partners to assist in launching these services and creating effective
sales 9 marketing : business development opportunities for all to
operationally and financially gain.-onsultants and e$perts to help deliver
this vision
Well rounded employees who wish to become part of this adventure
Warid Telecom's vision is "To be the leading national communication
provider with a strong international presence."
Warid Telecom's brand values include*
6uality 7 the best available
+implicity 7 easy and user friendly
Innovation 7 providing cutting edge technology and solutions
8onesty 7 providing openness and fairness
;riendliness 7 sensitive to customer needs
Warid Telecom believes in working with strategic partners and employees for
long term relationships.
%s a conse!uence of the above, Warid Telecom is looking for the following to
deliver its vision*
*
+trategic vendors and partners to assist in rolling out these services in a timely
and efficient manner with a focus on turnkey solutions and premium propositions
+trong partners to assist in launching these services and creating effective
sales 9 marketing : business development opportunities for all to
operationally and financially gain.-onsultants and e$perts to help deliver
this vision
Well rounded employees who wish to become part of this adventure.
Message from The Chairman.
We are con#ident that li'e +! ,ha!i -rop.s hallmar' in !an'ing indstry o#
/a'istan$ Warid 0 Wateen Telecom &old not only reach ot to e"ery corner o#
the contry !t &ill also set ne& trends and standards o# pro"iding the latest
technology$ nparalleled 1ality ser"ice and cstomer care in the
telecommnication indstry o# /a'istan.
The +! ,ha!i -rop is led !y 2is 2ighness 3hei'h 4ahayan Ma!ara' +l
4ahayan. 2is 2ighness is the )ederal Minister #or 5dcation o# the 6nited +ra!
5mirates. 2e is also the chairman o# Warid Telecom$ Wateen Telecom$ 6nited
7an' 8imited$ and is also the )onder (hairman o# 7an' +l#alah 8imited.
5
Who We Are?
#arid Telecom !a im+lemented a ne1 and modern cor+orate identity a a reult
of t!e dynamic c!ange ta4ing +lace in t!e telecom indutry in Pa4itan. #it! a
reflection of a ne1 trategy7 our aim i to be +erceived not only a a
telecommunication o+erator of voice ervice7 but alo a a univeral +rovider of
com+re!enive communication ervice for bot! reidential and buine
cutomer. #arid8 cor+orate identity ee4 to reflect t!e c!ange in telecom
ector in relation to !el+ing cutomer 4ee+ +ace 1it! ra+idly c!anging
tec!nology in t!e field of communication7 and to !armoni9e t!e cutomer8
+erce+tion of our brand 1it! t!e :uality and range of our ervice. Our ob;ective
i to +rovide o+timum level of u++ort and care t!roug! our !ig!ly 4illed and
motivated team of +rofeional and t!roug! maximum net1or4 coverage and
clear connectivity t!at 1e !ave committed to +rovide.
#arid Telecom ta4e +ride in being bac4ed by t!e *bu /!abi <rou+7 one of t!e
larget grou+ in t!e Middle Eat and t!e ingle larget foreign invetor grou+ in
Pa4itan. It !a a diverified buine interet in t!e intitution t!at !ave
en;oyed commercial ucce a a reult of it trong financial reource and
extenive management ex+ertie. T!e *bu /!abi <rou+8 ma;or invetment are
in t!e follo1ing ector=
Oil and Gas Exploration
Banking and
financial Services
Automobile Industr !ospitalit Services
"ropert #evelopment $elecommunications
#arid Telecom decided to o+t for <SM 5<lobal Sytem for Mobile
Communication6 tec!nology a it i t!e global tandard for digital cellular
tele+!one ervice. <SM net1or4 u++ort en!anced data a++lication and more
t!an % billion cutomer in %&" countrie are uing t!i tec!nology. #arid
Telecom 1ould be launc!ing it cellular ervice baed on "&& and %>&& <SM
tec!nology7 in order to o+timi9e t!e utili9ation of fre:uency7 t!u enuring t!e
!ig!et :uality and ervice.
T!e *bu /!abi <rou+8 Telecom ?uinee include=
Warid $elecom
#e !ave made no com+romie on invetment re:uired for reearc! and
@develo+ment. #it! a +ro;ected ca+ital ex+enditure of over AS B,&& million7
#arid Telecom !a been et u+ to +rovide a +remium :uality <SM ervice. T!e
Com+any 1ill be o+erational in t!e '> ma;or citie of Pa4itan at t!e time of
launc!7 and 1ill cover mot of t!e larger citie of Pa4itan by ummer of '&&6.
Wateen $elecom
9
#it! a +ro;ected ca+itali9ation of AS B'&& million7 #ateen Telecom +lan to lay
a com+re!enive telecommunication8 infratructure t!at 1ould conit of=
International o+tical fiber net1or4 lin4ing Pa4itan 1it! C!ina7 Central
*ia7 *fg!anitan7 India and Iran.
CS*T tranmiion net1or4 1it! foot +rint to cover Middle Eat7 *ia D
+art of Euro+e in addition to Pa4itan.
3., <E9 1irele acce net1or4 infratructure in elected metro to
+rovide COIP tele+!ony7 broadband internet and CPNFE/N olution.
,7&&&(4m 1!olly o1ned nation1ide o+tical fiber tranmiion net1or47
including o+tical fiber ring acro t!e country.
:
Team
T!e a++ointed management team of #arid Telecom !a ubtantial ex+ertie in
t!e field of communication ervice and infratructure7 bot! dometically and
internationally.
T!e ?oard *dviory Committee7 to t!e ?oard of /irector7 conit of t!e
follo1ing t1o full time advior=
Board Advisor %ommittee
E.E *li ?in Salem *l O1ai ( ?oard /irector
and *dvior to t!e C!airman
?a!ir *!med Ta!ir(Cice C!airman D Member
of *dviory Committee
*n Executive Committee !a been created to define and deliver #arid Telecom8
viion and buine initiative. T!e member are=
Executive &ember %ommittee
Eamid -aroo:( C!ief Executive Officer
Mar1an Ga1ayde! ( ?oard /irector
Parve9 *. S!a!id ( ?oard /irector
Tari: Mali4 ( Member Executive Management
Committee
#arid Telecom8 main focu and trengt! i it em+loyee. #arid Telecom
believe t!i 1ill be it 4ey differentiating factor and reci+e for ucce. T!e 4ey
management team include=
%ommercial
Naveed Saeed ( <M Sale D Mar4eting
-arru4! Eayat ( <M /itribution D Pay+!one
Muneer -aroo:ui ( <M Cutomer Service
Go!a Imam ( <M Huality *urance D *ffinity
Mar4eting
$echnical
Mu!ammad Iltaf ( <M Engineering
S!a!id Saeed ( <M I.T
;
Operations and Support
Tanveer .!an (/irector O+eration
Gafar I:bal ( <M Euman 0eource
*bdul *9i9 (<M -inance
S!a!9ad 0auf (<M Procurement7 Iogitic and
S+ecial Pro;ect
Wateen $elecom
Tair: 2. Hure!i ( <M #II
Tayyab S!afi (<M I/I
%onsultant
Peter Morgan ( Iaunc! /irector
T!e ?oard *dviory Committee7 along 1it! #arid Telecom8 ex+erienced
management team 1ill etabli! #arid Telecom a a +remium communication
+rovider by ac:uiring tate of t!e art tec!nological e:ui+ment7 t!roug!
com+etitive +ricing trategie and t!roug! t!e introduction of innovative
+roduct and idea. T!eir ex+erience 1ill enable #arid Telecom to become a
+o1erful com+etitor in t!e communication buine. .ee+ing in mind t!e
limited number of talented +rofeional in t!e mar4et7 #arid Telecom ex+ect
to !ave a clear advantage in t!i re+ect over it com+etitor.
<
Share!olders
#arid Telecom i o1ned by t!e *bu /!abi Conortium led by Ei Eig!ne
S!ei4! Na!ayan Mabara4 *l Na!ayan. T!e grou+ i one of t!e larget in t!e
Middle Eat and !a diverified buine interet ranging from oil and ga
ex+loration7 !o+itality ervice7 telecommunication7 ban4ing and financial
ervice7 automobile indutrie and +ro+erty develo+ment. T!e grou+ !a a large
+reence in t!e Pa4itani mar4et and o1n ?an4 *lfala!7 one of t!e country8
+remier conumer ban47 a 1ell a a ubtantial ta4e in Anited ?an4 Iimited7
one of t!e larget ban4ing intitution of Pa4itan.
His Highness Sheikh Nahayan Mabarak Al Nahayan ( Member of t!e 0oyal
-amily of *bu /!abi7 Miniter for Eig!er Studie and C!ancellor of t!e
Aniverity of *l *in.
His Excellency Sheikh Suroor Bin Mohammed Al Nahayan ( C!amberlain
of t!e 0oyal *miri Court and Member of t!e 0oyal -amily of *bu /!abi.
Ei Eig!ne S!ei4! Eamdan ?in Gayed *l Na!ayan
His Excellency Sheikh Mohammed Bin Butti Hamid Al Hamid ( C!airman
*bu /!abi Munici+ality and Eead of t!e Tribe.
Ei Excellency S!ei4! Saeed ?in Mo!ammed *l Na!ayan ( Member of t!e 0oyal
-amily.
Ei Excellency S!ei4! Saif ?in Mu!ammed ?in ?utti Eamid *l Eamid
Ei Excellency S!ei4! Saeed ?in Na!ayan Mabara4 *l Na!ayan
His Excellency Dr. Mana Saeed Al Otaiba ( *dvior to t!e Preident of t!e
A*E D 0uler of *bu /!abi 5Ei Eig!ne S!ei4! Gaid ?in Sultan *l Na!ayan6
and ex Oil Miniter of A*E.
Mr. Omer Giad 2aafar *l *4ari
MFS Electro Mec!anical Com+any IIC
Bank Alfalah(Ieading Private ?an4 of Pa4itan.
10
Associated %ompanies
&a'or Investments
Bank Alfalah
(imited
-ully licened commercial ban4 in Pa4itan 1it!
over 7& branc!e in all t!e ma;or financial
center of t!e country
)nited Bank
(imited
* leading commercial ban4 in Pa4itan 1it! a
vat branc! net1or4 of a++roximately %7%&&
branc!e including '3 international branc!e7
affiliate and re+reentative office in A*E7
?a!rain7 Hatar7 Jemen7 Egy+t7 Iran7
S1it9erland7 A. and AS*
Alfalah Exchange
%ompan
-ully licened exc!ange com+any in *bu /!abi
Iranian Sanden
Industries "*S %o
* ;oint venture 1it! Sanden Singa+ore to
manufacture car air conditioner in Iran. T!e
+ro;ect !a t!e ca+acity to +roduce u+ to
3&&7&&& air conditioning unit +er annum
*+%+ &aclean and
%o
Manufacturer of !ig! :uality furniture
,eo "harma ((% Manufacturer of +!armaceutical +roduct
,ational
$elesstems and
Services -,$S.
* ;oint Centure 1it! ?in 2aber <rou+ Itd. and
T!ale International Middle Eat Eolding S.*.I.
Al *a/ira
&anagement
&all
Management ;oint venture
Abu #habi
0egetable Oil
%ompan
Manufacturer of edible oil
,ama
#evelopment
Enterprises
0e+reentation of leading com+anie in t!e A*E
in t!e field of oil and ga7 engineering7
e:ui+ment u++lier7 conultant7 etc
Wholl O1ned "roperties and %ompanies2
11
(e 3oal
&eridien !otel4
Abu #habi
Previouly 4no1n a t!e *bu /!abi <rand
Eotel7 1a re(branded in '&&3 a Ie 0oyal
Meridien Eotel. It i a ,(tar Eotel in t!e !eart
of *bu /!abi. It 1ill oon be offering 3&&
deluxe room and uite and ot!er facilitie
#habi
%ontracting
* +ecial category contruction com+any
#habi #rilling Off!ore 0ig o+eration in collaboration 1it!
Sedco -orex
Al Ain "alace
!otel
* )(tar !otel in *bu /!abi
#habi
Enterprises
(easing
Ieaing a number of grou+ and real etate
+ro+ertie acro *bu /!abi.
Alliances
Sale D Mar4eting and ?uine /evelo+ment are critical for any com+any8
ucce. #arid Telecom a++reciate t!e im+ortance of trategic +artner in
creating ynergie7 1!ic! allo1 fater time to mar4et and ne1 avenue to ell. To
t!at extent7 #arid Telecom !a defined an *lliance Program to +rovide
+referential term to it 4ey Partner enabling t!em to ell t!ee ervice to gro1
exiting buine and develo+ ne1 o++ortunitie. T!e *lliance Program 1ill
encom+a ne1 +roduct launc!e7 affinity Sale D Mar4eting +rogram7 ODM
agreement and value added reeller +rogram.
#arid Telecom8 +artner!i+ +!iloo+!y encom+ae 4ey ta4e!older uc! a=
International Telecom O+erator F Carrier Sale ?uine
#!oleale and ODM Partner 5e.g. Calling Card7 Pay+!one7 CoIP reeller and
*gent6
Cor+orate D 0etail Partner 5-inancial Intitution7 Eo+itality7 Oil D <a7
SMEFSOEO7 Textile7 etc6.
12
5ranchises
#arid Telecom i contantly etabli!ing dedicated com+any o1ned ale and
ervice center in all t!e ma;or citie and to1n of Pa4itan. -ollo1ing i a lit of
t!e citie and t!e addree of all our etabli!ed franc!ie 1it! our +reence.
City *ddre
Ia!ore
> <round -loor7 Eden Centre7 )3F* 2ail 0oad7
Ia!ore
%&(* and %& ? A<- Century To1er7 Ia!ore
',(Eun9a ?loc4 *llama I:bal To1n7 Ia!ore

7 <round -loor Center Point main ?oulevard7
<ulberg Ia!ore
%,3 <T 0oad7 Near Iand Mar4 Sc!ool7 Ia!ore

)' Commercial ?uilding7 2e1eller Mar4et Old
*nar4ali7 S!a!ra!(e(Huaid *9am Ia!ore

/igi Mart S!arif C!amber <round -loor 6>
Ma9ang 0oad I!r.

O++. Micro -actory7 Near PSO Petrol Pum+7
Main Peco 0oad7 Ia!ore
3"( #a!dat 0oad

Office No. %&3F%& *llama I:bal 0oad7 <ari
S!au
3)(<.T 0oad S!a!dra
',(Em+re 0oad7 Ia!ore

Main ?oulevard <ul!an 0avi Near Ga4oota
Pla9a7 Ia!ore

367(E7 O++oite 0oyal *rcade7 C!ungi *mer
Sad!u7 Main -ero9e Pur 0oad7 Ia!ore.
S!o+ no ') bag! ali road 7 gir;a c!o14 la!ore
7(/ata /arbar7 Near Palace Eotel
S!ell Pum+ C!o14 Ta;+ura7 S!adbag!7 Ia!ore
%)(*7 *if C!amber7 /avi 0oad. Ia!ore
3>(E Commercial ICCES7 /E*7 Ia!ore.

S!o+K37 <round -loor7 M b!atti ?uilding K
E>)7 Main ?oulevard /efence Ia!ore
''" 0avi 0oad Ia!ore

%&(?7 S!alimar Iin4 0oad7 O++ Total Petrol
Pum+
>"(* ?ilal Center7 Tem+le 0oad7 Ia!ore.
13
' Mcleod 0oad
33 -ero9e+ur 0oad
%&&3(Tufail 0oad Sadar

Saraiy 0attan c!ind Main ?ana1ala ?a9ar7
S!a!alam C!o147 Ia!ore

")6F?7 -aial To1n7 Maulana S!au4at 0oad7
Ia!ore
3,F?7 Model To1n Iin4 0oad
E(''F'" S!a!een colony7 Main 1alton 0oad

%7(Commercial *rea7 C!oubur;i C!o147
Ia!ore.

S!o+ No %D '7 0ai1ind 0oad7 Near Eyundai
Motor7 T!o4ar Nia9 ?aig7 Ia!ore

%7 <!a9ali 0oad7 'nd round about.
Samanabad. Ia!ore

%7(%> *gro S:ure Main S!adman Mar4et7
S!adman Ia!ore
Civic Center <arden To1n la!ore
3FNIIF?('7 College 0oad7 To1n S!i+7 Ia!ore

O++. ?ag! 0a!mat Trut7 Ne1 *ir+ort 0oad.
?!atta C!o147 Ia!ore
%( ?7 Model To1n7 Ia!ore
E K )7 2ail 0oad7 <ulberg ,
S!ei4!u+ura
?an4 *lfala! Ia!ore Sargod!a 0oad
S!ei4!u+ura
.aur C!o14 Ma;id Noor7 .aur
Ilamabad S!o+ K ,7 ?loc4 %'(C7 2inna! Su+er7 Ilamabad

S!o+ K 67 *l Mali4 Center7 2inna! *ve7 ?lue
*rea7 Ilamabad

S!o+ K %7 S!alimar Pla9a7 -(%& Mur4a97
Ilamabad

S!o+ K 7>7 Executive Centre7 I(> Mur4a97
Ilamabad

S!o+ K '7 <round -loor7 S!a!ba9 Pla9a7 <(6F%7
*b+ara7 Ilamabad

S!o+ K %7 <round -loor7 Eaan *rcade7 -(%%
Mar4a97 Ilamabad

S!o+ K 77 *l(?aber Center7 Mar4a9 -(>7
Ilamabad
S!o+ No ) Nauman Pla9a I(%& Mar4a9 Ib
1*

Office K >7 Ionden !o++ingcentre7 <("
mur4a9
Taxila S!o+K% 7!aider +la9a faial !a!eed road taxila
0a1al+indi
/( %&"7 Main 6t! 0oad7 Sattelite To1n7
0a1al+indi

Next to *l(?ilal Pla9a7 C!andini C!o147
Murree 0oad7 0a1al+indi

Nia9i Pla9a O++oite Ani:ue ?a4er7 ?an4
0oad7 Sadar7 0a1al+indi

S!o+ No(')7(* 5, D 66 /!amyal 0oad7 .alama
C!o147 .amalabad7 0a1al+indi

Pro+erty K %&&7 Near S!ell Petrol Pum+7
*dayala 0oad7 0a1al+indi

Commercial Mar4et 0oad7 O++oite ?an4 Of
Pun;ab.

C!oor C!oo4 Main Pe!a1ar 0oad7
0a1al+indi

S!o+ No. '%%7'%'7'%37 2amia Mu;id 0oad
?unni.

Office K %3%7%3'7<round -loor7 Iia:at 0oad7
0a1al+indi.
#a! Cantt ?(% ?ati Ia Ia 0u4! #a! Cantt
*ttoc4 S!o+ %6 ?loc4 ? Civil ?a9ar *ttoc4
<round -loor Main /ouble 0oad *ttoc4
*bbotabad
<round -loor <o!ar *rcade Su++ly Mna!era
0oad. *bbotabad

O++. ?urnal College *li Pla9a 2andian 0oad
*bbotabad
Pe!a1ar
?ur;aman Center Near .-C Aniverity 0oad
Pe!a1ar

S!o+ )7,76 *u4af Pla9a Ja4aToot 0oad
Pe!a1ar
Ealeem To1er Main <T 0oad Pe!a1ar
') T!e Mall Pe!a1ar Cantt

<round -loor Mian /uble 0oad Eayataba
C!o14 Pe!a1ar

Tari: Sultan D co7#arid -ranc!ie7O++. I0
Eo+ital7 .abli 0oad7 Pe!a1er
No1!era S!o+ 6 *rmy #elfare S!o+ No1!era Cantt
Pubbi <round -loor Main /ouble 0oad Pubbi
/. I. .!an Mian Circular 0oad Near State Iife ?uilding
15
/.I..!an

S!o+ %7 D %> *man Alla! S!o++ing center
/ouble 0oad /.I. .!an
-aialabad
*d;acent to 0ay9 !otel7.ot1ali road7 .
-aialabad

O++. To National ?an47 Main
Samonabad0oad7 -aialabad

Old ervice !o+7 ad;ecent toc!ief boot !oue7
4atc!ery ba9ar7 -aialabad

P(%"FC7 Main Suan 0d '%37 *d;acent to <lobal
Medical Center7 Madina To1n. -aialabad

*;mal *rcade7 %t -loor7 Main 0d7 ?etala
Colony. -aialabad

*1an Pla9a7 ?ole /i 2ug!i7 Sargod!a 0d.
-aialabad

0affa:at Pla9a7 Peo+le ColonyK%7 Tan4i 0d.
-aialabad

*d;acent to S!au4at .!anum Iab7 Main
<ulberg 0d. -aialabad

Near ?ata S!o+7 Millat 0d7 <ulitan ColonyK%.
-aialabad

Main adar ba9ar7 near *minia bea4er7 <ulam
Mu!ammad *bad7 -aialabad.
"( I:bal Stadium -aialabad
Sa!i1al '7, ?(%7 Eig! Street Sa!i1al
O4ara *!med Telecom7 C!urc! 0oad7 O4ara
Sargod!a
O++. Sadi:ue Eo+ital7 Main ?a9ar Sattelite
To1n7 Sargod!a

33%(C7 Civil Iine7 Aniverity 0d7 O++ /I<
Eoue. Sargod!a
% 2oiya Mar4et7 ?loc4 >7 City 0d. Sargod!a
<u;ran1ala
0a!1ali C!o14 near ugar mill7<.T.0oad
0a!1ali
<ranton !otel7<.T 0oad7 <u;ran1ala

*li mar4et7bairoon 4!iali dar1a9a7!afi9abad
rd7<u;ran1ala
6)(/ 2inna! Statdium7<u;ran1ala.

Model To1n Mar4et7 near Jummy
367<u;ran1ala

Old City centre <.T 0oad Near Pa4itan
Electronic7<u;ran1ala
19
PO 2alil to1n7Hilla C!an <.T.0oad7<u;ran1ala

+atellite Town market.beside <e$ dry
cleaners,'u#ranwala
Sial4ot
O++. Iiberty Mar4et7 *9i9 S!a!eed 0oad7Cantt
Sial4ot
Pari rd. near Tele+!one Exc!ange7Sial4ot
*bbot 0oad7Near .*S? ?an47 Sial4ot

Ia!ore Mar4eting7Near Sony S:uare7 Sony
?uilding7 *lam C!o147 Sial4ot.

Old National ?an4 building 7 o++oite <ulitan
Cinema7 .a!mir 0oad 7 Sial4ot
<u;rat
S!o+ K%7' D >. ?loc4 88C88 Naeem Pla9a ?ud4ey
1ala C!o14 0e!man S!a!eed 0oad <u;rat

o++ P.S.O Petrol Pum+ ?u Stand ram Talai
0oad
Ma!alla! Pla9a7-a1ara c!o147 <u;rat

*;mal Trader7 ? %F%6"7 O++oite Mir9a *4ram
Eo+ital7 Court 0oad <u;rat
2!elum *4ram S!a!eed Par47 S!andar C!o147 2!elum
<TS C!o14 Near /EI Office7 2e!lum
Sara(i(*lamgir <. T 0oad Sarai *lamgir
Eafi9abad <u;ran1ala 0oad Eafi9abad
Mandi
?a!auddin
2alal evice +un;ab online 0afi:ue C!o14
Mandi ?a!auddin

*mmar Telecom7 O++. N?/ ?an4 .ec!e!ry
0oad Mandi ?a!udin
.arac!i .!ayaban(e(Itte!ad7 /efence
S!o+ K 77 0ex Centre7 Gaib(un(Nia Street
6"F%7 >t! Commercial Street7 P!. IC7 /E*

-irdou Mar4et7 -irdou Colony7 0i9via
C!o1rangi

S!o+ K %7Min!a Electronic7 I.I. C!undrigar
0oad

Sober Center7 *dam;ee Nagar7 ?loc4 ?7 <!a9i
Sala!uddin 0oad7 Main /!oera;ee7 CP ?arrar
Society
Im+erial Court7 /r. Giauddin *!med 0oad
Main 0a!id Min!a 0oad

S!o+ K %7 ?uilding >(/7 Stadium Commercial
Iane K 37 P!ae ,7 /E*
1:

S!o+ K -I(%&F37 ?loc4 ,7 <ul!an(e(I:bal7
Main 0a!id Min!a 0oad

S!o+ K 3>F3"7 <-7 Ea!oo Terrace7 -l K 7 7
?loc4 ,7 Clifton
? ',7 SMCES7 S!a!ra(e(-aial
S!o+ K %'7 A?I ?uilding7 <urumandir
? ',37 ?loc4 I7 N. Na9imabad

S!o+ K %D'7 S!a! -aial +la9a Nort!
na9imabad ?loc4 ?
SC%)F%7 Sector %%FE7 Nort!

%%t! Commercial Street7 .!ayaban(e(Itte!ad7
/efence

S!o+ K %('7 Plot K ,E7 >t! Gam Gama
Commercial Iane7 P!ae C7 /E*
S!o+ K )(,7 -ala4 Na9 *rcade7 S!a!r(e(-aial
S!o+ K '"7 Eaan ali centre7 M.* ;inna! road
.arimabad7 near Mina ?a9ar7 -ederal ? *rea
O++. Engli! bicuit -actory7 .I*

Plot K %>,7 Sector %%(I7 Main GMC 0oad7
Orangi To1n

*bul Eaan I+!a!ani 0oad7 near I?* <ate
Aniverity of .arac!i7 <ul!an(e(I:bal
Plot K E 6F%

S!o1room K %7 Main National Eig!1ay7
Huidabad Ia!andi

S!o+ K 3(%"7 /MCES7 near <a!ni Son7 Tari:
0oad
%(/7 Main Sunet ?oulevard7 P!ae '7 /efence

S!o+ K'37 0uiIa4e /rive7?loc4 %>7 <ulitan
2o!ar

S!o+ K C('F37 *l Eaan Pla9a7 ?loc4 K %3(*.
<ulitan I:bal
Huetta Met!a Me!al Street
S!o+ K %%7 <ulitan 0oad7 O++. I< Office
Main 2inna! 0oad7 Idara(e(Sa:afat
Satellite To1n7 near 2illani Eo+ital
Eyderabad
S!o+ K %7 Safia Eig! Sc!ool7 Saddar Cantt7
O++. -aran Eotel

S!o+ K %)(',7 #ard of <ul Center7 T!andi
Sada4
1;
S!o+ K %)7 *merican Centre Tila47 C!ari 0oad
Su44er
*+1a S!o++ing Centre7 near /ol+!in ?a4er7
Main Hueen 0oad
S!o+ K )(,7 Sidra Terrace7 Minara 0oad
Multan
S!o+ K %3(%)(%,7 *ree; Commercial Centre7 Old
Tte!il C!o147 <ulga!t Colony ?oan 0oad

S!o+ K %7 Ma44a! *rcade7 Near PTCI
Exc!ange7 IMH 0oad7 /era *dda
Eoue K %>7"(-F%7 .!ane1al 0oad

S!o+ K '(3("%7 Anited S:uare7 Nurat 0oad7 SP
C!o14. Multan Cantt

S!o+ K 367 0a!ma Commercial Centre7
.utc!eri 0oad
?a!a1al+ur Circular 0oad
Near -a1ara C!o14
Mu99afargar! O++. -ia9 Par47 near National ?an4
0a!im Jar .!an
'> model to1n7 *d;acent /ae1oo ?oo4ing
Office
Key Strengths
THE NETWORK
We are partners with some of the leading vendors in the telecom industry,
who help us in providing the est and latest networ! solutions for our
usinesses" These vendors include cellular giant Ericsson, Nortel, Siemens,
#isco and Huawei"
Warid has pioneered in !ey technologies which include the following$
- #ustom%mode networ! for &a!istan's environment
- #ongestion%free connectivity in all coverage areas
- Roll out plan for complete national populated coverage y ())*
fully redundant networ!
- Roust design catering to future needs
- +uture professional networ! ,E-.E compatile and /. upgraded
with soft switch and media gateway architecture0
- State of the art 1& ased contact center and leading data center
1<
- 2aunch of Wi3a4 services across &a!istan y the end of ())5
with revolutionary /"5 .H6 roadand solution
SER71#ES 8E9ON- #O3&:R1SON
#ustomers are the most important element in any organi6ation" We distinguish
them as our iggest assets, and we strive for e4cellence y listening to their
needs" We wor! with our customers to gain an understanding of their usiness,
their goals and their o;ectives, to ensure that they receive the est possile
service and the right solutions to meet their demands"
We see! to e trendsetters in customer service, with our <one stop' concept
for all telecom re=uirements" This will e achieved with the provision of a one
window operation for on%the%spot issue resolution and one stop service" We have
the ma4imum numer of Sales and #ustomer Service #enters country Wide, with
who state%of%the%art #ontact #enters of international standards, e=uipped with
cutting edge technologies to ensure real%time online services" Our highly trained
and well%groomed teams of #ustomer Service E4ecutives are on hand (> hours to
provide support" We have estalished #orporate 2ounges, with a customer%
friendly environment to provide personali6ed care to our esteemed corporate
clients" +urthermore, an e4tensive networ! of franchises, Kios!s and moile units
ensure easy and convenient accessiility"
1NNO7:T1ON
Warid is committed to providing superies levels of professional services to all its
customers%efore during and after the deployment of our leading solution" To
accommodate our customers' demands we have deployed a state of the art ("5
. E-.E compliant networ!" There are also innovative services of various
standards that cater to a wide spectrum of users"
8EST &R:#T1#ES
We elieve in a process driven set up with comprehensive usiness covering all
our activities" :ll usiness processes are ETO3 compliant as per accredited
international standards"
20
.S3 #ellular Services
Warid Telecom decided to opt for.S3 ,.loal System for 3oile
#ommunication0 technology as it is the gloal standard for digital cellular
telephone service" .S3 networ!s support enhanced data applications and more
than one illion customers in ?)@ countries are using this technology" Warid
Telecom would e launching its cellular services ased on @)) A ?B)) .S3
technology, in order to optimi6e the utili6ation of fre=uency, thus ensuring the
highest =uality and service"
-ivision of Responsiilities
S:2ES :N- 3:RKET1N.$
:ggressive mar!eting strategies of Warid's products and services have een
designed to ensure easy availaility through multiple routes to mar!et" The
following routes to mar!et are envisagedC
Retail Networ! :ffinity Telesales #orporate Solutions
-irect Sales
The mar!eting division will manage all of Warid's mar!eting needs" :ctivities
will include$
Strategy A +orecasting 8rand 3anagement
3ar!eting Services
#DSTO3ER SER71#ES$
21
This division will e in%charge ofC
#ontact #enters Support #enters #redit A #ollection
#ustomer Service Operations
TE#H1N1#:2$
The technical team will comprise ofC
Engineering Radio :ccess ,8TS0, #ore ,NSS0 A #ore Transmission
1nformation Technology -evelopment A Operations 3anagement
O&ER:T1ONS :N- &ROEE#T 3:N.E3ENT$
This department is responsile for ensuring usiness and site ac=uisition as well as
site uilding, fraud management, revenue assurance and =uality assurance"
HD3:N RESODR#E$
This division is responsile for recruitment, development, compensation and
enefits"
.O7ERN3ENT RE2:T1ONS$
This division is responsile for maintaining an effective liaison of Warid, s
corporate policy o;ectives with the .overnment :gencies, Telecom Operators,
Regulatory 8odies, Electronic and &rint 3edia"
:-31N1STR:T1ON -E&:RT3ENT$
This is a centrali6ed department responsile for various administration and general
supervision tas!s which include$
2ocal .overnment Relations Office
3aintenance and management
22
Office 8uilding 2ocations F #ivil Wor!s #oordination with
:rchitects F #ontractors
2E.:2 :N- #O3&:N9 SE#RET:R9$
This department loo!s after all corporate and legal affairs and the legal
implication of all the transactions that are carried out y Warid Telecom
nationally and internationally" There matters may e related to financial
institutions, procurements, leasing, property matters, media contracts, international
agreements and litigation etc" 2egal department also oversees all the regulatory
and legal implications of &T: and other governmental authorities"
&RO#DRE3ENT :N- 2O.1ST1#S$
This division is in charge of all 2ogistics and &rocurement%related matters"
+1N:N#E$
This division loo!s into following areas
3anagerial :ccounting"
+inancial :ccounting"
GD:21T9 :SSDR:N#E$
1NTERN:T1ON:2 RO:31N.$
23
#omparison of #all Rates with other Operators"
3oilin! Dfone &a!tel 1nstaphone Telenor Warid

&ea!
A
Off%
pea!
&ea! Off%
&ea!
&ea! A Off%
pea!
&ea! Off%pea! &ea! A
Off%
&ea!
&ea! Off%pea!

2ocal A 2ong -istance #alls to Same Networ! ,Rs" per min"0
:irtime ("H) ("5) ?"5) /")) ?"B) /"@@ )"@@ (">5 (")) ?"5)
?5I .ST )">? )"/B )"(/ )">5 )"(H )"*) )"?5 )"/H )"/) )"(/
Total /"?? ("BB ?"H/ /">5 (")H >"5@ ?"?> ("B(J ("/) ?"H/

2ocal A 2ong -istance #alls to Other #ellular Networ! ,Rs" per min"0
:irtime >"H) ("5) ("5) /")) ?"B) /"@@ )"@@ /">5 /")) ("H5

1nterconnect
)")) )")) )")) )")) )")) ?"*) ?"*) )")) )")) )"))
?5I .ST )"H? )"/B )"/B )">5 )"(H )"B> )"/@ )"5( )">5 )">?
Total 5">? ("BB ("BB /">5 (")H *">/ ("@B /"@H /">5 /"?*

2ocal A 2ong -istance #alls to +i4ed%line Networ! ,Rs" per min"0
:irtime >"H) ("5) ("5) /")) ?"B) /"@@ )"@@ /">5 /")) ("H5

1nterconnect
)")) )")) )")) )")) )")) (")? )"5( )")) )")) )"))
?5I .ST )"H? )"/B )"/B )">5 )"(H )"@) )"(/ )"5( )">5 )">?
Total 5">? ("BB ("BB /">5 (")H *"@) ?"H> /"@H /">5 /"?*

1nternational #alls ,Rs" per min"0
:irtime ("H) ("5) ("5) /"H5 /"@@ A ?B")) /">5 @")) A
?B"))
B")) A
?H"))
2*
:ccess
#harge
)")) )")) )")) )")) )")) )")) )")) )"))
1nt'l 2ong
-is"
5"))
A
?5"))
?B")) ?B")) ?B"))JJ )")) H")) A
?B"))
)")) )"))
?5I .ST ?"?*
A("**
/")B /")B )"5* A /"?5 )"*) A ("H) ?"5H A
/"((
?"/5 A
("H)
?"() A
("55
Total B"B*
A
()"/*
(/"5B (/"5B /">5 A (>"?5 >"5@ A ()"H) ?(")(
A
(>"*H
?)"/5 A
()"H)
@"() A
?@"55

7alue :dded Services
S3S -omestic ,Rs"0
To Same
Networ!
?5I .ST
?"))
)"?5
)"5)

)")B
)"5)
)")B
)"5)
)")B
?"))
)"?5
)"5)
)")B
Total ?"?5 )"5B )"5B )"5B ?"?5 )"5B
To Other
Networ!
?5I .ST
?"5)
)"(/
?"5)
)"(/
?"))
)"?5
?"5)
)"(/
?"))
)"?5
?"))
)"?5
Total ?"H/ ?"H/ ?"?5 ?"H/ ?"?5 ?"?5
1nternational Outgoing S3S ,Rs"0
1nternational
S3S
?5I .ST
5"))
)"H5
?"5)
)"(/
5"))
)"H5
5"))
)"H5
5"))
)"H5
5"))
)"H5
Total 5"H5 ?"H/ 5"H5 5"H5 5"H5 5"H5
33S
:ctivation
#harges ,Rs"0
Not
:vailale
H5 Service Not :vailale
Service Not
:vailale
+ree

+ree
33SF.&RSF7:S #harges
3onthly
Suscription
,Optional0
?5I .ST
/>5 per
year
+ree Service Not :vailale
Service Not
:vailale
+ree
5)
B
Total 5B
33S Outgoing ,Rs"0

Same Networ!
?5I .ST
*"))
)"@)
*"@)

5"))
)"H5
Service Not :vailale
e
Service Not
:vailale

5"))
)"H5

/"))
)">5
25
Total 5"H5 5"H5 /">5
33S 1ncoming ,Rs"0
Same Networ!
?5I .ST
Not
:vailale
5"))
)"H5
Service Not :vailale
Service Not
:vailale
+ree

/"))
)">5
/">5
Total
5"H5
.&RS #harges
)Dsage
#harges per
38
?5I .ST
Not
:vailale
?5
("(5
Service Not :vailale
Service Not
:vailale
?5
("(5
?5
("(5
Total ?H"(5 ?H"(5 ?H"(5
8alance 1n=uiry ,Rs"0
8alance
1n=uiry
?5I .ST
+ree
)"5)
)")B
)">/


)")H

)">/
)")H
+ree +ree
Total )"5B )"5) )"5)

3iscellaneous #harges
#hange of
&repaid
Numer
&ostpaid
Numer

?))
?))

/))
/))

Not :vailale

/))%>5)
>*)

?5)
?5)

(5)
(5)
#onversion
#harges

+rom prepaid
to postpaid
+ree +ree +ree +ree ?5)
+ree
+rom
postpaid to
prepaid
?)) (5) ())
+ree
Not
:vailale
?5)
Reactivation
of loc!ed
&repaid
numer
&ostpaid

5)
())

+ree
+ree

())
())

+ree
+ree

+reeKK
+reeKK

+ree
+ree
29
numer
S13
Replacement
#harges
&repaid
&ostpaid

5)
5)

())
())

?))
?))

?5)
+ree

?5)
?5)

())
())
&a!tel to &a!tel calls are charged on per second asis
Warid to Warid calls are charged on /) sec duration
1nstaphone airtime charge for (
nd
min onwards is Rs" ?"@@ per min in &ea!
Time
JTelenor to Telenor airtime charges for (nd min onwards Rs" ?"*H per min,
Telenor to other networ!s (nd min onwards rs" ("B( per min ,including ?5I
.ST0
JJRs",?BL/0L/"?5M(>"?5
Off%pea! Time$ Dfone A Warid ?) pm to H am, 1nstaphone ?( am to H am,
&a!tel ?)pm to Ham
KK1n case of termination Rs" ?5)
?)I :dvance Ta4 is deducted from the purchase value upon #ard :ctivation"
2:
%ob $escription

&arketing'
(arketing is a process in which you don3t bind yourself with any one
manufactured or produced item but can e$pand to other items as well.

Services
+ervices are &eeds, Preferences and "b#ects
&arketing &ix
/. Product
=. Price
>. Placement
?. Promotions
#roduct'
"ur basic product is in the form of services
i7e we are Pakistan3s one of the best telecommunication organiation and
serving the nation and providing the best !uality services for '+( users in
Pakistan.
Services
Basic Services ( )*EE of +ost
-@I
-all -onference
-all 8old and -all Waiting
-all &ivert
,alue Added Services -,AS.
;or only <s. > per transaction, en#oy any of the following 4alue %dded +ervices*
+urf Aow ,(obile internet. download ,per =00BC.
Picture (essaging and ((+ ,per /00BC.
4oice (ail ,no deposit or retrieval charges.
2;
#ricing'
"ne of our main strength in the mi$ is our pricing7 i.e5
)laxi Tariff

We have introduced first time in Pakistan. Where we can select a tariff plan
according to our needs. We have a plan that is #ust for you.
Tariff'

/ant a worthwhile #ostpaid #ackage0
With Warid's uni!ue billing system, you only get billed for a call on a >0 second
basis when calling from Warid to Warid, Warid to PT-@ landline and Warid to
International Done / 9 =, instead of the e$isting per minute charges. This is not
applicable on "ff7net ,Warid to other mobile operators. numbers in Pakistan.
-lick here to compare our postpaid tariffs with other cellular operators.
#ackage Silver Gold
#latinu
m
$iamond
+onnection PostpaidPostpaid Postpaid Postpaid
Activation Tax /E0 /E0 /E0 0
&onthl! 1ine *ent 0 /E0 E00 =,E00
2o. of )riends 3 )amil!
members
E /0 =0 unlimited
&onthl! ,AS Subscription E0 0 0 0
)ree of +harge
)ree outgoing &inutes
-&onthl!.
0 F0 =?0 /,000
)ree S&S -&onthl! 4nits. 0 /E E0 /00
)ree &&S -&onthl! 4nits. 0 > E /0
)ree nternet -&onthl! 4nits. 0 > E /0
2<
,oice -#eak "ours. *s. per minute
)riends and )amil! /.E0 /.=E /.00 0.E0
On5net -/arid to /arid. =.00 /.GE /.E0 0.E0
Off5net -2ational. >.00 =.GE =.E0 =.00
nternational -6one 7. 1.00 2.00 G.00 F.00
nternational -6one 8. /2.00 /G.00 /F.00 /E.00
,oice -Off #eak "ours. *s. per minute
)riends and )amil! /.00 /.00 0.GE 0.E0
On5net -/arid to /arid. /.E0 /.E0 /.=E 0.E0
Off5net -2ational. =.GE =.E0 =.=E =.00
nternational -6one 7. 2.00 G.00 F.00 F.00
nternational -6one 8. /G.00 /F.00 /E.00 /E.00
Peak 8ours are Gam to /0pm, "ff Peak 8ours are /0pm to Gam
Short &essaging Service -S&S.
On5net -/arid to /arid. <s. 0.E0
Off5net -2ational. <s. /.00
nternational S&S <s. E.00
,AS -*s. 9.: per transaction.
Surf 2ow -&obile nternet. download per =00 Bb
#icture &essaging per /00 Bb
/arid 6one +ontent $ownload per /00 Bb
&ownload +(+ based content for <s. =.00 per transaction
&ownload ((+ based content for <s. ?.00 per transaction
((+ unit is a message of sie /00BC ma$imum
Internet unit is an upload or download of =00BC
((+ is charged for both receiving and sending
2otes
%ll "n7net ,Warid to Warid., Warid to PT-@ and Warid to International Done / 9
= calls will be billed on a >0 second basis, e$cept "ff7net calls on other cellular
operators, which will be billed on a per minute basis.
%ll ,"ff7net. calls made to other cellular operators will be billed on a per minute
30
basis.
+ecurity &eposits will be as follows*
Securit! $eposits
2ational <s. /,000
nternational <s. E,000
nternational *oaming <s. =0,000
The Aational security deposit will not apply to &iamond package, i.e. minimum
security deposit will be <s. E,000.
%ll free minutes and +(+ are sub#ect to ta$es, however, no ta$ is leviable if they
are marketed as bundled with line rent.
;riends and ;amily are "n7net minutes only.
Ao upfront line rent will be deducted on any post paid customer.
Post Paid connection costs will be <s. /E0.
%ll free minutes:+(+ in post paid are given on a monthly basis. Please note that
this does not include I+& minutes 9 +(+.
%nternational =ones
International ,Done /. International ,Done =.
Hnited +tates
%ll -ountries other than
Done /
-anada %ustralia ,(obile.
%ustralia ,@andline. Iapan ,(obile.
;rance ,@andline. HB ,(obile.
'ermany ,@andline. +outh %frica ,(obile.
Celgium ,@andline. ;rance ,(obile.
Italy ,@andline. 'ermany ,(obile.
+pain ,@andline. Celgium ,(obile.
Aetherlands ,@andline. Italy ,(obile.
Iapan ,@andline. +pain ,(obile.
+ingapore Aetherlands ,(obile.
8ong Bong %ll (iddle )astern -ountries
-hina
HB ,@andline.
+outh %frica ,@andline.
Dem Tariffs.
31
Want a worthwhile Prepaid PackageJ
With Warid's uni!ue billing system, you only get billed for a call on a >0 second
basis when calling from Warid to Warid, Warid to PT-@ landline and on all
International -alls, rather than the e$isting per minute charges. This is not
applicable on "ff7net ,other mobile operators. numbers in Pakistan.
-lick here to compare our pre7paid tariffs with other cellular operators.
Package +ilver
-onnection Prepaid
%ctivation Ta$ >00
;ree %irtime <s. ,"n %ctivation. /E0
Ao. of ;riends and ;amily (embers E
(onthly 4%+ +ubscription ,"ptional. E0
In +indh <s. E0 is levied as stamp duty on new connection sales
4oice ,Peak 8ours. <s. per minute
;riends 9 ;amily /.E0
"n7net ,Warid to Warid. =.00
"ff7net ,Aational. >.00
International ,Done /. 1.00
International ,Done =. /2.00
4oice ,"ff Peak 8ours. <s. per minute
;riends 9 ;amily /.00
"n7net ,Warid to Warid. /.E0
"ff7net ,Aational. =.GE
International ,Done /. 2.00
International ,Done =. /G.00
+cratch -ards are available in the following denominations* <s. /00, <s. =E0,
<s. E00, <s. /000
%ll scratch cards valid till /= months
32
Peak 8ours are Gam to /0pm, "ff Peak 8ours are /0pm to Gam
Aote* %ll charges are e$clusive of 'overnment ta$es and levies such as sales ta$ at
/EK and advance withholding ta$ at /0K.
+hort (essaging +ervice ,+(+.
"n7net ,Warid to Warid. <s. 0.E0
"ff7net ,Aational. <s. /.00
International +(+ <s. E.00
4%+ ,<s. >.00 per transaction.
+urf Aow ,(obile Internet.
download
per =00 Bb
Picture (essaging 9 ((+ per /00 Bb
&ownload +(+ based content for <s. =.00 per transaction
&ownload ((+ based content for <s. ?.00 per transaction
((+ unit is a message of sie /00BC ma$imum
Internet unit is an upload or download of =00BC
((+ is charged both for receiving and sending
%ll free %irtime: 4alue in pre paid is one7time.
Aote* Bindly call our contact center by dialing >=/ from your Warid phone for
subscription and activation of 4alue %dded +ervices and for registering your
;riends 9 ;amily (embers.
;e! )actors -$epending on !our #ackage #lan.
Dero @ine <ent also on postpaid
<s. 0.E0 L <s./.E0 for ;riends 9 ;amily ,Warid To Warid.
<s. 0.E0 L <s.=.00 on net ,Warid To Warid.
<s. =.00 L <s.>.00 calls anywhere in Pakistan
<s. F.00 L <s.1.00 for Done7/ International calls
33
<s./E.00 L <s./2.00 for Done7= International calls
9: Second Billing
With Warid3s uni!ue billing system, we only get billed for a call on a 9:
second basis ,when calling from Warid to Warid. rather than the e$isting per
minute charges.
It is applicable on other networks on #ust from Warid to #T+1 and, Warid to
International.
2o 1ong $istance charges
Aow we don3t have to pay e$tra for any long distance call7#ust dial any
nationwide #T+1 or mobile number of any network and we will be charged local
rates.
2ationwide )*EE *oaming
<oam freely anywhere in Pakistan and receive calls free of charge within the
Warid coverage area.
)*EE ncoming +alls
Talk as much as we can receive calls free of charge on our Warid phone.
#lacement'
We have started our network in 8< main cities of Pakistan, i.e5
/. @ahore
=. Barachi
>. Islamabad
?. <awalpindi
E. Peshawar
F. 6ueta
G. +argodha
2. 'u#ranwala
1. 8yderabad
/0. +ialkot
//. %bbotabad
/=. &era Ismail Bhan
/>. Cahalwalpur
/?. +heikhupra.
/E. Basur
/F. Ta$ila
3*
/G. Wah -antt
/2. %ttock
/1. ;aisalabad
=0. +ahiwal
=/. "kara
==. 'u#rat
=>. Ihelum
=?. +ukkhur
=E. (ultan
=F. (uaffar 'arh
=G. <ahim Mar Bhan
=2. (andi Cahauddin
#romotion'
We are promoting our network through different advertising (edias. +uch
as5
Television
We are promoting our products and services through our main channel i.e=
Tensports
In this channel we are main sponsors of Sports and +ricket 2ews.
Outdoor advertisement
"utdoor advertisement is an integral part of our promotion. In the outdoor
%dvertisemt we have installed signboard on different parts of the city not only In
@ahore but also In Islamabad and Peshawar.
)ranchises
Through ;ranchises
Sports activities
35
Warid has also sponsored #akistan>s A7 Grand prix Team for the &otor Sport
world cup.
Bank Alfalah
Bank Alfalah is also our main promotional partner as for as. Cecause it is sister
concern organiation of Warid Telecom.
2ewspapers
We are also promoting our organiation and its promotional activities through the
main Aewspapers.i.e5 The Aews, Iang, The &awn )tc.
Telemarketing

"ur main strength for all our marketing activities and for all our products and
services is telemarketing. ;or this purpose we have our team of )$perienced
(arketing Personnel. %nd I am also a member of this team.

We collectively share ideas for our new Promotions and activities. I am also
having an active part for these activities.
;or all our promotional activities we directly communicate with our
customers and collect the points of views from the subscriber and the customer.
With the all communication we collect all the feedback and appreciation for our
development purposes.
Training 3development sessions

%fter collecting all the feedback and information we arranged our T9& session
for our new marketing and promotion strategies.

Training and &evelopment sessions not only held partially but also held regularly
on daily basis for our daily activities and promotions.
Special Schemes
8ereunder are some of our main promotional activities and for all these
activities I was also included in the team of developers who promoted the ideas
through different Culk sms contents and through regular sms contents.
Special *amadan Alerts
;irst time in the telecommunication history of Pakistan we have started
special *amadan Alerts.
39
It includes5
i. +ehri %lerts
ii. %ftari %lerts
iii. Aama Timing %lerts
+ricket Alerts
#akistan 3 England +ricket Series

We have successfully started Pakistan 4s )ngland -ricket series alerts. We
were the pioneer of these cricket alerts.
%fter our services the competitor organiations also followed our patron and
they also have started all doing this.
"a?? Special Service
We have started a special campaign for special "a?? package for this purpose
we made special contracts with the Saudi Organi@ations i.e5 Al?awal and
Etihad Al5Etisalat.
Al5%awal
;or the subscribers who will choose the network of %l#awal they have the
facility of receiving an ncoming S&S free of cost from any where in the world.
Etihal Al Etisalat
;or using Etihad Al Etisalat network, A Outgoing S&S to all over the world
are free of cost.
Bui@ +ompetition

We have started our campaign for 6ui competition for our subscribers. ;or
that purposes we have sent some !uies to our customers. The benefit for that
!uies was to provide an entertainment and also the winners of these !uies
are going to have Trips to BhurbinC $ubai and ;uala 1umpur -&ala!sia.. %nd
also having free %irtime of worth *s.8::.
*ing tones +ontents
3:
We are also entertaining our customers for sending the special <ing Tones
-ontents. ;rom these contents they have the facility to choose any content
and <ing tone from their own choice.
#onclusion
Warid Telecom's main aim is to provide the latest, cutting%edge technology, yet
affordale
means of communication, catering to people from all wal!s of life" We have the
infrastructure, usiness set%up and campaign management e4pertise to facilitate us
in uilding a solid reputation through the delivery of reliale technologies and
services, along with dedicated management and customer service personnel"
:s fi4ed and moile technology constantly evolves, our e4cellent resources will
enale us to develop new solutions that can enhance your demands and offerings
y ringing new and innovative services to the mar!et first"
With the world of usiness ecoming increasingly sophisticated, the re=uirement
for rapid, reliale and cost%effective solutions is critical to the success of our
corporate clients and individual customers" 3ost usinesses have a common range
of re=uirements, ut many have far more comple4 needs" :s a dynamic
3;
company, Warid Telecom ta!es pride in its aility to respond rapidly and with
great fle4iility to meet individual customer needs"
W:R1- TE2E#O3 #O33DN1#:T1ON :T
1TS 8EST"

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