Final Project Report

On
Study of Customer Awareness Perception
And Practices Regarding Mutual Fund
Investments

Submitted towards the partial fulfillment of the requirement for the Degree
of
Master of Business Administration
Session 2012-2014
SUBMITTED BY
NEHA RANI
MBA 4
TH
Sem.
ROLL NO 2868
SUBMITTED TO
PUNJABI UNIVERSITY PATIALA


PATEL INSTITUTE OF MANAGEMENT & TECHNOLOGY
(Approved by AICTE, Affiliated to Punjabi University, Patiala)
DECLARATION
I the understand hereby that the project report submitted to my college i.e. Patel Institute of
Management & Technology in partial fulfillment of the degree of Master in Business
Administration on Patel Institute of Management & Technology is a result of my own
work under continuous guidance and kind co-operation of our college faculty member.

Neha Rani





















CERTIFICATE
This is certify that Final Project Report entitled Study of Customer Awareness Perception
And Practices Regarding Mutual Fund Investments is submitted by Neha Rani is a
bonafide piece of work conducted under my direct supervision and guidance in partial
fulfillment of the degree of Master in Business Administration .The data sources have been
duly acknowledged. The work done by him is sole effort and has not been submitted as or its
part for any other degree.


Project Guide
Prof. Harish Premi

















ACKNOWLEDGMENT
No work is considered complete unless the due indebtness is expressed to all those who made
the work successful. Concentration, dedication, hard work and application are essential but
not the only factors to achieve the desired goal. These must be supplemented by guidance,
assistance and co-operation of people to make it a success. Every complete successful
assignment is the result of many hands joined together.
A formal statement of acknowledgement is hardly sufficient to express my gratitude
towards the personalities who have helped me to undertake this project.
This project simply shows the entire dedication of me and the people who have
coordinated for successful accomplishment in this project. It shows the knowledge, skill and
experience of able minded people. It was really nice experience to work under their guidance.
I am highly thankful to Prof Harish Premi, my project guide under whose able guidance this
project work was carried out. I thank his for his continuous support and mentoring during the
tenure of the project. Last but not the least it is the grace of almighty which has lead and
guided me all the way in my life to make this work a fruitful one.










PREFACE
Practical training is an important part of the theoretical studies. It is of an immense
importance in the field of management. It offers the student to explore the valuable treasure
of experience and an exposure to real work culture and thereby helping the students to bridge
gap between the theories explained in the books and their practical implementations.
Learning is a continuous process but this can be accomplished through practical knowledge.
Keeping this in view every student has to undertake a major research project in any field as a
part of MBA degree.

Therefore have taken topic Study of Customer Awareness Perception And Practices
Regarding Mutual Fund Investments .This report is simple in writing and every care has
been taken to get it in an original one. I did my best to make the perfect and reliable. Utmost
care was made good and simple project.
















INDEX
S No. Particulars Page No.
1 EXECUTIVE SUMMARY

1-2
2
INTRODUCTION TO
MUTUAL FUND

3-9
3
RISKS ASSOCIATED WITH MUTUAL
FUNDS

30-31
4 SCOPE OF THE STUDY 32-35
5 RESEARCH METHODOLOGY 36-38
6 LIMITATIONS OF THE STUDY 39-40
7 REVIEW OF LITERATURE 41-60
8 DATA ANALYSIS & INTERPRETATION 61-72
9 FINDINGS & SUGGESTIONS 73-75
10 CONCLUSION 76-77
11 QUESTIONNAIRE AND SUGGESTIONS 78-81