Pinterest

Natalie Fort
Paige Shlemmer
Competitors
! The Fancy
! WeHeartIt
! Uncrate
! Wanelo
Target Market
! This campaign will be aimed at members of
Generation Flux. Specifically we will focus on
women age 25-44 who are open to learning new
things and are willing to experiment. They are
creative and impulsive in their work and
everyday life. They are active on the Internet and
use the computer at work and at home.
Creative Strategy
! We want people to realize that Pinterest has
more diversity to offer than one would assume.
We hope to show them that Pinterest can impact
their lives professionally and personally. Pinterest
can help make their lives more perfect.
! By using the contrast/comparison methodology
we compared two situations in each ad to
appeal to our target.
Print Ad 1
Print Ad 2
Billboard
IMC Strategy
! We want to engage our consumers and broaden
our target audience.
! Goals
! Better connect our social media sites together
! Gain new members
! More male members
! Encourage more pinning
#PinItToWinIt
! Encourage males and females to enter their boards into a
sweepstakes
! By entering, participants will be entered into a drawing for
their Pin board to come to life
! Create a board titled My PinPerfect Wedding/Room
! For your board to be entered, users must hashtag
! #pinittowinit
! #wedding2013 or #roomdecor2013
! For one month we will be taking Pin Board submissions
! April- Wedding
! July- Room Dcor
Page on Pinterest.com
!"#$%# $ '()*(#"+#,%- .#//)*0 12$"/ $*/ 324 .)55
1# $4%26$%),$553 #*%#"#/ +2" $ ,7$*,# %2 7$8# 324"
12$"/ ,26# %2 "#$5 5)+#9
:%#; < =2)* ()*%#">%
:%#; ? !"#$%# $ 12$"/ %)%5#/ '@3 ()*(#"+#,% A#//)*0-
:%#; B ()* $% 5#$>% <C ;),%4"#>D #$,7 .)%7 %7# %$0>
E;)*)%%2.)*)% $*/ E.#//)*0?C<B

Your PinPerfect wedding
Social Media
! Our target market is active on social media
! By creating and using a Twitter page, users are
able to interact and stay updated with the
campaign
! Using Twitter can help us increase brand
recognition
! We will use our twitter to promote our Pinterest
sweepstakes for users and non-users
Twitter Homepage
Pinterest @pinterest
Sign up and log on to pinterest today to win your PinPerfect
Wedding
#Pinittowinit #wedding2013
Pinterest @pinterest
Create a new pinboard titiled My PinPerfect Wedding and be
entered to win #wedding2013
No matter who you are
or where you are in your
life, Pinterest can help
you in some way.

Pin Perfection.