LG BRAND

The face of the future. Fine out about the meaning and inspiration behind LG's logo design.

Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on;
with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity.
The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest
satisfaction for our customers.

The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. Our
philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our
customers around the world.
The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in
the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong
impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol must
never be changed.

Our logo is the fundamental visual expression used to identify LG. It expresses the quality and
sophistication that is the hallmark of our products. It is simple, modern and distinctive. Consistent and
proper usage of the logo is absolutely essential. The logo is symbolic of our steadfast reputation for
excellence;
therefore, any variation of the logo diminishes the visual identity of LG Electronics and its products.

We have two versions of our logo:
Corporate Logo and 3D Logo.

The updated 3D Logo retains the heritage and equity of the Corporate Logo, while aligning with our new
positioning. It was redrawn to strengthen the visual impact of our symbol and help communicate our
attributes.

COPORATE LOGO


Applicable Items:
- Stationery
(Business Card, Letterhead,
Envelope)
- Office templates (Fax, Memo)
- Awards
- ID badges
- Corporate signs



3D LOGO



Applicable Items :
- Advertising
(Print, Online, TV and Outdoor)
- Websites and microsites
- Promotional literature
(Leaflet, Brochures, etc)
- Packaging
- Retail signs and POPs
- Shopping bags
- Service vehicle

DESIGN
The circle symbolizes the globe. The stylized image of a smiling face in the symbol conveys friendliness
and approachability. Overall, LG's symbol represents the world, future, youth, humanity, and technology.
ONE EYE
Goal-oriented, focused, confident.

UPPER- RIGHT HAND SPACE
Intentionally left blank and asymmetric, which represents LGs creativity and adaptability to changes?
COLORS
LG Red, the main color, symbolizes friendliness, and also gives a strong impression of LG's commitment
to be the best. LG Grey represents technology and reliability.