Team 12

Anshuman Sharma
Ashwin Ravi
Avinash M.N.
Nishant Mahajan
Rajiv Rajagopal
Vignesh V.
“The moment you wake up in morning and take a deep gasp of
air, Agilent can measure how fresh the air is..

As you enter the washroom and open the tap, Agilent can
measure the purity of the water..

The moment you step in to your car and receive a call on your
mobile, Agilent can measure the strength of the network..

From Gene mapping, to blood glucose level, to detecting

tumour in a cell to detecting a drop of ink in an Olympic sized
swimming pool..

Agilent makes devices for measuring almost

everything.. Except LOVE”
• Agilent is the world’s premier measurement company
exclusively focused on measurement operates in electronic and
bio-analytical measurement instruments, a completely B2B
organisation

• Agilent Technologies originally with Hewlett-Packard, as part

of a corporate realignment separated from in the year 1999
creating two different companies

• Agilent maintains facilities in about 30 countries, with

worldwide headquarters in Santa Clara, California

• Its global presence offers a distinct competitive advantage,

with R&D, manufacturing, sales and support capabilities
serving customers around the world.
• Premium quality delivery and innovation beyond market
technology

• Very strong and employee focused HR policies

• Dedicated service team having Agilent exclusively

focusing on after sales services and strategies for loyal
customers

• Dedicated R&D team taking care of growing technology

needs
 Agilent Technologies

Bio-Analytical
Electronic Measurement
Measurement Business
Business (EMG)
(LSCA)

Life Science Solution Chemical Analysis

Unit (LSSU) Solution Unit (CASU)
Markets
The markets for electronic measurement business includes organisations requiring
communications testing and general purpose testing.
Product areas
In communications test, Agilent sells products and services for the following types
of networks and systems:

• Fibre Optics Networks

• Transport Networks
• Broadband and Data Networks
• Wireless Communications
• Microwave Networks.
• General purpose test products include:
• General Purpose Instruments
• Modular Instruments and Test Software
• Digital Design Products
• Parametric Test Products
• High Frequency Electronic Design Tools
• Electronics Manufacturing Test Equipment
• Thin-film Transistor Array Test Equipment
Markets
Agilent’s bio-analytical measurement business focuses on life sciences and
chemical analysis. Within life sciences, our markets are:

• Pharmaceutical Companies
• Biotechnology Companies
• Academic and Government Laboratories
• Contract Research Organizations and Contract Marketing Organization

Within chemical analysis, Agilent focuses on the following markets:

• Petrochemical
• Environmental
• Food Safety
• Forensics
• Bioagriculture
• Homeland Security
Product areas
The key product categories for the bio-analytical measurements business include:

• Laboratory Informatics
• Gas Chromatography
• Liquid Chromatography
• Mass Spectrometry
• Microarrays
• Microfluidics
• ICP-MS
• Reagents
• Capillary electrophoresis
• Lab automation
• Atomic-Force Microscopy
• Scanning Probe Microscopy
• Particle analyzers
• Consumables and Services
 Sun Pharma
Lupin Labs
Zydus Cadila Ranbaxy
Aventis Teva Pharmaceuticals
IPCA Labs Jubilant Organosys
Torrent Pharma Fresenius Kebi
Novartis Vita Life
Dishman Pharma Panacea Biotech
Wockhardt
Pfizer
Glenmark Pharma
Serum Institute of India
Nicholas Piramal
Ajanta Pharma
Cipla
Sandoz
Abott
Johnson & Johnson
Dow Chemicals

Biocon
Glaxo Smith Kline
Aurobindo Pharma
Astra Zeneca
Dr. Reddy’s
Advinus
• Premier pricing is done for Agilent brand seeing the quality and
R&D efforts

• Product Pricing quoting is decided by global prices and is quoted

in dollars as per international market exclusive of product import
tax. These prices fluctuate every month

• Prices are thus manipulated so that inclusive of tax, the product

remains competitive in Indian market

• Negotiation circumstances including competition breaking

scenarios and cases about CRM demand prices to be discounted

• Direct selling and negotiation talks decide the final product prices
 Agilent continues to support the values that
made its parent company HP a success:

• Dedication to innovation
• Trust, respect and teamwork
• Uncompromising integrity, speed, focus and
accountability to meet customer needs
• To create a culture of performance that draws on the
full range of people’s skills and aspirations.
• Electronic job posting on internal server
• Harassment-free work environment
• Non-discrimination policy
• Employee network group guidelines
• Open Door Policy
• Education Assistance Program
• Employee and Family Assistance Program
(EFAP)
• Open communications within hierarchy
• Share in company's success
• Provide development opportunities
• Competitive pay practices
• Flexible work hours
• Creative, energetic and innovative work
environment
• Mother’s Room and Quiet Room
 Agilent Technologies is a fortune 500 company and has been honoured with
awards like:

• Best Employer by the Business World-Great Places to Work Study in 2007

• One of the Top Ten Best Employers in India by the Economic Times-Hewitt
Study on 13th April 2007.

• One of the Top 10 Best Employers in India by the Business Today – Mercer
Study, 2006

• One of the Top 20 Best Employers by the CNBC-Hewitt study in 2004

• HR Excellence Award conferred by Hindustan Times and NDTV for HR best

practices.

• One of the Top 10 in the 2001-2002 Hewitt-Business Today Best Employer

survey.
• Direct sales
• Distributors
• Resellers
• Manufacturer’s Representatives
• Telesales
• Electronic commerce
• Want to Sell Hardware, Sell Software Solutions
First!!!
• Target Small, Let Them Grow Big
• Whosoever Strikes First STAYS..
• Understanding Customer Psyche
• Pamper the End Users
• Marketing along with Service Support & Good
Internal Marketing Communication
• Use the Brand to its Max
• Agilent Laboratories is Agilent’s central research organization based
in Santa Clara, California, along with additional locations in Beijing,
China; Leuven, Belgium; and South Queensferry, Scotland

• Agilent Technologies largely on R&D currently utilises half of the

revenue generated worldwide for R&D purposes thus bringing out
promising and innovative and market competing solutions

• Agilent Laboratories works to create competitive advantage through

high-impact technology, driving market leadership and growth in
Agilent’s core businesses and expanding Agilent’s measurement
footprint into adjacent markets

• Agilent Laboratories is able to identify and enable synergies across

Agilent’s businesses to create competitive differentiation and
compelling customer value