Kbaker/photography brief

17/06/14












Learning outcomes
On completion of these units a learner should:
26.1 Be able to produce a visual solution within the context of a client-led brief
26.2 Be able to use the tools of visual language within the context of a client-led brief
26.3 Be able make studio sets
26.4 Be able to produce studio photography in a chosen specialist field.

34.1 Understand how image manipulation techniques are used in the work of others
34.2 Be able to digitise source materials
34.3 Be able to originate work using image manipulation hardware and software
34.4 Be able to present own design outcomes.

Introduction
You have been commissioned by a magazine to shoot two double page fashion spreads. These
must be people shots, not still life, and there must be at least 5 images used. You must design
page layouts with relevant typography and create the finished pages. You must make creative
use of photoshop to manipulate and enhance images and page layouts.

Tasks
You will need to record your work for these two units in a workbook:
Research suitable magazines and choose which one you will shoot for. Mind map in your
workbook.(26P1,M1, 34P1)
Research the list of photographers and some of your own choice to will provide inspiration
for your shoot (26MI, 34P1)
Analyse the digital image manipulation techniques that the photographers and magazines
have used (34 P1,M1)
Write a project proposal for your project using the pro forma provided (26P3)
Design your double page spreads: sketches and page layouts in photoshop (34P3)
You will be shown how to use the Elinchrom lights and Hasselblad with the phase one
digital back. Make technical notes in your workbook.(34P2)
Plan your shoot: models, props, clothes, hair/make up etc. must all be pre planned.(26P3)
Book your studio time(26P3)
Shoot using a DSLR and / or the phase one back with Hasselblad medium format camera
(26P3)
Put contact sheets in your workbook and analyse (26M2)
Using photoshop, create two double page spreads of your final images in the style of your
chosen magazine (34P3, M2)
Use screen grabs and technical notes in your workbook to show how you have created
your pages.(34M2)
Print out your work in the chosen format for your personal portfolio.(26P4, M2, D1)
GUILDFORD COLLEGE OF FURTHER AND HIGHER EDUCATION
BTEC Extended National Diploma in Photography YEAR 2

ASSIGNMENT TITLE: Double Page Magazine spreads (DPS)
UNIT: 26 Specialist studio / 34 Image manipulation computer applications
TUTORS: Katherine Baker, Chris Saunders
DATE SET: Thursday 17
th
October 2013 Interim deadline: Thursday 7
th
November 2013
DATE DUE: Friday 15
th
November 2013 - 9am
Kbaker/photography brief
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Present your work and evaluate and self assess the project using the grid
below.(26P4,M2,D1, 34M1,M3,D1,D2)


Unit 26 Specialist studio

Unit Grade: Student Name:

Criteria Evidence Achieved Y/N Date
P1 produce a visual solution within the
context of a client-led brief
Your personal brief and final
images

P2 use the tools of visual language
within the context of a specific client
brief
Your images communicate
their chosen meaning within
the double page spread

P3 produce studio sets Evidence of planning in
workbook

P4 produce studio photography
work in a chosen specialist field
Images for 2 final double
page spreads

M1 demonstrate purposeful
research and exploration to
generate effective ideas that
experiment with the potential and
limitations of studio photography

M2 apply critical and visual analysis
throughout to produce a coherent
body of effective work

D1 show an individual, exciting and
imaginative approach in creating
and presenting an innovative body
of work.


Unit 34 Image manipulation computer applications

Unit Grade: Student Name:

Criteria Evidence Achieved Y/N Date
P1 evaluate examples of the work of
others
Research and analysis of
digital techniques in your
workbook

P2 prepare source material for
digitising
Use SLR, digital back,
camera and scanner as
appropriate

P3 digitise source material Photographs and scanned
materials used in your
double page spreads

P4 produce design outcomes using
suitable image manipulation
hardware and software
Screen grabs showing how
you have used photoshop
to create final DPS

P5 present own design outcomes. Present two finished double
page spreads

M1 identify and evaluate
purposefully relevant examples of
the work of others that use image
manipulation techniques

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M2 prepare and digitise considered
source materials consistently

M3 produce effective solutions for
defined outcomes that use suitable
image manipulation hardware and
software, against a given theme or
assignment brief

M4 present own design outcomes
effectively reaching coherent
conclusions.

D1 identify independently and
evaluate examples of others work
that use image manipulation
techniques

D2 prepare and digitise
independently, exciting source
materials that exploit the full
potential of image manipulation
techniques

D3 present independently, own
design outcomes demonstrating an
informed opinion about the use of
digitised materials and image
manipulation techniques, against a
given theme or assignment brief.


Feedback






Action Plan




Student Comments



I confirm that the work I have handed in is all my own work.

Student signature Assessors signature
Date IV Signature

Resources:
Photographers for initial research:
Cecil BEATON Norman PARKINSON
David LACHAPELLE Annie LEIBOWITZ
Mario TESTINO David BAILEY
Magazines: see your student handbook
See list of photography websites on GO!
Kbaker/photography brief
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BTEC EXTENDED NATIONAL DIPLOMA IN PHOTOGRAPHY

Unit 26: SPECIALIST STUDIO PHOTOGRAPHY
& Unit 34 Image Manipulation Computer Applications

PROJECT PROPOSAL

Your name: EXAMPLE


CLIENT:
I have been commissioned by Elle Magazine to shoot two double page spreads of fashion for
their next issue. Their theme is winter, for the December issue, and the feel that they are
looking for is cool and frosty.

RESEARCH:
Initial research has included
visual references (list magazines)
well known photographers (list photographers)

I am also researching the (technical) techniques that I will need for the shoot:




STUDIO:
I have booked the studio for (date) for my shoot.
In the studio I will be using (list camera equipment) and (list lighting).

I will need a range of models/clothes/hair/make up for my shoot:
Coats, scarves, ear warmers, leg warmers, gloves , hats.
I will also need:
Background: pale blue colorama
Props: mirror, fake snow, glass icicles

I have decided to use cool colours, mirrors and glass to convey a feeling of calm, coolness, and
evoke the atmosphere of a snowy morning.








This is an example of how you might write your proposal, and you are expected to change it for
your own brief.


DOUBLE PAGE MAGAZINE SPREADS PROJECT
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WHAT SHOULD BE IN MY WORKBOOK THIS WEEK?

Week 1

Title page
Brief
Research into magazines + analysis
Research on Photographers on brief + analysis
Ideas
Project proposal
Technical notes Nikon D300, Elinchrom lighting, Hasselblad medium format SLR
camera and Phase 1 P30 digital back, Capture 1 software.
Images from test shoots

Week 2

Planning
Contact sheets from first shoot and analysis
Sketches of page layouts


Week 3 Interim Deadline

Contact sheets from second shoot & analysis
Photoshop page layouts & screen grabs work in progress


Week 4 - Deadline

Final double page spreads + screen grabs.
Evaluation