Center Stage

Meg Shaver Richard Tripp Virginia Ormsby Devin Bush Katy Sykes Jacob Reeser
Abstract
Tis research was con-
ducted on behalf of Center Stage.
Tis study explored the aware-
ness BYU Idaho students have
regarding Center Stage and their
reasoning behind attending or
not attending. A focus group
was constructed in order to fully
understand and connect with
students reasoning for not at-
tending Center Stage events.
Te Department of Insti-
tutional Research approved the
focus group. Te DIR sent 150
names that were all contacted
until the proper amount of par-
ticipants volunteered. Afer the
focus group was completed the
recordings were transcribed and
analyzed for interesting fndings.
Te fndings and data showed
that very few students were even
aware of Center Stage activities
and events, as little as 50%. Tose
who were aware of Center Stage
did attend performances and
enjoyed them.
Tis research was de-
signed to help employees of
Center Stage to better under-
stand students reasoning for not
attending and what can be done
to combat the attendance issue.
Introduction
Center Stage Mission
Tis mission of the Cen-
ter Stage Performing Arts Series
at Brigham Young University-
Idaho is:
To provide a variety of
academic, cultural, social, and
spiritual experiences in the
performing arts to the campus
community.
To provide a quality
education for students of diverse
interests through exposure to the
performing arts.
To provide a wholesome
environment in the performing
arts for the campus community.
To meet the profes-
sional programming needs of the
university, including academic
programs, university advance-
ment, and the community.
To coordinate and jointly
promote the performing arts
programming on campus.
Programs
Center Stage works
closely with the College of Per-
forming and Visual Arts and the
university to provide programs
that serve the needs of students,
Center Stage is the only
organization on campus that is
allowed to sell tickets to shows
and concerts by professional,
of-campus performers. Other
departments, such as the De-
partment of Music, may feature
professional performers on occa-
sion, but these concerts must be
free of charge. As opposed to the
Activities Program, Center Stage
does not generally feature BYU-
Idaho students.
Te university made a de-
cision several years ago to avoid
too many contemporary concerts
because of potential problems it
could encounter.
Suggestions for perform-
ing groups are provided to Cen-
ter Stage from students, faculty,
and members of the community.
People attending the shows are
generally given surveys to fll out
that ask for suggestions for future
shows. Performers do not need
to be Latter-day Saints, although
some are.
A Program for Students, Em-
ployees, and the Community
Te Center Stage Per-
forming Arts Series is student
centered. Te program ofers
wholesome academic, cultural,
social and spiritual experiences
for BYU-Idaho students. Howev-
er, the wider campus community
of employees and their families,
along with the local community
and alumni, are also considered
important stakeholders.
Center Stage has been
part of the University Relations
Ofce for many years because
of the programs high profle to
the university and how it refects
upon the universitys reputation.
Introduction
Not only is it a student program,
but it also involves the broader
community of the Upper Snake
River Valley.
While students have
input, ultimately, the coordinator
of Center Stage and University
Relations Ofce make the fnal
decision on who to present,
based on such considerations
as cost, availability, balance and
variety of programming, and
compatibility with the univer-
sitys standards.
Te mission of the Center
Stage Performing Arts Series
at Brigham Young University-
Idaho is: To provide a variety
of academic, cultural, social,
and spiritual experiences in the
performing arts to the campus
community. To provide a quality
education for students of diverse
interests through exposure to
the performing arts. To provide
a wholesome environment in the
performing arts for the campus
community. To meet the profes-
sional programming needs of the
university, including academic
programs, university advance-
ment, and the community. To
coordinate and jointly promote
the performing arts program-
ming on campus.
Center Stage works
closely with the College of Per-
forming and Visual Arts and the
university to provide programs
that serve the needs of students,
Center Stage is the only organi-
zation on campus that is allowed
to sell tickets to shows and con-
certs by professional, of-campus
performers. Other departments,
such as the Department of
Music, may feature professional
performers on occasion, but
these concerts must be free of
charge. As opposed to the Activi-
ties Program, Center Stage does
not generally feature BYU-Idaho
students.
Te university made a de-
cision several years ago to avoid
too many contemporary concerts
because of potential problems it
could encounter.
Suggestions for perform-
ing groups are provided to Cen-
ter Stage from students, faculty,
and members of the community.
People attending the shows are
generally given surveys to fll out
that ask for suggestions for future
shows. Performers do not need
to be Latter-day Saints, although
some are.
Te Center Stage Per-
forming Arts Series is student
centered. Te program ofers
wholesome academic, cultural,
social and spiritual experiences
for BYU-Idaho students. Howev-
er, the wider campus community
of employees and their families,
along with the local community
and alumni, are also considered
important stake holders.
Center Stage has been
part of the University Relations
Ofce for many years because
of the programs high profle to
the university and how it refects
upon the universitys reputation.
Not only is it a student program,
but it also involves the broader
community of the Upper Snake
River Valley.
While students have
input, ultimately, the coordinator
of Center Stage and University
Relations Ofce make the fnal
decision on who to present,
based on such considerations
as cost, availability, balance and
variety of programming, and
compatibility with the univer-
sitys standards.
In recent years atten-
dance in social events have
dropped. Motivation becomes
Background
a key factor in when and why
people attend events (1). Mea-
surement of motivation is a
difcult and varied process but is
important. Motivation is highly
dependent on the setting and
specifc motivational items (1)
and therefore, is diferent for
each and every person surveyed
and asked. Te surveys used
Likert-scale questions regard-
ing levels of attendance, levels of
satisfaction.
Studies show that cer-
tain motivational items include
promotional giveaways, con-
tests, and mascots really increase
the motivation for those who
attend (1). Tese motivational
items increase overall social
unity, rallying others around a
specifc event. Evidence shows
that motivation is most power-
ful for males, who showed a
vast increase in social unity (2).
Tese items can also be highly
dependent on other factors such
as size of the venue, the amount
of people in attendance, and the
event itself (1&2).
In Social Connections
at Sporting Events: Attendance
and its Positive Relationship with
State Social Psychological Well-
being, Daniel Wann explores
the state of psychological health
on people who attended sport-
ing events. He found support for
his hypothesis that those who
attended said sporting events
showed an increase in reports on
positive psychological develop-
ment. It is important to realize
that social gatherings and at-
tendance have an efect on the
human psychological, as well as
physiological health, both good
and bad.
A recent study from a
group called Edison Research
found that 12-to-24 year-olds
are going to just 0.9 concerts per
year on average, down from 2.1
in 2000. Tats a 57% drop in
attendance. Why is this happen-
ing and how can it be changed?
Research at BYU Idaho shows
that attendance has dropped in
all area of events, but it can be
increased if people are informed
of the events in advance, and
participation happens. When
students, parents and grandpar-
ents are involved they are more
likely to attend events, because
they have a say in what happens.
Tis is one way to reach out to
all ages for activity attendance to
develop.
Between 2002 and 2008,
percentages fell for movie going
from 60 to 53.3, for jazz from
10.8 to 7.8, and for museums/
galleries from 26.5 to 22.7. Other
categories with lower attendance
include ballet, opera, musical
and Nonmusical Teater, and
art/crafs fairs and festivals. Te
challenge for us is to see where
the public is and engage with
them and adapt. Being able to
branch out and fnd other types
of entertainment besides mu-
sic such as the circus, acrobats,
comedians and magicians could
increase the attendance rates of
events on an of campus, and in
the real world.
Background
Not only is Center Stage
having trouble attracting a large
audience, but touring celebrities
are also noticing a signifcant de-
crease in their show attendance
and sales. In 2007, there was a
19.2% decrease in attendance
for shows for performers such
as Barbara Streisand, Madonna,
U2, Rolling Stones, and Bon Jovi.
(3) Concerts are not drawing in
crowds as much as they used to
in the past. Of course, some of
the celebrities listed before are
not as popular as they once were
compared to current artists that
are popular among younger gen-
erations. Since the taste of music
has been changing, so does the
attention of the people change as
well.
Classical music has been
around for hundreds of years and
orchestras and concert bands
perform famous pieces to those
who still enjoy the purity of this
genre. In a recent study, the at-
tendance rate to such concerts
has also decreased signifcantly,
but it has most signifcant with
the young. (4) Classical music re-
mains popular with older gener-
ations who aged with the music,
but this genre did not bode well
with younger generations. Music
tends to age with certain genera-
tions and it will stick with indi-
viduals for long years to come.
So it is safe to say that it will also
happen to generations before
ours and then the generations
before theirs.
Te attendance rate to
any kind of music genre will
eventually tend to drop. With the
study performed on Center Stage
performances, students prefer to at-
tend events that they recognize or is
a popular trend among their gen-
eration. For example, the Kris Allen
concert was a big hit to students
mainly for his background on the
popular show American Idol. His
genre of music is something new
and wil resonate with this current
generation as it has in the past.
Te overall goal of this
research is to understand why BYU-
Idaho students are not attending
social events held by Center Stage.
Specifcally this study will deter-
mine the awareness students have of
Center Stage and what can be done
to raise awareness and ultimately
raise student attendance.
(1) Bernthal, Matthew J., and Peter
J. Graham. Te Efect of Sport Set-
ting on Fan Attendance Motivation:
Te Case of Minor League Vs. Col-
legiate Baseball. Journal of Sport
Behavior 26.3 (2003): 223. Print.
(2) Wann, Daniel L., et al. Social
Connections at Sporting Events: At-
tendance and its Positive Relation-
ship with State Social Psychologi-
cal Well-being. North American
Journal of Psychology 10.2 (2008):
229-37. Print.
(3) Waddell, Ray. Bumps In Te
Road. Billboard 119.51 (2007): 62.
Middle Search Plus. Web. 10 Dec.
2013.
(4) Kolb, Bonita M. Te Efect Of
Generational Change On Classical
Music Concert Attendance And Or-
chestras Responses In Te UK And
US. Cultural Trends 11.41 (2001).
Background
Methods
To begin the process it
is crucial to fnd out the crucial
need that you want to get out of
the study. In our case we learned
there was a need in the Center
stage organization on campus at
Brigham Young University Idaho
to fnd out why there are issues
with attendance. Te students
seemed to not be coming to the
performances like they used to.
Te organization leader wanted
to fnd out why there was a de-
cline in attendance.
As a result of what the
organization told us we needed
to form an overarching question
to address in our studies. Once
the question was created we had
a focus for the study. We looked
at other sources from previous
studies done for other organiza-
tions. Once we received some
background for other things
people found from similar stud-
ies we gathered a list of things we
need to learn from conducting
our own study group.
We created a list of 5
questions we want to ask in a
focus group of 10-12 people. Te
questions consisted items such as
What do you know about center
stage? We submitted our plan to
the department focus group head
chairman. A week or so later we
received approval to conduct
our focus group to students on
campus. We received a list of 100
students to call to invite to our
7:00 focus group a week later.
We received a confr-
mation from 13 students and
ended up having 10 that actually
showed up. We reserved a room
in the Manwaring Center on
campus to conduct the group at.
Afer setting up tables and chairs
as well as two cameras to record
the events, we began our focus
group. One person from our
group acted as the moderator
and the rest of the group watched
and closely took notes.
Afer about 45 minutes
of discussion the focus group
ended. Te upcoming days af-
terwards each member gathered
their thoughts and the things
they learned from the focus
group. 5 days later our group met
and discussed the key things we
learned from the group. Once
we had a list of approximately 5
key things we started to type a
detailed report of our fndings.
Finding 1
A majority of students are not
aware of what Center Stage is
and what it does.
Te frst step in improv-
ing advertising practices within
an organization is to measure the
levels of awareness the audience
has about said organization.
Awareness is a critical
component to targeting audi-
ences correctly and efectively.
Knowing that around 60% of
the students arent aware, allows
Center Stage to properly focus
their attention on how to gain
student awareness. Knowing
that awareness is a problem in
the beginning, allows for proper
adjustments to be made.
Te current advertising
methods being used are prov-
ing inefective. Only 40% of the
research group participants had
been aware of various booth
displays that are used for pro-
motional purposes. Seeing that
only 40% are aware, proves that
current methods are inefective
in promoting and raising aware-
ness. Tis is the key to under-
standing what else will and will
not work for future applications.
Finding 2
A majority of students want a
semester long calendar they can
keep for reference.

Awareness of events
is one of the most critical fac-
tors driving students to attend.
Center Stage implements fyers
and posters and other awareness
strategies but many students are
not informed about the events.
Center Stage also pro-
vides a semester calendar of
events that list the event and
the type, such as theater, music,
dance, etc. Te researchers found
that 8/10 of students surveyed
preferred having a calendar of
events given then listing all the
events for the semester.
Center Stage has these
calendars made and available
but the students are either not
getting them or they dont know
where to fnd them. Tis is im-
portant information.
Center Stage has the
resources already in production
that will help the awareness of
their events, they just need to
distribute them to the student
body more efectively.
Finding 3
80% of the students wanted
performances with multiple acts
within one show.
A typical touring concert
has an opening band if not sev-
eral that play before the headlin-
ing band/musician. Te concerts
at BYU-Idaho only have one
performing act. Its important to
know that the majority of people
would like to see more than one
act for each concert.
Tis is a good indicator
of something to change to get
more attendance at each Cen-
ter Stage event throughout the
semester. Its a new fnding that
was not predicted before the fo-
cus group. Tis is something that
can be tested and changed if it is
not originally productive.
Finding 4
Tere are too many events being
advertised on campus so Center
Stage is being overlooked.
Te researchers decided
to examine this fnding by count-
ing the number of posters that
are hung around campus. Te
average amount of posters on
a single was around thirty-two
posters. It is easy to see how
Center Stage posters would be
overlooked.
Tere are around nine
diferent organizations on cam-
pus that advertise many difer-
ent events on campus, Center
Stage being one of them. While
the researchers were viewing the
boards flled with boards, they
also noticed the amount of ad-
vertisements that were outside in
the ground as well as the schools
CVN network. Tere are many
same-sized posters inside and
outside of buildings that students
tend to ignore.
Tis school thrives on ad-
vertisements but students are be-
ginning to ignore the advertise-
ments because they are starting
to get in the way. When students
are passing the booths and post-
ers between classes, their focus
is getting to their next class and
tends to ignore the many adver-
tisements that would deter them
from their path. Center Stage is
included in these advertisements
since they follow the same prac-
tices as the other organizations
on campus.
If there were to be fewer
posters around campus, or if
other methods were used for ad-
vertisement, Center Stage would
have a better chance of getting
their events and organization out
there and more students would
know who they are.
Finding 5
All of the students expressed a
desire for diferent acts other
than music.
In a focus group con-
ducted in November of 2013 at
Brigham Young University Of
Idaho research shows that, there
are too many music events con-
ducted by center stage. Center
stage needs to branch out and
fnd other types of entertain-
ment besides music said several
students. Tis could include the
circus, acrobats, comedians and
even the prophet. If there is a va-
riety such as this included more
students say they will attend.
We know that some
entertainment is not fnancially
possible for the university; but
bringing a variety of shows, and
allowing individuals to choose
what they would like to see will
attract a larger variety of people.
Discussion
Awareness is Center
Stages biggest problem. Students
arent aware of what Center Stage
is, especially underclassmen.
Students have responded posi-
tively to the idea of attending
events hosted by Center Stage
the problem is that these events
are overlooked due to the high
volume of performances on cam-
pus.
Te study provided many
insights in the reasoning behind
attendance at Center Stage. Te
researchers found that overall
awareness of Center Stage was
lacking and that the current ad-
vertising methods are inefective.
Tere was a consensus within
the focus group that diferent
acts, other than music, need
to be hosted in order to make
Center Stage stand out. Another
interesting insight was the desire
for shows and performances to
contain multiple acts in the same
night.
Overall, the study found
what the desires and problems
are so that future adjustments
can be made to improve Center
Stage attendance. Certain adver-
tisements are inefective such as
hanging posters, and need to be
evaluated on their efectiveness.
One suggestion would be to cre-
ate events that contained mul-
tiple acts so that students would
feel as though they are getting
their moneys worth.
Appendix A
Consent to Participate in Research
Comm 280
Researchers: Devin Bush, Katy Sykes, Richard Tripp, Megan Shaver, Jacob Reeser, Virginia Ormsby
Project: Our project analyzes the Center Stage attendance rate and to research why students do not attend Center
Stage performances very ofen. We will take data from peer-reviewed articles and host group discussion groups
to further analyze this problem. We are interested in discovering why students do not attend these events. We do
not anticipate any risks in the making of this study.
Procedure: You will be participating in a group discussion for Center Stage where you will be asked a series of
questions by a mediator. Te group discussion will last from 30 minutes to and hour. Your participation is volun-
tary so you may leave at any given time.
I, _______________________________________, hereby give consent to this research group and Comm 280 to
videotape, photograph, and record everything that is said in the group discussion.
I understand that my words may be used in publications but I will remain anonymous. My identity will never be
used in the results of this project. If any question stated that makes me uncomfortable, I am free to refuse an-
swering the question.
____________________________ _______________________
Signiture Date
Appendix B
Transcription:
M: On your blank sheet of paper, I want you to write down the frst word you think of when I say Center Stage.
Ok, also write down two things you know about Center Stage, if you dont know anything then dont write any-
thing. Were going to go around the circle and just state your one word. So we will start over here.
G: Forum
B: Music
G: Performances
B: Fear
B: Opportunities
B: Activities
B: Center stage
B: Performances
B: Concert
M: Ok, now were going to go through and answer the second questions.
G: Performing group
B: Students work with musicians and get them to perform
G: Middle of the stage and a business
G: Artists come here
B: Any type of performers performing on the stage
B: Specifcally design of a variety of diferent performances
B: Students are involved and can be fun
B: I dont know
B: Performances
B: I dont have anything
M: Ok, so if you havent already guessed were going to be talking about Center Stage and just to gather informa-
tion about what you know. So Center Stage is a group on campus that brings all the outside entertainment. So
any guest artist that has come to campus, that is not a student here, has been invited through Center Stage. It is
ofen linked up with the music department depending on the type of genre that the concert is. So has anybody
heard about Center Stage on campus?
(fve hands raised)
M: So about ffy percent. Have any of you attended a Center Stage event? What kind of events have you gone to?
G: Over the summer I went to the Nashville tribute.
M: Ok, Yeah Tats a Center Stage event.
G: Like Battle of the Bands and stuf?
M: No, so if its students performing, its not Center Stage. But if its someone else, like weve brought in Bill
Cosby to Vocal Point from BYU, thats through Center Stage.
(6 hands raised)
M: So, the next question is for those who have not attended, why are you not attending? It can be any reason.
B: Im new here, dont know much about it.
M: Ok, perfect. Dont know about it. You three?
B: I dont really know anything about it. Im not really interesting in what happens here, I guess.
B: Homework.
B: Schedule.
M: Ok, so typically with a Friday or Saturday night show, it doesnt ft into your schedule? And then homework
is overwhelming. So, what are some ideas, for those of you that have attended, what are some ideas that you dont
attend the other ones?
G: I think that its that there are already a lot of other events going on on campus. I think that theres just so many
of those that it just gets lost in all of that. I dont really know how you have advertised.
M: So there are too many advertisements on campus to go through that muck and pick out one Center Stage
event. Tat kind of what youre saying?
G: Yeah.
M: Anyone else?
B: It has to stand out. Tere are advertisements all over campus and a lot of the time the artists are obscure, not
always, but if they are its kind of like ok Ive never heard of these people, why would I want to go the event any-
way?
M: Right, so when you dont really know whos coming, you can only do so much. Any one else have any other
ideas to why youre not attending?
B: If I went, I would probably try to take a date, and it gets pricey.
M: Ok so far we have price, we have too many advertisements so its not being seen and not standing out, we
have people that you dont know coming. Was there something else that I miss? Ok, that being said, what type
of events would you like to see? And were going to go around and everyone is going to say one thing that they
Appendix B
would like to see on campus and think plausible for BYU-Idaho standards.
B: I think something thats diferent than a show. Because theres music every week.
B: Comedy
B: Multiple groups
M: Ok, so kind of like a headliner and an opener type thing.
B: Yeah.
M: Ok.
B: I was going to say comedy as well but I would even specify and say Brian Regan.
B: U to U Ambassadors (?)
B: I was going to say comedy, because I like it.
G: I was going to say comedy, but I would also say like acrobats or something unique that we havent seen.
G: I like all those ideas but it would be cool to have something like cross trainging.
B: Um, like a circus.
G: Maybe something along the lines of a holiday themed concert or you know a group that is well known like a
play. Oh yeah, theater.
M: Ok so theater, a few of you are nodding your heads. So, we have comedy, I would say that a majority would
like to see more comedy on campus. If theyre good. So, have any of you been to a comedy group on campus that
was not students?
G: Bill Cosby.
B: Um, some guy who is from Idaho but he went to New York and came back, whats his name? Do you know
what Im talking about?
M: I do, I just spaced out his name. I worked with him.
B: I think he was normally a music show.
M: Hes come multiple times now and he was last here a year ago but that was the last time he was here. But Bill
Cosby was a good one. Were any of you on track when Broncar came? He was a juggler, beat boxer, comedian.
And he did all three at the same time. And he did a really good job but no one really knew about him. So what is
a couple ways that you would notice something on campus to go to that show?
B: I have one, so I thought this would be kind of an easy way to sort but you could have all the activities sorted
categorically so you could select the category that youre most interested in and see all of the events listed under
that category.
M: Ok, so from the actual website.
Appendix B
B: Like the actual calendar. It shows all of the events. Its just confusing.
M: Ok so the actual calendar. Ok so right from the website, having people to sort exactly what you want to be
able to see.
B: I think that specifc problem with him because he was stretching into diferent genres. Teres just probably
not many people who enjoy all three at the same time.
M: Ok so thats one thing, youve got to have a target audience.
G: You could cut out posters of him around the school. I think I would notice that.
M: Ok so there are posters for every single center stage event.
G: But like a diferent one. Not just the normal square.
M: So you think, a diferent shape?
G: I dont know, something that would stand out. Bigger or something.
M: Ok, a little bit diferent poster. Tat would stand against all the others.
G: I think what she was talking about, I dont know if you know about it, the Slam Dunk contest they have like
large ones that are right in front of the library or the MC and you know that every one is going to see it. And Ive
noticed that when Ive gone, the whole gym is full. And when they havent advertised like that, theres hardly any-
body. So they need to advertise with something that you would see that is large enough and theres people always
around and talking about it.
M: Ok, so Im going to take another poll. In the MC during the day, theres a center stage booth. Typically theres
a TV with the next event looping. How many of you have ever noticed it?
(4 hands raised)
G: Where in the MC?
M: Te booth rotates around the MC in the diferent booth areas.
B: Ive noticed the TVs but I didnt know it was for Center Stage.
G: Well, maybe its the location. I know a lot of students come through the MC but its part of the problem is
that its so noisy in there and theres already so many events being advertised in general so I dont know if theres
another place that it could be advertised at or where it could stand out a little bit more.
B: I agree with that, I almost never go through the MC at all. Normally Im just walking around it.
Appendix B
M: Tats true everyone has their set schedule from one class to the next class and they walk that same route.
B: Te MC happens to be in my route and I think its very efective advertising because it gives a taste of what its
going to be like. So I can see the music and does it catch my ear and it sparks my interest.
M: Perfect. So, Ill tell you what we are doing, and you can tell me yea or nay if you think its working. So, right
now we have posters that are all throughout campus. We have walk along signs, that are of the sidewalks and are
stuck in the ground. We have the booth that displays the video. We have fyers at the booth and we have students
that hand out fyers to those eating. And then we have the actual event where we advertise for the next one. What
could we do diferently, better, add, takeaway?
G: I honestly dont know what you could do but I dont ever notice those. I just dont see those happening.
B: Well, with it being right outside the building, when youre going to a building for class, youre staring in that
direction and if you put it in front of the door way people can look at it for a long period of time. But if you just
put it in the grass and stuf, people just walk by it because theyre looking towards their destination.
M: Right, so would you guys agree that people looking for the posters would see them but people just walking by
wont?
(Unanimous vote)
M: So what is going to catch your eye?
B: I have an example. In the Spori, there are three advertisements that advertise diferent dancing. Diferent
styles. Tere are separate posters for each one but its probably the same group of people that are in charge of it.
Its color coordinated so its just very catchy. So its not just one thing but its for other things as well.
M: So multiple diferent types of posters but advertise the same thing.
B: Another thing too is that I think they need to be bigger because the little ones that are just stuck in the ground
I tend to ignore those ones because I see one or two of them. And when you see one or two that are from the
same event, you tend to ignore them since theyre the same.
G: Along with the little ones, theres always some that are outdated. I dont know how its done aferwards, but if
someone came through and picked them up and cleared them out and new ones are replacing them. You know,
that events passed, lets put in a new one then that would probably help because I will look and Ill see the date
and notice that its passed.
B: I think something that would really help is something that I could take with me. Like a fyer. Because Ill walk
past a sign on the street and Ill notice theres a concert this weekend and then Ill forget about it. Im not going to
actually take the time and energy to get on my computer and try and fgure out the BYU-Idaho website and look
it up to try and fgure out when the times are, its just not worth my time. So maybe if theres a piece of paper that
Appendix B
I could take home that says the time and date and cost and all the information that I need and take it home with
me, then remember and make an efort to go.
M: So, where would you want a fyer handed out to you? We hand out fyers in the MC, but most people just take
it and throw it out. Or they avoid us. So where would you hand out fyers?
B: Well, for ICover, we went door to door and handed out fyers. I have no idea how efective that was. If they
didnt know, they would just sit on the couch.
M: So targeting outside of campus.
B: I dont know if this is against rules or whatever, but putting the fyer on peoples cars. It might annoy some
people but then they take it and just throw it in their car and then they would see it every once in a while.
G: Maybe putting multiple events on a fyer, not where its crowded but where you could see other events coming
up.
B: I would probably take a fyer for something like that, too.
B: Having a calendar on the fridge will show more events. One fyer, once its over itll just be thrown away and
its done. Where is Center Stages ofce located?
M: Were in the Biddulph, on the third foor.
B: Do you know those TVs that play stuf? Teyre constantly going, I was just wondering if you could play
something for Center Stage on there. Because they play like Devotional and stuf like that. You could play stuf
for future events at a Center Stage event.
M: What else would catch your eye?
B: Maybe you could have the actual person come the MC during lunchtime and meet people or perform.
M: So, you mentioned a little bit on price. So does it matter to you guys that the school subsidizes the ticket price
for you? So by a raise of hands, do you think that the events are priced reasonably? Typically from six to twelve
dollars, like Kris Allen was twelve dollars.
(Unanimous poll)
M: So everyone, so the question is the date. Would you pay for two tickets?
B: Going back to what he was saying, if youre going one time or two times its okay, but if youre going every
week, thats when it becomes an issue.
B: I actually won a free ticket from doing an air guitar thing. I wouldnt pay for two tickets, but the buy one get
Appendix B
one free is a pretty good deal.
M: So, if you hear buy one get one free, are you more enticed to buy the ticket?
(Lots of nods)
M: Ok, so youre still willing to buy one, if you get the one free.
B: Oh yeah, if theres like a contest or something. I think its really efective because it gets peoples attention.
G: Yeah like throw this through the hoop.
M: Yeah, so I dont know how many of you guys saw the corn hole game where we had little stress balls that if
you get one in you get buy one get one free. Did anyone see that? Ok, so those are some things that we are doing.
Do we need to do more of that? Do we need to branch out? Whats kind of the consensus?
G: Kind of what Ive noticed, the people at that table are not that motivated, then I would never do that. But if
theyre excited then Im more interested and Im willing to learn more about it because it draws my attention.
G: If they make it fast because were all trying to get to class in a hurry. So if theyre like, just throw this through
and you could win something, instead of trying to explain something.
G: As I mentioned before, theres a lot of events going on on campus and as a student; I dont really care much of
who is putting on the event. Im more interested in what the event is. Tats probably why a lot of us dont recog-
nize what Center Stage is, its more of who ever is coming is what were interested in, and that goes for any of the
departments or groups or activities on campus.
M: So that just goes back to interest and not knowing who they are. So were going to go through again and I
want you to just say one thing that you want to see in the future, it can be about advertising, it could be someone
coming, it can be whatever, just something that relates to what we have been talking about.
G: I really like the idea of having the multiple events on one fyer.
B: I would like to see a really good reggae band.
G: I like the calendar thing. I dont know, just trying to get peoples attention.
G: I like the posting on the car or apartment door. Tats great.
B: Defnitely I would say the calendar, but make sure it has information about it like price. Basic information.
B: I think it would be a lot of fun for the students to choose who is going to come. Allowing the campus body to
be more apart of the decision.
Appendix B
B: I also like the calendar for the semester idea but I think you could take it a step further and have that be the
one that is dropped of at your door, it would make it more efective.
B: I like his idea of letting the students choose.
B: I actually dont know.
B: I think more guitars unplugged kind of stuf, or more music thats more targeted to multiple audiences. Maybe
diferent bands could play. I wasnt here for the Kris Allen concert, Im sure it was a huge success, but I think it
targets girls between twelve and twenty. You know? Like, I would not go to that concert. Maybe it would be cool
for Kris Allen and then a band that would open for them. Like if theres multiple acts, youre going to improve
your chances of success. Like one of campus group to come to campus and then a couple local people would
come open for them.
M: So then, my question for you and everyone, would you go to a concert that is more than an hour and a half if
it had multiple acts?
(8 hands raised)
M: Two hours would be kind of the max? An hour and a half?
G: It kind of depends on the price, also. Like if it were a twenty dollar ticket, then I would want it to be at least
two hours. But if it were a cheaper ticket, then an hour is fne.
B: Is it possible to do diferent venues for stuf? Maybe going to a diferent venue and doing something outside
on a stage. Building a stage beforehand and it would attract a crowd because its diferent. Getting someone new, I
dont know if thats possible.
B: During Spring semester.
M: Tats the only time we could get away with it.
B: During the winter, we used to do the water skidding thing. Which was cool because they set up stuf outside
and people could see it.
M: Ok, so are there any fnal remarks? Ok, thank you for coming, grab some pizza.
Appendix B
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