Public Relations Class 7

mardi 23 avril 13
Conict and Competition
mardi 23 avril 13
Conict and Competition
PR can be dened as the strategic management of conict and
competition
mardi 23 avril 13
Conict and Competition
PR can be dened as the strategic management of conict and
competition
- in the best interest of the organisation -
mardi 23 avril 13
Conict and Competition
PR can be dened as the strategic management of conict and
competition
- in the best interest of the organisation -
and when possible, of key publics
mardi 23 avril 13
Conict and Competition
PR can be dened as the strategic management of conict and
competition
- in the best interest of the organisation -
and when possible, of key publics
The paramount concern of PR professionals is managing
communication on behalf of their employers and clients, to
enhance their competitive position.
mardi 23 avril 13
Conict and Competition
PR can be dened as the strategic management of conict and
competition
- in the best interest of the organisation -
and when possible, of key publics
The paramount concern of PR professionals is managing
communication on behalf of their employers and clients, to
enhance their competitive position.
Think PR Chapter 8
mardi 23 avril 13
Why Conict?
mardi 23 avril 13
Why Conict?
Resources
Money
Means of production
Legal
Public
Employees
Clients
mardi 23 avril 13
Why Conict?
Resources
Money
Means of production
Legal
Public
Employees
Clients
Firm A
mardi 23 avril 13
Why Conict?
Resources
Money
Means of production
Legal
Public
Employees
Clients
Firm A
Group B
mardi 23 avril 13
Conict in Time
Time
Now
mardi 23 avril 13
Conict in Time
Time
Now
Conict
mardi 23 avril 13
Conict in Time
Time
Now
PROACTIVE (Anticipate all future potential problems) Conict
mardi 23 avril 13
Conict in Time
Time
Now
PROACTIVE (Anticipate all future potential problems)
Conict
Conict
mardi 23 avril 13
Conict in Time
Time
Now
PROACTIVE (Anticipate all future potential problems)
Conict MANAGING
Conict
mardi 23 avril 13
Conict in Time
Time
Now
PROACTIVE (Anticipate all future potential problems)
Conict
Conict
MANAGING
Conict
mardi 23 avril 13
Conict in Time
Time
Now
PROACTIVE (Anticipate all future potential problems)
Conict
Conict
MANAGING
Conict
REACTIVE (May never recover)
mardi 23 avril 13
Threat Appraisal Model - What Will Happen?
Sector Event Consider...
Sports Fixtures Do we have time
Economic Unemployment stats Knowledge
Politics
Voting and state
visits
Money
Social
Upcoming
demonstrations
Staff
Entertainment Concerts Logistics
Competitive New product launch Methods
mardi 23 avril 13
Threat Appraisal Model - What Will Happen?
mardi 23 avril 13
Threat Appraisal Model - What Will Happen?
Event
Likelihood of
happening
Importance Effects Steps taken
A 40 % High
B 100 % Low
C 100 % Moderate
D 10 % High
E 25 % Low
F 50 % Low
mardi 23 avril 13
Threat Appraisal Model - What Will Happen?
Event
Likelihood of
happening
Importance Effects Steps taken
A 40 % High
B 100 % Low
C 100 % Moderate
D 10 % High
E 25 % Low
F 50 % Low
mardi 23 avril 13
Threat Appraisal Model - What Will Happen?
Event
Likelihood of
happening
Importance Effects Steps taken
A 40 % High
B 100 % Low
C 100 % Moderate
D 10 % High
E 25 % Low
F 50 % Low
mardi 23 avril 13
Threat Appraisal Model - What Will Happen?
Event
Likelihood of
happening
Importance Effects Steps taken
A 40 % High
B 100 % Low
C 100 % Moderate
D 10 % High
E 25 % Low
F 50 % Low
mardi 23 avril 13
Threat Appraisal Model - What Will Happen?
Event
Likelihood of
happening
Importance Effects Steps taken
A 40 % High
B 100 % Low
C 100 % Moderate
D 10 % High
E 25 % Low
F 50 % Low
mardi 23 avril 13
Threat Appraisal Model
https://www.recordedfuture.com/live/#!/?
sc=k69ChtXi4rdhvY6
mardi 23 avril 13
Threat Appraisal Model
mardi 23 avril 13
Threat Appraisal Model
The past is important because
mardi 23 avril 13
Threat Appraisal Model
The past is important because
- it helps PR rms understand -
mardi 23 avril 13
Threat Appraisal Model
The past is important because
- it helps PR rms understand -
what worked
mardi 23 avril 13
Threat Appraisal Model
The past is important because
- it helps PR rms understand -
what worked
and
mardi 23 avril 13
Threat Appraisal Model
The past is important because
- it helps PR rms understand -
what worked
and
what did not work
mardi 23 avril 13
Threat Appraisal Model
The past is important because
- it helps PR rms understand -
what worked
and
what did not work
while consider updated environment
mardi 23 avril 13
Threat Appraisal Model
mardi 23 avril 13
Threat Appraisal Model
mardi 23 avril 13
Threat Appraisal Model
Advocacy
mardi 23 avril 13
Threat Appraisal Model
Advocacy Accommodating
mardi 23 avril 13
Threat Appraisal Model
Advocacy Accommodating
mardi 23 avril 13
Threat Appraisal Model
Advocacy Accommodating
mardi 23 avril 13
Threat Appraisal Model
mardi 23 avril 13
Threat Appraisal Model
mardi 23 avril 13
Threat Appraisal Model
Attack
the
accuser
mardi 23 avril 13
Threat Appraisal Model
Attack
the
accuser
Deny
mardi 23 avril 13
Threat Appraisal Model
Attack
the
accuser
Deny
Excuse
and
Justify
mardi 23 avril 13
Threat Appraisal Model
Attack
the
accuser
Deny
Excuse
and
Justify
Ingratiation &
appeasing the public
mardi 23 avril 13
Threat Appraisal Model
Attack
the
accuser
Deny
Excuse
and
Justify
Ingratiation &
appeasing the public
Corrective
action
mardi 23 avril 13
Threat Appraisal Model
Attack
the
accuser
Deny
Excuse
and
Justify
Ingratiation &
appeasing the public
Corrective
action
Full
apology
mardi 23 avril 13
Threat Appraisal Model
Attack
the
accuser
Deny
Excuse
and
Justify
Ingratiation &
appeasing the public
Corrective
action
Full
apology
Everybody
does it
mardi 23 avril 13
Threat Appraisal Model
Attack
the
accuser
Deny
Excuse
and
Justify
Ingratiation &
appeasing the public
Corrective
action
Full
apology
Everybody
does it
They are
worse than
we are
mardi 23 avril 13
Framing Issues - Gambling
mardi 23 avril 13
Framing Issues - Gambling
mardi 23 avril 13
Framing Issues - Gambling
For
mardi 23 avril 13
Framing Issues - Gambling
For Against
mardi 23 avril 13
Framing Issues
mardi 23 avril 13
Framing Issues
Immigration
mardi 23 avril 13
Framing Issues
Tolerant
Immigration
mardi 23 avril 13
Framing Issues
Tolerant
Immigration
Against
mardi 23 avril 13
Framing Issues
Tolerant
Immigration
Against
Undocumented
aliens
mardi 23 avril 13
Framing Issues
Tolerant
Immigration
Against
Undocumented
aliens
Illegal
immigrants
mardi 23 avril 13
mardi 23 avril 13
Framing Issues
mardi 23 avril 13
Framing Issues
Corporate Taxes
mardi 23 avril 13
Framing Issues
The public &
Government
Corporate Taxes
mardi 23 avril 13
Framing Issues
The public &
Government
Corporate Taxes
Corporation
mardi 23 avril 13
Framing Issues
The public &
Government
Corporate Taxes
Corporation

Tax avoidance

Not being good citizens

Penalise local businesses

mardi 23 avril 13
Framing Issues
The public &
Government
Corporate Taxes
Corporation

Tax avoidance

Not being good citizens

Penalise local businesses

Optimise tax to benet

shareholders

See next slide

mardi 23 avril 13
Assess Googles Eric Schmidt Response!
mardi 23 avril 13
Assess Googles Eric Schmidt Response!
Google's Eric Schmidt pointed out that the company's tax affairs
"fully comply with the law":
Of course that omits the fact that we also hire more than 2,000 employees
and are investing heavily in Britain.
Britain has been a very good market for us. We empower literally billions of
pounds of start-ups through our advertising network and so forth. And we're
a key part of the electronic commerce expansion of Britain which is driving a
lot of economic growth for the country.
So from our perspective I think... you have to look at it in totality. You're
describing the way taxes work globally. And the fact of the matter is these are
the way taxes are done globally. The same is true for British firms operating
in the US, for example.
I think the most important thing to say about our taxes is that we fully
comply with the law and obviously, should the law change, we'll comply with
that as well.
mardi 23 avril 13
Marriage for All?
http://news.sky.com/story/967831/fast-food-chain-under-re-over-gay-marriage
http://www.nbcnews.com/video/nightly-news/48452800#48452800
mardi 23 avril 13
Chick-Fil-A Online Reaction
mardi 23 avril 13
Chick-Fil-A Online Reaction
mardi 23 avril 13
Chick-Fil-A Online Reaction
mardi 23 avril 13
Chick-Fil-A Online Reaction
mardi 23 avril 13
Case 1 - What if?
Yo u r p a r t y h a s b e e n e l e c t e d t o
s t a mp - o u t f i n a n c i a l f r a u d . T h e
f i n a n c e mi n i s t e r r e s p o n s i b l e f o r
t h i s p o l i c y i s we l l r e g a r d e d b y a l l
p a r t i e s a n d t h e p u b l i c . H e i s s e e n
a s t h e o n l y c o mp e t e n t p e r s o n t o
l e a d t h i s e f f o r t .
!
mardi 23 avril 13
Case 1 - What if?
F o r e a c h t h e f o l l o wi n g e v e n t s :
!
s t a t e y o u r o f f i c i a l p o s i t i o n ( wh a t
y o u wi l l t e l l p u b l i c o p i n i o n )
!
a n d y o u r o wn p r i v a t e p o s i t i o n
( p r o s a n d c o n s )
!
wo r k i n g r o u p s a s t h e a d v i s o r s o f
e a c h o f t h e f o l l o wi n g :
mardi 23 avril 13
Case 1 - What if?
mardi 23 avril 13
Case 1 - What if?
Events/Entities Presidents o!ce
Prime ministers
o!ce
Finance minister
D E C E MB R E :
Rumors on the
internet say that
the nance
minister owns an
undeclared
foreign bank
account
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
mardi 23 avril 13
Case 1 - What if?
Events/Entities Presidents o!ce
Prime ministers
o!ce
Finance minister
D E C E MB R E :
Rumors on the
internet say that
the nance
minister owns an
undeclared
foreign bank
account
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
mardi 23 avril 13
Case 1 - What if?
Events/Entities Presidents o!ce
Prime ministers
o!ce
Finance minister
J A N U A RY:
AN ONLINE NEWS
SITE PUBLISHES AN
ALLEGED TAPED
CONVERSATION
WHERE A VOICE
WHICH SOUNDS
LIKE THAT OF THE
MINISTER
MENTIONS HAVING
OPENED AN OFF-
SHORE BANK
ACCOUNT
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
mardi 23 avril 13
Case 1 - What if?
Events/Entities Presidents o!ce
Prime ministers
o!ce
Finance minister
F E B R U A RY:
THE OFFICE
RESPONSIBLE FOR
COLLECTING
TAXES ISSUES A
STATEMENT
SAYING THAT IT
HAS OPENED AN
INVESTIGATION ON
THE FINANCE
MINISTER
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
mardi 23 avril 13
Case 1 - What if?
Events/Entities Presidents o!ce
Prime ministers
o!ce
Finance minister
F E B R U A RY
2 8 :
A PRIVATE CITIZEN,
UNKNOWN TO THE
WIDER PUBLIC UNTIL
NOW, CLAIMS THAT
THE MINISTER HAD
MADE
INAPPROPRIATE
ADVANCES WHEN HE
WAS HIS STUDENT.
PUBLIC TELEVISION
PROMISES
EXPLOSIVE
REVELATIONS
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
mardi 23 avril 13
Case 1 - What if?
Events/Entities Presidents o!ce
Prime ministers
o!ce
Finance minister
MA R C H :
THE FINANCE
MINISTER
ORGANISES AN
INTERVIEW WITH
THE PRESS TO
RESOLVE ANY
AMBIGUITIES.
SELECT ONE
QUESTION PER-
GROUP
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
mardi 23 avril 13
Case 1 - What if?
Events/Entities Presidents o!ce
Prime ministers
o!ce
Finance minister
A P R I L :
INDEPENDENT
SOUND EXPERTS
DECLARE THAT
THE RECORDING IS
AN ORIGINAL AND
HAS NOT BEEN
TAMPERED WITH.
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
mardi 23 avril 13
Case 1 - What if?
Events/Entities Presidents o!ce
Prime ministers
o!ce
Finance minister
MAY:
OFF-SHORE
PRIVATE BANK
DECLARES THAT IT
CANNOT CONFIRM
OR DENY ANY
ALLEGATIONS
GIVEN THAT THIS
MIGHT BREAK
INTERNAL LAWS
ON PRIVACY
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
mardi 23 avril 13
Case 1 - What if?
Events/Entities Presidents o!ce
Prime ministers
o!ce
Finance minister
J U N E :
POLICE
INVESTIGATORS
CONCLUDE
UNEQUIVOCALLY
THAT THE VOICE
ON THE
RECORDING IS
THAT OF THE
FINANCE MINISTER
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
Internal
considerations
Ofcial
statement
mardi 23 avril 13
Case 1 - What if?
http://www.bbc.co.uk/news/uk-wales-20197432
mardi 23 avril 13
Case 1 - What if?
http://www.bbc.co.uk/news/uk-20277732
mardi 23 avril 13
Case 1 - What if?
http://www.france24.com/en/20130402-ex-france-budget-minister-admits-lying-
over-secret-swiss-account-cahuzac-hollande
mardi 23 avril 13
Case 1 - Aftermath
I n r e t r o s p e c t :
!
k n o wi n g wh a t y o u n o w k n o w,
c o u l d t h e g o v e r n me n t h a v e d o n e
a n y t h i n g d i f f e r e n t l y , i f s o wh a t
a n d a t wh a t p r i c e ?
!
h o w wo u l d t h e g o v e r n me n t r e g a i n
p u b l i c t r u s t ?
mardi 23 avril 13
Case 2: Attract Tourism
Wo r k i n s ma l l g r o u p s 2 t o 4 !
!
C a r e f u l l y a n a l y s e t h e we a t h e r
c h a r t g i v e n t o y o u .
!
F r a me y o u r a r g u me n t a r o u n d 3
p o i n t s . B e p r e p a r e d t o a r g u e t h e
me r i t s o f t h e c i t y o n t h e b a s i s o f
i t s we a t h e r p a t t e r n s
mardi 23 avril 13