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CQ Mobile Datasheet
CQ Mobile Datasheet
CQ Mobile Datasheet
CQ Mobile
Benefts of mobile capabilities
Deliver optimized experiences
across mobile device types
Integrate mobile into multichannel
marketing eforts, and optimize
content for every device type.
Grow revenue and lifetime
valueIncrease multichannel
customer spending and decrease
switching.
Reduce costsSynchronize
content between websites, mobile
sites, and apps using just one tool.
Automate design and
developmentAdapt web
experiences to device types, and
sync content changes on Adobe CQ
to native apps
Mobile capabilities
CQ Mobile provides an easy-to-use, browser-based, in-context content authoring environment that
eliminates the need for custom client software. Marketers can drag and drop assets and application
components to create user experiences specific to device type using the included emulators that
render device previews for the markets top mobile devices. The preview shows what the consumer
will see, and it displays the device frame and space available for the experience. Additionally, a
QR-Code allows for instant access of the current preview using your native mobile phone.
CQ Mobile includes a number of built-in device previews. Additional device previews can easily be
developed for future devices.
The author can rotate devices within the preview and view how content presentation changes in
the new orientation. Within a content page, the author can switch between device previews to
compare the experience across devices.
To simplify content creation and management, users can group several devices within segments
that correspond to their functionality and capabilities. For every device group, users can define
user agents, device capabilities, screen resolution, and other variables.
Te impact of tablet visitors on
retail websites
Tablet Visitors spend over 50% more
than visitors who use smartphones,
and over 20% more than visitors who
use desktop or laptop computers.
Additionally, Adobe found that tablet
visitors are three times more likely to
make a purchase than smartphone
visitors and nearly as likely to
purchase as traditional visitors.
Conclusion: Tablet users deserve
special atention from retailers.
(Analysis of 16.2 billion visits to over
150 retail websites in 2011, Adobe
Digital Marketing Insights, January
2012, htp://success.adobe.com/en/
na/programs/digital-marketing-
insights.html)
Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704
USA
www.adobe.com
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.
Mac OS is a trademark of Apple Inc., registered in the U. S. and other countries. Android is a trademark of Google Inc. HP-UX is a registered trademark of
Hewlet-Packard Company. IBM and AIX are trademarks of International Business Machines Corporation in the United States, other countries, or both. Linux
is the registered trademark of Linus Torvalds in the U. S. and other countries. Microsof, Windows, and Windows Server are either registered trademarks or
trademarks of Microsof Corporation in the United States and/or other countries. Java and Sun are trademarks or registered trademarks of Oracle and/or its
afliates. All other trademarks are the property of their respective owners.
2012 Adobe Systems Incorporated. All rights reserved. Printed in the USA.
91066669 3/12
For more information
www.adobe.com/go/wem
The first step in mobile content delivery is detecting the device type that is accessing the website
or application. When a content request is made, the user agent string is instantly matched against
the list of devices in the repository, and an optimized version for the device group is shown. When
device matching is done, mobile users receive the optimal content and application features for that
specific device.
Multiple mobile platforms
CQ Mobile can also help make updates to multiple native mobile applications, allowing authors to
reuse content and provide a consistent brand experience. Content providers also have control over
the exact time the update happens, for example, to maximize a marketing campaign for a new
product. Adobe CQ integrates with PhoneGap to provide capabilities to mobile apps as well as the
ability to use mobile phone features only available to native applications, such as a camera and
GPS. With PhoneGap, app development for multiple mobile platforms can be done using one
common set of open standard technologies (HTML5, CSS, and JavaScript). Content can then be
synchronized from CQ to the mobile app.
More and more users are accessing the mobile web to engage with businesses, make purchases,
and locate timely product and service information. To adjust to the growing use of mobile, marketing
needs to be empowered to make changes and optimize the user and customer experience. Rolling out
a unified, comprehensive mobile web strategy can be intimidating, but with Adobe CQ, organizations
have the flexibility to treat mobile as just another channel within their marketing strategy. Digital
marketers can easily optimize based on the form factor and device type without waiting for IT support
or deep technical knowledge of proprietary tools. Updates can also be delivered to native mobile
applications dynamically without third-party approvals for new versions. The mobile channel is
critical to your organizations overall marketing strategy. Adobe CQ removes the complexity for digital
marketers and allows organizations to engage mobile users with optimal experiences and results.
Supported platforms
Servers
Linux
Microsof Windows Server
Oracle Solaris
IBM AIX
HP-UX
Adobe CQ5 is optimized to run in a
virtualized infrastructure, such as the
Amazon Elastic Compute Cloud (Amazon
EC2) and VMware vSphere.
Java runtime
Java SE 6 (1.6)
Java SE 7 (1.7)
Java Servlet compliant
application server
Adobe CQ5 is packaged with an application
server. Alternatively, it can be installed in
the following:
Apache Tomcat
JBoss Application Server
IBM WebSphere
Oracle WebLogic Server
Operating systems
Windows
Mac OS X
Linux
Browsers
Internet Explorer 7, 8, or 9
Firefox