www. a smed u. o rg C o st o f Pro sp ectus b y h a nd R s. 1 2 0 0 / - a nd b y p o st R s.

1 2 5 0 / -
M ID C , B LO C K C , C h inchwa d , Pune-M umb a i H ig hwa y, Pune - 4 1 1 0 1 8
Tel: +9 1 -2 0 -2 747 5 0 9 0 | 2 747 8 6 6 6 | 2 74 6 1 8 0 4 | Fa x +9 1 -2 0 -2 747 1 75 3
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A U D YO G IK S H IK S H A N M A N D A L
A S M ) G R O U P O F IN STITU TES
A S M G R O U P O F I N S TI TU TE S
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EDUC ATIO N FO R WO RKIN G PRO FESSIO N ALS
Timefor work
Timefor growth
Affiliated to Universityof Pune / M umbai
IB M R IIB R IPS IC S IM C O ST C S IT G E M S
INDEX
M e ssa g e s
A b o u t A S M
Wh y Pa rt-Ti m e C o u rse s
Wh y Pa rt-Ti m e C o u rse s a t A S M
C o rp o ra te E ve n ts
A S M S u p e r A ch i e ve rs
C o u rse s
Wi n n i n g i s a Wa y o f Li fe a t A S M
P u b li ca ti o n s
C o rp o ra te I n te rfa ce
Fu ll-Ti m e C o u rse s a t A S M
R u le s a n d R e g u la ti o n s
1
3
5
7
1 1
1 3
1 5
3 1
3 3
3 4
3 5
3 6
Education is thesoul of

our society
O U R FO U N D E R
[1 947 - 2 0 0 9 ]
D r. R. R. Pa ch p a nd e
FR O M TH E C H A IR M A N S D ES K

I b elieve lea rn ing is a never end ing p ro cess, it is no t b o und b y a g e o r
a ny sta g e in life-a s it is o ng o ing , co ntinuo us a nd limitless. Welco me to a
wo rld o f knowled g e.
A t A S M G ro up o f In stitutes, we b elieve in imp a rting knowled g e tha t
mo uld s a n ind ivid ua l a cco rd ing to their a p titud es. The co urses we
co nd uct fo r o ur wo rking p ro fessio na ls, the p a rt-time co urses p ermea tes
the sa me b elief.
The sylla b us fo r wo rking executives is tho ug htfully d evised to imp a rt
g lo b a l in sig hts a nd en ha nce co mp etitiveness with flexib le timing s to
a d just to their wo rk sched ules.

In to d a y's time just a p ro fessio na l d eg ree is in sufficient, th is is the a g e o f
sp ecia liza tio n a nd sheer co mp etitio n. H ence, A t A S M we emp ha size o n
sp ecia liza tio n in a strea m to ma ke ind ivid ua ls ind ustry-rea d y. By o ur
p ra g ma tic a p p ro a ch towa rd s lea rn ing , we help p ro fessio na ls g row in
their resp ective d o ma in s.
Welco me o ne a nd a ll, a nd exp erience the un iq ue tea ch ing p ed a g o g y a t
A S M .
D r. S a nd eep Pa ch p a nd e
C ha irma n,
A S M G ro up o f In stitutes
Ed uca tio n is the mo st p owerful
wea p o n, wh ich yo u ca n use to
cha ng e the wo rld .
- N elso n M a nd ela
FR O M TH E D IR EC TO R S D ES K
D r. A sha Pa ch p a nd e
Secretary,
ASM G roup of Institutes
The b usiness scena rio is mo re d yna mic tha n ever b efo re a nd the need
fo r h ig her q ua lified a nd in sig htful p ro fessio na ls is h ig her. G rowing
b usiness a nd lib era l g overn ment p o licies a re co nverg ing the wo rld
into a G lo b a l Villa g e.
A t A S M , we strive to d evelo p q ua lity p ro fessio na ls to meet the need o f
the ho ur na tio na lly a nd interna tio na lly, thus a ssuring tha t Ind ia 's
intellectua l ca p ita l is a p tly utilized . Fa cilita ting us in th is end ea vo ur
a re o ur eminent a nd h ig h ly q ua lified fa culty.
O ur p a rt-time p ro g ra m en sures tha t o ur stud ents receive the b est
ca reer p ro sp ects a t a g lo b a l level. We a re fully a wa re o f the need s o f
a mo d ern o rg a n iza tio n a nd p rep a re o r stud ents to meet the
co rp o ra te d ema nd s, b y imp a rting the req uisite skills to en ha nce their
existing ca reers witho ut co mp ro mising o n their p ro fessio na l life. We
ha ve a lso co n sistently p ro d uced to p p er o n the merit list o f U n iversity
o f Pune/ M umb a i. A lso, the firm ho ld up o n A sia 's la rg est ind ustria l
b elt a s the mo st p referred in stitute d ue the q ua lity a nd a ffo rd a b ility o f
o ur co urses.
We a t A S M , welco me ea ch o ne o f yo u visit a ny o f o ur ca mp uses a nd
b e witness to the th riving enviro n ment o f lea rn ing we ha ve crea ted .
2 1
E D U C ATIO N FR O M
K G TO D O C TO R ATE
A 3 0 yea r leg a cy in th e field o f ed uca tio n fro m
kind erg a rten to d o cto ra te.
Stro ng n et wo rk o f 4 5 ,0 0 0 +a lumn i.
In nova tive tea ch ing metho d o lo g ies th a t g o b eyo nd th e
cla ssro o m.
A d yn a mic In stitute-Ind ustry-Interfa ce fo r 'A p p lica tio n -
S kill' b a sed lea rn ing .
R eg u la r n a tio n a l & i n tern a tio n a l co n feren ces a n d
semin a rs a ttend ed b y ind ustry a nd a ca d emic sta lwa rts
Presence in 2 ma jo r cities - Th e ed uca tio n a l hub - Pun e a nd
fin a ncia l ca p ita l o f Ind ia -M umb a i.
In stitutes a ffilia ted to th e U n iversity o f Pun e/ U n iversity o f
M umb a i a nd a p p roved b y A IC TE.
5 C a mp uses, with 5 0 0 0 stud ents sp rea d a cro ss 2 cities
with sta te-o f-th e-a rt in fra structure to meet g lo b a l sta nd a rd s
Prime lo ca tio n s surro und ed b y A sia 's well known ind ustria l
b elts a nd surro und ed b y ma jo r IT p a rks, a lo ng with
co nven iences such a s multip lexes, ho tels, sho p p ing ma lls,
ho sp ita ls, ra ilwa y sta tio n, b us sta nd etc.
Well exp erience fa culty th a t is d ra wn fro m ind ustry a nd
a ca d emia fro m Ind ia a nd th e wo rld over.
A p la cement tea m with imp ecca b le tra ck reco rd s a cro ss
th e co untry.
A h isto ry o f p roven p erfo rma nces a t th e un iversity
exa min a tio n s. H a ving p ro d uced over 2 0 0 un iversity ra n k
ho ld ers.
A full-fled g ed resea rch cell wh ich eng a g es in jo int resea rch
p ro g ra ms a nd R & D a ctivities fo r ind ustry-sp o n so red
p ro jects, a nd serves a s a resea rch center fo r th e U n iversity
o f Pun e.
Reg ula r visiting fa culty fro m intern a tio n a l un iversities,
ind ustries a nd resea rch o rg a n isa tio n s.
A S M FA C T FILE :
O ur missio n is to a tta in excellence in ed uca tio n so
a s to co ntrib ute to the so cio -eco no mic tra n sitio n s in
the na tio n a t a ll levels b y p resenting un iq ue
p ed a g o g ica l o p p o rtun ities a imed a t d evelo p ing
effective, co m m i tted & d ed i ca ted , so ci a lly
resp o n sib le g lo b a l ma na g ers & lea d ers who ma ke
va lua b le co ntrib utio n s to a ll levels o f the co rp o ra te
wo rld a nd so ciety.
M ission
To b e a wo rld center o f lea rn ing tha t excels in
M a na g ement a nd In fo rma tio n Tech no lo g y,
ed uca tio n, resea rch, tra in ing a nd co n sulta ncy.
Vision
4
30 Years of
Excellence in
Education
O U R G R O U P O F IN STITU TES
IB M R | C S IT | IIB R | IPS | IC S | IM C O ST
Esta b lished in 1 9 8 3 , the A ud yo g ik S h iksha n
M a nd a l A S M ) G ro up o f In stitutes ha s
co mp leted 3 0 g lo rio us yea rs in the field o f
ed uca tio n. Th ro ug h th is p erio d , A S M ha s
reg ula rly p rovid ed the co rp o ra te wo rld with
well-p rep a red p ro fessio na ls, a nd ind ustry
lea d ers. Th is h isto ry o f excellence ha s b een
va lid a ted b y the fa ct tha t A S M
h a s b een co n sistently ra n ked
a mo ng st the to p B -S cho o ls in Ind ia .
The key fa cto r in A S M 's tea ch ing p ed a g o g y
is the excellent Ind ustry-In stitute-Interfa ce,
w h i c h p ro vi d e s th e stu d e n ts w i th
co ntemp o ra ry ind ustry exp erience. A lo a d ed
ca lend a r o f semina rs, co n ferences a nd
events help in p rovid ing intera ctio n s with
co rp o ra te sta lwa rts thereb y lea rn ing fro m
their in sig hts a nd exp erience.
The A S M G ro up o f In stitutes p rovid e sta te-o f-
the-a rt in fra structure, wh ich includ es Wi-Fi
ena b led ca mp uses, sp o rts fa cilities, well
sto cke d li b ra ri e s, co m p u te r ce n te rs,
cla ssro o ms etc. , a ll eq uip p ed with the la test
in tech no lo g y. A S M 's p la cement cell ha s a
tra ck reco rd to recko n with, wh ich includ es
over 4 5 ,0 0 0 a lumn i wo rking with to p -no tch
o rg a n iza tio n s in Ind ia a nd a b ro a d .
G ro up o f
In stitutes
3
WHY PART-TIME COURSES?
Part-time courses provide working professional the opportunity to study further, without having to quit their
current job. Throughpart-time courses, working professionalsget the opportunityto learn both, the theoretical
and practical aspectsof the course chosen. The course providesthe theoretical approach, and the workplace
providesthe environment to applythose theoriespractically. Part-time course studentsare exposed to real-life
situationsof the workplace and atthe same time are educated on the bestwayto deal withsuchsituations.
The advantage of part-time coursesisthat professionalscan work and learn at the same time. Theycan give
their career a boost, and climb further up the corporate ladder. Part-time coursesprovide the experience of the
theoretical and practical aspectsof the course. The knowledge provided by part-time coursesmakestough
and challenging corporate situationseasier to deal with. They provide the skillsrequired to deal with such
situationseffectively and efficiently, reducing the professional'sstress. These coursesare made available to
anyone and everyone who isinterested in taking theircareerto a higherlevel.
Part-time coursesprovide working professionalswiththe opportunityto learn without anycompromisesto their
workplace. Such coursesprovide them with flexible timings, suitable to their workplace. These coursesare
held atconvenienttimings, ensuring thattheircareersdo notgetside-tracked, butreceive a boost.
C A R E E R E N H A N C E M E N T
F LE XI B I LI TY
JUST BECAUSE
YOU'RE WORKING,
DOESN'T MEAN
YOU CAN'T
STUDY FURTHER
6 5
WHY PART-TIME COURSES ? AT ASM
The ASM G roup of Instituteshasbeen in the education field for over 3 decades, and hasbeen providing part-
time coursesfor aslong. A variety of featuresmake the ASM G roup of Institutesthe ideal place for working
executivesto pursue a part-time course fora professional degree, and help enhance theircareer.
The facultymembersof the ASM G roup of Institutesconsist of expertsfrom industryand academia, and have
decadesof experience of the corporate world. Theyhave been at the highest levelsof the corporate ladder,
and are highlyexperienced both, locallyand globally. Being vastlyexperienced and highlyknowledgeable,
theyprovide the studentswiththeirexperiencesand insights, making learning mucheasierand quicker.
The institutes of the ASM G roup are strategically located in the heart of industrial areas, with the Pune
campuses located in the Pimpri-C hinchwad industrial belt, and the M umbai campus located in the Thane
industrial belt. Sucha location isbeneficial to working executives, asitisclose to their workplace. Thisreduces
theirstressof travelling too farfora professional degree.
In addition, the institutesare located close to multiplexes, hotels, shopping malls, hospitals, railwaystation, bus
standsetc.
The part-time coursesat the ASM G roup of Institutesare reasonably priced and are economical. They are
highlyaffordable, and are priced keeping in mind the currentsituation of working executives.
VA S TLY E XP E R I E N C E D FAC U LTY
S TR ATE G I C LO C ATI O N
A F F O R D A B I LI TY
COURSE
TIMINGS
AT YOUR
CONVENIENCE
8 7
An opportunity to network with 45000+ alumni.
A packed academic calendar of events-Annual HR conclave, Seminarsetc. in association with
M C C IA, M EDC , ISTD that help in network and increasing association with the corporate.
Excellent library with EBSC O online journalsetc. to facilitate students.
LEARNING OPPORTUNITIES
TAILORED TO YOUR TIMINGS
C O N FE R E N C ES
Th e intern a tio n a l symp o sium o n
" Tra in ing in Turb ulent Times" witn essed
va rio us d eleg a tes & ind ustry sta lwa rts.
S E M IN A R S
Th e A S M G ro up o f In stitutes o rg a n ises
va rio us semin a rs, wh ich a re a ttend ed
b y sta lwa rts fro m th e ind ustry.
WO R K S H O PS
A S M a nd its stud ents ho st a nd
ta ke p a rt in va rio us wo rksho p s
th ro ug ho ut th e yea r.
M IN D S PA C E
A n event in wh ich stud ents
co mp ete with ea ch o th er in va rio us
fun -filled intellectua l exercises.
K PO M E ET
B ring s to g eth er so me o f th e b est
co mp a n ies to d iscuss with stud ents
current trend s in th e o utso urcing secto r.
M S M E
A n a tio n a l co n ference o n M icro,
S ma ll a nd M ed ium E nterp rises
in jo int co lla b o ra tio n with M E D C .
1 1 1 2
CORPORATE
EVENTS
PA N A C E A '
Witn esses excellent ind ustry
p a rticip a tio n th a t h elp s stud ents
en h a nce th eir ma n a g eria l skills.
IN C O N
A n intern a tio n a l co n ference th a t
p rovid es stud ents first-h a nd exp erience
o f th e la test trend s in b usin ess.
B IZ Z
G ives stud ents a ch a nce to p ut
th eir lea rn ing into p ra ctice th ro ug h
q uizzes rela ted to b usin ess.
TEC H N O TH R U ST
A p la tfo rm to p rovid e stud ents with
p ra ctica l lea rn ing & a n o p p o rtun ity to
intera ct with lea d ers fro m th e ind ustry.
M IN D SC A PE
A un iq ue ca se stud y co mp etitio n
th a t b ring s to g eth er fa culty, ind ustry
p ro fessio n a ls a nd stud ents.
ASM SUPER
ACHIEVERS
Sunil Kaul
M . D . , B eh r Ind ia Ltd .
Abraham Chako E D , Th e Fed era l B a n k Ltd
Govind Shrikhande
M . D . , S ho p p ers S to p
Rajan Dutta Presid ent C o rp o ra te H R,
Relia n ce C o mmun ica tio n s Ltd .
Raman Nanda, Presid ent & C EO B ilca re Ltd .
Dinesh Deo
C EO , B N Y M ello n
Vinay Phadnis
C M D , Ph a d n is G ro up
Recognizing
achievements
of luminaries
and role models
A S M reco g n izes the co ntrib utio n a nd a ch ievements o f ind ivid ua ls in the
co rp o ra te wo rld b y ho no ring them with a ch ievers a wa rd . Th is a lso p rovid e
a p la tfo rm where A S M s stud ents g et the o p p o rtun ity to lea rn a nd intera ct
with these co rp o ra te sup er a ch ievers p rovid ing the stud ents with their
inva lua b le in sig hts. o b jective is to mo tiva te stud ents to ig n ite a fla me with in
to b e a sup er a ch iever. A S M sa lutes excellence.
Arun Firodia
C h a irma n, K in etic E n g in eerin g
Pramod Chaudhary
C h a irma n, Pra j Ind ustries
Lila Poonawalla
C h a irp erso n, Lila Fo und a ta io n
Mukesh Malhotra
M . D . , Weikfield Pro d ucts Ltd .
Sulakshana Patankar
C O O , WN S G lo b a l S ervices
Milind Padhye
S r. D irecto r, Syb a se S o ftwa re
M. D. Mallya C M D , B a n k o f M a h a ra shtra ;
Madhur Bajaj, Vice C h a irma n B a ja j A uto ; Priti Rao, S r. VP & Lo ca tio n H ea d, In fo sys
1 4 1 3
Because education
must never stop...
ASMS
PART-TIME
COURSES
M a ster's D eg ree in B usiness S tud ies M BS )
2 6 th B ATC H - A S M S I B M R
O BJEC TIVE
A D M ISS IO N PR O C E D U R E
E LIG IB ILITY
To develop competent high caliber M anagement executivesto realize the growth plansof Indian Business& Industry
To nurture managerial potential, and capabilitiesfor middle and senior level executive responsibilities.
Admission to eligible candidateswill be provided on first come first serve basis, based on their performance in the personal interview.
Candidatesmust have completed either a two yearspart-time Diploma course in BusinessM anagement or two yearsP. G . Diploma in
M anagement Sciencesfrom an approved University.
O ne Year Part-Time
Circular No. 240/1993 dt. 25-06-93
Course of the Universityof Pune, Equivalent to Executive M BA asper Universityof Pune
C O U R S E STR U C TU R E
(Subject to change asper Universityof Pune notification).



1
2
3
4
5
International BusinessM anagement
BusinessPolicy& Strategic M anagement
Specialization I*
Specialization III*
Basicsof M arketing
1

2
3
Entrepreneurship Development and
Computer Aided Project M anagement
Specialization IV*
Specialization V*
4 Specialization VI*
5 Specialization VII*
6 Economic Environment of Business
SEM ESTER - I SEM ESTER - II
6 Information Technology
7 Basicsof M anagement & Communication Skills
*Specialization in M arketing M anagement, Financial M anagement, Computer M anagement, Production & M aterialsM anagement and
Human Resource M anagement. Specialization will be offered onlyif a minimum of 10 studentsenroll for it.
D ua l S p ecia lisa tio n
Having specialized in one elective, if candidatesdesire to select other electives; theymaydo so in the subsequent years. In such cases,
concerned candidateswill be exempted from appearing for Papers101, 102 and 201 and theywill need to payonly50% of the fees.
Po st G ra d ua te D ip lo ma in M a teria ls a nd Lo g istics M a na g ement PG D M LM )
9 th B ATC H - A S M S I B M R
O BJEC TIVE
A D M ISS IO N PR O C E D U R E
E LIG IB ILITY
The basic objective of thiscourse isto impart qualityeducation and develop competent young men and women with the necessary
knowledge and skillsthat will help them secure reputable jobsopportunitiesin the field of Logisticsand M aterial M anagement.
Admission to eligible candidateswill be provided on first come first serve basis, based on their performance in the personal interview.
Studentsseeking admission to thiscourse must possesanyone of the following qualifications:
1. Bachelor'sDegree from anyapproved Indian Universityor anyrecognised Foreign University.
2. AnyDiploma awarded byBoard of Technical Education of anyState G ovt. or Central G ovt. (Post SSC 3 yearsDiploma or
Post HSC 2 yearsDiploma) with one year Post Diploma work experience.
O ne Year Part Time Course of the Universityof Pune
C O U R S E STR U C TU R E
(Subject to change asper Universityof Pune notification)
SEM ESTER - I SEM ESTER - II



1
2
3
4
5
Principlesand Practicesof M anagement
M aterialsM anagement
LogisticsM anagement
Purchasing & StoresM anagement
M anufacturing & O perationsM anagement



1
2
3
4
5
International Buying
Physical Distribution and SupplyChain M anagement
Computer Awareness
Statistical and Q uantitative M ethods
Project Work
1 8 1 7
Po st G ra d ua te D ip lo ma in B usiness M a na g ement PG D B M )
O BJEC TIVE
A D M ISS IO N PR O C E D U R E
E LIG IB ILITY
The course isespeciallydesigned asa fundamental course in BusinessM anagement for aspiring managers. Thiscourse isan ideal option
for working professionalswho wish to studyfurther or gain expertise in relevant areasof management and earn a respectable master's
degree. A candidate mayalso pursue one year M BS after the completion of thiscourse. The M BS and PG DM course isequivalent to an
M BA Degree.
Admission to eligible candidateswill be provided on first come first serve basis, based on their performance in the personal interview.
Candidatesseeking admission to thiscourse must have one of the following:
1. An Engineering Diploma graduate from a recognized Polytechnic Institute with one year professional work experience. If the
diploma isafter HSC, candidatesmust have two yearsof professional work experience after the same.
2. A Bachelor'sdegree in Commerce/ Arts/ Science/ M ental, M oral or Social Science/ Engineering or Technologyfrom any
approved Indian or Foreign University.
3. Appearing for their final year degree examination in anydiscipline of an approved University.
Two Year Part-Time (Evening) Course of the Universityof Pune
2 7 th B ATC H - A S M S I B M R & I P S
C O U R S E STR U C TU R E
(Subject to change asper Universityof Pune notification)


1

2
3
4
5
Principlesand Practicesof M anagement
and O rganisational Behavior
Basicsof Communication Skills
M anagerial Economics
Basicsof M arketing
Basicsof M anagement & Communication Skills


1

2
3
4
5
M arketing M anagement
Financial M anagement
O perationsM anagement
M aterials& LogisticsM anagement
Information Technology
SEM ESTER - I SEM ESTER - II


1

2
3
4
5
Human Resource M anagement
M anagement Information System
Legal Aspectsof Business
Statistical & Q uantitative Techniques
Research M ethodology


1

2
3
4
5
M anagement Control System
Specialization I *
Specialization II *
Economic Environment of Business
and Environmental M anagement
Project Report
SEM ESTER - III SEM ESTER - IV
* Specialization in M arketing, Finance, Production & M aterial, and Human Resource M anagement & Computer M anagement will be
offered onlyif a minimum of 15 studentsenroll for the same.
2 0 1 9
Po st G ra d ua te D ip lo ma in Fo reig n Tra d e PG D FT)
O BJEC TIVE
A D M ISS IO N PR O C E D U R E
E LIG IB ILITY
The PG DFT isa foundation course for developing a competent cadre of businessexecutivesto meet the country'sgrowing requirementsfor
personnel in the field of Foreign Trade M anagement. The programme aims at providing a relative view of global business through a
comprehensivecoverageincorporating all theimportant areasand disciplinesrelevant to ForeignTradeActivities. Candidatesundertaking this
course have lucrative employment opportunitiesin private corporate sectors. The altered geo-political and economic scenario demandsan
understanding of theforcesof international economic, financial and traderelations; institutionsand administrativepolicies; and thegoverning
procedures. Theseareessential for achieving economicgoalsand objectivesaswell asfor proper management of foreigntrade. Along withthe
government and governmental institutions, private sectorstoo need to strive to find global marketsfor their productsand plan importsand
exports necessary for business purposes. M any industrial units in the country would require people conversant with foreign trade and
international financial theory, policiesand proceduresat different levels.
Admission will be based on all India merit considering the performance in written test and personal interview. Those candidateswho
have appeared for M AT/ATM A/CAT/XAT/NAT are exempted from IBM R written test and will have to appear directlyfor the personal
interview.
Anygraduate with 45% marks(40% for reserved categorystudents, graduated from Universitywithin M aharashtra), equivalent grade
(b+ ) or those who are appearing for their final year degree examination in anydiscipline of an approved University.
O ne Year Part Time Course of the Universityof Pune
1 1 th B ATC H - A S M S I B M R
C O U R S E STR U C TU R E
(Subject to change asper Universityof Pune notification)
SEM ESTER - I SEM ESTER - II



1
2
3
4
5
M anagerial Economics
International Economics& Foreign Exchange M anagement
International Logistics
M arketing Principlesand M anagement
Q uantitative M ethods
6 Foreign Language (Departmental Course)



1
2
3
4
5
International M arketing
International Financial M anagement
Export and Import Procedure
Indian Economy& Trade Dependencies
Commercial G eography
6 Assignment & Project (Departmental Course)
2 2
Po st G ra d ua te D ip lo ma in M a rketing M a na g ement PG D M M )
O BJEC TIVE
A D M ISS IO N PR O C E D U R E
E LIG IB ILITY
To equip young graduateswith essential principlesand practicesof M arketing M anagement, to enable them to take up employment in
industrial and commercial establishments, also to start their own businessactivities.
Admission to eligible candidateswill be provided on first come first serve basis, based on their performance in the personal interview.
Anygraduate or those who are appearing for their final year degree examination in anydiscipline of an approved Universityor any
diploma awarded byBoard of Technical Education (post SSC 3 years) and with 2 yearswork experience after the Diploma or one
year work experience after H. S. C. Post Diploma work experience certificateshave to be produced at the time of admission.
2 8 th B ATC H - A S M S I B M R
C O U R S E STR U C TU R E
(Subject to change asper Universityof Pune notification)


1
2
Basicsof M arketing
SalesM anagement and M arketing Research

1
2
Retail & Distribution M arketing
Integrated M arketing Communication

3 Strategic BusinessAnalysisand CRM 3 Service M arketing & Rural M arketing

4
LawsRelating to M arketing and Principles
of M anagement
4 Project Report
SEM ESTER - I SEM ESTER - II
O ne Year Part-Time Course of the Universityof Pune
2 1
Po st G ra d ua te D ip lo ma in Ta xa tio n PG D T)
A t A S M S C S I T
O BJEC TIVE
A D M ISS IO N PR O C E D U R E
E LIG IB ILITY
The program isaimed at developing the knowledge and understanding the skill of taxation. To train the studentsin the processof ascertaining
taxable income, tax planning, tax procedure & tax management. To familiarize the studentsin tax accounting, tax software and tax collection
methodsand procedures. highcaliber,
Admission will be based on merit and on first come-first serve basis.
Candidate must be a graduate of anyfacultyeither of thisUniversityor anyother universityiseligible for seeking admission to this
Diploma.
O ne Year Part Time Course (Evening) of the Universityof Pune
FU TU R E SC O PE
Post graduatesof Diploma in Taxation have excellent opportunitiesfor career growth and better prospectsin their areasof
specialization.
C O U R S E STR U C TU R E
A IM
O BJEC TIVE
E LIG IB ILITY
The main academic focusison equipping the participantswith an in-depth knowledge of global businessand to instill in them an urge to
take up competitive global challenges. The course curriculum isso designed that the participantsare groomed to take up the challenges
of newmillennium, which are trulyInternational in nature and not restricted bygeographical or political boundaries.
The PG DIB isa foundation course for developing a competent cadre of businessexecutives. The program aimsat providing relative view
of global businessthrough a comprehensive coverage incorporating all the important areasand disciplinesrelevant to Foreign Trade
Activities, where the course choosershave lucrative employment opportunitiesin private corporate sector.
Bachelor'sDegree in Commerce, BusinessAdministration, Social, M ental, M oral Sciences, Physical Science, Engineering, Pharmacy
from anystatutoryUniversitywith second class(50% aggregate).
A D M ISS IO N PR O C E D U R E
Eligible candidate can applyon 'first come first serve' basis.
C O U R S E STR U C TU R E
O ne Year Part Time (Evening) Course of the Universityof Pune
Po st G ra d ua te D ip lo ma in Interna tio na l B usiness PG D IB )
A t A S M S C S I T
2 4 2 3



1
2
3
4
5
International M arketing & M anagement
Export Procedure & Documentation
EconomicsSystem & Foreign Trade
Field Visit Report & Viva-Voce
Commercial Laws& O verseasM arketing Research



1
2
3
4
5
Financial Accounting
Direct Taxes- Structure and Procedure
Indirect Taxes- Structure and Procedure
Auditing and Structure and Procedure
Project Work
M a ster in H uma n Reso urces D evelo p ment M a na g ement M H R D M )
O BJEC TIVE
E LIG IB ILITY
Human Resources Development is becoming an increasinglyimportant function in anyorganization. It is concerned with development of
persons working within an organization so as to enable them to have their own fulfillment, at the same time contributing to the goal of
organization. Thisprogram preparesExecutivesfor top-level Human Resource positionsin public & private sector organization. To become
competent Human Resource Development Executives specialized training is required which will be offered by Institute of M anagement &
Computer Studies, Thane, for M aster'sDegreeProgram meinHumanResourceDevelopment M anagement.
The candidate should possessa BachelorsDegree in anyfacultyfrom a recognized UniversityThe candidate should have acquired
minimum two yearswork experience and the experience being counted from the daysubsequent to the last dayof the qualifying
examination passed bythe candidate.
O ne Year Part-Time course of Universityof M umbai
A t A S M s I M C O S T
S eco nd Yea r
SEM ESTER - I SEM ESTER - II


1

2
3
4
Introduction to Computers/ M IS
Effective Communication
Human Resource M anagement
BusinessEnvironment Taxation



1

2
3
4
5
O rganizational Behavior - II
a) Industrial Relation Environment
b) Labour Welfare & M anagement
M anpower Planning
Personnel Assessment
6
O rganizational Theories, structure & Design
(Including Applications)
First Yea r
The course contentsare indicated belowin year wise, semester wise and subject wise manner.
SEM ESTER - I SEM ESTER - II



1
2
3
4
5
Financial Accounting
BusinessLaw
Cost M anagement & M anagement Control
O rganizational Behavior
Principlesof M anagement
6 Q uantitative M ethodsin M anagement



1
2
3
4
5
Personnel Law& M anagement
M anagerial Economics
Production M anagement
M arketing M anagement
Research M ethodology
6 Financial M anagement
Th ird Yea r
(Subject to change asper Universityof Pune notification).


1
2
3
International Personnel M anagement
a) Q uantitative Technique in Human
Resources Development
b) M anagement Development
M anagement of Banks& Financial Service
Personnel Finance and M arketing Personnel
O rganizational Development
11

3
2
4 Strategic M anagement *
5 BusinessEthics
SEM ESTER - I SEM ESTER - II
Project M anagement *
M anagement of Environment & Productivity
Techniques
Entrepreneurship M anagement
4 Special Studiesin Personnel (Project)
2 6 2 5
C O U R S E STR U C TU R E
M a ster in Fina ncia l M a na g ement M FM )
A t A S M s I M C O S T
O BJEC TIVE
E LIG IB ILITY
The programme covers all the related areas of finance and accounting with emphasis on managerial applications. Candidates having
experience in finance or related areas of finance such as management services, project planning and control, corporate planning,
management audit internal audit, marketing analysisand economicanalysiswill find thisprogrammesuseful
The candidate should possessa Bachelor'sDegree in anyfacultyfrom a recognized University. The candidate should have acquired
minimum two yearswork experience and the experience being counted from the daysubsequent to the last dayof the qualifying
examination passed bythe candidate.
First Yea r
The course contentsare indicated belowin year wise, semester wise and subject wise manner.
SEM ESTER - I SEM ESTER - II



1
2
3
4
5
Financial Accounting
BusinessLaw
Cost M anagement & M anagement Control
O rganizational Behavior
Principlesof M anagement
6 Q uantitative M ethodsin M anagement



1
2
3
4
5
Personnel Law& M anagement
M anagerial Economics
Production M anagement
M arketing M anagement
Research M ethodology
6 Financial M anagement
S eco nd Yea r
SEM ESTER - I SEM ESTER - II


1

2
3
4
Introduction to Computers/ M IS
Effective Communication
Human Resource M anagement
BusinessEnvironment Taxation



1

2
3
4
5
Taxation M anagement (Planning)
Financial Planning & Control System
BusinessLawII
StrategyCost M anagement
Financial M anagement II
Th ird Yea r
(Subject to change asper Universityof Pune notification).


1
2
3
International Personnel M anagement
a) Q uantitative Technique in Human
Resources Development
b) M anagement Development
M anagement of Banks& Financial Service
Personnel Finance and M arketing Personnel
O rganizational Development
11

3
2
4 Strategic M anagement *
5 BusinessEthics
SEM ESTER - I SEM ESTER - II
Project M anagement *
M anagement of Environment & Productivity
Techniques
Entrepreneurship M anagement
2 8 2 7
A course of Universityof M umbai
C O U R S E STR U C TU R E
M a ster in M a rketing M a na g ement M M M )
A t A S M s I M C O S T
O BJEC TIVE
E LIG IB ILITY
M M M Program of Universityof M umbai isa mix of M arketing related and general courses, which include the functional areasof M arketing
M anagement like industrial marketing, marketing research, consumer behavior, public sector marketing etc. , . The course content & study
emphasizes, creationof businessapplication, rather thanmeremarketing
The candidate should possessa BachelorsDegree in anyfacultyfrom a recognized UniversityThe candidate should have acquired
minimum two yearsexperience from the daysubsequent to the last dayof the qualifying examination passed bythe candidate
First Yea r
The course contentsare indicated belowin year wise, semester wise and subject wise manner.
SEM ESTER - I SEM ESTER - II



1
2
3
4
5
Financial Accounting
BusinessLaw
Cost M anagement & M anagement Control
O rganizational Behavior
Principlesof M anagement
6 Q uantitative M ethodsin M anagement



1
2
3
4
5
Personnel Law& M anagement
M anagerial Economics
Production M anagement
M arketing M anagement
Research M ethodology
6 Financial M anagement
S eco nd Yea r
SEM ESTER - I SEM ESTER - II



1

2
3
4
Introduction to Computers/ M IS
Effective Communication
Human Resource M anagement
BusinessEnvironment Taxation



1

2
3
Advertising & SalesPromotion M anagement
M arketing Research
Consumer / Industrial Buyer Behavior
a) Retail M anagement
b) Social M arketing SalesM anagement
Th ird Yea r
(Subject to change asper Universityof Pune notification).


1

2
International Personnel M anagement
Product M anagement/Industrial M arketing/
Service M arketing
11

2
SEM ESTER - I SEM ESTER - II
3
4 Strategic M anagement *
5 BusinessEthics
Project M anagement * 3
4 Distribution M anagement & M arketing Finance
5 Special Studiesin M arketing (Projects)
M arketing Strategy
M anagement of Environment & Productivity
Techniques
Entrepreneurship M anagement
3 0 2 9
A course of Universityof M umbai
C O U R S E STR U C TU R E
REMEMBER, A HIGHER
QUALIFICATION
MEANS A HIGHER
PAY PACKAGE
SO TA K E A LO O K AT O U R
PA RT-TIM E C O U R S ES
K a d a m N i ti n A rju n
K u lka rn i M a n o h a r R a m ra o
S h e lke S a n d e e p
D h o re R a je sh wa ri
R a n g o le M a h e sh R a m a ka n t
D h u d h e d i ya D e e p a li
C h i p lu n ka r A ji t Ya sh wa n t
M . D . S a i A h u d d i n
K u lka rn i Avi n a sh
K u lka rn i M a n o h a r R a m ra o
D h o re R a je sh wa ri
S h e lke S a n d e e p
S u re sh G .
R a n g o le M a h e sh R a m a ka n t
G u d i S a ke t
D e sh p a n d e A n i ru d d h a
A ko lka r Po o ja
Pa ti l S a ch i n
Pa th a k A n u ra g
Vi ve k K u m a r
Pra m o d K u m a r S h i n d e
K a h lo n B h u p e n d ra S i n g h
S u d h a n sh u Pa l
S h a n ta n u B a n e rje e
Pa n d e M i n a l
J i te n d ra S i n g h
A b h i je e t M i sh ra
A p a rn a D i xi t
J a i n A sh i sh
A n i ke t U tta m ra o
A n ja n a La kka n i g a
A lka J o h n
S we ta S i n g h
A sh u to sh G i ra h i ya
B h a ra ti Pa n d e
M B S
M B S
M B S
M B S
M M S
M M S
P G D B M
P G D B M
P G D B M
P G D B M
P G D B M
P G D B M
P G D B M
P G D B M
P G D B M
P G D B M
P G D B M
P G D B M
P G D C M
P G D F T
P G D F T
P G D F T
P G D F T
P G D F T
P G D F T
P G D F T
P G D F T
P G D F T
P G D F T
P G D F T
P G D F T
P G D F T
P G D F T
P G D F T
P G D F T
K o ch e ta A llwye n
K u lka rn i A m i t
R o n y R a n ja n
S a h a y Ta n a y
R e n u K u m a ri
K e d a ri S a ch i n R a m e sh
D a b h a d e Vi ja y
K u lwa n t S i n g h
D e sh p a n d e S h ri n i wa s
K a m b i S a m e e r
S a n ji t K u m a r
A d i ti B h a ra d wa j
Wa je Ve d va ti
E sra fi l A li
D e ve n d ra S i n g h
K u sh b u J a i n
S o n a l S i n h a
J a rh a d S u b h a sh Vi sh n u
K o ka n e S a g a r
G i rd h a r N e h a N a re sh
D wi ve d i G ya n
B h a ti A b h i sh e k
G u p ta A n sh i
Vb i ja y K u m a r Pra d h a n
A n i l K u m a r R a th o d
Avi n a sh K u m a r
A m i t A ro ra
S h i p ra S i n g h
Tu sh a r J o sh i
Pa jn i g a ra Ye zd i
Pa th a k M o n i ka
G o swa m i S h a n ka rg i ri
C h a wd a B h a ra t
D a s M o h a p a tra
P G D F T
P G D M LM
P G D M LM
P G D M LM
P G D M LM
P G D M LM
P G D M LM
P G D M LM
P G D M LM
P G D M LM
P G D M LM
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
P G D M M
WINNING IS A WAY OF LIFE AT ASM
The innovative and effective teaching pedagogy of the ASM G roup of Institutes have ensured that the
studentsstudying part-time coursesconsistentlyrank high on the Universitymerit lists. A few of these toppers
are asfollows:
3 2 3 1
4
2
2
4
2
1
4
6
6
7
4
5
6
4
1
2
3
5
4
5
1
4
4
5
3
1
2
5
1
2
3
4
5
1
2
5
2
1
2
3
4
1
2
3
4
5
4
5
1
2
3
4
5
1
2
3
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1
3
4
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2
4
1
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N A M E S C O U R S E R A N K I N G N A M E S C O U R S E R A N K I N G
S E RVIC ES FO R C O R PO R ATES
TR A IN IN G A N D M D P
Training and M DP programmes are rendered to various organizations
across sectors like manufacturing, IT, FM CG by our in-house faculty,
knowledge partners, domain partners, experts from the industry on -
Workshopsfor Professionalson VariousTopicsof Relevance at Work, Staff
Training on O rganizational Effectiveness, Workshops on Innovative and
Strategic M arketing, Workshops on JAVA, . NET for Application-based
O perations, WorkshopsonStrategicPlanning and Decision-making, Soft-
skill O rientationfor Junior and M iddleM anagement Staff.
C O N SU LTA N C Y
Inorder to meet therequirementsof fast changing marketing
conditions, management needsto be dealt with a scientific
approach. O ur consultancy servi ces enable the
organizationsto adopt a micro-perspective strategy. In effect
thi s ef f i ci ent resol uti on of bi z-cha l l enges.
WE AT A S M C A N H A N D LE :
Identification of newavenuesand niche markets.
Demand estimation and forecasting.
Socio-techno-economic feasibilitystudies.
Price sensitivityanalysis.
Studieson consumer behavior.
Brand building, positioning, analysisof consumer buying behavior and
attitude.
IT auditsand processesto implement improvised system-based operations.
Human capital resourcing for lateral positions.
Evaluation of financial soundnessof a businessenterprise.
Preparation and evaluation of financial project report for newaswell as
existing entrepreneurs.
R ES E A R C H
At ASM , research formsan integral part of our work ethos. We
havea full-fledged researchcell that isequipped withexcellent
resourcesfor research in termsof journals, reference books,
subscription to online magazinesand more. The cell workson
various research activities for industry-sponsored projects.
ASM also hosts research based events like the International
Conference (INCO N) and the case study based event
M indscape annuallyto bring together industryand academia
for thebenefit of itsstudentsand faculty. ASM hasa publication
called the ASM BusinessReviewto itscredit, which consistsof
research papers of stalwarts from the field of business and
academics.
C O N TIN U IN G EXEC U TIVE E D U C ATIO N
Thisisa program that providesworking professionalswith the opportunityto complete their education.
Everyyear we have over 500 such corporate studentswho studyexecutive programs.
C O R PO R ATE IN TE R FA C E
At ASM we have a strong IndustryInstitute Interface which hasover the yearsmatured into strong corporate relations.
We believe that apart from a strong theoretical background, application skills are crucial to a student sdevelopment
in order to meet industrydemands. It isthisinteractive industryinterface that playsa vital role in designing the syllabus.
The exposure to corporate culture and the mentoring that the studentsreceive from stalwartsof the industryholdsthem
in good stead for future career challenges.
3 4
PU B LIC ATIO N S
O ur faculty, core and visiting, consist of leading thinkerswhose research and teaching are second to none. They
activelypublish in reputed academicjournals, serve on editorial boards, and hold leadership positionsin professional
organizations. Theycollaborate with other leadersfrom the academiccommunityand have significant impact on the
direction of research and knowledge generation in their areasof interest. Asskilled teacherswho are dedicated to
student'slearningsand are highlyaccessible, theygive ASM studentsan unmatched educational experience.
3 3
RULES AND REGULATIONS
Ra g g ing in a ny fo rm in sid e & o utsid e th e in stitute is strictly p ro h ib ited a s p er in structio n s fro m S up reme co urt, A IC TE / G overn ment o f Ind ia &
G overn ment o f M a h a ra shtra . A ny vio la tio n o f th ese rules will no t b e to lera ted a nd strict a ctio n will b e ta ken a g a in st th e stud ent fo und ind ulg ed
in a ny ra g g ing a ctivity.
S mo king , co n sump tio n o f a lco ho l, ch ewing to b a cco o r g um a nd sp itting a re strictly p ro h ib ited in th e in stitute & ho stels.
Lib ra ry b o o k sho uld b e return ed o n o r b efo re time.
Writing o n wa lls, furn iture, d ra wing ta b les, co lleg e b uses a nd b a th ro o ms is strictly p ro h ib ited . S tud ents must h a nd le co lleg e p ro p erty with ca re.
Th e stud ents sho uld no te th a t h e/ sh e is resp o n sib le to th e in stitute no t o n ly fo r h is/ h er co nd uct in th e p remise o f th e in stitute b ut a lso fo r h is/ h er
co nd uct in g en era l even o utsid e th e p remises.
Stud ents sho uld h elp in ma inta in ing th e b uild ing a nd keep th e ca mp us o f th e in stitute clea n a nd tid y, a nd must use d ustb in s fo r d isp o sa l o f
wa ste.
A cco rd ing to rules 75 % a ttend a nce in ea ch sub ject is n ecessa ry. A ttend a nce b elow 75 % d ue to a ny rea so n witho ut p rio r p ermissio n fa mily
functio n, illn ess, etc. ) ma y result in strict d iscip lin a ry a ctio n.
Stud ents sho uld p a rticip a te in th e semin a rs, wo rksho p s a nd a ttend g uest lectures, a ttend a nce fo r th e sa me will b e reco rd ed .
Intern a l a ssessment/ term wo rk ma rks will b e g iven o n th e b a sis o f h is/ h er p erfo rma nce in mid semester tests, a ssig n ments, tuto ria l, semin a rs
& wo rksho p p a rticip a tio n.
Every stud ent o f th e in stitute is p rovid ed with a n Id entity C a rd , wh ich h e/ sh e sho uld a lwa ys ca rry with h im/ h er a nd p ro d uce wh en ever ca lled
up o n to d o so b y th e co mp etent a utho rities. S tud ent o f th e in stitute a re req uested to ca rry th eir id entity ca rd s wh ile tra veling . Th e id entity ca rd &
a d mit ca rd , will h a ve to b e p ro d uced a t th e time o f exa min a tio n s.
Stud ents a re req uested to no te th a t a ny a p p lica tio n fo r issue o f b o n a fid e certifica te a nd / o r a ny o th er certifica te fo r co ncessio n s, scho la rsh ip s
etc. , sho uld b e sub mitted a t lea st 7 d a ys in a d va nce to en a b le th e in stitute to p rep a re th e sa me.
Stud ents a re req uired to rea d th e no tices reg ula rly o n th e no tice b o a rd s o f th e in stitute; ig no ra nce in th is reg a rd is no t a n excuse.
A ny d a ma g e to th e p ro p erty mova b le/ immova b le o f th e in stitute will b e viewed very serio usly a nd ma y lea d to recovery o f a p p ro p ria te co st o f
d a ma g es a nd d iscip lin a ry a ctio n a s d eemed fit.
Th e stud ents a re b o und b y th e rules a nd reg ula tio n s ma d e b y th e in stitute fro m time to time. A ny ma tter no t exp ressly p rovid ed fo r in th ese rules
sh a ll rest a t th e a b so lute d iscretio n o f th e D irecto r who a lso reserves th e rig ht o f mo d ifying th ese rules if a nd wh en felt n ecessa ry, a nd th e
D irecto r's d iscretio n will b e in fin a l.
Th e d a tes fo r p a yment o f fees, sub mitting th e elig ib ility fo rms, sub missio n o f exa min a tio n fo rms etc. will b e p ut o n no tice b o a rd . Th e sa me
sho uld b e fo llowed a nd no co ncessio n will b e g iven fro m th e d a tes.
Refund o f fees will b e a s p er rules o f co ncern ed a utho rity.
Th e lib ra ry d ep o sit sh a ll b e refund ed with in th e mo nth a fter th e la st exa min a tio n o n sub missio n o f N o D ues certifica te fro m th e o ffice o f th e
in stitute a nd N O C fro m th e lib ra ria n.
Th e in stitute reserves th e rig ht to ch a ng e th e n a me o r ca ncel a co urse a s p er G ovt. g uid elin es a nd reg ula tio n s.
Stud ents resid ing a t th e ho stel must a b id e b y th e rules a nd reg ula tio n s la id d own b y th e a utho rities, fa iling wh ich serio us a ctio n will b e ta ken.
A ll d isp utes a re sub ject to Pun e/ M umb a i C ity jurisd ictio n.
Imp o rta nt N o te: A ny C h a ng es in G overn ment Po licy reg a rd ing th e ta xa tio n a p p lica b le to fees & a ny ch a rg es th e sa me sh a ll b e
co llected / recovered fro m th e stud ents.
Th is d o cument is p rinted in M a rch 2 0 1 3 . Plea se co nta ct th e o ffice fo r a ny n ew up d a tes o r ch a ng es in th e rules a nd reg ula tio n s.
D iscla imer: Ima g es used fo r rep resenta tive p urp o ses o n ly. Rules a nd reg ula tio n s a re sub ject to ch a n g e a s p er U n iversity o f Pun e/ M umb a i/ D TE / A IC TE wh ich ever a p p lies . A ll litig a tio n s
sub ject to Pun e/ M umb a i jurisd ictio n.
3 6
FULL TIME COURSES AT ASM
M A N AG E M E N T
M BA, M M M , M PM , M M S, PG DM , PG DFT
I T
M C A (M anagement, Science, C ommerce),
M C M , M . Sc. (C omputer)
U N D E R G R A D U ATE
BBA, BM S, BBM , BC A, B. Sc. , B. C om
3 5