ADDRESS: 41,GANGAPURI

PURBAPUTIARY
KOL-700093
About Us
BLUE HILLS is primarily a BRAND MANAGEMENT organization.
BH recognizes and cater to the fact that events are a major aspect of
corporate marketing strategy and ensures client satisfaction.
BH designs and conceptualize events bearing in mind the profile of the
client, the image of the brand, the target audience and the mileage that
the event will generate for the client.
BH consists of an experienced teams of professionals, work collectivity
to ensure projects, that are planned accordingly and executed as per the
requirements and deadlines We the ultimate single point contact for the
delivery of focused, unique, highly effective , cost effective Entertainment
and BTL solution for your brand.
BH Customize every event to your requirements down to the last detail
We take our ideas and concept to the extent, which is acceptable to the
most difficult consumer We have the contacts to ensure that your events
and products get maximum media coverage for sustained visibility.
OUR RECENT WORK
DETAILS
DURGA PUJA 2013
(KOLKATA)
CLIENT : HALDIRAM BHUJIAWALA LIMITED
ADDRESS: P-420 KAZI NARUL ISALM SARANI
KOLKATA 700052
Back Ground Study
(Cause) Client Study
Durga Puja being prime starting
festive season its like a hawk
eye for any communication or
brand activation taking place
for major corporate deal in
Business to consumer segment.
In addition through a recent
study of market analysis by
Nielson 2008 states that any TTL
and BTL promotion are active
participant or interact options
are larger to the consumer as
other media avoidance are
pragmatic in situation durga
puja festival.
Client Specific Situation Analysis
Haldiram Bhujiawala limited have target of
reaching to bengali target audience more today
as they are predominant in the eastern India
market and their roots are far deep from 1960s
in Kolkata market at burra bazar area. But the
primafacie speck that they have a very
confident and brand loyal customer-base of non
bong customer resides in Kolkata metro. But
Bengali still have pre determined quotient in
their mind about Haldiram to be very exclusive
luxury food product brand while the truth is
different from that. So in order to create
Bengali customer base harmony a campaign for
Durga Puja specific flavor was designed for
Bengali customer. Which a flavor brand
recognition and brand visibility aspect. Visibility
campaign have great r ole of placing boards at
correct area around the festival footfalls at
various location of kolkata which was
undersigned to Blue Hills exclusively for 2013.
Process Diagram (Planogram)
Client
requirement
Client
budget
Ground
level survey
Segregation of
strategically signage
placement
Contact
with Puja
Committee
Advance
payment from
Client sight
Token advance
paid to puja
committee
Creative
approval from
client sight
Creative
finalization of
client sight
Post printing
preview
Printing &
Installation
5 Days survey
by BHE
Proper
monitoring up
to dismantling
Submission of bill
with proper photo &
challan
Clearance of
the Payment
Payment to
the Puja
Committee
Post Puja
Analysis
But later on we devised the plan of brand
remembrance must be main outcome from this
visibility campaign so we went for greater area
wise signage placement and we also strategically
placed advertisement in north Kolkata Puja has
fame of it age old traditions. We did survey
around the nook and corner random to
pedestrian of puja pandals to understand how
bengali hold the tradition of bijoydashami and
misti and main purpose of survey through one to
one interview was, while buying traditional
bengali sweet somehow they remember
haldiram or not. For some good answer we got
goodie bag from client end which we gave as a
gift token to participants.
From that random survey we came to a
conclusion that 65% of people who have seen
our advertisement around puja pandal have
great influence while brand recollection for
sweet purchase.
In the beginning we had
budget and depending idea of
brand promotion through
brand kiosk at 5 various
location of massive youngster
footfall. Such as
a.) Maddox Square
b.) Gouri Bari
c.) Durga Bari
d.) Park Circus Maidan
e.) College Square
MOBILE VAN ACTIVITY
(KOLKATA & HOWRAH)
CLIENT: THE INDIAN STEEL & WIRE PRODUCTS LTD
(A SUBSIDIARY OF TATA STEEL LTD)
ADDRESS: 7 RED CROSS PLACE WELLESLEY BUILDING
3
RD
FLOOR DALHOUSIE
KOLKATA- 700001
Back Ground Study
(Cause) Client Study
Mobile / Display Vans A Display Van or a
Mobile Billboard, is a Van / truck that is
equipped with one or more standard poster
panels that are intended for viewing while
the vehicle is parked at a specified location
or while driving along a designated route.
Display vans offer moving, large format
advertising that is effective in building
brand awareness and brand recognition.
They compliment the existing media mix by
providing display opportunities at locations
where regular advertising structures are
not present.
The mobility of the trucks and vans give
flexibility to the advertising program and
make it possible to reach hard to catch
geographic territories as well.
ISWP (THE INDIAN STEEL & WIRE PRODUCTS LTD)
is a steel & wire products manufacturer company
re-lunched one of there product called SPARK
welding electrodes which in first phase have some
industrial utility problem.
After resolving these utility problem they re-
launched that product with the same rate but with
a new look. In this industry reach program they
have a utmost urgency to reach to regular client
also advertise their product around the nook and
corner of industrial belt to gunner more
prospective client and also give free demonstration
of products.
As per second aspect of this program, after 2-3
months of re-launching they conducted this
activity to take a market survey report about that
product from the welders and to analyze the
response of welders.
They categorized their product in four types and
distributed the samples of each category and took
the test report from the welders.
Industry Reach out Program
Process Diagram (Planogram)
Client
requirement
Client
budget
Ground
level
survey
Check list
Preparation
Creation of
route plan
Advance
Payment from
client side
Mobile
Van
branding
Selection of
promoters
Visit to Activity places
along with branded
mobile van, client end and
professional welder
Free demo
sampling
by
promoters
Activity
photograph
taken by
promoters
Collection of
feedback reports
from welders by
promoters
Proper
monitoring
of the
activity till
the end
Submission of bill
with proper
photograph and
datasheet
Finalization of
creative from
client end
Fill up of survey questionnaire &
Gift distributed to randomly
selected winners
Post Activity
Analysis
The segregation of activity
areas were done according the
percentage of welding factories
in Howrah and Kolkata where
we get maximum welders.
The activity areas are:
Dasnagar(Howrah)
Andul(Howrah)
Kamardanga(Hoerah)
Kadamtala(howrah)
Uluberia(howrah)
Dhulagar(howrah)
DUMDUM Chiriamore(kolkata)
Danlop(kolkata)
BERAKPUR (Kolkata)
Taratala(kolkata)
Maheshtala(kolkata)
Behala(Kolkata)
Garia(Kolkata)
Our company monitored the whole
activity properly and resulted a
good footfall among the welders.
At every activity area the response
from the welders were very
significant. According to the survey
report taken by our promoters
during the activity the welders
marked that product with a better
comprehension.
Welders always need a good
quality in a reasonable price range
and we can very easily summarize
the welders report that the product
is able to satisfy their needs for
perfect welding. Due to this activity
is can be easily analyzed that the
product is now can assist the
welders for a perfect welding.
Client Haldiram Bhujiawala Limited
Address- P-420 Kazi Narul Isalm Sarani
Kolkata 700052
SIGNAGE BOARD BRANDING
(DURGAPUR)
Back Ground Study (Cause)
Client Study

.
CLIENT SPECIFIC SITUATION
ANALYSIS
As Haldiram Bhujiawala Ltd is a FMCG
company and deals with impulse food
products, so according to their marketing
strategy they take their brand promotion
action in four quarters. In the first two
quarters Haldiram Bhujiawala Ltd gives
discount to attract the consumers and
motivate them towards their brand. After
that to make loyal customers for their
brand, in the last two quarters they took
actions with the help of signage board
branding. This type of branding is done
for customer hammering for the
remembrance of their brand. This is
because when a customer focuses on a
particular brand it increases the chances
of customers interest for that brand to a
great extent.
Process Diagram (Planogram)
Client
requirement
Client
budget
Contact
with
company
distributers
Visit to retail shops for
select sweet able places
for branding
take
measurement
of the places
of branding
Creative
approval from
client side
Creative
finalization of
client side
Post printing
preview
Printing &
Installation
Proper monitoring
& take pictures
during installation
Submission of bill with
proper photo & challan
Clearance of
the Payment