NOVEMBER 18th THURSDAY

Flights from the Nordic Countries to Mlaga.

There will also be participants moving from Valencia from the IGTM held in Valencia.
Arrival to Mlaga Hotel Check-in in Mlaga.
Evening - Guided Mlaga city tour.
Dinner at La Carihuela.
Accommodation in Hotel in Mlaga.
NOVEMBER 19th FRIDAY
Breakfast from 07:00.
Transfer from Mlaga to Almera by bus.
Andalucian Brunch in El Toyo Cabo de Gata area to move on to the Forum.
OFFICIAL FORUM OPENING ACT.
PRESENTATIONS. ANDALUCIA, destination for everybody.
1. ANDALUCIA AS A TOURISTIC DESTINATION.
Brief presentation about Andalucia-Institutional.
2. GOLF IN ANDALUCIA, MORE THAN GOLF
3. ANDALUCIA: IDEAL SCENARIO FOR MICE ACTIVITIES.
Andalucia and its offer for Corporation activities.
Appetizer break, light lunch.
REFLECTION AND DEBATE BOARDS. (Short interventions, 10-15 max.) + Question sesin.
THE IMAGE OF ANDALUCIA IN THE NORDIC COUNTRIES. (Focused on Press)
Evolution of the Andalucian image in the Nordic media. What is written about Andaluca?
1. THE NORDIC TOURIST.
Behavior and trends of the demand. Demanded products. New products.
2. NEW MARKETING FORMULAS ON TOURISTIC PRODUCTS.
a. On-line selling.
b. Touristic prescription and social networks.
c. The Andalucian Tourism Community. Project and functionality for tourists, businessmen and tourism
intermediaries.
d. Focus on promotion and touristic product sales 2009-2012 Marketing Master Plan of the Regional
Tourism, Commerce and Sports Ministry of the Government of Andaluca.
END OF SESSIONS.
Break - Rest Time.
Transfer to Almeras capital city Panoramic tour.
Dinner at traditional place at Almeras Fishing Port.
Transfer to El Toyo by bus.
Accommodation in Hotel Almera-El Toyo.
[ PRELIMINARY PROGRAM ]
Nordic Countries Forum
ALMERA November 18 to 21/22 2010
19:30
07:30
11:15
12:30
13:00
14:15
15:00
16:45
NOVEMBER 20th SATURDAY
Breakfast from 0700.
JOB AND EMPLOYMENT WORKSHOPS.
Offer and Demand Meeting: Nordic agents and businessmen and Andalucian institutions.
PANORAMIC TRIP TO CABO DE GATA/ALMERA.
Bus transfer to San Jos Cabo de Gata and shipboarding. Mini-cruise by the Parks littoral with Explanations
about the landscape, natural and maritime heritage and ship transfer to Almera.
*If sea conditions permit it.
Return to port and 4x4 ROUTE IN THE CABO DE GATA-NJAR NATURAL PARK AND TABERNAS DESERT.
Arrival to Mini-Hollywood and AMERICAS FAR WEST THEME LUNCH.
Departure for Granada after lunch as Post-Tour
Arrival to Hotel in Granada Check-in
Gala Dinner at El Albaycin/Sacromonte and Flamenco Show.
Accommodation in Hotel in Granada.
NOVEMBER 21st SUNDAY
*Options to return back to participants home countries on Sunday or on Monday.
Breakfast from 0700.
Guided visit to the Alhambra and the Gardens of the Generalife.
Lunch at a Restaurant at the Alhambra area.
Return to Hotel after lunch and free evening for resting, shopping, etc.
For those returning on Sunday: Transfer from Granada to Mlaga Airport for departures according to flight
schedules.
NOVEMBER 22nd MONDAY
Breakfast from 0700.
Transfer from Granada to Mlaga Airport for departures according to flight schedules.
END OF PROGRAM
09:00
11:30
12:30
13:30
22:30
10:30
12:30
[ PRELIMINRT PROGRAM ]
Nordic Countries Forum
ALMERA November 18 to 21/22 2010