Since its founding in Suwon, Korea in 1969, Samsung Electronics has grown into a global information technology

leader, managing more than 200 subsidiaries around the world.

The companys offerings include home appliances such as TVs, monitors, printers, refrigerators, and washing machines
as well as key mobile telecommunications products like smartphones and tablets. Samsung also continues to be a trusted
provider of key electronic components like DRAM and non-memory semiconductors.
Samsung pledges to create and deliver quality products and services that enhance convenience and foster smarter
lifestyles for its customers around the world. Samsung is dedicated to improving the global community through its
constant pursuit of groundbreaking innovations and value creation.
Vision 2020
The underlying principle that defines our vision for the future of Samsung Electronics is
"Inspire the World, Create the Future".
This vision is at the very core of our commitment to lead innovations in technology, products and solutions that inspire
communities around the world to join our aspiration for creating a better world full of richer digital experiences. As we
recognize our responsibility as a creative leader in the global society, we also dedicate our efforts and resources to
offering new values to the industry and customers while fulfilling shared values of our employees and partners. At
Samsung Electronics, we want to create a future that is exciting and promising for all together.
As a guide to common understanding and measurable goal, a set of specific objectives is incorporated into our vision. By
2020, we seek to achieve annual sales of USD 400 billion while placing Samsung Electronics overall brand value among
the global top 5. Three key strategic pillars that are now part of our culture, business operation and management describe
the governing initiatives to this end: Creativity , Partnership and Great People.
We pride ourselves on delivering the worlds best products through operational excellence and innovation prowess. As we
look forward to exploring new business areas including healthcare and biotechnology, we are excited for new challenges
and opportunities ahead. Samsung Electronics will continue to build on top of its current achievements new capacity and
expertise to further its competitiveness and its history of innovation

To inspire the world with innovative technologies, products and designs that enrich
Peoples lives and contribute to a socially responsible, sustainable future



Dr. Oh-Hyun Kwon
Chief Executive Officer and Vice Chairman, Samsung Electronics;
Head of Device Solutions
Since Dr. Kwon joined Samsung Electronics Semiconductor Business
in 1985, he has played a pivotal role in Samsung Electronics' rapid advance
in the semiconductor industry.

Dr. Oh-Hyun Kwon was officially appointed Chief Executive Officer of Samsung Electronics Co. by the
companys Board of Directors on June 8, 2012.
As well as overseeing the company in his role of CEO, the Vice Chairman continues to lead the Device Solutions Division of Samsung
Electronics, which consists of the three component businesses: Memory, System LSI and LED.
Since Dr. Kwon joined Samsung Electronics Semiconductor Business in 1985, he has played a pivotal role in Samsung Electronics
rapid advance in the semiconductor industry. He successfully led the development of the industrys first 64Mb DRAM in 1992 and was
promoted to Vice President of Samsungs Memory Device Technology unit three years later. In 1998, Dr. Kwon was appointed Seni or
Vice President and head of System LSI Divisions ASIC business. In 2000, he became Executive Vice President and head of LSI
Technology. In January of 2004, Dr. Kwon was appointed President and General Manager of the System LSI Division. During his 10
years at the System LSI Division, Dr. Kwon gained special recognition for achieving top market shares of display driver ICs, application
processors and CMOS image sensors. In May of 2008, Dr. Kwon was appointed President of Semiconductor Business (now Device
Solutions). In December of 2011, he was promoted to Vice Chairman of Samsung Electronics.
Dr. Kwon has published numerous papers at conferences and symposiums including ISSCC, VLSI Symposium and IEDM. He has also
contributed his expertise to a number of technical journals on semiconductor related topics.
Dr. Kwon has a B.S. in Electrical Engineering from Seoul National University, a M.S. in Electrical Engineering from KAIST (Korea
Advanced Institute of Science and Technology), and a Ph.D. in Electrical Engineering from Stanford University.













Our Company
Caring for the world, one person at a time... inspires and unites the people of
Johnson & Johnson. We embrace research and science - bringing innovative ideas, products
and services to advance the health and well-being of people. Employees of the
Johnson & Johnson Family of Companies work with partners in health care to touch the lives
of over a billion people every day, throughout the world.
Our Family of Companies comprises:
The worlds sixth-largest consumer health company
The worlds largest and most diverse medical devices and diagnostics company
The worlds fifth-largest biologics company
And the worlds eighth-largest pharmaceuticals company
We have more than 275 operating companies in more than 60 countries employing
approximately 128,700 people. Our worldwide headquarters is in New Brunswick, New
Jersey, USA.
Our Credo Values
The values that guide our behavior are spelled out in Our Credo. Put simply, Our Credo
challenges us to put the needs and well-being of the people we servefirst.
Our Management Approach
Johnson & Johnson is a company of enduring strength. We credit our strength and endurance
to a consistent approach to managing our business, and to the character of our people.
Our Corporate Citizenship
As a global corporation, what we believe and what we do has an important impact on the
challenges and opportunities facing health care and business today.
Corporate Governance
The values embodied in Our Credo guide the actions of the people of the Johnson & Johnson
Family of Companies at all levels and in all parts of the world. These Credo values extend to
our accounting and financial reporting responsibilities.
Company Structure
See how our Family of Companies is organized.
Our People & Diversity
People and values are our greatest assets and diversity is a central part of the cultures across
the Johnson & Johnson Family of Companies.
Our History Johnson & Johnson was founded more than 120 years ago. Since then, weve
brought the world new ideas and products that have transformed human health and well-
being.