1.

2 BUSINESS OVERVIEW - ALLIANCE FINANCIAL GROUP BERHAD

Alliance Bank is an banking institution that provide a variety of business banking
products and services for SMEs, Commercial and Corporate industries, tending to be their
Trusted Partner in Growth. It involves its commitment in investing time, energy and resources
in order to encourage and support Malaysian enterprises, as well as solving the increasing
challenges in local and international market.
In year 1958, Banque de LIndochine start his operations locally with its initial branch in
the Selangor Kwangtung Association Building, located at Jalan Pudu, Kuala Lumpur. In the
following year, a sub-branch is opened and Malaysian French Bank Berhad started to
incorporated. Until today, Alliance Bank had contributed for more than five decades in Malaysia
financial market. [Retrieved from http://www.alliancebank.com.my/OurHistory. Accessed 28
June 2014].
Products and services provided by Alliance Bank includes opening business accounts of
current and fixed deposit accounts, providing business loans, managing cash, financing trade,
issuing business credit cards, insurance, foreign exchange, BizSmart Online Banking, and
investment. Most of the products and services is customized for those who involves in business
transaction.
Alliance Bank has its aim to supply quick, easy and comfortable services to their
customers. It tends to build up a long-lasting relationship, produce aggressive products and
services also provide consultancy for their customers in each business stage. Its vision is to
become the best customer services financial institution whereas its mission is to form capable
and regular financial performance, to deliver great customer experience and to nurture existing
employees with fair values. [Retrieved from http://www.alliancebank.com.my/
VisionMissionValue. Accessed 28 June 2014].
Alliance Bank are actively improving their cash management products and broadening
their current channels such as branches and counters of electronic banking and service in order to
make the transactional banking into a more convenient way as well as to assure its capabilities in
processing their products.
Alliance Financial Group Berhad was awarded as the Best SME Bank in Asia Pacific
for year 2013 by the famed Asian Banker, which a local banking institution is being recognized
with this global award initially. It is an excellent acknowledgement that Alliance Bank owns a
good customer relationship management, a potential lending risk model, and progressive product
development, which made itself distinct from in the sector of Malaysia SME.
In efforts to increase the banking facilities to fulfill the needs of its customers, it had
organized a far-reaching network of Alliance Business Centre beyond Malaysia to provide better
service to its customers. Similarly, it had also broadened its facilities for the trade customers with
the system of devoted trade service counters. Besides, a few sectors of the business community
had been given education support via enterprise seminars, conferences, forums, and through
business networking events.