Open navigation menu

Welcome to Scribd!

85% found this document useful (13 votes)

5K views

Marketing Management Ramaswamy

Uploaded by

Marketing management in indian context.

Copyright:

© All Rights Reserved

Available Formats

Download as PDF, TXT or read online from Scribd

Flag for inappropriate content

You might also like

HRM by Aswathappa Free PDF
Document3 pages
HRM by Aswathappa Free PDF
rashmi wasnik
50% (6)
Financial AccountingandAnalysisJan18 FJ5qQXjrmw
Document384 pages
Financial AccountingandAnalysisJan18 FJ5qQXjrmw
Shubham Raghav
100% (2)
Marketing Management Full Notes at Mba
Document268 pages
Marketing Management Full Notes at Mba
Babasab Patil (Karrisatte)
95% (19)
Final Project of Max by PRAKASH.
Document66 pages
Final Project of Max by PRAKASH.
Prakash Morasa
No ratings yet
UNIT-1 - Managerial Economics (MBA-1st Year)
Document22 pages
UNIT-1 - Managerial Economics (MBA-1st Year)
Tanya Malviya
100% (1)
Mba IV Integrated Mrketing Communication (12mbamm417) Notes
Document59 pages
Mba IV Integrated Mrketing Communication (12mbamm417) Notes
amoghvkini
83% (18)
Logistics Interface With Production and Marketing
Document10 pages
Logistics Interface With Production and Marketing
Kundan Jha
50% (4)
Business Research 2017-18 NOTES (IV-SEM-BMS-SSCBS-DU)
Document28 pages
Business Research 2017-18 NOTES (IV-SEM-BMS-SSCBS-DU)
akash yadav
100% (2)
Strategic Management For MBA Bharathiar
Document250 pages
Strategic Management For MBA Bharathiar
rajamsc2003
84% (31)
Performance Management COmpetency Mapping Notes
Document93 pages
Performance Management COmpetency Mapping Notes
karan
100% (1)
Relationship of Marketing With Other Functional Areas
Document2 pages
Relationship of Marketing With Other Functional Areas
K Kanan Mishra
60% (10)
Organisational Failure and Pathology
Document4 pages
Organisational Failure and Pathology
Vishal Koundal
100% (2)
Chapter 7 Grand Strategies
Document73 pages
Chapter 7 Grand Strategies
Farhan Badakshani
100% (3)
Anna University MBA Marketing Management Unit 2 Full Notes
Document40 pages
Anna University MBA Marketing Management Unit 2 Full Notes
SaravananSrvn
100% (1)
Mba IV International Marketing Management (12mbamm418) Notes
Document118 pages
Mba IV International Marketing Management (12mbamm418) Notes
amoghvkini
100% (1)
Marketing Management Notes For MG University MBA First Semester
Document63 pages
Marketing Management Notes For MG University MBA First Semester
Sebin Jose
100% (2)
6-Strategic Alternatives and Choice
Document20 pages
6-Strategic Alternatives and Choice
Dheeraj
81% (16)
Principles in Designing HRD System
Document3 pages
Principles in Designing HRD System
Prabhanjana Tonse
No ratings yet
Business Environment and Ethics ExamNotes
Document43 pages
Business Environment and Ethics ExamNotes
Abbas T P
95% (20)
CPPM and Hermanson's Goodwill Model
Document12 pages
CPPM and Hermanson's Goodwill Model
Anuja Bhakuni
0% (2)
Indian Management Thought Vs Western Managenment Thought
Document11 pages
Indian Management Thought Vs Western Managenment Thought
SAVI
50% (4)
Strategic Management Notes For MBA 3rd Sem UTU
Document55 pages
Strategic Management Notes For MBA 3rd Sem UTU
Gurvinder Arora
100% (2)
HRA Models - Value Based Models
Document53 pages
HRA Models - Value Based Models
Ashish Dhania
100% (4)
Rajan Saxena - Marketing Management (2015, MC Graw Hill India)
Document850 pages
Rajan Saxena - Marketing Management (2015, MC Graw Hill India)
Nancy Angel
100% (2)
Strategic Advantage Analysis
Document21 pages
Strategic Advantage Analysis
vaishalic
100% (1)
Secondary Data Topics
Document3 pages
Secondary Data Topics
buddysmbd
50% (2)
Investment Perspective SHRM
Document22 pages
Investment Perspective SHRM
yogakn
100% (2)
Features of SHRM
Document1 page
Features of SHRM
Titus Clement
No ratings yet
Full Project Report
Document123 pages
Full Project Report
babudsklr
100% (1)
Role of Organizational Systems in Strategic Evaluation
Document1 page
Role of Organizational Systems in Strategic Evaluation
NAIM
No ratings yet
Setting and Formulating Personal Selling Objectives 05,08
Document12 pages
Setting and Formulating Personal Selling Objectives 05,08
rajivs0911
100% (1)
Role of Family & Society in Developing Entrepreneurship
Document4 pages
Role of Family & Society in Developing Entrepreneurship
Vijay Bala Devakumar
No ratings yet
Functional Implementation
Document14 pages
Functional Implementation
Raman Chandel
100% (1)
Strategic Analysis & Choice Topic 5
Document48 pages
Strategic Analysis & Choice Topic 5
venu
100% (2)
Pricing Strategy in Rural Market
Document11 pages
Pricing Strategy in Rural Market
Mehdi Shah
100% (1)
Introduction of Performance Appraisal
Document23 pages
Introduction of Performance Appraisal
UDay
No ratings yet
Strategic Management PPT by Akshaya Kumar
Document23 pages
Strategic Management PPT by Akshaya Kumar
Akshaya Kumar
No ratings yet
HRD Notes
Document25 pages
HRD Notes
Anthony Celi
50% (2)
Risky Recruit
Document3 pages
Risky Recruit
voleti99
0% (1)
Value Oriented Holistic Management
Document35 pages
Value Oriented Holistic Management
Raheem Meehar
60% (5)
Functional Implementation
Document38 pages
Functional Implementation
raju236941
100% (2)
Chapter#1 Introduction To Managerial Economics Solution
Document3 pages
Chapter#1 Introduction To Managerial Economics Solution
Sadaf Faruqui
78% (18)
External Influences On Entrepreneurship Development
Document8 pages
External Influences On Entrepreneurship Development
hibabes77349
100% (4)
UNIT-2: Environmental Appraisal
Document13 pages
UNIT-2: Environmental Appraisal
VIVEK KUMAR SINGH 13
No ratings yet
Concept Notes On Enterprise Performance Management PDF
Document197 pages
Concept Notes On Enterprise Performance Management PDF
Jude Frances
No ratings yet
Managerial Economics Notes
Document66 pages
Managerial Economics Notes
rajeshwari
100% (3)
Scope of Strategic Management
Document10 pages
Scope of Strategic Management
Gaurav Srivastava
No ratings yet
Indian Ethos SEM III MST 1
Document24 pages
Indian Ethos SEM III MST 1
akhil
No ratings yet
HRM FullBook
Document184 pages
HRM FullBook
Krishna Vamsi
75% (4)
Hoffers Model
Document10 pages
Hoffers Model
Pradnya Surwade
No ratings yet
BR Question Bank - MBA Sem 1 PDF
Document39 pages
BR Question Bank - MBA Sem 1 PDF
Prakash nimsatkar
100% (3)
Different Methods of Marketing of Securities
Document16 pages
Different Methods of Marketing of Securities
standalonemba
50% (2)
Fiat Coupe
Document1 page
Fiat Coupe
Julio Fanin
No ratings yet
Mix Trompeta Chilombiano
Document1 page
Mix Trompeta Chilombiano
Denise Alvarado
No ratings yet
Ibfc 142 Engenheiro Mecanico
Document16 pages
Ibfc 142 Engenheiro Mecanico
José Maria junior
100% (2)
Canon in D 2
Document2 pages
Canon in D 2
Kevin Clark
No ratings yet
101 Problems in Algebra
Document160 pages
101 Problems in Algebra
Trishaii Cuaresma
97% (29)
Trompeta 1
Document2 pages
Trompeta 1
Mauricio Torres
No ratings yet
Tema 6. CULTURA
Document7 pages
Tema 6. CULTURA
Marina
No ratings yet
Business Startup Guides-Preparing Yourself Ver 2
Document4 pages
Business Startup Guides-Preparing Yourself Ver 2
Minh Huỳnh
100% (1)

Marketing Management Ramaswamy

Uploaded by

85% found this document useful (13 votes)

5K views665 pages

Marketing management in indian context.

Copyright

© © All Rights Reserved

Available Formats

PDF, TXT or read online from Scribd

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Report this Document

Marketing management in indian context.

Copyright:

© All Rights Reserved

Available Formats

Download as PDF, TXT or read online from Scribd

Flag for inappropriate content

Download as pdf or txt

85% found this document useful (13 votes)

5K views665 pages

Marketing Management Ramaswamy

Uploaded by

Marketing management in indian context.

Copyright:

© All Rights Reserved

Available Formats

Download as PDF, TXT or read online from Scribd

Flag for inappropriate content

Download as pdf or txt

Jump to Page

You are on page 1of 665

Search inside document

You might also like

HRM by Aswathappa Free PDF
Document3 pages
HRM by Aswathappa Free PDF
rashmi wasnik
50% (6)
Financial AccountingandAnalysisJan18 FJ5qQXjrmw
Document384 pages
Financial AccountingandAnalysisJan18 FJ5qQXjrmw
Shubham Raghav
100% (2)
Marketing Management Full Notes at Mba
Document268 pages
Marketing Management Full Notes at Mba
Babasab Patil (Karrisatte)
95% (19)
Final Project of Max by PRAKASH.
Document66 pages
Final Project of Max by PRAKASH.
Prakash Morasa
No ratings yet
UNIT-1 - Managerial Economics (MBA-1st Year)
Document22 pages
UNIT-1 - Managerial Economics (MBA-1st Year)
Tanya Malviya
100% (1)
Mba IV Integrated Mrketing Communication (12mbamm417) Notes
Document59 pages
Mba IV Integrated Mrketing Communication (12mbamm417) Notes
amoghvkini
83% (18)
Logistics Interface With Production and Marketing
Document10 pages
Logistics Interface With Production and Marketing
Kundan Jha
50% (4)
Business Research 2017-18 NOTES (IV-SEM-BMS-SSCBS-DU)
Document28 pages
Business Research 2017-18 NOTES (IV-SEM-BMS-SSCBS-DU)
akash yadav
100% (2)
Strategic Management For MBA Bharathiar
Document250 pages
Strategic Management For MBA Bharathiar
rajamsc2003
84% (31)
Performance Management COmpetency Mapping Notes
Document93 pages
Performance Management COmpetency Mapping Notes
karan
100% (1)
Relationship of Marketing With Other Functional Areas
Document2 pages
Relationship of Marketing With Other Functional Areas
K Kanan Mishra
60% (10)
Organisational Failure and Pathology
Document4 pages
Organisational Failure and Pathology
Vishal Koundal
100% (2)
Chapter 7 Grand Strategies
Document73 pages
Chapter 7 Grand Strategies
Farhan Badakshani
100% (3)
Anna University MBA Marketing Management Unit 2 Full Notes
Document40 pages
Anna University MBA Marketing Management Unit 2 Full Notes
SaravananSrvn
100% (1)
Mba IV International Marketing Management (12mbamm418) Notes
Document118 pages
Mba IV International Marketing Management (12mbamm418) Notes
amoghvkini
100% (1)
Marketing Management Notes For MG University MBA First Semester
Document63 pages
Marketing Management Notes For MG University MBA First Semester
Sebin Jose
100% (2)
6-Strategic Alternatives and Choice
Document20 pages
6-Strategic Alternatives and Choice
Dheeraj
81% (16)
Principles in Designing HRD System
Document3 pages
Principles in Designing HRD System
Prabhanjana Tonse
No ratings yet
Business Environment and Ethics ExamNotes
Document43 pages
Business Environment and Ethics ExamNotes
Abbas T P
95% (20)
CPPM and Hermanson's Goodwill Model
Document12 pages
CPPM and Hermanson's Goodwill Model
Anuja Bhakuni
0% (2)
Indian Management Thought Vs Western Managenment Thought
Document11 pages
Indian Management Thought Vs Western Managenment Thought
SAVI
50% (4)
Strategic Management Notes For MBA 3rd Sem UTU
Document55 pages
Strategic Management Notes For MBA 3rd Sem UTU
Gurvinder Arora
100% (2)
HRA Models - Value Based Models
Document53 pages
HRA Models - Value Based Models
Ashish Dhania
100% (4)
Rajan Saxena - Marketing Management (2015, MC Graw Hill India)
Document850 pages
Rajan Saxena - Marketing Management (2015, MC Graw Hill India)
Nancy Angel
100% (2)
Strategic Advantage Analysis
Document21 pages
Strategic Advantage Analysis
vaishalic
100% (1)
Secondary Data Topics
Document3 pages
Secondary Data Topics
buddysmbd
50% (2)
Investment Perspective SHRM
Document22 pages
Investment Perspective SHRM
yogakn
100% (2)
Features of SHRM
Document1 page
Features of SHRM
Titus Clement
No ratings yet
Full Project Report
Document123 pages
Full Project Report
babudsklr
100% (1)
Role of Organizational Systems in Strategic Evaluation
Document1 page
Role of Organizational Systems in Strategic Evaluation
NAIM
No ratings yet
Setting and Formulating Personal Selling Objectives 05,08
Document12 pages
Setting and Formulating Personal Selling Objectives 05,08
rajivs0911
100% (1)
Role of Family & Society in Developing Entrepreneurship
Document4 pages
Role of Family & Society in Developing Entrepreneurship
Vijay Bala Devakumar
No ratings yet
Functional Implementation
Document14 pages
Functional Implementation
Raman Chandel
100% (1)
Strategic Analysis & Choice Topic 5
Document48 pages
Strategic Analysis & Choice Topic 5
venu
100% (2)
Pricing Strategy in Rural Market
Document11 pages
Pricing Strategy in Rural Market
Mehdi Shah
100% (1)
Introduction of Performance Appraisal
Document23 pages
Introduction of Performance Appraisal
UDay
No ratings yet
Strategic Management PPT by Akshaya Kumar
Document23 pages
Strategic Management PPT by Akshaya Kumar
Akshaya Kumar
No ratings yet
HRD Notes
Document25 pages
HRD Notes
Anthony Celi
50% (2)
Risky Recruit
Document3 pages
Risky Recruit
voleti99
0% (1)
Value Oriented Holistic Management
Document35 pages
Value Oriented Holistic Management
Raheem Meehar
60% (5)
Functional Implementation
Document38 pages
Functional Implementation
raju236941
100% (2)
Chapter#1 Introduction To Managerial Economics Solution
Document3 pages
Chapter#1 Introduction To Managerial Economics Solution
Sadaf Faruqui
78% (18)
External Influences On Entrepreneurship Development
Document8 pages
External Influences On Entrepreneurship Development
hibabes77349
100% (4)
UNIT-2: Environmental Appraisal
Document13 pages
UNIT-2: Environmental Appraisal
VIVEK KUMAR SINGH 13
No ratings yet
Concept Notes On Enterprise Performance Management PDF
Document197 pages
Concept Notes On Enterprise Performance Management PDF
Jude Frances
No ratings yet
Managerial Economics Notes
Document66 pages
Managerial Economics Notes
rajeshwari
100% (3)
Scope of Strategic Management
Document10 pages
Scope of Strategic Management
Gaurav Srivastava
No ratings yet
Indian Ethos SEM III MST 1
Document24 pages
Indian Ethos SEM III MST 1
akhil
No ratings yet
HRM FullBook
Document184 pages
HRM FullBook
Krishna Vamsi
75% (4)
Hoffers Model
Document10 pages
Hoffers Model
Pradnya Surwade
No ratings yet
BR Question Bank - MBA Sem 1 PDF
Document39 pages
BR Question Bank - MBA Sem 1 PDF
Prakash nimsatkar
100% (3)
Different Methods of Marketing of Securities
Document16 pages
Different Methods of Marketing of Securities
standalonemba
50% (2)
Fiat Coupe
Document1 page
Fiat Coupe
Julio Fanin
No ratings yet
Mix Trompeta Chilombiano
Document1 page
Mix Trompeta Chilombiano
Denise Alvarado
No ratings yet
Ibfc 142 Engenheiro Mecanico
Document16 pages
Ibfc 142 Engenheiro Mecanico
José Maria junior
100% (2)
Canon in D 2
Document2 pages
Canon in D 2
Kevin Clark
No ratings yet
101 Problems in Algebra
Document160 pages
101 Problems in Algebra
Trishaii Cuaresma
97% (29)
Trompeta 1
Document2 pages
Trompeta 1
Mauricio Torres
No ratings yet
Tema 6. CULTURA
Document7 pages
Tema 6. CULTURA
Marina
No ratings yet
Business Startup Guides-Preparing Yourself Ver 2
Document4 pages
Business Startup Guides-Preparing Yourself Ver 2
Minh Huỳnh
100% (1)