This document contains a 20 question survey about customer loyalty programs at Big Bazaar stores in Mangalore, India. The survey asks respondents for personal information like age, income and shopping habits. It then asks specific questions about awareness and usage of Big Bazaar's loyalty programs, redemption of rewards, and perceptions of benefits and importance of loyalty programs. The final questions gauge overall customer loyalty and satisfaction with Big Bazaar.
This document contains a 20 question survey about customer loyalty programs at Big Bazaar stores in Mangalore, India. The survey asks respondents for personal information like age, income and shopping habits. It then asks specific questions about awareness and usage of Big Bazaar's loyalty programs, redemption of rewards, and perceptions of benefits and importance of loyalty programs. The final questions gauge overall customer loyalty and satisfaction with Big Bazaar.
Original Description:
Questionnare on customer loyalty
Questionnare on customer loyalty
This document contains a 20 question survey about customer loyalty programs at Big Bazaar stores in Mangalore, India. The survey asks respondents for personal information like age, income and shopping habits. It then asks specific questions about awareness and usage of Big Bazaar's loyalty programs, redemption of rewards, and perceptions of benefits and importance of loyalty programs. The final questions gauge overall customer loyalty and satisfaction with Big Bazaar.
This document contains a 20 question survey about customer loyalty programs at Big Bazaar stores in Mangalore, India. The survey asks respondents for personal information like age, income and shopping habits. It then asks specific questions about awareness and usage of Big Bazaar's loyalty programs, redemption of rewards, and perceptions of benefits and importance of loyalty programs. The final questions gauge overall customer loyalty and satisfaction with Big Bazaar.
I am Sandesh, Pursuing MBA at SAHYADRI COLLEGE OF ENGINEERING AND MANGEMENT,
Mangalore. As part of my curriculum I have undertaken a project work titled Analysis of Customer loyalty programs at Big bazaar, Mangalore. I request you to kindly oblige by filling in the questionnaire as sincerely as possible. I further bring to your notice that the information provided by you shall be kept confidential and will be used for academic purpose only.
1. PER SONAL INFORMATION: a.Name b. Gender: Male ( ) Female ( ) c. Age: (<18 ) (19 25) ( 25 40) (40 60) (> 60) d. Marital status: Single ( ) Married ( ) 2. Kindly specify your occupation Student ( ) Employed ( ) Housewife ( ) Retired ( ) Self-employed ( ) 3. Monthly family income (0-20k) (21k 35k) (36k-50k) (above 50k) 4. How often do you visit Big bazaar? At least Once a week ( ) once in two weeks ( ) once a month ( ) Less than once a month ( ) 5. Please specify reason for regular/occasional purchase from Big bazaar? Quality stuff ( ) Availability of all items ( ) Good ambience ( ) Any other specific reason ( ) 6. What are the factors that attract you to purchase from Big bazaar? Product Attributes ( ) Ambience ( ) Parking ( ) Loyalty card ( ) Good services ( ) Advertisements ( ) 7. Are you aware of Big bazaar Customer Loyalty Programme? Yes ( ) No ( ) 8. If yes, have you enrolled in Big bazaar Customer Loyalty Programme? Yes ( ) No ( ) 9. Which is the big bazaar loyalty program you have enrolled in? Payback card ( ) T24 ( ) Profit Club ( ) 10. If yes, how you find the programme? Very good ( ) Average ( ) Good ( ) Poor ( ) 11. Have you ever redeemed any awards or points from these loyalty schemes? Yes ( ) No ( ) 12. What kind of redemptions did you make? Apparels ( ) Appliances ( ) House Hold items ( ) Cosmetics ( ) 13. In your view, which of these aspects of a loyalty card scheme is most important? Keeping my personal information confidential ( ) Getting more rewards ( ) Not sure ( ) 14. Would you recommend your friends to get enrolled in to the membership program of Big bazaar? Yes ( ) No ( ) May be/cant say ( ) Give reasons
15. Give your opinion on our loyalty programs? Highly Satisfied ( ) Average ( ) Unsatisfied ( ) Satisfied ( ) Poor ( ) 16. As a loyalty card-holder, the reasons not using it include Purchase small items ( ) Forget to carry out ( ) Not attracted by the promotion and sales ( ) Unwilling to carry out the cards ( )
17. Do you like to purchase goods & services again from Big bazaar? Yes ( ) No ( ) Never ( ) May be / May not be ( ) 18. Is the company providing any extra benefits to the customers, Tick whichever is applicable? Payback points ( ) By one get one free ( ) Exchange offers ( ) Discounts on cash ( ) 19. Do you hold privilege cards of any other retailer? If yes, which one? Reliance trends ( ) Lifestyle ( ) Westside ( ) other ( ) 20. Give your overall rating towards loyalty? Fully trusted ( ) 50-50 ( ) Partial loyalty ( ) Nil ( )