1

SUMMER TRAINING REPORT ON

IS THE COLOR OF THE CAR IS ASSOCIATED
WITH INVESTMENT CHOICE
For
AVIVA LIFE INSURANCE
By
ANAMIKA SINGH
A-04
In Partial Fulfillment for the award of the degree
Post Graduate Diploma In Management
2012-14

New Delhi Institution of Management
F-13, Okhla Industrial Area, Phase- I, New Delhi- 110020
E-mail: info@ndimedu.com, Website: www.ndimedu.com

2


SUMMER TRAINING REPORT ON
IS THE COLOR OF THE CAR IS ASSOCIATED
WITH INVESTMENT CHOICE
For
AVIVA LIFE INSURANCE
Under the supervision
Of
KAPIS MALIK


Submitted By- Submitted To-
ANAMIKA SINGH Prof. SANJAY TOMAR
Roll Number: A-04


3

ACKNOWLEDGEMENT
Sometime words fall short to show gratitude, the same happened with me during the project. The
immense help and support received from Aviva life insurance overwhelmed me during the
project.
My sincere gratitude to Mr. Jasvinder Singh (branch head) ,For providing me with an
opportunity to work with Aviva life insurance . I am highly in debt to Mr. Kapis Kumar Malik
(senior sales manager), Aviva life insurance and company guide. who has provided me with
necessary information and his valuable suggestion and comments on bringing out his report in
the best possible way
I also thank Mr Sanjay Tomar faculty guide, New Delhi Institution of
Management, who has sincerely supported me with the valuable insight into complete of this
project.
Last but not the least , I am grateful to my heartfelt love for my parent , my friends ,who
constant support and blessing helped me throughout this project.

4



DECLARATION
I, ANAMIKA SINGH student of New Delhi Institution of Management, July
2012-14 Batch declare that every part of the Project Report on TAX ANALYST
AND FINANCIAL MARKET that I have submitted is original.
I was in regular contact with the nominated guide and contacted 6 times for
discussing the project.
Date of project submission: ..

Signature
Facultys Comments:

.


SANJAY TOMAR


5


TABLE OF CONTENTS
Acknowledgement

Executive Summary
CHAPTER NO. SUBJECT PAGE NO.
Chapter I Insurance
Meaning of Insurance
Importance of Insurance
Difference between Insurance and Assurance
Meaning of Life Insurance
Key Features of Life Insurance
Benefits of Life Insurance
Role of Life Insurance in the Growth of the Economy


II Saving of tax under life insurance
Source of income(5 heads of income)
Exemption under sec 80 C, 10 B , 10 (10) D


Chapter III Insurance Regulatory and Development Authority
Mission statement, Composition, Duties, Powers and
Functions of the Authority
Claims Settlement
Protection of Interest of Policyholders
Consumer Education


6

Chapter IV Company Profile
About aviva- Introduction
Background
Achievements
Vision, Mission and Goal
Aviva Products
Organization Form and Structure


Chapter V
Financial market
BSE
NSE
SENSEX
NIFTY
MCX


Chapter VI
Banking instruments
fixed deposit(FD), current account , saving account , deficit
account , mutual fund, bonds , E-gold, D-gold

Chapter VII Project Work
Details of Work Done
Learning


7

Chapter VIII Research Methodology
Objectives of Study
Sampling Method and Sample Size
Data Analysis and Interpretation
Findings
Limitations
SWOT Analysis of Aviva


Chapter IX Annexure
Questionnaire
References and Bibliography





8

EXECUTIVE SUMMARY

The product titled Is the color of the car is aasociated with the investment choice
Undertaken in AVIVA Life Insurance

AVIVA is a: -
UK based 5
th
largest life insurance group.
Having about : -
40 million customer ba
$377 billion of assets under management.
AVIVA has a joint venture with DABUR. In this venture: -
AVIVA holds 26% stake.
DABUR holds 74% stake.

Monopoly of LIC has been to make Indian insurance to change it face and pace to
tap the market to make the new challenges in it. Insurance in India is not about
India only : it is the private sector for all players .the name you would seen in
Indian insurance market is something like Bajaj (Indian company) + Allianz
(foreign player), TATA
9indian company) + Aig (foreign player), so many like them. Companies now are
tapping so many ways to capture the market hence adopting different way to hold
large portion of market. My project was to understand the different marketing
strategies adopted by companies to increase their market share and along with
meeting their own target to achieve the position of No:1 in the respective field. My
summer training helped me a lot to complete my project in order to learn a lot of
things of corporate. As a project trainee the first task was given to me was to
understand the basic behavior of the consumer in order to manipulate the market
according to our target competition.
For this we developed questionnaires and I did online survey by using the portal
www.surveymonkey.com
9

INTRODUCTION
a) Project:- At AVIVA LIFE INSURANCE I was assigned with the topic IS
COLOR OF THE CAR IS ASSOSIATED WITH THE INVESTMENT CHOICE
The selection of the topic was in order to know how could I recognize or
understand the choice and preference of the customers, who prefer which type of
the financial product. Because I felt that the way insurance industry trying to pitch
the customers or target the customer, Is not much effective and efficient way.
So I give some logical and statistical support to my ideas and I come to a
conclusion that in spite of direct interaction to a customer to know their intention
about the financial product, especially about insurance for which the customer are
very conscious and concern. (Irrespective of their mis-selling of the insurance, in
case of inflation, in case of interest rates and return etc). I decided do a small and
precise survey by using the portal www.surveymonkey.com .
My survey consist of 10 question which were very easy to answer, I sent my
survey to at least 76 people of different age groups, in which I got 30 feedback ,
through this way I collected the data of the customers on that basis I did my
analysis.
The question were associated to each other, the main aim of my survey was to
know the investor preference in the financial product , and there can be various
factor to access the investors profile like:- they belong to which age group and
their qualification, their occupation, their annual income , they intend to invest or
not, if they intend to invest then where they want to invest , either in
INSURANCE , MUTUAL FUND, SHARES/EQUITY, BOND ,FIXED
DEPOSIT or OTHERS , if they intents to invest in INSURANCE , so which
brand of vehicles they are using and of what color .
After interpreting and analyzing the whole data I got a customer who prefer white
car, majority of the same customer prefer to invest in insurance also .so by this
survey it became easy to target a particular customer by using its particular factor,
which is effective, efficient, analytical and time saving. This survey was analytical
because it shows the linkage between the investors choice and the color of the car.
b)INSURANCE
10

A contract (policy) in which an individual or entity receives financial protection or
reimbursement against losses from an insurance company. The company pools
clients' risks to make payments more affordable for the insured.


BENEFITS OF LIFE INSURANCE

1. Risk coverage:
Life Insurance contracts allow an individual to have a risk cover against any
unfortunate event of the future.

2. Tax Deduction:
Under section 80C of the Income Tax Act of 1961 one can get tax deduction on
premiums up to one lakh rupees. Life Insurance policies thus decrease the total
taxable income of an individual.

3. Loans:
An individual can easily access loans from different financial institutions by
pledging his insurance policies.

4. Retirement Planning:
What had provided protection against the financial consequences of premature
death may now be used to help them enjoy their retirement years. Moreover the
cash value can be used as an additional income in the old age.

5. Educational Needs:
11

Similar to retirement planning the cash values that flow from ones life insurance
schemes can be utilized for educational needs of the insurer or his children.



Types of insurance

Agricultural Insurance: - protects the farmers from natural calamities and
ensure their credit eligibility for the next session.
Health Insurance: - that pays for medical and surgical expenses that are
incurred by the insured.
Life insurance: - A protection against the loss of income that would result if
the insured passed away.
Vehicles Insurance: - A policy purchased by vehicle owners to mitigate costs
associated with getting into an auto accident.








INDIAs GDP AND CONTRIBUTION TOWARDS INSURANCE
SECTOR

12

Insurance sector in India along with banking services add up to a
significant portion of India's Gross Domestic Product (GDP). Here are
some heartening statistics about India's GDP and the influence.
Insurance is a big and one of the most rapidly growing sectors in
India. Its the prime reasons why leading market players are attracted
to the Indian insurance market for business expansion. The
Confederation of Indian Industry indicates that it has recorded
instant and steady growth with a record growth rate of 32% to 34%.
India has the largest number of life insurance policies in the world
which is great news for the leading insurance companies in India.
Indias state owned life insurance corporation (LIC) leads the life insurance sectors
in India.
Despite all these facts and figures, around 80% of Indian population
doesnt have life insurance coverage. Amongst these 80% people most of
them dont have any kind of life coverage, while some of them do have
some sort of health insurance and other non-life insurance policies.
People, who dont have insurance coverage in India, belong to socially
and economically weaker strata with lack of pension and social
security systems. This is a great opportunity to the insurers to
expand their reach throughout all the strata of Indian society.
Indian insurance sector along with the banking sector plays a vital
role in building Indias GDP. GDP, gross domestic product of a country
is the market value of all the officially recognized products and
services within the country in a specific time span. Gross domestic
product per capita is an indicator of the overall growth of a country
and the trend in its regular standard of living. Personal income is
not considered while measuring GDP of a country. According to the 10th
nominal of 2011, India has a GDP of $1.847 trillion. As of 2012,
Indias GDP has recorded a 5.3% of increase rate, which is quite
heartening.
While considering the contribution of insurance in Indias GDP, the
results are definitely positive. As mentioned before, insurance sector
along with the banking sector contributes to the total GDP of India.
Both these sectors add around 7% of the total GDP of India. The gross
premium collection of India is nearly 2% of gross domestic product. As
a matter of fact, the funds available with LIC as investments add up
to 8% of Indias gross domestic product.


13


Contribution of financial service, insurance and other services in inids GDP

Year
1st Quarter statistics in
INR crores
2nd Quarter statistics in
INR crores
3rd Quarter statistics in
INR crores
4th Quarter statistics in
INR crores
2004-
05
105870 106130 110428 114744
2005-
06
117760 119871 123364 131482
2006-
07
133638 136440 141377 149923
2007-
08
150540 153509 158429 165897
2008-
09
168259 170953 177881 189619
2009-
10
187106 189145 192558 201074
2010-
11
205861 208815 214205 221114
2011-
12
225165 229498 233758 243294

Link www.businessmapsofindia.com




CURRENT STATUS OF INDUSTRY
14

Currently India is a US$41 billion industry. Currently, in India only two million
people (0.2 % of the total population of 1 billion) are covered under Mediclaim,
whereas in developed nations like USA about 75 % of the total populations are
covered under some insurance scheme. With more and more private companies in
the sector, the situation may change soon.

With the largest number of life insurance policies force in the world, Insurance
happens to be a mega opportunity in India. The insurance sector is a colossal one
and is growing at a speedy rate of 15-20% annually. According to government
sources, together with banking services, insurance services add about 7% to the
countrys GDP. A well-developed and evolved insurance sector is a boon for
economic development as it provides long-term funds for infrastructure
development at the same time strengthening the risk taking ability of the country.
The gross premium collection is nearly 2% of GDP and funds available with the
state-owned LIC for investments are 8% of the GDP. A minimum capital of US$80
million (Rs.400 Crore) is required by legislation to set up an insurance business.
Even so nearly 65% of the Indian population is without life insurance cover. Till
date, only 20% of the total insurable population of India is covered under various
life insurance schemes, while the penetration rates of health and other non-life
insurances in India continues to be well below the international standards. A large
part of our population is also subject to weak social security and pension systems
with hardly any old age income security. These facts indicate the of immense
growth potential of the insurance sector.
A well-developed and evolved insurance sector is needed for economic
development as it provides long term funds for infrastructure development and
15

strengthens the risk taking ability of individuals. It is estimated that over the next
ten years India would require investments of the order of one trillion US dollars.

In India, even though Life Insurance Corporation of India had enjoyed monopoly
for more than 50 years, not more than 30% of the total population in India
possesses some or the other kind of insurance. Out of which only 2% of the
population subscribe for life insurance policies. It is a small number in comparison
to the total population of India which stands at 1 billion. Despite this small
number, Indian insurance sector is one of the fastest growing sectors, increasing in
its buyers by 15% to 20% every year. Though, the existing rule says that a foreign
partner can hold 26% equity in an insurance company, a proposal to increase this
limit to 49% is pending with the government. At the same time Indian insurance
sector has a long way to go.
COMPANY PROFILE
COMPANY PROFILE: AVIVA LIFE INSURANCE LTD.

Aviva Life Insurance Company India is more India than Aviva. Although it is
listed as a joint venture between UK insurance giant Aviva and India-based Dabur,
the company's Indian parent -- which owns a collection of health care, personal
care, and food concerns -- holds 74% of the company. Aviva Life Insurance
Company India (Aviva India) offers a variety of life insurance and investment
products under the Aviva brand name, as well as financial planning services. It
sells its products through a network of some 225 branch locations and a direct sales
force. It also distributes its products through partnerships with Indian bank
branches.
16

AVIVA is a: -
UK based 5
th
largest life insurance group.
Having about : -
40 million customer base.
$377 billion of assets under management.
AVIVA has a joint venture with DABUR. In this venture: -

DABUR holds 74% stake. AVIVA holds 26% stake.





17

With a strong sales force of over 28,000 financial planning Advisors .(FPAs)
AVIVA has initiated an innovative and differentiated sales approach to the
business. Through the Financial Health Check (FHC),Color my
dreams(CMD),forchildern of age group 3yers to 12years, Croockery show
for ladies sponsered by NESTLE . Avivas sales force has been able to establish
its credibility in the market. The FHC is a free service administered by the FPAs
For a need based analysis of the customers long-term savings and insurance needs.
Depending on the life stage and earnings of the customer, the FHC assesses and
recommends the right insurance product for them.

DABUR GROUP & AVIVA GROUP
26%
74%
AVIVA's STAKE
aviva
dabur
18

Dabur group: founded in 1884. Dabur is one of Indias
oldest & largest group of companies with a consolidated
annual turnover in excess of Rs 2,834 crores . A
professionally managed company , it is the countrys
leading producer of traditional healthcare products.
Corporate website : http://www.dabur.com
Aviva group: It is UKs one of the largest insurer and
one of Europes leading providers of life and general
insurance.Aviva is the worlds sixth largest insurance
group based on gross worldwide premiums for 2010
year .Avivas principal business activities are long term
savings,fund management and general insurance ,with
worldwide total sales of $40.6 billion and operating
profits of at $2.5 billion at 31 December ,2011. Aviva
has 43 million customers base worldwide.
Corporate website : http://www.aviva.com
PARTNERS:
IndusInd Bank
Vidharbha Kshetriya Gramin Bank
Royal Bank of Scotland Group
Prime Cooperative Bank
DBS Rajasthan Gramin Bank
Sutlej Gramin Bank
i. IndusInd Bank: - IndusInd Bank Ltd., is one of the leading new-generation
private-sector banks in India. It commenced operations in 1994 and had a net
worth of Rs.866 corer as of March 31, 2006. At present, the Bank has a network of
148 branches and 87 offsite ATMs spread over 118 geographical locations in 24
states and Union Territories.
19

ii.Royal Bank of Scotland Group: - In 300 years, The Royal Bank of
Scotland Group has grown to become one of the largest financial services
groups in the world. They operate around the globe to provide banking
services for individuals, businesses and institutions. Aviva's relationship
with RBS commenced in June 2002 when the bank was known as ABN
AMRO.
iii.DBS : -DBS Bank India is a branch of DBS Bank Ltd., one of the
largest financial services groups in Asia. DBS has rapidly expanded its
network to 12 branches and 40 ATMs spread across the country in key
locations. In the last 5 years, DBS India has a staff strength to over 800.
iv.Cooperative and Regional Rural Banks
a. Rajasthan Gramin Bank
b. Vidharbha Kshetriya Gramin
c. Bank Prime Cooperative Bank
d. Sutlej Gr


Management Team
Name

Designation
T R Ramachandran
Chief Executive Officer &
Managing Director

20

Rishi Piparaiya Director, Marketing and
Bancassurance
Ravi Bhadani Company Secretary and Director -
Legal & Compliance
Munish Sharda Director, Direct Sales Force
Jyoti Vaswani

Chief Investment Officer & Director,
Fund Management
Sanjeeb Kumar

Appointed Actuary

Anupam Tyagi Chief Risk Officer
Amit Malik

Director, HR
Snehil Gambhir Chief Operating Officer
Vijayalakshmi Natarajan Director, Operations
Jitendra Nayyar

Director, Finance





PRODUCTS
i. Aviva Young Scholar Advantage: - An insurance cum investment
plan to help secure your child's education
ii. Aviva Young Scholar Secure: - An insurance plan to secure
important milestones of your child's education
21

iii. Aviva Family Income Builder: - A life insurance plan in which you
pay for 12 years and get double of what you have paid every year for
the next 12 years, guaranteed
iv. Aviva Wealth Builder: - A Life Insurance Plan which gives back
double the total premium in a lump sum. Guaranteed
v. Aviva Live Smart Plan: - A Unit Linked Insurance Plan which gives
you the flexibility to make your own investment decisions for long
terms growth
vi. Aviva Dhan Samruddhi: - A traditional life insurance plan that gives
guaranteed cash back every 5 years in addition to guaranteed maturity
benefit, to meet your short and long term needs.
vii. Aviva Dhan Vriddhi:- A traditional insurance plan that guarantees
the money you planned for
viii. Aviva Dhan Varsha: - An insurance plan that offers guaranteed
additions to help grow your wealth.
ix. Aviva Freedom Life Advantage: - A flexible life insurance plan that
help you meet any financial goals.
x. Aviva life Bond Advantage: - A life insurance plan that allows a
lumpsum investment to help grow your wealth.
xi. Aviva life Shield Plus: - A plan that offers comprehensive protection
for your family at a nominal cost.
xii. Aviva life Shield Advantage : - Protect your family and also get your
premium back
xiii. Aviva life shield Platinum: - A versatile high protection plan to
secure your loved ones.
xiv. Aviva i-life: - An insurance plan that offers complete protection at a
click.
22

IMPORTANCE OF INSURANCE
Insurance services play predominant role in the process of financial intermediary.
There are many issues, which require study. The scope of the study of insurance
industry of India would be very great as there are ongoing developments in the
industry after the opening of the sector. It is a growing sector in our country. The
major issue right now is the hike in FDI (Foreign Direct Investment) limit from
26% to 49% in the insurance sector. Government may in near future allow 49%
FDI in Insurance. This would lead to more capital inflow by foreign partners.
Another major issue is the effects on LIC after the entry of private players in the
market. Though market share of LIC has been affected, it has improved in terms of
efficiency. There are number of other hot topics like penetration of Health
Insurance, Rural marketing of insurance, new distribution channels, new product
ranges, insurance brokers regulation, incentive scheme of development officers of
LIC etc. So it offers lot of scope for studying the insurance industry. Right now the
insurance industry has great opportunities in a country like India or China which
huge population. Also the penetration of insurance in India is very low in both life
and non-life segment so there is lot potential to be tapped. INSURANCE
COMPANIES OPERATING IN INDIA

LIFE INSURERS*

Public Sector
1. Life Insurance Corporation of India

Private Sector
1. Aegon Religare Life Insurance Co. Ltd.
2. Aviva Life Insurance Co. Ltd.
3. Bajaj Allianz Life Insurance Co. Ltd.
4. Bharti AXA Life Insurance Co. Ltd.
5. Birla Sun Life Insurance Co. Ltd.
6. Canara HSBC OBC Life Insurance Co. Ltd.
7. DLF Pramerica Life Insurance Co. Ltd.
8. Edelweiss Tokio Life Insurance Co. Ltd.
9. Future Generali Life Insurance Co. Ltd.
23

10. HDFC Standard Life Insurance Co. Ltd.
11. ICICI Prudential Life Insurance Co. Ltd.
12. IDBI Federal Life Insurance Co. Ltd.
13. ING Vysya Life Insurance Co. Ltd.
14. IndiaFirst Life Insurance Co. Ltd.
15. Kotak Mahindra Old Mutual Life Insurance Co. Ltd.
16. Max New York Life Insurance Co. Ltd.
17. MetLife India Insurance Co. Ltd.
18. Reliance Life Insurance Co. Ltd.
19. Sahara India Life Insurance Co. Ltd.
20. SBI Life Insurance Co. Ltd.
21. Shriram Life Insurance Co. Ltd.
22. Star Union Dai-ichi Life Insurance Co. Ltd.
23. TATA AIG Life Insurance Co. Ltd












First Year Premium of Life Insurers for the period ended May 2012
24

The figures (in crore) shown below in the pie chart are the sum total of Individual
Single Premium, Individual Non-Single Premium, Group Single Premium and
Group Non-Single Premium.





OUR VISION

To be the leader in our field of business through,
5402.99
189.99
80.53
497.01
40.95
313.72
275.98
132.38
124.67
50.48
96.18
80.7
3.34
25.8
13.11
12.07
11.88
45.92
11.56
9.42
26.09
17.77
1.24
27.78
PREMIUM OF LIFE INSURERS
LIC
BAJAJ ALLIANZ
RELIANCE LIFE
SBI LIFE
TATA AIG
HDFC STANDARD
ICICI PRUDENTIAL
BIRLA SUNLIFE
AVIVA
KOTAK MAHINDRA
MAX NEW YORK
MET LIFE
SAHARA LIFE
SHRIRAM LIFE
BHARTI AXA LIFE
FUTURE GENERALI LIFE
IDBI FEDERAL
CANARA HSBC OBC LIFE
AEGON RELIGARE
DLF PRAMERICA
STAR UNION DAI-ICHI
INDIAFIRST
EDELWEISS TOKIO
ING VYSYA
25


Total Customer Satisfaction
Commitment to Excellence
Determination to Succeed with strict adherence to compliance
Successful Wealth Creation of our Customers


OUR MISSION

Ensure creation of the desired value for our customers, employees and associates,
through constant improvement, innovation and commitment to service & quality.
To provide solutions which meet expectations and maintain high professional &
ethical standards along with the adherence to the service commitments.


MANAGEMENT

The management at AVIVA brings together a team of people with wide experience
and knowledge in the insurance & financial services domain. The management
provides direction and guidance to the whole organisation. The management has
strong visions for AVIVA as a globally respected company providing
comprehensive services in insurance sector.

The Customer First philosophy in deeply ingrained in the management at
AVIVA. The aim of the management is to bring the best to the customers in terms
of satisfaction.








26





RESEARCH METHODOLOGY
The methodology section is the blueprint for research activity and specify how the
the investigator intents to study the people or describe the social settings. In other
word the methodology section make explicit the study desire and constitute how
to do it phase
The project study has been conducted by collecting primary data only using
structured questionnaires .no secondary data is used.
I have put my best possible effort to do this research and collect the necessary and
collect the necessary information to learn about this topic thoroughly.
DATA COLLECTION
the data collected was a primary in nature and some secondary data was used.
Primary data was collected using structured survey forms.the survey form was
designed for the target group to get the best amount of data possible keeping in the
view the importance and authencity of the information and convenience of the
respondent.

METHOD USED
CROSS TAB
. A cross tab report shows the relationship between two or more survey questions
It provides you with a side-by-side comparison of how different groups of respondents
answered your survey questions
As for example: - our project and survey wholly based on the authentic data
which the respondent responds. So in the survey there were various factor
like:-
27

Age
Qualification
Annual income
Intent to invest
Where to invest
Brand of the vehicles
Color of the vehicles.
We associated each of the factor with other factors , like if the age , annual
income and color of the car and then we cross tab the variables or the factors,
after analyzing we got the person who is inserted or who is intend to invest in
insurance is also preferring white car.. Which makes our work effective and
efficient and easily target the particular customers rather than wasting Of
time.
DATA INTERPRETATION AND DATA ANALYSIS

TABLE.1
RESPONDENT ANNUAL
INCOME
BRAND COLOR OF
THR CAR
INVESTMENT
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
5 lac
5 lac
5 lac
< 5 lac
> 1 lac
5 lac
5 lac
< 5 lac
2.50 lac
> 1 lac
2.50 lac
< 1 lac
> 5 lac
> 5 lac
5 lac
na
< 5 lac
> 1 lac
TO
MA
HO
MA
BAJ
BAJ
HO
MA
HY
HO
SPLN+
HO
BAJ
ALIZ
TA
SPLN+
ROYL
ENF
SM
BR
KA2
WH
KA2
KA2
BL
WH
WH
BL
KA2
WH
EG
WH
LA2
KA2
WH
WH
insu
insu
mf
insu
eqty
mf
fd
insu
othr
othr
fd
insu
insu
insu
fd
fd
mf
insu
28

19
20
21
22
23
24
25
26
27
28
29
30
< 5 lac
> 1 lac
> 5 lac
2.50 lac
< 5 lac
< 5 lac
2.50 lac
5 lac
5 lac
5 lac
2.50 lac
5 lac
HY
TA
MA
BAJ
HO
TO
HY
HERO H
MA
AU
SKO
TA
TVS
SKO
WH
KA2
SL
BL
WH
KA2
WH
WH
SL
WH
LA2
WH

insu
eqty
othr
insu
insu
fd
insu
insu
mf
insu
eqty
insu


Graphical representation of data of:-
table.1


0
2
4
6
8
10
12
eqty fd insu mf othr
WH BL BR
EG KA2 LA2
SL SM WH
29

Interpretation:- it display result for all complete survey and provide summary of
our data , if you want to compare the difference and( similarity ) between two
different variable or factor , like color of the car and the investment choice.
For example:-any time you need to see the relation between two or more variable
of the survey ,you can do cross tab.
Observation:-
this graph itself represent that the person who is having white car( which is
denoted by codeWH) is also interested in investing in insurance .



OBJECTIVE OF THE RESEARCH
To access the Investor Profile especially for the Insurance products.
To study the issues and challenges the insurance company faces to target their
customers.
To study the SWOT analysis of AVIVA INDIA PVT.LTD.
To study the preference and perception of the investor s regarding various financial
product from AVIVA INDIA PVT.LTD. So that the firm being able to target their
costumer better in future.
Basically we emphasis on the investors profile , that which customers prefer what
sought of financial product and this being possible though survey. There can be
various factor to access the investors profile so we took the color of the vehicles
which we associated with the preference of the investment choice of the customers
.which shows after interpreting the datas that the customers who prefer insurance
majority of them prefer white car as on.


30

DETAILS OF WORK DONE
The project was done at the AVIVA HEAD OFFICE in guegaon. It was a very
professional and educative experience with AVIVA LIFE INSURANCE
COMPANY Ltd. It was an Of the job tranning The training period of two
months was a very well structured and planned training period.
Firstly, after joining AVIVA INDIA HEAD OFFICE Gurgaon , a brief
idea of Insurance and its importance in the society was given.
Training was given on various ways of approaching people.
They allotted the task of recruiting Financial planning Advisor(FPAs)
i. Initially, the work was to collect as many names as possible like
people who are either unemployed or who wanted to make some
extra earning.
ii. For this, it was instructed to prepare a list of prospective clients.
iii. For example the list was to be prepared from contacts i.e. source of
people like:-house wives ,income tax consultant, chartered
accountant, doctors, Rtd. officers, teachers, family members ,friend
etc.
iv. Contact was done with the prospects through phone calls, meetings,
e-mails.
Training was given about the products of AVIVA.
Field work in the market with the existing FPAs was allotted.
Personal interaction with the existing FPAs helped to get a practical
knowledge about the job i.e. role and working culture of FPAs

31

The industry mentor gave a comfortable environment and taught many business
tricks during the training period which were really valuable, effective and which
will help to be a good professional in the long run.

LEARNING

Following are the learning during the training tenure of 2 months in AVIVA.
i. Insurance, the industry and its importance in everyones life.
ii. AVIVA, its business purpose and process.
iii. Importance of sales in a company.
iv. Strategies followed in various situations.
v. Problems faced by FPAs in particular and the company as a whole.
vi. Application of theoretical knowledge like planning, decision-making,
motivation, team work etc in practical situations.
vii. Importance of a good and competitive environment in a company.
viii. Importance of time, punctuality, behaviour in a company.








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ANALYSIS
Analysis of survey :-
1) Relation between occupation , annual income and where to invest
occupation
annual
income


where to
invest
stu 5 lac Insu
other 5 lac Insu
stu 5 lac Mf
ser < 5 lac Insu
stu > 1 lac Eqty
sre 5 lac Mf
other 5 lac Fd
ser < 5 lac Insu
busi 2.50 lac Othr
stu > 1 lac Othr
ser 2.50 lac Fd
stu < 1 lac Insu
prof > 5 lac Insu
busi > 5 lac Insu
ser 5 lac Fd
stu na Fd
ser < 5 lac Mf
stu > 1 lac Insu
ser < 5 lac Insu
stu > 1 lac Eqty
ser > 5 lac Othr
busi 2.50 lac Insu
ser < 5 lac Insu
busi < 5 lac Fd
ser 2.50 lac Insu
other 5 lac Insu
ser 5 lac Mf
busi 5 lac Insu
busi 2.50 lac Eqty
prof 5 lac Insu

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Interpretation
This graph shows that 30%of business man and 60% of student like to invest in
equity.
In fixed deposit rate of service man is more is 40%,20% are other 20% is business
man and 20% are students.
In insurance all most everyone want to invests.


eqty
fd
insu
mf
othr
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
stu
ser
prof
other
busi
34



2).relation between investors choice of investment and intend to invest?







Row Labels
equity fd

insurance mf

othr
Grand
Total




n 2

2 2

2 8
Y 3 3

13 2

1 22
Grand Total 3 5

15 4

3 30









Yes 22%
No 8%



Interpretation
3
2
3
2
13
2
2
2
1
N Y
Chart Title
eqty fd insu mf othr
35

It represent that 13% of person are interested to invest in insurance.
3).Relation between different age group and color of the vehicles?





Row Labels wh BL BR EG KA2 LA2 SL SM WH
Grand
Total
24

2

3

1 2 8
34

1 1

1 3
44

1

1 2
54 1

2

3 6
64

1 1 1

1

1 5
74

1

1

1 3
older

3 3
Grand Total 1 3 1 1 7 2 2 1 12 30


Interpretation
Its shows that maximum age group people intend to invest in insurance.
And people who are having white car mostly prefer insurance.
0
0.5
1
1.5
2
2.5
3
3.5
24 34 44 54 64 74 older
WH BL BR
EG KA2 LA2
SL SM WH
36


4).It shows the relation between color of the vechicle and where to invest?


Interpretation
this graph itself represent that the person who is having white car( which is
denoted by code WH) is also interested in investing in insurance .







0
2
4
6
8
10
12
eqty fd insu mf othr
WH BL BR
EG KA2 LA2
SL SM WH
37


CONCLUSION
the research found that unlike the classical finance theory suggest, individual
investors do not always act rationally while making investment decisions.
according to the financial planning advisors(FPAs) investors suffer from several
physiological and emotional biases. these bias play an integral role in investors
decision making

















38



BIBLIOGRAPHY
www.google.com
www.monetarycontrol.com
www.avivaindia.com
www.mapsofindia.com
www.surveymonkey.com
www.scribd.com
www.iamai.in
Research Methodology (Methodology & Techniques) by C.R.
Kothari









39


















ONLINE SURVEY QUESTIONNARIES:

1. What is your age?
18 to 24
25 to 34
35 to 44
40

45 to 54
55 to 64
65 to 74
75 or older

2. what is your qualification?
secondary
higher secondary
graduate
post graduate
professional couse

3. which one below best describe your occupation?
student
service
business
professionals
other

4. which one best describe your current annual in come?
less than 1 lac
1 lac to 2.50 lac
above 2.50 lacs to 5.00 lacs
above 5 lacs
not applicable

5. do you intend to invest?
yes
no

6. where do you like to invest?
insurance
41

equity/shares
bond
mutual fund
fixed deposit
others


7. which mode of transport do you own?
two wheeler
four wheeler


8. what is the brand of your vehicle?




9. which colour do you like to own as your car , bike ,scooter,other?
car

bike

scooter

other




10. whats motto of your life?






42