40,000 CIRCULATION
RATES D I S P L AY
Established in 1988, Monterey County Weekly
is the largest circulation newspaper in Monterey
County. Each Thursday, 40,000 copies are
distributed free at nearly 1,000 locations
throughout the Monterey Peninsula and the
Salinas Valley, including retail, convenience
and grocery stores, shopping centers, office
buildings and restaurants.
The Weekly’s editorial product covers
local news, arts and entertainment. The Weekly
has received over 50 national, state, regional and
local awards for its editorial and advertising in
the past 15 years, from the California Newspaper
Publishers’ Association, the National Newspaper
Association, Association of Alternative
Newsweeklies, the California Teachers’
Association, AMBAG and the Hospital Council
of Northern and Central California.
www.montereycountyweekly.com
www.bestofmontereycounty.com
Online display advertising and homepage links
are available to our advertisers. Please ask
your account executive for details.
PAYMENT POLICIES
All ads must be pre-paid by noon Monday until
credit is established. Pre-paid ads include new
and out-of-county customers, concert and
political promotions. Incorporated nonprofit
organizations with tax ID number are eligible
for our 13x rate. Rates are commissionable from
our gross rates for accredited advertising
agencies. Ad rates are subject to adjustment 30
days after notice of a rate change. Terms: net 10
days for advertisers with approved credit.
COLOR CHARGES
Charges are: four-color $299, two-color $199,
one color (cyan, yellow, or magenta) $99.
Color is available only on certain pages and
guaranteed page placement cannot be assured
until the Friday preceeding any issue.
ADVERTISING DESIGN
R AT E C A R D 2 0 0 6
Most ads can be designed and produced
within one hour at no charge to the advertiser.
There is a $50 charge per hour for ads that
require additional work.
ELECTRONIC AD SUBMISSION
Monterey County Weekly utilizes leading
edge technology in all aspects of publishing
including digital file transfers and gladly accepts
electronically submitted ads from clients and
agencies. The Weekly production department is a
Macintosh environment and works predominantly
in Indesign, Photoshop and Illustrator. Full
electronic ad submission specs are available
from your account executive at 831.394.5656 or
at www.montereycountyweekly.com.
THE CLASSIFIEDS
Monterey County Weekly Classifieds are an
excellent vehicle to advertise your help-wanted
needs and place business services ads.
Updated daily on the Web. For information
call our classified department at 831.393.3939.
The advertising deadline is Tuesday at 10am.
DEADLINES
Space reservation and ad copy are due by
5pm Friday for the following week’s
publication. Ads requiring proofs must
be received seven days prior to publication.
Proofs are available for corrections only.
Changes will be billed at $50 per hour.
SPECIAL POSITION
Desired position will be given whenever
possible. Guaranteed placement is charged
at a 20% premium.
EDITORIAL PRINCIPLES
The publisher reserves the right to revise
or reject any advertisements deemed
unsuitable for publication.
PRINTED ON RECYCLED PAPER
 SIZE 52x 39x 26x 13x 6x 1x

Full Page 1258 1418 1578 1567 1898 2145

Full Page 3/4 Page (H) 3/4 Page (V)
60p x 73p / 10" x 12.167"

3/4 Page 981 1107 1233 1239 1470 1587

(V) 44p8 x 73p / 7.444” x 12.167” (H) 650p x 54p5 / 10” x 9.069”

2/3 Page 895 995 1101 1199 1302 1414

60p x 48p2.666 / 10" x 8.037"

2/3 Page 1/2 Page (H) 1/2 Page (V)

1/2 Page 680 749 820 903 969 1142
(V) 29p4 x 73p / 4.889" x 12.167" (H) 60p x 35p10 / 10" x 5.972"

1/3 Page 457 503 552 590 648 817

(V) 29p4 x 48p2.666 / 4.889" x 8.037" (H) 60p x 23p5.333 / 10" x 3.907"

1/4 Page 370 403 436 475 513 670

(S) 29p4 x 35p10 / 4.889" x 5.972" (V) 14p x 73p / 2.333" x 12.167"
1/3 Page (H) 1/3 Page (V) 1/4 Page (S)

1/6 Page 257 283 309 342 373 467

29p4 x 23p5.333 / 4.889" x 3.907"

1/8 Page 207 223 240 260 278 349

(V) 14p x 35p10 / 2.333" x 5.972" (H) 29p4 x 17p3 / 4.889" x 2.875"

1/12 Page 163 176 191 207 221 246

14p x 23p5.333 / 2.333" x 3.907" 1/4 Page (V) 1/6 Page 1/8 Page (V)

1/16 Page 127 141 150 172 189 217

14p x 17p3 / 2.333" x 2.875"

V=Vertical H=Horizontal / Measurements are width by height

1/8 Page (H) 1/12 Page 1/16 Page

DISCOUNTED FREQUENCY RATES PRE-PRINTED INSERTS 668 Williams, Seaside CA 93955

831.394.5656
Advertise weekly and save over 30% off our Standard size inserts are $75 per thousand
831.393.3939 Classifieds
one-time rate. Advertisers who fail to meet the for the full press run. Reduced rates are available
831.394.0499 Classifieds fax
frequency requirements of their contract will be for frequency programs. Please ask your
831.394.0409 Sales fax
re-billed for the gross rate according to the terms account executive for details.
mail@mcweekly.com
of the Weekly‘s Advertising Insertion Agreement.
www.montereycountyweekly.com