Professional Documents
Culture Documents
Introduction To Retailing
Introduction To Retailing
Introduction To Retailing
lo!ali"ation
#cDonald$ %round the &orld, &almart in China,
#e'ico, (ra"il
Electronic Retailing
%ma"on)com, #acy)com, eToy$, e(ay,
*CPenney)com
Entertainment in Retailing
+i,eto-n, (a$$ Pro Sho., #all of %merica
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright 2001 by The McGraw-Hill Companies, Inc. ll rights reser!e".
Definition of Retailing
Retailing i$ a $et of !u$ine$$ activitie$ that add$
value to the .roduct$ and $ervice$ $old to
con$umer$ for their .er$onal or family u$e)
% retailer i$ a !u$ine$$ that $ell$ .roduct$ and/or
$ervice$ to con$umer$ for the .er$onal or family
u$e)
PPT 1-2
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright 2001 by The McGraw-Hill Companies, Inc. ll rights reser!e".
E'am.le$ of Retailer$
Retailer$
0 Sear$, 1oliday Inn, #cDonald$, %ma"on)com, *iffy 2u!e,
The a.
Providing %$$ortment
(rea,ing (ul,
1olding Inventory
Offering Service$
PPT 1-6
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright 2001 by The McGraw-Hill Companies, Inc. ll rights reser!e".
Manufacturer Distributor Retailer
$1.00 $1.20 $2.00
$.85 $.15
$.70
Customer
Sale
Price
PPT 1-7
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright 2001 by The McGraw-Hill Companies, Inc. ll rights reser!e".
lo!al Com.ari$on
US Japan
Concentration High Medium
Store Size Big Small
Role of
Wholesaling
Low High
Efficiency High Low
PPT 1-8
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright 2001 by The McGraw-Hill Companies, Inc. ll rights reser!e".
Economic Significance
of Retailing
Entre.reneurial O..ortunitie$
PPT 1-9
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright 2001 by The McGraw-Hill Companies, Inc. ll rights reser!e".
PPT 1-10
Pro=ected *o! ain$
Source: US !e"artment of Commerce
Retail #anagement
Deci$ion Proce$$
The World of Retailing - Section 1
:) Introduction to the &orld of Retailing
8) Store(a$ed Retailing
>) +on$tore Retailing Electronic Retailing and Catalog$
?) The Retail Cu$tomer
9) Cu$tomer (uying (ehavior
Retailing Strateg - Section !
@) Retail #ar,et Strategy
A) 3inancial Strategy
;) Retail 2ocation$
B) Site Selection
:C) Organi"ation Structure and 1uman Re$ource #gmt)
::) Integrated Retail 2ogi$tic$ and Information Sy$tem$
Merchandise Mgmt" -# Store Management -$
:8) Planning #erchandi$e :A) #anaging the Store
%$$ortment$ :;) Store 2ayout, De$ign,
:>) (uying Sy$tem$ and 6i$ual #erchandi$ing
:?) (uying #erchandi$e :B) Cu$tomer Service
:9) Pricing
:@) Retail Promotion #i'
Irwin/McGraw-Hill
Levy/Weitz: Retailing Management, 4/e Copyright !""# $y %he McGraw-Hill Companie&, Inc' (ll right& re&erve)'
PPT 1-11
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright 2001 by The McGraw-Hill Companies, Inc. ll rights reser!e".
*CPenney5$ Strategic Evolution
3uture DEF
PPT 1-12
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright 2001 by The McGraw-Hill Companies, Inc. ll rights reser!e".
Sear$5 Strategic Evolution
2o- .ay
2ong hour$
(oring
PPT 1-15
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright 2001 by The McGraw-Hill Companies, Inc. ll rights reser!e".
&hy Should Iou
Con$ider RetailingE