1

PGDM-223
(Batch 2013-15)

Title of the project- Selling charity bibs for Mumbai Marathon
Name & Roll No.: Siddhant Bose
Faculty Guide: Dr. Veni Nair











Dharma Bharathi Mission


2


Summary























3

Abbreviations
DBM - Dharma Bharathi Mission
SCMM 14 - Standard Chartered Mumbai Marathon 2014
UWM - United Way Of Mumbai





















4

TABLE OF CONTENTS:










Sr. No. Title Page No.
1 Introduction to DBM 7
2 CONTRIBUTION 9
3 MUMBAI MARATHON
4 OUTCOMES
5


LEARNING
6

BIBLIOGRAPHY
5

CERTIFICATE
This is to certify that the project work entitled NGO REPORT ON DHARMA
BHARTIYA MISSION is a bonafide work carried out by SELF HELP GROUP, of the
PGDM ITM BUSINESS SCHOOL,KHARGHAR under my guidance and direction.












Signature of the Guide
Dr. Veni Nair


6

ACKNOWLEDGEMENT

We have taken great efforts in this project. However, it would not have been possible without
the kind support and help of many individuals and organizations. We would like to extend my
sincere thanks to all of them.
We are highly indebted to Institute for Technology and Management, Kharghar and Prof.
Vandana Tripathi and Dr. Veni Nair for their guidance and constant supervision as well as
for providing necessary information regarding the project & also for their support in
completing the project.
We would like to express our gratitude towards our parents & members of team for their kind
co-operation and encouragement which help us in completion of this project.
Our thanks and appreciations also go to colleagues in developing the project and people who
have willingly helped us out with their abilities.















7

INTRODUCTION
Dharma Bharathi Mission (DBM) is a socio-spiritual organisation for nation-building . It was
founded in 2003 by Acharya Sachidananda Bharathi. DBM is responsible to provide moral
and spiritual leadership to the Second Freedom Struggle for a hunger-free, caste-free and
corruption-free India. This Second Freedom Struggle of India was initiated on 30th January
2008 from Gandhi Mandapam, Kanyakumari, in the concluding prayer meeting of the year-
long Desh Vandana-2007 undertaken by Swami Sachidananda Bharathi.
DBM has been functioning under the able leadership of Sri. Paramjeet Singh, IRS who has
been serving as its National President ever since its re-dedication to God at Kanyakumari on
30th Jan 2008 as the core organisation for and within the Second Freedom Struggle of
India.
30th Jan 2008 is now adopted as the formal Foundation Day of DBM and the Second
Freedom Struggle of India. An Annual National Convention (ANC) is being organized by
the National Coordination Council of DBM every year on 29-31 January to celebrate this
Foundation Day of DBM and to evaluate and reorient the Second Freedom Struggle of
India.
The first ANC was held at Sevagram Ashram, Wardha on 29-31 Jan 2009. The Second ANC
was held on 29-31 Jan 2010 at Mumbai, and the third at Nagpur. The 4th ANC was held once
again at Sevagram Ashram, Wardha.
The fifth ANC was also held at Sevagram Ashram, Wardha. The most important Campaign
within the Second Freedom Struggle of India termed 'Enlightened National Poltics' (ENP)
was initiated on 30th Jnauray 2013 during this 5th ANC.
'Dharma Bharathi Ashram' at Mulanthuruthy near Kochi is the spiritual home for members of
DBM. Even though Sadguru Jesus Christ is honoured as the Power and Spirit of the Ashram,
Dharma Bharathi Ashram is not part of any Church or religion. The Ashramites respect all
religions and its distinct traditions. The Logo of DBM represents our three fold
understanding of God and Truth.
A DBM National Center is being established at Shativanam Ashram in Rama Village near
Nagpur. Future ANCs will be held in this Ashram.
DBM functions as a network of autonomous local Units with minimum of 11 members.
DBM has been active in Mumbai, Lucknow, Kerala and Nagpur. Out of these 4 Local Units
of DBM, the Mumbai Unit has been doing very well under the direct guidance and leadership
of Sri. Paramjeet Singh. DBM-Mumbai has already won two prestigious awards for dedicated
and meritorious service in the NGO sector.
DBM is envisioned to have 5 Wings as part of its family tree. These five Wings will be
akin to the five fingers of DBM which is called by destiny and history to function as a
Divine Hand acting in the history of India for the regeneration and reconstruction of this
8

ancient land of religions. The 5 envisioned Wings are Teachers Wing (Guru Krupa)
functioning as the thumb, Women's Wing ('Mathru Shakti') functioning as the index finger,
Youth Wing ('Yuva Shakti') functioning as the middle finger, People's Wing ('Lok Shakti')
functioning as the fourth finger, and Students' Wing ( 'Dharma Jyothi') functioning as the
little finger.
DBM is placed under the legal ownership of Navasrushti International Trust. It functions
according to its Manual approved by NIT and published by Navasrushti Publications. The
DBM Manual is being revised from time to time by the National Coordination Council of
DBM based on new experiences and insights that are being gained in its evolutionary growth.
This is being done under the advice and guidance of the Acharya-guru of DBM.

OUR VISION
A BHARATIYA DHARMA RAJYA BUILT ON THE STRONG FOUNDATION OF
BHARATIYA DHARMA AS REPRESENTED BY THE FUNDAMENTAL DUTIES OF
INDIAN CITIZENS ENSHRINED IN THE INDIAN CONSTITUTION UNDER ARTICLE:
51-A

OUR MISSION
ECONOMIC, SOCIAL AND MORAL FREEDOMS OF INDIA BEGINNING WITH
FREEDOM FROM THE DEHUMANISING HUNGER, OPPRESSIVE CASTE SYSTEM
AND CANCER FOR CORRUPTION

OUR MOTTO
BEGIN WITH SELF, BEGIN TODAY, BEGIN SMALL






9

CONTRIBUTION:-
MID-DAY MEAL PROGRAMME:-
The goal of DBM is to ensure that no poor child in the country goes to bed without one meal
a day. So, DBM encourages people to use the money, so saved to feed the needy and
malnourished children.
School No. OF STUDENTS
Dyann Sadhana School 200
MGM School 100
Abhinav Dyann Mandir School 550
Trombay Public School 100

Educational interventions
DBM has started many programs to educate the poor children. Some of them are;
Chalo English Sikhayein
Computer centres
Project Disha
Library and Study centre
Interactive Science Teaching
Awareness Program
DBM scholarship and basic support
Health and hygiene project

DBM has reached 5000 students through all its programs in the year 2012-13







10

VOCATIONAL TRAINING
Unemployed youth and shortage of skilled manpower are two ironies that co-exist in India.
DBM has started the Project Kayakalp, which seeks to bridge this gap by providing a
combination of livelihood and life skills training programs to the youth. Some of the training
programs are:
Computer courses (Basic, Tally, MS Office)
Basic Mobile repairing course
Tailoring course
Beautician Course
Balwadi Teacher training course
Para nursing course
Mehendi course

WOMEN EMPOWERMENT

The government of India and the state authorities worked for the economic betterment and
development of women in India. Key instruments for supporting womens empowerment are
self-help groups, whereby 10-20 women from the same slum, mostly poor women come
together to contribute two-weekly or monthly dues as savings and provide group loans to
their members. DBM has formed two self-help groups (SHG), to enable them transform their
lives by advising and training members in a variety of income generating activities.
11

OBJECTIVE- Raise funds by selling charity bibs of Mumbai marathon
APPROACH










BRAIN STRORMING TO WORK
OUT DETAILED PROGRAM
FOR EACH DAY
IDENTIFY COMPANIES TO
APPROACH
PREPARING CSR
PRESENTATIONS
DEVICES \VARIOUS
TECHNIQUES
12


The Standard Chartered Mumbai Marathon is an annual international marathon held
in Mumbai, India, on the third Sunday of January every year.The Standard Chartered
Mumbai Marathon has five different race categories: the Marathon (42.195 km/26.218 miles),
the half marathon (21.097 km), the Dream Run (6 km), the Senior Citizens Race (4.3 km) and
the Champions with Disability category (2.4 km). It also hosts a very diverse group of
runners such as the international elite athletes, Indian elite athletes, amateur runners, fun
runners, senior citizens and the differently-abled. It is the largest marathon in Asia as well as
the largest mass participation sporting event on the continent. It is the richest race in India
with a prize pool of USD $350,000.
The race
There are five categories which cater to different participants. Marathon (42.195 km), Half
Marathon (21.097 km), Dream Run (6 km), Senior Citizens Event (4.3 km), Champions with
Disability Event (2.4 km),The Marathon starts opposite Chhatrapati Shivaji Railway
Terminus Mumbai. It runs along many of the citys iconic locations such as Flora
Fountain, Marine Drive, Chowpatty, Haji Ali, Mahim Church, end of course the Bandra-
Worli Sea link. The legendary London marathon winner and also the secretary of AIMS
(Association of International Marathons and Distance Races) Mr. Hugh Jones is the race
director of the Mumbai Marathon
Charity
The Standard Chartered Mumbai Marathon is Indias largest charity platform for non-profit
organizations to raise funds for their projects. All charity generating efforts are coordinated,
monitored and driven by Events official Charity Partner. NGOs representing varied causes
like arts, culture and sports, civic and community development, disability, education,
environment and wildlife, health, human rights, social services, vocational training, and
women, children and the aged, register with the Events official Charity Partner, United Way
of Mumbai. Some NGOs used this event as a platform to raise awareness for the work they
undertake, and some to raise amounts for their charitable activities. Fund raising is facilitated
by an easy-to-use model designed for all people to raise funds for their preferred cause/NGO.
The Dream Team
this is a special category meant for those highly motivated individuals who feel passionately
about a cause and commit to raise a substantial sum of funds towards their charity. Over the
years, this Dream Team has seen a mix of business magnates, celebrities, socialites, NGO
trustees and even young students.
Dream Champion minimum target of INR 1 million. Some of the individuals who fall
under this category are Shantanu Mukherji and Anand Mahindra.
Dream Wizard minimum target of INR 500,000
Dream Maker minimum target of INR 100,000. Some of the individuals who fall under
this category are Abhijeet Sawant, Dia Mirza and Sanjeev Kapoor.
13

The Corporate Challenge
The Corporate Challenge is a category specially designed for companies who wish to sponsor
employee teams to participate in event and raise funds for charity. 166 companies fielded 257
Corporate Challenge teams at the Standard Chartered Mumbai Marathon 2013. .
Pledge Raising
Fund raising through the Standard Chartered Mumbai Marathon, is encouraged through
pledges. Pledges are donations/contributions received from friends, family, and colleagues in
support of the charity/cause chosen by the fund raiser.
The 10th edition of the Standard Chartered Mumbai Marathon set a new benchmark of sorts;
a record of INR 180 million has been raised by 217 NGOs across the country with the help of
benevolent contributions from individuals, corporate and groups.
Charity Partner: United Way of Mumbai
United Way of Mumbai is the Charity Partner of the Standard Chartered Mumbai Marathon.
As the Charity Partner, United Way of Mumbai assumes the role of a Philanthropy Exchange
for various charities and non-profit organisations registering with the Event. Role of the
Charity Partner
Facilitate & supplement pledge raising efforts of individuals, companies and NGOs.
Create, build and communicate the Charity Structure.
Work on all aspects of Charity like registrations, race day logistics, communications and
receiving donations.
Accounting & reconciling of Pledges.
Disbursement of funds to beneficiary NGOs.
80G receipts to all donors.
United Way of Mumbai maintains neutrality and ensures a level playing field amongst all
participating NGO's. UWM also serves as an assurance to the donor that the NGO and the
cause for which money is being donated is credible.
Charity Bibs
Charity Bibs is one more opportunity for individuals to secure participation at the Standard
Chartered Mumbai Marathon 2014. Most NGOs listed with us have a fixed number of charity
bibs available with them. These bibs are unique as they can be used for any race category a
participant wishes to participate in. Such charity bibs will be available at a premium with
these NGOs, the proceeds going for the benefit of the chosen NGO.







14

Major Activities
Mumbai Marathon is going to be on 19
th
of January 2014, for people to participate in it, it is
mandatory to purchase a charity bib which is a registration number. This charity bib can be
bought through a Ngo by supporting their cause and funding them for social causes.
Our objective was to target clients and sell them charity bibs. Firstly we tried to create buzz
of our product and created awareness through social media and other runners forum and
blogs.
We updated our status and showed availability of charity bibs which converted some enquiry
calls.




















15





Results






















16





LEARNINGS
We had several learnings of the 15 days of the NGO internship of the Dharam Bharathi
Mission, Mankhurd. For the first time we were actually left on the field from making of the
product to actually selling it to the buyers. All the various leanings are listed below:-
Group Co-ordination
Persuasion skill
Discipline
Punctuality
Responsibilities

We learn about group cohesion and what are the pitfalls lies in between storming to forming a
group. We learn how to persuade customer to buy our charity bibs.













17



BIBLIOGRAPHY

DBM brochure.
Rose Gomes who was our NGO guide.








18