Strongly Agree (1) Agree (2) Neutral (3) Disagree (4) Strongly Disagree (5)

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FMCG Product Attributes/ Customer Loyalty Attributes (1) (2) (3) (4) (5)
1. I can recall my FMCG brand.
2. I can relate the brand with my experience.

3. I can recognize FMCG brand.
4. I like the advertising.
5. I feel positive toward the advertising.
6. I react favorably to the advertising.
7. The FMCG brand I buy is of consistent quality.
8. The FMCG brand always meets my quality standards.
9. The quality of FMCG consistently meets my
expectations.

10. I am satisfied with my decision to buy FMCG brand.
11. The FMCG brand is exactly what I needed.
12. I have been delighted with my FMCG brand.
13. FMCG brands are competitive in price.
14. FMCG has reasonable prices.
15. By buying FMCG product, I can save a lot of money.
16. I consider FMCG product is generally trustworthy.
17. I believe the product of the company does not take
advantage of its customers.

18. I consider the company and people who stand behind
the FMCG brand to be trustworthy.

19.

If my favorite FMCG brand is out of stock, I would
wait to purchase.

20. Purchasing FMCG, I would preferably stick to a brand I
usually buy, than try something else.

21. I recommend my FMCG brands to others.