CURRICULUM VITAE

Melanie K. Ellyard

APR 2005 – TO DATE LIGHTERLIFE

Managing Director LEEDS

I run a thriving and successful business based in Leeds, helping people to make long term changes to their lives to ensure a
healthy future. Running my own business has given me an opportunity to utilise all of my sales, marketing and networking
skills and also develop some new business skills necessary to run a small business.

A solid background in sales, marketing and communications has enabled me to set up and run a profitable business (last years
accounts showed a turnover figure of £280K). I also lead a team of staff including 2 associate consultants, 2 locums and an
administrator.

My core strength is relationship building, events management and marketing. These skills have helped me to secure to build
good relationships with key corporate clients such as M&S, Debenhams, First Direct, Asda, Green Flag in order to build
business in Pudsey and also develop a new site in Leeds City Centre.

Through regular publicity events, hosted events and targeted marketing across the region we ensure a regular stream of
clients. Our biggest source of referrals is our clients. I believe this is as a result of my passion about the programme and my
teams commitment to offering the best service possible to our clients.

I am qualified to use Cognitive Behavioural Therapy and Transactional Analyisis in order to help people to understand their
relationship with food and help them to effect positive change for a long term healthy future. Both techniques are proved to
be successful with an addiction model and widely used by the NHS.

FEB 2004 – APR 2005 PERFECT INFORMATION

Regional Business Development, Consultant REGIONAL

Perfect Information, established in 1991, is the premier online global provider of financial research, analytic and company
filings information.

I was brought on board to act as a consultant to help penetrate business in the North. Based in Leeds, my role as Regional
Business Development Manager involved generating new revenue streams for all of the Perfect Information products. This
was achieved through clear prospecting, customer segmentation, partner networking and a focused approach to business
growth. I also had responsibility for developing academic business across the whole of the UK.

DEC 2002 – FEB 2004 HSBC BANK PLC

Market Data, Consultant LONDON

HSBC Asset Management is the global investment advisory and fund management business of the HSBC Group. The Market
Data Services team was responsible for the procurement and provision of all market data for this division. The market data
provided covered a broad range of services, such as real-time exchange information, financial news services and research
analysis packages. The core focus of the role was to centrally manage, control and distribute market data.

I was responsible negotiating new contract and fee structures with information vendors and ensuring that all costs were
accurately allocated, controlled and transparent to the CEO of Asset Management and Investment Management. I was also
involved in reviewing alternative market data systems and ensuring that the businesses are kept appraised of viable systems.
 SEPT. 2000 – DEC. 2002 TELEKNOWLEDGE UK
Sales & Marketing Manager BRACKNELL

TeleKnowledge is a Boston based technology company that provides innovative billing and CRM software. My role was to
steer the state-of-the-art datacom technology by identifying market trends and promoting the concept of next-generation billing
models in the UK. Managing the business development revenue stream for the UK through direct sales activity and also
managing and leading a close-knit team of sales and pre-sales executives. The role involved working closely with targeted
accounts, gaining a clear and precise understanding of their business model in order to establish the value proposition to secure
revenue streams.

The role also involved planning and managing shows and exhibitions, press management, input into company and product
literature, the development of client and partner presentations and supporting literature. Business goals where achieved through
building strong relationships with accounts and with business critical partners such as Systems Integrators
(PricewaterhouseCoopers, Accenture), independent software vendors (middleware, mediation), network hardware suppliers
(Nortel, IBM, Sun, Alcatel).

JUN. 1998 – SEPT. 2000 Thomson Financial

Account Manager LONDON

Thomson Financial is a $2 billion leading global e-information and Solution Company in the business and professional
marketplace. I was responsible for the sale of Real Time and Transactional Solutions and also Bespoke Development Services
to the financial community. I managed a significant proportion of existing revenue within a base of strategic Fund
Management, Brokerage and Investment Houses. With responsibility for growing the revenue in line with predefined targets. I
was also responsible for minimising cancellation risks within these accounts.

These goals where achieved through building strong relationships, at all levels, within target accounts. Business was negotiated
on a strategic ‘group-wide’ basis, where possible, rather than on an individual basis, ensuring a cost-effective solution to the
client whilst maximizing revenue opportunities.

AUG. 1997 – APR. 1998 BRIDGE INFORMATION SYSTEMS

Strategic Account Manager SINGAPORE

Bridge Information Systems was a US based multinational company supplying real-time financial information, trading
solutions, analytics and news. Whilst in Asia I was approached by Bridge to join their equity sales team with the objective of
maximizing penetration within all existing strategic accounts. I developed strong commercial relationships with existing
customers and grew revenue in accordance with predetermined targets and worked closely with the marketing division to
generate new brochures and product guides. I also attended regional conferences and exhibitions.

MAY 1996 - AUG. 1993 FINANCIAL TIMES INFORMATION

Sales Manager, Malaysia & Indonesia LONDON & SINGAPORE

I started my career with FT in 1996 and progressed quickly through the company. Initially starting as a Customer Support
Executive, I was later promoted to Sales and Account Management. During my role as account manager I was responsible for
generating new business and protecting existing revenue in a range of city based financial institutions. My objective was to
grow business within an existing customer base of stockbrokers, fund managers, management consultants and corporate clients
in London.

I was transferred from the UK headquarters to Singapore to take on the role of developing South East Asia. My role was to
review existing business and develop a competitive strategy for a range of research products in Malaysia and Indonesia. This
was achieved by reviewing and developing new marketing messages and materials. I also developed strategic alliances with
stock exchanges, agents and complementary vendors in both regions. Existing business was grown and maintained through
effective client relations via a team of account executives and engineers. Through a combination of targeted marketing, regular
field trips and tenacious sales efforts we secured accounts such as the Malaysian Stock Exchange and KPMG. Malaysian sales
grew by 50% during this period.
SKILLS
I am extremely self-motivated and enjoy seeking new challenges. I perform well as a team member and as an individual. I
display initiative and work well under pressure ensuring that targets and objectives are met. I adapt well to new situations and
demonstrate confidence and professionalism in my work.

I wish to expand and build on the experience that I have gained through marketing, sales management and overseas exposure
through working in new and innovative fields.

INTERESTS
I like most sports. I particularly enjoy outdoor sports such as mountain biking and running. I am a member of several
networking groups including BNI and Forward Ladies and I regularly organise and participate in charity events.

EDUCATION
1983-1990: School education: Leeds
8 GCSE including Mathematics and English
2 A’Level English Literature and Sociology

1990-1993: University: Birmingham

Business Management and Communications

PERSONAL DETAILS
Date of Birth: 06 August 1972
Address: 2 Park View, Pudsey, Leeds LS28 7RW
Mobile: 0777 550 1660
Email: mel_ellyard@hotmail.com