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Executive Summary: Titan Timex HMT Rado Omega Cartier Maxima
Executive Summary: Titan Timex HMT Rado Omega Cartier Maxima
INTRODUCTION
The survey is on watch companies. Watches are very important for every
human being. Now a day’s cell phones are used to see the time but still
watches play a very vital role in the society. Every body in this world busy
with studies, jobs and works and for them watches are very essential. So we
have done a study on the watch companies and came to know that why
people like watch, for which occasion the want, which type they prefer, what
are there affordable price etc. The names of the companies which we have
surveyed are:
TITAN
TIMEX
HMT
RADO
OMEGA
CARTIER
MAXIMA
OBJECTIVES
The main objective of our study is:-
HYPOTHESIS
Titan is the leading watch company.
LIMITATIONS
1. It is Time consuming
2. It is Expensive
3. Excessive paperwork
METHODOLOGY
The methods used are to complete this survey are interaction with the people. The
survey is done with the help of questionnaires. We have distributed 30
questionnaires to different respondents of different age groups. The age groups are
from 20-25, 25-30, 30 and above.
We have given twelve questions like:
• Preference of the consumer
• Which brand they like?
• The style. Etc……………………
ANALYSIS FINDINGS AND
INTERPRETATION
Q no. 1(a):- Do you prefer to wear watch?
Sl no. Tally mark representation Preferences
1(a) 1111 1111 1111 1111 1111 1111 30
35
30
No. of Customer
25
20
No. of Customer
15
10
0
Like Donot Like
Product Preference
Maxima
Cartier
Titan
Omega
Timex
Rado Hmt
Hmt Rado
Omega
Timex Titan Cartier
Maxima
25
20
No. of Customer
15
No. Of Customer
22
10
2 3 2
0 0
Price Quality Design Goodwill Greatest
Demand
Reason For Liking the product
10
8
No. of
6
Customer
4 No. Of Customer
0
Below 1000- 2000- 3000 and
1000 2000 3000 Above
Range
RECOMMENDATION
After the survey and graphical presentation of data we came to know
that Titan is the top most brands. And if Titan companies can launch
new watch products by maintaining its present quality then definitely
people will accept it as they are accepting now. And we suggest the other
companies to improve their quality, style, design with reasonable and
affordable price then they can also lead like Titan.
CONCLUSION
The findings of our present study reveal that the market shares of TITAN
company is highest than other company. And the majority of the people
give preference to TITAN only and not the companies because of their
quality, style,
design and price.
BIBLIOGRAPHY
Internet:-
Titan: - http://www.tata.com
Omega: - http://www.omega.watches.com
Cartier: - www.cartier.com
Rado: - www.rado.com
Maxima: - www.maxima.com
Hmt: - www.hmt.com
Timex: - www.timex.com
SUBMITTED TO: PROF. SUMITA MAZUMDER
SUBMITTED BY:
BINITA HALOI (47)
MONALISA DAS (33)
RANI PAUL (23)
SHANTUMONI GOPE (48)
PRIYANKU BARUAH (43)
DARWIN SCHOOL OF BUSINESS
TABLE OF CONTENTS
1. Executive Summary………………………………………. I
2. Introduction……………………………………………….. i
3. Objectives………………………………………………….. ii
4. Hypothesis…………………………………………………. ii
6. Limitations………………………………………………… ii
7. Methodology………………………………………………. Ii
11. Recommendation……………………………………………. Vi
12. Conclusion……………………………………………………. Vi