NASHVILLE, Tenn.

Dataium, LLC, the largest aggregator of in-market automotive shopper behavior, has settled
with the New Jersey consumer affairs division over an inquiry regarding the use of software code for tracking visitors
to websites.
Ofcials with the Nashville-based company say they complied with state and federal laws, but settled to avoid the
cost of litigation. Dataium fully cooperated with the inquiry by the New Jersey Division of Consumer Affairs, Ofce
of Consumer Protection.
Last week, we were able to resolve the inquiry amicably and without any ndings of wrongdoing or admitting any
liability, said Angie Sherrell, Dataium Managing Director. The order reafrms that we will continue our current
practices of complying with all applicable legal requirements pertaining to notice, disclosure and use of consumer
information.
Dataium is committed to providing solutions for our clients that exceed industry standards and best practices
for protecting the privacy rights of our clients and consumers in general. Since our inception, we have provided
consumers with the ability to control the amount of data-sharing all the way to completely opting-out, said
Sherrell. She added, This consent order brings the inquiry to a close, allows us to focus on our goal of enhancing
the auto buying experience for all consumers, and will not have any adverse impact or cause any change or
disruption of Dataium services.
The availability, analysis and use of so-called big data are part of a larger national conversation about how
companies share and use information to benet the consumer. Dataium aspires to be a leader in best practices that
provides safeguards for the consumer, transparency and value for our clients.
Dataium
Dataium is the largest aggregator of online in-market automotive shopping activity. With its Cloud Intelligence platform, the company
collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company
supports cutting-edge data collection, analysis, proprietary research and reporting technology, and is also known for its ASI index. For more
information, visit www.dataium.com, email: info@dataium.com, or call 877-896-DATA (3282)
616 Marriott Drive, Suite 600
Nashville, TN 37214
877.896.3282
Dataium.com
Dataium Settles Inquiry With New Jersey
Company afrms commitment to protecting consumer privacy
November 21, 2013