HARD ROCK CAF

A Written Analysis of the Case

Presented to the Faculty of School of Business and Governance
Ateneo de Davao University
E. Jacinto Street, 8000 Davao City






In Partial Fulfillment of the Requirement for the Subject
Mgt. 428: Productions and Operations Management





AILLYNNE MAE B. PANTOJAN
June 24, 2014

1. Identify the strategy changes that have taken place at Hard Rock Caf since its
founding in 1971.
Hard Rocks strategic development includes established caf & hotel in
many tourist destination, elevated dining into experience concept dining, and
introduced the HRC merchandise.
2. As Hard Rock Caf has changed its strategy, how has its responses to some of
the 10 decisions of OM changed?
First, their design of goods and services has brought their restaurants a
unique, charming appearance that differentiates them well with other brands.
Hard Rock Caf introduces the concept of experience to its operations. As
customers dine at a Hard Rock Cafs restaurant, what they can gain is not only
a custom meal from the menu but also an unforgettable event with unique visual
pleasure from various rock memorabilia and exciting sound experience from a
variety of music activities. This kind of design has brought Hard Rock Caf a
sharp edge to its competitiveness as theres nothing like an originator. Hard
Rock Caf doesnt focus its quality managing effort on only some dishes or
services but the experience that its customers get as a whole. Food quality is
important, but more important is the quality of visuality and auditory. Hard Rock
Cafe attaches much importance to customers opinions in valuating quality as in
their experience concept. Hard Rock Caf provides continuing training to its
staff so that they remain highly competent, skillful and passionate about the main
theme rock n roll.

3. Where does Hard Rock fit in the four international operations strategies outlined
in Fig. 2.9? Explain your answer.
HRC falls on the multidomestic strategy, usage of existing domestic model
globally & franchise, joint ventures, subsidiaries, since it customize both their
product offering and marketing strategy to match different national conditions.