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Meyer ETP Article January 2009
Meyer ETP Article January 2009
Commentary: On the
E T& Integration of Strategic
P Management and
Entrepreneurship: Views
of a Contrarian
G. Dale Meyer
“Nescire autem quid ante quam natus sis acciderit, id est semper esse puerum. Quid
enim est aetas hominis, nisi ea memoria rerum veterum cum superiorum aetate
contexitur? (To be ingorant of what occurred before you were born is to remain
always a child. For what is the worth of human life, unless it be woven into the life of
our ancestors by the records of history?)”
—Cicero: Oratur ad M. Brutum
A new generation now leads. President Barack Hussein Obama straddles what Tom Brokaw
called the “greatest generation” and the Baby Boomers (b. 1946–1964). Academia is now
populated by “Millenials” (b. 1980–2000) and increasingly led by Generation X (b. 1960–
1980). This Commentary purposively intends to create deeper conversation about the origins
and tendencies in the small but interesting academic discipline of entrepreneurship. I accept
my role as an aging curmudgeon and hope that you will also. My intent is to surface several
operative ideologies, reveal a few egoistic tendencies, and perfectly (quack, quack) predict
the future of academic entrepreneurship. Please place this Commentary in your 2039 tickler
file titled “foolhardy predictions from 2009.”
I nitially, there was a laconic discussion on the relationship between strategic man-
agement (SM) and entrepreneurship. But the conversation rose to a high pitch after the
turn of the twenty-first century. An assiduous strategy was designed and implemented to
incorporate entrepreneurship as the province of SM. Baker and Pollock in 2007 argue the
fait accompli as follows:
It appears to us that strategy is succeeding in its takeover of the academic field of
entrepreneurship. It is doing this by acquiring entrepreneurship’s most important
assets—faculty members. . . Following on the heels of a popular edited volume titled
Strategic Entrepreneurship: Creating a New Mindset in 2002 (Hitt, Ireland, Camp, &
Sexton, 2002), the Strategic Management Society (SMS) announced a new journal
Please send correspondence to: G. Dale Meyer, tel.: 303-442-4319; e-mail: g_dalemeyer@yahoo.com.
January, 2009 85
titled Strategic Entrepreneurship. . . Others have expressed outrage and argued for
establishing entrepreneurship as a research domain that is distinct from other social
sciences—especially strategy (e.g., Shane & Venkataraman, 2000; Venkataraman,
1997). But we are less worried by such concerns and doubtful anyway that such hand
wringing, however theoretically nuanced, is likely to have much effect (Baker &
Pollock, 2007, pp. 297–298).
As the author Kurt Vonnegut said so often, “and so it goes.”
As mentioned by Baker and Pollock previously, the SMS earlier created a new
Strategic Entrepreneurship Division, the membership of which overlaps with the leader-
ship of the Strategy and Policy Division of the Academy of Management (AOM). The
articles for the first three volumes of the new Strategic Entrepreneurship Journal (SEJ) are
papers that were presented at an invited entrepreneurship research conference in May
2007 from which papers presented were chosen for the first three volumes of the SEJ in
2008. The first two issues have hit the academic mailboxes. Editors Schendel and Hitt
wrote the introduction to Volume One stating “In particular, the SEJ as a sister publication
of the SMJ [Strategic Management Journal], will use the same standards that have moved
the SMJ to the forefront of management publications” (Schendel & Hitt, 2007, p. 1). I
assume that these standards are the normal science-logical positivist paradigm.
My design for this essay is to place the SMS actions in a historical context and to
stimulate discussion on how the SMS “takeover” will affect the academic field of entre-
preneurship in the future. First, my antithetical essay will set the scene by highlighting
historical events and a few of the many courageous pioneers who have forged the
present academic entrepreneurship revolution. Obviously something of significant value
was created by pathfinding entrepreneurship scholars that motivated the current SMS
leadership to mobilize their “acquisition.” Next, I will elucidate the persistent strategies
that have been implemented by the SMS to “acquire” the domain of entrepreneurship.
Then, I will apply a dose of common sense to reason through what could be the para-
digmatic and epistemic outcomes of the SMS decisions. After that, I will present evi-
dence that in the past SM and entrepreneurship have shared several research and
teaching “intersections” (interfaces), but that integration has been the exception rather
than the rule. Finally, my crystal ball will be utilized to predict (perfectly, of course)
what the next 20 years of academic entrepreneurship teaching and research will
engender.
†The Field of Entrepreneurship over Time: Cooper, Hornaday, and Vesper (1997). Frontiers of Entrepreneurship
Research, Babson College.
entrepreneurship the splendorous acquisition target for the SMS leadership. Table 1 is a
cursory overview of the prime movers and events that established the academic field of
entrepreneurship.
Katz (2003) developed a chronology and intellectual trajectory of entrepreneurship
education which provided some interesting facts. There are at least 44 journals in
Kuhn’s notion of a paradigm for scholarly disciplines involved both a domain (norms
on appropriate topics) for research and teaching as well as an agreed upon epistemology
(research designs and methods). In the September 2007 issue of the Strategic Manage-
ment Journal, Rajiv Nag, Donald Hambrick, and Ming-jer Chen published an article on
the definition of SM from a large sample of strategy scholars with top-tier journal “hits”
(interesting term). The study utilized a form of semantic analysis to arrive at a consensus
definition of the SM field. Since the normal science—logical positivist opera is sung in
unity already, the domain statement furnished by Nag, Hambrick, and Chen is all that is
needed to finally settle on an agreed upon paradigm for the SM field. So, what did these
authors derive?
The field of strategic management deals with the major intended and emergent
initiatives taken by general managers on behalf of owners , involving utilization
of resources, to enhance the performance of firms in their external environments
(Nag, Hambrick, & Chen, 2007, pp. 942–943).
Nag et al.’ s article shows what the domain of SM has actually practiced in the past. If
this new domain statement is now recognized by the SMS clan, then entrepreneurship will
be changed momentously as a field of study within the SMS patronage. The common
definitions of the highlighted words in the previously mentioned domain are greatly at
variance with what traditional entrepreneurship scholars focus upon. General managers
reporting to owners fits corporate activity but not entrepreneurs nor entrepreneurship.
Entrepreneurs and their top team members wear multiple hats and formality is minimal.
Furthermore, “performance” to strategy scholars is measured by ROI, ROA, and ROS,
etc. The SM competitive advantage mantra in actuality calls for developing strategies to
exploit the supra-normal returns of oligopoly “rents.” Study of oligopolies does not fit any
important meaning of entrepreneurship except what is labeled “corporate entrepreneur-
ship” and this is a diminutive segment of traditional entrepreneurship research. Corporate
entrepreneurship attracts only a few of the present entrepreneurship scholarly contingent.
The domain statement proffered in the Nag et al.’s study supports the SM status quo
leaving most of the entrepreneurship research for those who actually know the territory. A
more likely scenario is that the domain of SM will be engaged in what Schendel (1994)
labeled as a “shift” in the field.
January, 2009 91
Figure 1
Large
Business A
Corporate
Entrepreneur Large
Business
CEP
Strategic
Strate E’l Managem
Entrepreneur gic Strate ent D
ship B gy
5
NVP
6
Small
NV Business
Creation Performan
Small
Business C
fall into place for the new tenure-seeking entrepreneurship professors. Many of the SMS
guilds are the keepers-of-the-coin in academic personnel decisions.
The viewpoint presented in Figure 1 was developed to facilitate conversation
between both the pioneering entrepreneurship and neophyte strategic entrepreneurship
scholars.
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G. Dale Meyer is a Distinguished Professor Emeritus at the University of Colorado–Boulder (UCB). He was
the founder of the entrepreneurship program and the Deming Center for Entrepreneurship at UCB. Presently
he is the Senior Chairman of Western Partners Worldwide Foundation (Wp/Wf) that focuses on unemploy -
ment particularly among working-age youth.
January, 2009 96