In the case of Macbeth and Lady Macbeth one can acknowledge the fact that

both are ambitious strong minded, insane and want to attain kingship. However
their ideology is far diverse from one another’s. Macbeth, the thane of Glamis and
now the thane of Cawdor can be expressed as a very confused yet strong willed,
ambitious yet not ambitious nobleman. Although he wants to attain kingship, he has
a very strong guilt.

… First, as I am his kinsman and his subject

Strong both against the deed; then, as his
Host, who should against his murder shut
The door, not bear the knife myself… I have
No spur to prick the sides of my intent, but
Only vaulting ambition which o’erleaps itself
And falls on th’ other. [I. VII. (13-16)(25-28)]

And this guilt of his leads Macbeth to accept his position in life.

We will proceed no further in this business

He hath honour’d me of late, and I have
Bought golden opinions from all sorts of people
Which would be worn now in their newest gloss,
Not cast aside so soon. (I. VII. 31-35)

Lady Macbeth can be profile as the fuel to Macbeths Fire. She is the type of person
who is not thankful for what she gets but the type of person who wants it all. She
isn't satisfied with Macbeth's newly attained title as the Thane of Cawdor. Only the
crown will gratify her, and she is aware of what must be done to get the crown.
Lady Macbeth understands that her husband does not have the ruthlessness to
commit murder. "too full o' the milk of human kindness / To catch the nearest way"
(I. V.17-18), and therefore has to manipulate her husband into doing such a terrible
crime. When Macbeth decided not to go forward with the murder she replied that
she is a much more manly than he is and could ever be.

…I have given suck, and know How tender

'tis to love the babe that milks me:
I would, while it was smiling in my face,
Have pluck'd my nipple from his boneless gums,
And dash'd the brains out, had I so sworn as you
Have done to this." (1.7.54-59)