1.

03 DTP Design Features:

12 Parts of a Newsletter
Source: http://desktoppub.about.com/od/newsletters/a/newsletter_part.htm

1. Nameplate
Banner on the front of a document that
identifies the publication name; may
include a logo, subtitle, motto, volume,
issue, and date.
Nameplate

Example
Additional
Examples of
Nameplates
2. Body
The bulk of the text excluding
headlines and decoration.
Body Example
(excluding
headlines and
photos)
3. Table
of Contents
Usually appears on the front page;
briefly lists the articles and the page
numbers on which they appear.
4. Masthead
Contains the name of the publisher and
may include staff names and other
related information; usually appears on
page 2 of the document
Masthead Example
5a. Headline
Identifies each article; is the most
prominent text element after the
nameplate.
Headline
Examples
5b. Kicker
A short phrase positioned above the
headline, usually as a lead-in or
introduction.
5c. Deck
One or more lines placed between the
headline and the body of the article;
provides a segue between the two.
Deck
5d. Subhead
Appears within the body text; divides
the article into smaller sections.
(Similar to side headings and
paragraph headings in a report).
5e. Running head
Repeating text at the top of every (or
every other page); also called a
running header.
6. Page Numbers
Can appear at the top, bottom, or
side of the newsletter; page 1 is
usually not numbered
7. Byline
Name of author or contributor of
photo or article; it can appear at the
beginning or end of the article.
Byline Examples
8. Jumpline
Appears at the bottom of an article to
identify the page where the article
continues.
Example: (continued on page 4)
Jumpline
Examples
9. End Mark
A dingbat or symbol used to mark
the end of an article or story.
Examples:
10. Pull Quotes
A small quote taken from an article
and enlarged to catch the readers
attention.
Pull Quote Examples
11a. Mug Shot
A photograph of a persons head and
shoulders with that person looking
straight into the camera.
Mug Shot (or Head Shot) Examples
Business Head Shot Celebrity Head Shot
Typical Mug Shot
The Beatles Publicity Head Shots
11b. Caption
A phrase, sentence, or paragraph
describing the contents of an
illustration or photograph.
Caption Examples
International Summer Programs - The
author (seated at bottom) leading a
High School student group in Tanzania.

12. Mailing Panel
Contains the return address and mailing
address for newsletters that are self-
mailers (not placed in envelopes)
Mailing Panel Example