Project Report

On
Laptop Industry of India



Submitted in partial fulfillment of the requirement
for the award of the degree of
Bachelor of Business Administration (BBA)
to
Guru Gobind Singh Indraprasth University
Under The Guidance of: Submitted By:

Mrs.Mansi Arora Anu Jain
Assistant Professor ENR no. 05614001710

JAGAN INSTITUTE OF MANAGEMENT STUDIES








CONTENTS

S.no. Topic Pg.no.
1. Certificate
2. Acknowledgement
3. Objectives
4. Chapter-1: Introduction
5. Chapter-2: Competitors
6. Chapter-3:Demand Supply Gap
7. Chapter-4:Customer Profile
8. Chapter-5:Value Analysis
9. Chapter-6:Risk Uncertainty
10. Recommendations
11. Conclusions
12. Bibliography













To Whom It May Concern


I Anu Jain , Enrolment No.05614001710 from BBA-VI Semester of the Jagan Institute of Management
Studies, Delhi hereby declare that the Project Report and Viva Voce (BBA-310) entitled Laptop Industry
of India is an original work and the same has not been submitted to any other Institute for the award of any
other degree. A presentation of the Project Report and Viva Voce was made on _______________________
and the suggestions as approved by the faculty were duly incorporated.

Date: Signature of the Student

Certified that the Project Report and Viva Voce submitted in partial fulfillment of Bachelor of Business
Administration (BBA) to be awarded by G.G.S.I.P. University, Delhi by
Anu Jain, Enrolment No. 05614001710 has been completed under my guidance and is Satisfactory.

Date: Signature of the Guide
Name of the Guide: Mrs.Mansi Arora
Designation: Asst.Prof.






ACKNOWLDGEMENT
The project work on Laptop Industry of India has made it possible through the direct and indirect
cooperation of many persons whom I express my gratitude. I am highly indebted and express profound
gratitude towards my faculty guide Asst. Prof. Mansi Arora for her valuable support and guidance during
MRP.
Lastly I am thankful to my colleagues and friends who have directly or indirectly extended their cooperation
and suggestion in completing the project.
Anu Jain


















OBJECTIVES
To focus on competing in a marketplace this already exists.
To focus on beating the competition.
To focus on the value/cost trade-off.
To focus on exploiting existing demand.
To focus on execution (better marketing, lower cost base etc).
























CHAPTER 1
Indian Laptop Industry:
The chocolate industry in India has a size of 20000 tones and is worth about Rs 400 crores.
Reasons for growth:
Lifestyle of consumers
Affordability
Better Legislation Indian
Sales Growth:
Sales: City Spread Notebooks are fast penetrating beyond the top 4 metros; growth rate 152%


Sales Growth :
Sales Growth Annual sales grew by 114%; CAGR: 104%
Households: 44% of the market growing at 150%,
Businesses: 56% of the market growing at 93% Notebook sales: 2007-2013


15
25
32
43
59
68
7
12
9
10
6
7
78
63
61
47
35
25
0%
20%
40%
60%
80%
100%
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
top 4
next 4
rest of india
50,974
88,831
177,105
431,834
850,860
1,822,139
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13

Notebook Consumption in Businesses - By Employee Size :

Overall consumption in the business grew by 41% Consumption in large and
medium enterprises grew by 66% and 61% respectively,however in small enterprises it declined
10%













27
21
14
21
31
19
30
26
46
27
22
25
43
53
40
52
47
56
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
large
medium
small
What is laptop?
A laptop computer, or simply laptop (also notebook computer or notebook), as a small mobile computer,
which usually weighs 2-18 pounds (around 1 to 8 kilograms), depending on size, materials, and other
factors. Laptops usually run on a single main battery or from an external AC/DC adapter which can charge
the battery while also supplying power to the computer itself. Many computers also have a 3 volt cell to run
the clock and other processes in the event of a power failure.





History of laptop
Manny Fernandez had the idea for a well-designed laptop for executives who were starting to use computer.
Fernandez, who started Gavilan Computer, promoted his machines as the first "laptop" computers in May
1983. Many historians consider the Gavilan as the first fully functional laptop
computer.Quite difficult to say what was the first portable computer of laptop. The first
laptop did not look like todays laptops, but definitely, they were portable and lapable and
through the years developed to become todays sleek notebooks. The first laptop could
have been designed in 1979 by a Briton, William Moggridge, for Grid Systems
Corporation. The Grid Compass was about 1/5th the weight of any model equivalent, and had a 340K byte
bubble memory. It had a die-cast magnesium case and folding electroluminescent graphics display screen. It
was used by NASA on the space shuttle program in the early 1980s. The first widely available portable
computer was on the market in 1981. Larger and heavier than today's streamlined designs, it nevertheless
had a great impact on the manufacture of personal computers. Laptop technology improved throughout the
1990s and resulted in a steady increase in the popularity of laptop computers for both professional and
personal use.




Todays laptop industry
When a U.S. consumer orders a laptop from HP or other big sellers,
how does the machine get made? Often via a complex supply chain in
Taiwan and China, shaped by rocky cross-Strait relations, according to
the Wall Street Journal: Outsourcing to low-cost, high-quality
Taiwanese manufacturers has helped make Dell and H-P the worlds
top two PC companies in terms of salesBut the relationship between
U.S. computer firms and their third-party manufacturers can be tricky.
In the struggle to retain an element of control over their suppliers, H-P,
Dell and others play contract manufacturers against each other to keep prices falling and ensure no supplier
gains too much leverage.
Everything you need to know about laptops in one place!
Laptops they are now almost everyones best friends, be it for personal
use, for work, or for play. Come join us, as we share with you the new
discoveries that unfold our way, tips, trends, trivia, new models,
anything, and everything about laptops. Together, let us explore. Come,
share with us your thoughts, ask questions on anything, and everything
about laptops.
Ergonomic tips
Take advantage of these ergonomic tips on setting up and using your
laptop computer. Laptop computers are a much greater challenge than a
regular desk mounted computer monitor and keyboard when it comes to
creating a correct ergonomic work environment. If you are an
occasional laptop user or some one who only uses it for an hour or so a
day, maintaining an ergonomic station will be less of an issue. For
frequent or full time users, however, it is important to set your
equipment up on one of the height adjustable laptop computer stands at the right height and angle. Correct
computer user posture also helps avoid health problems frequently associated with computer use.



Components
Laptop computers typically have a display, touchpad, keyboard and internal hardware combined into
one machine.
They contain the same internal hardware components of their larger desktop counterparts but are
built on a smaller scale to require less power and conform with portability needs.
Smaller laptops offer removable CD and DVD drives that can be connected only when necessary.
While laptops have a built-in keyboard and touchpad that acts as the device to control the pointer on
the display, some people choose to purchase and use a regular external wireless USB keyboard and
mouse.
A docking station is a large piece of equipment that expands the ports available and allows
connecting multiple input and output devices, expansion slots and external drives.
Advantages
Owning a laptop provides the benefits of portability, low power consumption and size.
Many people with limited home or office space purchase laptops because they are much smaller than
desktop computers.
Battery-charged laptops can run on battery power alone, which offers great flexibility and allows
their use on airplanes, in business meetings or in the classroom.
Disadvantages
Because laptop manufacturers must fit the same components into a much smaller space, laptops are
more expensive than equivalent desktop computers.
Laptops are also much more difficult to upgrade than desktop PCs and, because of their portability,
are more likely to be stolen.
Owners also run the risk of accidentally dropping their laptop and damaging its internal or external
components.







CHAPTER-2
COMPETITORS
HP
HCL
ACER
DELL

Hewlett-Packard Company
Hewlett-Packard Company commonly referred to as HP, is a technology corporation headquartered in Palo
Alto, California, United States; with offices at the old Compaq Campus in Houston, Texas. HP is the largest
technology company in the world and operates in nearly every country. HP specializes in developing and
manufacturing computing, storage, and networking hardware, software and services. Major product lines
include personal computing devices, enterprise servers, related storage devices, as well as a diverse range of
printers and other imaging products. Today HP serves more than one billion customers in more than 170
countries on six continents. When HP merged with Compaq in 2002, it took over Compaq's existing naming
rights agreement. As a result ,HP sells both HP and Compaq-branded machines.
Buy with confidence. HP is the #1 provider of PCs to businesses worldwide
PRODUCTS
Hp essential
Its smooth appearance combined with elegant tranquil grey highlights a professional image of simplicity and
sleekness. Its always-on c onnectivity lets you win business a thousand miles away
Hp pro book
The Pro Book offers our best mix of features and design for business, at a price that wont hurt your bottom line.

Hp ultra book
Lightweight, sleek and ultra-thin, this is your business laptop, with enough battery life to power through your
workday.
Elite book mobile workstation
Elitebook Mobile Workstations feature powerful processors and professional graphics in a business rugged yet sleek
design thats ready for business.
Hp pavilion laptop

Everyday Computing
From vibrant colors to go-anywhere portability, these laptops are ready to meet your PC needs for daily adventures.
Ultra-Portable
Our thinnest, lightest laptops are the ultimate in on-the-go computing, and with a modern style they are as beautiful
as they are functional
High Performance
.Whether youre gaming or catching a movie on your PC, these powerful laptops are packed with features that
enhance your entertainment experience.







HP ENVY
In a class by itself
.
Elevate your expectations. Every ENVY laptop is crafted to surpass them with the finest features and powerful
technology that deliver premium entertainment and computing experience.

HP ENVY dv6-7200 Notebook PC series
Starting from Rs. 61,895
HP ENVY Sleek book 4-1100
Starting from Rs. 52,371
HP ENVY Ultra book 4-1100
Starting from Rs. 59,038
OFFERINGS
Ultra book
HP introduced a full-function ultra book. Designed for the business market. The HP ultra book
provides mobile professionals a sleek, lightweight device that provides access to information and the ability
to collaborate as well as to communicate via email, instant messaging or even blogging.

Elite book mobile workstation
Compaq Presario range of laptop computers in India are used for daily computing works. Having great
range of selection these Compaq laptops are perfect for your daily use. Keeping in mind your entire
requirement HP Compaq in India has developed these laptops, more technology oriented.



HP Pavilion:
HP pavilion range of laptops is more powerful and trendier serving more in home and travelling
personnel. Supporting all kinds of multimedia these laptops/notebook in Indian market are appropriate for
multimedia. These are very powerful and easy to use laptops. Special edition for Hp pavilion laptops
are mainly designed to give you entertainment in secure environment. More technology sound with higher
power andspeed these special edition laptops/notebook are here to make your dreams come true.

Hp pro book :
The Pro Book offers our best mix of features and design for business, at a price that wont hurt your bottom line.

MARKETING STRATEGIES
Maintain Status Quo as market leader, and continually innovate to strengthen position.
Products: Notebooks, Tablet PCs, Desktops, Gaming Systems, Printers, Toner, Paper, Scanners, Monitors,
Servers, Software, Networking, Accessories.
Pricing: Oracle's Siebel technology reducing marketing spends by 15%.
Cut notebook prices by 15 to 20% creating a volatile price war.
Promotion: Innovative word of mouth marketing called the 31 days of dragon. Associates with various
Hollywood themes to target movie going audience.
Place: Uses online method for booking. Has outlets in major cities.
Product Development: HP has launched aggressively into the Indian market. Ease of availability.
Diversification: M&A: In August 2001 HP and Compaq came together to merge by a 25 billion $ stock deal.




USP(unique selling point)
HP as a company has 4 key divisions in terms of its products. Graphic Arts Solution - from commercial digital presses
to specialised printers for colour proofing. SOHO solutions (small office at home), SME (small medium enterprise)
solutions - computer, printer, integration, workflow integration. To Large enterprises - eg, schools, ministry department
and entire network solutions. On top of it, it does financing for those purchases, offers its expertise, and networking
opportunities to similar users to exchange knowledge. But these are just products.

The brand campaign introduces the theme line everything is possible and an equation device -- (customer) + hp =
everything is possible -- to communicate HPs focus on partnership.












DELL LAPTOP
Michael Dell founded Dell in 1984 while he was a student at the University of Texas at Austin. Michael Dell
believed that consumers would value the ability to customize their computers and purchase them directly
from the manufacturer rather than through a retail store. Consequently, Dell's initial marketing strategy was
to convince individual and corporate computer purchasers to buy computers directly from Dell via the
Internet. In its early years, Dell targeted most of its marketing efforts at medium and large businesses that
needed to purchase numerous highly customized computers that would fit seamlessly with their business
processes. Dell began advertising at electronics trade shows, in trade magazines and through other mediums
targeted at corporate chief technology officers, who were responsible for their companies' computer
purchases. In marketing to these executives, Dell highlighted the ease of customizability, the simplicity of
placing orders through Dell's website and Dell's rapid order fulfillment abilities. The company also promoted
its "Premier Pages" service, which provides corporate customers with 24-hour technical support services.
This marketing effort allowed Dell to become a dominant supplier of computers to medium and large
businesses in the 1990s and early 2000s.

Dell Support:
Dell has a website,www.support.dell.com , which offers solutions to a whole host of common as well as not-
so-common problems. Its solution database is exhaustive.Moreover, the problems are categorised by
topics, making things easier for the customer.The site offers technical support in a language that is
comprehensible even to customerswho are not technically literate. The site also offers options to download
and installdrivers. It also offers an update to check on the status of the order placed, or if you havereceived
the order but have a problem with it. Also, there is a Chat with TechnicalSupport which allows users to
have a direct online chat with Dells technical support staff and solve the problems. There is another option
as Dell Forums which allows users tochat and interact with other Dell users.

Products
Dell Vestro:
Models in the Vostro Series:
Vostro 1200,
Vostro 1310,
Vostro 1510,
Vostro 1710,
Vostro A840



Latitude Series:
Models in the Latitude Series:
Latitude E6500,
Latitude E6400,
Latitude E5500,
LatitudeE5400

XPS Series:
Models in the XPS Series:
XPS M1330,
XPS M1530

Inspiron Series:
Models in the Inspiron Series:
Inspiron 13,
Inspiron 14
Inspiron 1525

Studio Series:
Models in the Studio Series:
Studio 15,
Studio 17

Dell Support:
Dell has a website,www.support.dell.com , which offers solutions to a whole host of common as well as not-
so-common problems. Its solution database is exhaustive. Moreover, the problems are categorised by
topics, making things easier for the customer. The site offers technical support in a language that is
comprehensible even to customers who are not technically literate. The site also offers options to download
and install drivers. It also offers an update to check on the status of the order placed, or if you have received
the order but have a problem with it. Also, there is a Chat with Technical Support which allows users to
have a direct online chat with Dells technical support staff and solve the problems. There is another option
as Dell Forums which allows users to chat and interact with other Dell users.






Offerings
Latitude Series:
Latitude laptops provides higher speed, multimedia features, higher storage, is light weight and battery life is
good. Talking about the usage, business man, travelling worker, and technology savvy, mobile oriented
Persons are best suited to use latitude laptop offered by dell. Dell latitude laptops offer high security features
and is quality, easy and performance oriented notebook. The commercial Laptop Series from the Dell, the
Latitude Series is reengineered and designed with ground breaking advancements in durability, security,
battery life, connectivity and remote admistration. It comes with exhaustive innovations from Dell like the
Control Point, Latitude ON, and Image Direct etc.

XPS Series:
This is an yet another series offering thorough entertainment, mobility and security and is available in
various colours. Hard core gamers love XPS offered by Dell in India and globally. With high settings and
graphic cards this is not cheap. Technology packed piece, needs long time for up gradation.

Inspiron Series:
Jazzy Dell inspiron laptop is great selection for anyone. Available in 8 colours, these are highly trendy.
Talking of speed and storage these are better than ever. Offering a distinctive look they are not quite
expandable as latitudes. But they are more affordable.


Studio Series
The Studio Series of Laptops that offers a blend of style, functionality and performance with personalization
inside and out. They are available with U-Trim options and artist designs.








Marketing Strategies:

Dell : Market Strategy Products: PC, laptops, customer service, storage, workstations, and
auxiliary services.
Pricing: Direct Model approach, pricing below competitors
Promotion: On-line model, direct mail order, catalogues, Premier Pages, special training and
certifications, editorials, reviews, sales reps, and awards.
Place: Direct from Dell: On-line, telephone, mail-order.
Market Penetration: Continue to do more of the same.
Product Development: Pursue Mid-Range Server Growth. By 2001, Dell was the market leader in
entry level servers, but had no presence in the mid-range server market.
New International Market Development: Enter new markets with existing products.
Merger and Acquisitions: By 2000, the external storage market was growing at 23% per year. By
acquiring an innovative leading company like the EMC Corporation, Dell can effectively enter the
external storage and software market

USP (Unique selling point)
Dell is a good brand if you want a well designed, moderately powerful, no-frill mainstream laptop
customized to your needs. The Dell Inspiron laptops are generally good value. The Vostro small
business laptops are also decent choices for consumers, and some can be had with better-than-
average warranties at no extra charge. Dells mainstream offerings are made more attractive by
numerous customization options.












HCL Enterprise Limited
HCL Enterprise Limited (formally known as HCL Computers Limited) is one of India' s largest electronics
,computing and information technology company. Based in Noida, near Delhi, the company comprises two
publicly listed Indian companies, HCL Technologies and HCL Info systems .A formidable name in the
Indian IT Market is HC which spans for more than three decades. HCL is known for constant innovations
which are visible in their new ranges of laptops from time to time. Some of the popular models of HCL
laptops include HCL Laptop Z22- Z2201, HCL Notebook P21- P2110, HCL Notebook K21- K2101, HCL Laptop
X9912- AX9015, HCL Laptop Z24- Z2403 and so on HCL laptops are known for their portability as they are
one of the slimmest in the Indian market.

HCL Support:
On HCLs special support website ,http://hclsupportservice.in/,HCL only gives detailsabout its warranty
program. It does not offer drivers for download purpose, nor does ithave any other feature. It does not even
list the phone numbers for technical help.

















Products
HCL ME ICON

HCL ME ICON M 1065 C ( Rs. 35,490 )
2nd Gen Intel Core i3 2328 M
Windows 8
4GB RAM
500 GB Hard Disk Drive

HCL ME ICON V 1065 A (Rs. 32,990)
3rd Gen Intel Core i3 3110M
DOS
4GB RAM

HCL ME ICON L 1065 B (Rs. 30,990)
2nd Gen Intel Core i3 2328 M
DOS
2GB RAM
500 GB Hard Disk Drive
Compatible with Windows 8.





HCL ME XITE

HCL ME XITE V 2035 A
2nd Gen Intel Core i5 2450M
DOS
4GB RAM
500 GB Hard Disk Drive
MRP Rs. 39,990


HCL ME XITE M 2025 B
2nd Gen Intel Core i3 2328M,
Windows 7 Home Basic,
4 GB DDR3 RAM,
500 GB Hard Disk Drive.
MRP Rs. 37,990
HCL ME XITE L 2035 B
2nd Gen Intel Core i3 2328M
DOS
4GB RAM
500 GB Hard Disk Drive
MRP Rs. 37,990





HCL ME ICON

HCL ME ICON L 1044 B
Intel Pentium Processor B960
DOS
2GB RAM
320 GB Hard Disk Drive
MRP Rs. 23,500

HCL ME ICON L 1044 C
Intel 2nd Gen Processor B815
DOS
2GB RAM
250 GB Hard Disk Drive
MRP Rs. 20,990
HCL ME ULTRA

HCL ME ULTRA 3074 A
3rd Gen Intel Core i3 3217M
Windows 7 Home Basic
4GB RAM
500 GB + 32 GB SSD
MRP Rs. 52,490
Offerings
HCL laptops in India are customized according to the Indian customers, keeping in mind their needs, look
and feel. The three basic funda which HCL implements in their laptops or you can say three basic points
which is implemented in all the laptops in India are:

SLIM
: HCL India is among companies making the slimmest laptops/notebook in India .


LIGHT
: Lightweight is one of the main features, adding colour to the laptops/notebook.

POWER
: And the most important part is the power of this HCL laptops/notebook. They are up to date and highly
technology oriented. All three features integrated together gives HCL laptops in Indian market, over the edge
advantage. Being designed for all the generation, HCL laptops in India makes a rage among the people. With
attractive colour and design, ravishing looks and best suited technology HCL India knows how to market
their products.



HCL Marketing Strategies:

The HCL Global branding initiatives was conceptualized in Jan 05 with an objective tounify the global
enterprise and connect with all stakeholders. Done in three phases, the brand communication took a single
thread (that of HCL being in the leading edge of technology), while expressed it in different ways.

The Fearless Campaign:
The 'Fearless' was a print-led TV campaign, which brought out the core HCL values of Guts, Courage and
Passion. The campaign also spoke about the size and width of theenterprise, while introducing the HCL
Heritage and stature

'The Numbers do the talking' Campaign:
0 and 1, the binary digits were taken as HCL's brand ambassadors. The story they weavearound the different
areas of expertise that HCL has is the crux of the campaign.The campaign, initiated in Jan 05 went on till
March 06 and explained the multifacetedtechnology width of HCL. The campaign helped in sustaining and
continuing the brandstature of the company.






Touch Technology Campaign:
This was a Television advertisement. The idea was to see the world from the eyes of common man, someone
who isnt completely aware of our presence. But as the film unfolds, he finds out that we are almost
everywhere, and that many of the things that he took for granted are in fact powered by our technology. In
order to initiate this process and give the brand a face, a protagonist was introduced - the HCL employee.
And thus the ad becomes a chance encounter of two people from different ends of the same spectrum. Its
the story of - The Hitchhiker. And the campaign became the "Technology that touches lives."More recently,
in 2009 HCL Info systems has re-branded its range of laptop products as ME, and it aims to raise its
market share in the segment to 20 per cent from the existing7.34 per cent in two-three years. Over the next
two-three years, the company would spend Rs 40-50 crore around the re-branding exercise. The new HCL
ME campaign has been made keeping in mind the requirements of todays customers who are on the move
and seek seamless connectivity to the virtual world. A survey carried out by research firm IMRB on key
youth trends has revealed that there increasing need for mobility among the target segment but the nuances
of mobility aired in different age brackets. For teenagers, laptops are a means to belong to their community,
while the jobseekers biggest motivation is career growth and technology and the laptop is an enabling tool.
For the mid-level executive, the laptop offered mobility and the ability to work at his own pace. The new
marketing campaign for ME is aimed at establishing a youthful and vibrant image of the brand and ensure
a stronger connect with Next Gen consumers. All HCL Dig life stores and retail outlets would be re-
branded as part of the strategy.











Acer Incorporated
Acer Incorporated is a Taiwan-based multinational electronics manufacturer. Its product line up include
desktops and laptops, as well as personal digital assistants(PDAs),servers and storage, displays, peripherals,
and e-business services for business, government, education, and home users. Acer's subsidiary in India is
Acer India (Pvt) Limited, and was incorporated as a wholly owned subsidiary of Acer
Computer International, Ltd. in 1999. It is a notable vendor in key segments such as education, desktop
computers and low profile notebooks for education purposes. Its headquarters are in Bangalore, India.


Acer Support:
On Acers Indian website ,www.acer.co.in, Acer has clearly mentioned their support and service policies. It
lists various Toll free numbers for customer care. There is the facility to download drivers according to the
model owned. But the biggest drawback is that it does not offer any technical help online. It does not even
have a getting started guide or a list of Frequently Asked Questions and their answers. Common software
related problems can be easily resolved by the user if they follow a step-by-step detailed procedure. But
Acer does not seem to realise this.

Products

Travel mate series
Tablet Pc series
Aspire series
Ferrari series



Offerings
Travel mate series:
Travel mate laptops/notebook offered by Acer in India are light weight and slim, appropriate for travelling
people. Integrated with latest technology and features travel mate series is the best for people who are
always on tour.

Tablet Pc series:
Complementing mobile technology Acer tablet pc series of laptops/computers offers exceptional mobility
giving you high performance, flexibility and great dependability. It has option of pen-input functionality.
The configuration is best suited for high performance.







Aspire series:
Aspire series of Acer laptops/notebook in India are here to increase your productivity adding more value to
mobile computing. These Acer laptops/computer offers you great flexibility and support to your needs.

Ferrari series:
The Ferrari series are as fast as Ferrari with the latest technology implemented these Acer laptops/computer
in India. Giving you innovative designand flexibility these laptops are competing with the best market
standards.

Marketing Strategies

Acer has taken a serious step to revamp its marketing strategy in India and differentiate itself from the competition.
"We hope to build mindshare for brand Acer and its offerings in new focus segments like large private corporate
accounts. The areas that it is looking at include education, youth, and retail.

With the beginning of the buying season in the education segment, the company is focused on tapping into segment.
To attract the right set of buyers, the company is now projecting itself as a as young, youthful and energetic brand
which 'fits in' with the aspirations of today's youth.

The second strategy for strengthening its presence is by making most of the retail boom in the country. It is setting
up marketing campaigns that will help Acer consolidate and build a stronger presence in the retail segment.

Some of the key campaigns focus on events and activities that will improve the company's brand recall in the
corporate segment.. It is also tying up with key large format retail chains like Croma, Home Solutions, Next and
Metro to hold visibility, consumer awareness campaigns.

For the education segment the company is looking at not just awareness programs but also creating customised
solutions to meet the needs and budget of the students,.

With these plans in place Acer is expecting to touch Rs1, 800 crore revenue in 2008, up from Rs 1,200 crore in 2007.
"We expect to grow by over 50% this year in terms of total revenues which would be way above the industry average
and maintain our position as the fastest growing PC brand in the country (and the world too!).
Usp
Various types of Acer laptops are manufactured keeping in mind different needs and choices. Of
these, Acer Aspire series is a worthy replacement of good old desktops. Easy portability is one
winning feature of all these laptops
The speedy performance and the great designs of these laptops are the Unique Selling
Propositions of these products. High-speed performance and mobility have been coupled up well
in these laptops. This is a reason why everyday millions of people search on the internet and in
retail stores for Acer laptop deals.














Demand supply gap

The laptop market has registered 79% Year-on-Year (YoY) growth during 2006. The laptop sale is growing
at much faster rate than projected. India's personal computer market is undergoing a major transition.
However, laptop computers cannot completely wipe out desktop computers, because both are designed to
meet different needs or different consumer segments. According to a top official of HCL Info Systems,
market share of laptops would be 35-40% in the next two years.










Major Players:

The major players in the laptop category are:
Hewlett Packard (HP)
ACER
HCL
Dell Computers





Growth Drivers:

Indian Laptop market in now in sync with global market. It was in 2005 that sales of laptops surpassed
the sales of desktop computers for the first time in India.
The Laptop market is growing at a fast rate because of change in work life of consumers. As the need for
"anytime anywhere" access to information is increasing, the sales of Laptops are also increasing.
Other factors that are responsible for the hike in sales figure are reduction in prices and affordability.
Laptops are now sold at approximately half the price at which they were sold two years ago. Laptops prices
are now almost at par with the desktop computer prices.
The third most important factor is duty free import of Laptops as a personal baggage that has helped a lot in
increasing the penetration level of the product among the consumer population. Awareness about laptops has
also increased over the years.































Indian Market share:






The laptop computer market in India grew by 84.8 per cent in the third quarter of 2007 against the
corresponding quarter last year, contributing significantly to the overall PC market growth of 25.1 per cent.
More than five lakh notebook PCs were sold in the quarter, a study by market analyst IDC India said today.
Hewlett Packard (HP) retained the top slot with a market share of 37.8 per cent, while HCL occupied the
second position and Acer third.
Notebook PC sale in home and 'Small Office and Home Office' (SOHO) segments grew by 166 per cent and
made up 43 per cent of the total business. The next largest contributors were enterprise and education
segments.
Given the choice of portability, flexibility and ease of use and narrowing of price-performance gap that once
existed between portables and desktops, consumers are almost overwhelmingly inclined to buy notebook
PCs, he said.
Further, laptop sales recorded an year-on-year growth of 104 per cent in the northern states of the country,
followed by southern states at 80 per cent.



17%
10%
16%
19%
MARKET SHARE
HP
ACER
HCL
DELL


CUSTOMER PROFILE
Pricing of laptops in India
The comfort level of consumers in India starts from 30,000 Rs.Starting range of laptops:1. HP Rs 350002.
Sony Rs 380003. Dell Rs 320004. Acer Rs 24000


DELL

Dell Laptops for Home Users:
Dell Inspiron 14 Price 39,500/- to Dell Inspiron 15 Price 36,900/-Dell Studio 15 Price 40,900/-
Dell XPS 16 Price 67,900/-
Dell Laptops For Small Businesses:
Dell Vostro A840 31,500/- to Dell Vostro A840 29,000/-
Dell laptops for performance demanding applications:
Dell Latitude 2100 26,750/- to Dell Latitude E5400 63,800/-


ACER

For Home users:
Acer Aspire 5315 22999/- to Acer Aspire 8920G 80999/-
For Travelers:
Acer TravelMate 4720 45999/- to Acer TravelMate 5720 50999/-
For niche users:
Acer Ferrari 1100 80399/-

HCL:

For personal users:
HCL ME G3843 Laptop price - Rs.23700 toHCL ME Z3935 Laptop price - Rs.43928
For niche users:
HCL ME P3859 LEAPTOP price Rs.30480
For small businesses:
HCL Netbook MH04 price - Rs.15,999
For young users:
HCL ME G3843 Laptop price - Rs.23892 to HCL ME Z3935 Laptop price - Rs.43928

HP:

For professionals:
HP Pavilion DV9502AU Price 39,000/- to HP Pavilion DV9731TX Price 67,500/-
For businesses:
HP 530 Business Laptop Price 27500/- to HP 520 Business Laptop Price 28500/-





Risk analysis

Porters Five Forces Analysis

Competitive Rivalry from within the Industry

As a matured industry, the laptop industry is seeing a price downtrend in the long term, indicating that
aggressive pricing will bring more consolidation in the industry to reduce development costs. Many
forecasters suggest the concentration ratios for PCs (desktop & laptops) of (70) in the future from (50), (53)
and (57.2) in 2006, 2007 and 2008 respectively . Due to standardization among Windows PCs, switching
costs are low and therefore competition is driven by pricing instead of product differentiation.

Bargaining Power of Suppliers

The suppliers for all competitors are quite limited in terms of bargaining power due to increased
commoditization of hardware components. Intel and AMD, the two major microprocessor suppliers,
compete for increased market share. However, their power is limited due to their need for product promotion
among consumers. For hardware such as hard drives (Samsung, Western Digital, Seagate, etc.) or
motherboards (Intel, MSI, ASUSTek, etc.) there is very limited bargaining power due to their lack of
branding on the finished product. Most manufacturers use different suppliers for the same component, by
sourcing their requirements from whoever is cheaper at that time. Thus, if the prices are not competitive, the
suppliers risk losing out to their rivals. On the software side, Microsoft dominates with its Windows line of
Operating Systems (OS) and therefore exerts considerable power over PC manufacturers.

Bargaining Power of Customers

Customers have large bargaining power over manufacturers, since a major part of the total PC sales is made
up of large volume buying from businesses. In addition, consumers also have bargaining power in terms of
dictating demand and buying preferences.
Consumer preference for mobility and wireless connectivity at low cost resulted in the growth of the laptop
market compared to desktops. In addition, continued demand for cheaper costs lead to aggressive pricing as
well as the creation of new categories such as netbooks. The power of customers is reflected in the change in
buying behavior (Figure 6) [14]. In addition, customers buying behavior in developing markets influenced
Dells decision to sell through retail stores as well.










Threat of New Entrants

Due to aggressive pricing and reducing profit margins, there is a high barrier to entry for new companies.
Since large companies are able to invest more in R&D and more easily hire top management talent, there is
greater possibility for more innovation in the products. This further increases the barrier to entry for smaller
companies. However, ASUSTeks introduction of netbooks in late 2007 [Figure 9] is an example of
identifying consumer demand that was not recognized by any of the top industry players and becoming a
new competitor. Consequently, ASUSTek had a growth rate of 103% in 2008 since it was the only netbook
producer at that time .

Threat of Substitutes

The laptop industry faces a significant threat from new trends such as cloud computing, which potentially
will reduce the need for high computing power in portable laptops.











SWOT ANALYSIS

HP LAPTOP



Strengths:

HP Compaq India is going beyond the
market demand because of technological
advancement is in market demand.

Taking care of consumer need, HP Compaq
is offering trendier and more technologically
advanced laptopt computers in India.



Weaknesses:

HP does not diversify its products. The
range of models is not very exhaustive. This
is an area where other companies score over
HP.



Opportunities:

Introduction of Touch pad and think pad
expected to boost companys sale.
Opportunity to grow since laptop market is
emerging in India. Hp is already a market
leader so great opportunity to be the king of
market. It is low on price and high on
configuration

Threats:

HP has threats from Acer which offers more
or less the same features at a lesser price.

ACER LAPTOP



STRENGTHS
Acer innovations :
Acer aspire(let the user connect to the Net
almost anywhere with 8 hours of battery) ,
Tempo Smartphone series in 2009 to
compete in the lucrative mobile phone
market.
Price its products with low competitive prices
to compete with the strong rivals and acquire
the low-priced laptop market share.



WEAKNESS
Customers expect new functions and
improved computing power at least once
every year.
Innovations and changing market demand
needs strong and flexible supply chain to
execute the successful innovations and
deliver them to the market before the
competition.

OPPORTUNITIES

Acer would be a good competitor in the
eBook Reader market and had the ability to
enter a new market of acquire an existing
manufacturer.
Acer can also compete in the Asian market
by using its low price model. The Asian
market is huge and would consume many of

THREATS
The Research and development
departments would consult between each
other to produce new competitive products.
The innovation will continue as long as the
workers are compensated and the subsidiaries
are willing to compromise for the sake of
benefiting the holding company.
Acers products if marketed well.



























Value cost analysis
High segment
laptop Price list features
Hp elite book mobile
workstation
Starting from 90,000 Elite book Mobile
Workstations feature
powerful processors and
professional graphics in a
business rugged yet sleek
design thats ready for
business.

Acer Ferrari Starting from 80,000 The Ferrari series are as fast
as Ferrari with the latest
technology implemented
these Acer laptops/computer
in India.


Acer Ferrari is the best for successful business men because of the latest technology and
as fast as Ferrari. Ferrari price is less according to hp elite book mobile work station.
Middle segment
Dell xps series Starting from 67000 Offering thorough
entertainment, mobility
and security and is available
in various colours.
Hp pro book Starting from 65,000
The Pro Book offers our best
mix of features and design for
business, at a price that wont
hurt your bottom line.
Designed for business users.
Hp envy Starting from 52,000
Elevate your expectations.
Every ENVY laptop is crafted to
surpass them with the finest
features and powerful
technology that deliver
premium entertainment and
computing experience
Hcl me ultra Starting from52,000
Designed for young users offer
slim ,light ,weight and power.
Acer aspire s3 aspire s Starting from 54,000 Acer laptops/computer offers
you great flexibility and
support to your needs.
For young users Hcl me ultra is best offer slim , light ,weight and power.


Low segment
Hp pavilion Starting from 19,000
vibrant colors to go-anywhere
portability
Our thinnest, lightest laptops
entertainment experience.
For home users
Dell inspiron Starting from 29000 Available in 8 colours.
Offering a distinctive look.
They are more affordable.For
young users

Hcl me Xite and icon Starting from 30,000 For young users
ACER travel mate Staring from 45,000 For travellers
Acer aspire Staring from 18,000 Acer laptops/computer offers
you great flexibility and
support to your needs.
For home users.

ACER ASPIRE is good because its price is low according to others computer offers you great flexibility
and support to your needs. Designed for home users.
Utility
For business use
For student purpose
For entertainment purpose














RECOMMENDATIONS

HP has got a wide network of service centre and they can solve any problem within six hours but they fails
on this commitment, this act makes the customer to lose his trust.

HP should try to win the confidence and heart of customers by providingthem value for money.

HCL should add a good tag line to its name that can make the association of customer to the
company.

Promotional activities are very less of HCL therefore they should invest a considerable amount in
advertisements and as a result their brand awarenesswill increase.

Brand Image of HCL is very low and it is considered as cheap brand with lower quality.

HCL is an Indian company and they should design their product according to the customers
requirements of India .i.e. reliability should be considered as major attribute as us Indians like
products that last long.

Most of their products of ACER are standard product whereas now is the age of customised products and
its competitors are trying to provide customised products.

ACER should make strategic alliance with several financial organisations that can provide
installment facilities to the customer as customers are generally interested buyingPC on installment.

ACER should create some factors that the industry never offers such as free training about using the
product, as most of customers dont know how to use the computer this will definitely creates a
brand differentiation.

ACER should try to raise at least some attributes of PCs that can be projected as best buy. For e.g.
sound or graphic or any other part of the visible system.
.
DELL should invest more in research and development.
DELL should enhance customer support service.
DELL should add physical presence of service centre would add value to their customer service.








CONCLUSION
Notebook industry is the future of personal client PC market.
Based on predictions, the mobile computing notebook devices market are subdivided as ultra
mobile sub notebook PCs and notebook PCs.
Innovative educational laptops like, $100 laptops are also looked at as the products which rule the
future of Indian notebook market.
Laptops with extensive multimedia features continue aiming to gain more personal, home
notebook users, whereas notebooks with longer battery life and higher performance will continue
to cater the needs of business professionals.
Gaming industry being itself in very nascent stages. There are several series in Dell and HP which
cater to this group already.
High speed connectivity and low weight notebooks generally are most demanded ones today.
HP being top performer in multimedia and personal computer section should try to concentrate
more towards capturing large organizations, and dell the vice versa.
Though notebooks are seen as the replacement of desktops most of the times, it is still a long way
before notebooks sales overtakes that of desktops in number of units sold.













REFRENCES
WWW.GOOGLE.COM
WWW.SCRIBD.COM
WWW.AUTHORSTREAM.COM
WWW.DOC.COM
WWW.HP.COM
WWW.DELL.COM
WWW.ACER.COM
WWW.HCL.COM


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