Download as pdf or txt
Download as pdf or txt
You are on page 1of 1

NATION

04 MUSCAT DAILY WEDNESDAY, NOVEMBER 11, 2009

A MUSCAT DAILY COLUMNIST

RESULTS IN LIFE -
Subaru eyes bigger slice
CHOICE OR LUCK?
Kevin Abdulrahman
of Oman market
Japanese manufacturer hopes to expand its market share after the launch of its new models
Kevin Abdulrahman is an in-demand leadership development and performance acceleration speaker
and trainer
Alex Adams
Bahrain
I’m often known to disrupt the thoughts of peo- example I use is ordering a cup of latte in a café.
ple with what I say, but the reality is I would The only reason I would ever ask for it to be
rather hurt your feelings and tell you the truth replaced is that I know it can be made better. If Japanese car manufacturer
than sugar coat it. I would rather be able to I didn’t then I would happily accept the latte for Subaru is hoping to tighten
coach you through the process than be a friend how it was served. its grip on the Omani car market
who pats you on the back and say it’s okay, You are where you are because you deserve and open itself up to a whole new
when it may not be the case. it. Yes, you deserve where you are, because audience when it launches
So what I’m going to say next will almost cer- you are currently living a result. A result that is its brand new Legacy and Im-
tainly astound you. It will shock you. For some stemmed from the current beliefs you hold, the preza Sti models in Oman later
it will be a source of disappointment, with a few thoughts you have, the decisions you make and this year.
of you even getting upset. I hope amongst what- the actions you take. For things to change, you With Oman already the
ever emotions you experience, that this reality must accept that you’re the underlying factor, biggest market in the Middle
inspires you. This truth that may leave you starting with your beliefs, which will affect your East for the brand, Subaru hopes
sleepless tonight, twisting and turning in bed thoughts, in turn help you make better deci- to expand its share in the country
thinking about the one statement I’m about to sions, that will then need to be backed up with after the launch of its new mod-
make. action. els, by targetting a new market
You know that you can do For example, reading this and improving its image.
YOU ALREADY KNOW
better in life. article is a good start to waking The new top of the range
You know this! up, changing and doing things Legacy, which features the com-
If you didn’t really believe in that, you would differently now that I’ve told you that there is pany's idiosyncratic Boxer
not be reading this article. You know you can more in you. engine, developed in-house by
do better in life; you’re simply looking for Next time you find yourself complaining, Subaru, has a 3.6-litre engine
thoughts, tips and possibly directions on how take a few minutes to think about whether the which generates 256 horse- the 2.5-litre GT engine generates “Some kind of stability and
to get there. actions you are taking are in all honesty leading power and can hit 100km in 265 horsepower, in addition to reliability is important for the
This is how the whole concept of complain- you to achieve the results you want. Because around 5.5 seconds. Yet despite reaching 100km in 4.5 seconds. Omani customer. In the Middle
ing works. You know that you could be a better they are certainly leading you to the current this, the latest incarnation pro- Speaking exclusively to Mus- East, Oman holds a lot of poten-
person. You know you can do better in your results, and if you aren’t happy with them, then vides a serene ride and combines cat Daily at the launch of its new tial for Subaru as a market, where
professional life. You know that you can live an you have to make some changes now. smooth handling with improved models in Bahrain, Yasushi the Legacy and the Forester are
amazingly full personal life. You know what Ask yourself, what action do you need to fuel economy, managing 40km Nagae, the general manager of the most popular models.” Sub-
your best is, and yet you’re not being it. That’s take to get the results you want? All you have to the gallon. the Subaru CIS, the Middle East aru needs to open itself up to
the whole reason why you’d complain in the to do is simply take the action that will give Building on its recent rally her- and Africa sales department, new audiences and improve cus-
first place. you your ultimate results, and you will notice itage, the latest Impreza WRX Sti explained that Oman's terrain tomer service if it is to improve we need to improve it.
Think about it. If you already lived the best yourself complaining less often. Consistently represents a shift in styles in the makes it the perfect playground its image and popularity in “We have to make some
you could possibly be, then you couldn’t com- working towards what you want, will in turn motor sport. As the days of drift- for the cars. Oman, he added. “We have the efforts to enhance our customer
plain, because you wouldn’t have anything lead you to the life you truly want and deserve. ing round corners sideways are “I think the market in Oman is new Legacy, but we need a driver satisfaction. With this, we have
better to compare with. The reason you com- You know what you need to do, what are you replaced by drivers picking doing very well. We have a 2.5 to lift our brand's image and cre- to make some developments in
plain is that you are comparing where you are, waiting for? straight lines through corners, per cent market share in Oman, ate a new market. I think it will be dealing with customers and in
with where you could, and in fact, should be. An Have a winning week. the new Sti is a car that can be which I feel is a very suitable successful because we have the near future we can make
thrown into corners without market for Subaru because you some good dealers and some adjustments to our products for
You can e-mail him on kevin.abdulrahman@apexstuff.com much fear of spinning out. have a lot of long roads and good customers. The basic customers. This will make our
Managing 35km to the gallon, mountainous areas. image of Subaru is not bad, but customers even happier.”

Bike ride event planned LOCAL TENDER NOTICE


for National Day NO. NAME DUE DATE LAST DATE FOR DISTRIBUTION PRICE OF DOCUMENTS FOR
OF DOCUMENTS
Oman Classic Bikes Club, in Sidab and return to OAC. ‘Think Local Tender Construction of ministry extension 30/11/2009 18/11/2009 RO 1000 Excellent grade contractors specialised in
cooperation with Oman Auto- Before You Drive’ road safety No 320/2009 building at Al Qurum-Bausher building construction works and registered
mobile Association and the ROP, campaign leaflets and tyre pres- with the Tender Board
will conduct a group bike ride sure gauges will be distributed to
event to celebrate National Day riders, spectators and the public Local tender Operator services at all OETC grid 14/12/ 2009 18/11/2009 RO 387 Companies specialised in the above men-
on November 18. at beaches and shopping areas No 316/2009 stations tioned works and registered with the Ten-
A press release confirmed the to raise awareness of safe der Board
bikes will gather at Oman Auto- and responsible driving.
mobile Club (OAC) and the ride The event will be sponsored Local Tender Supply of 20 MVA, 33/11.5KV power 14/12/2009 18/11/2009 RO 150 Companies specialised in electrical works
will start from OAC with 40 by Red Bull and Samsung No 317/2009 transformer complete with RTCC pan- and registered with the Tender Board and
bikes at 4.30pm. The convoy will (Sarco). For more details contact els, 11KV indoor switchgears, 30V DC the Distribution Code Review Panel with
cover the Muscat area up to ocbc.oman@gmail.com. battery with charger and 110V DC bat- relevant grade
tery with charger

Local Tender Pre-Qualification tender for propane 7/12/2009 18/11/2009 RO 150 Companies specialised in the above men-
CINEMA ROUND UP No 321/2009 recovery unit, associated facilities and tioned work
City Cinema, Al Shatti Tel: 24692656 (after 2pm) other units at Mina al Fahal Muscat
District 13 Ultimatum (Action/Adventure) 3.30, 7.30, 9.30pm
Shorts (Kids/Family) 5.30pm Local tender Insurance of OGC gas transportation 30/11/2009 18/11/2009 RO 150 Insurance companies working in Sultanate
2012 (Action/Adventure) 11.30pm No 314/2009 facilities of Oman and registered with the Tender
Red Cliff (Action/Adventure) 3.30pm Board
Dance Flick (Action/Adventure) 6pm
Aladin (Fantasy/Kids) 7.30pm
Local tender 20 classrooms for boys basic educa- 21/12/2009 21/11/2009 RO 330 First and second grade contractors spe-
London Dreams (Musical) 10.30pm
No 313/2009 tion school (5-10) at Al Khrayis, cialised in building construction works
The 5th Commandment (Action/Adventure) 3.30, 11.30pm
I Hate Valentine's Day (Comedy/Romance) 5.30pm Wilayat al Seeb (2007) Muscat Gov- and registered with the Tender Board
MJ This Is It (Documentary/Musical) 7.30, 9.30pm ernorate

City Cinema, Sur Tel 25545544 (after 2pm) Local tender Health Centre at Al Ajaiz 21/12/2009 21/11/2009 RO 500 Excellent and first grade companies spe-
Cloudy With a Chance of Meatballs (Kids/Family) 6.30pm No 312/2009 cialised in building construction works and
Do Knot Disturb (Hindi) 8.30pm registered with the Tender Board
Sorority Row (Suspense/Horror) 11.30pm
Oru Black and White Kudumbam (Malayalam/Action) 7.30pm, 10.30pm Local tender Supply and installation of metering 21/12/2009 21/11/2009 RO 204 Companies specialised in the above men-
No 315/2009 system at OETC grid stations tioned works and registered with the Ten-
City Cinema, Ruwi Tel 24831809
der Board
Ajab Prem Ki Gajab Kahani (Hindi) 3.30, 6.30, 9.30pm
Aladin (Hindi/Fantasy) 3.30, 6.30, 9.30pm
London Dreams (Hindi) 3.30, 6.30, 9.30pm International Construction of proposed housing de- 14//12/2009 21/11/2009 RO 1500 International and excellent grade compa-
tender No velopment for civil aviation affairs nies contractors specialised in building and
City Cinema, Sohar Tel 26840312, 26843510 319/2009 phase-1 at Seeb (International) registered with the Tender Board
Blue (Hindi) 3.30, 6, 8.15pm
The 5th Commandment (Action/Adventure) 3.30, 7.30, 9.30, 11.30pm Local tender Proposed office building, warehouse & 21//12/2009 21/11/2009 RO 461 Excellent and first grade companies spe-
Aadhavan (Tamil) 6.30, 10pm No 318/2009 store with related facilities for OETC cialised in building construction works and
Shorts (Action/Adventure) 3.30, 5.30pm at al Mawaleh South, Seeb registered with the Tender Board
Mekano (Arabic) 10.30pm
Local Tender Construction of proposed headquar- 14/12/2009 25/11/2009 RO 600 Excellent and first grade companies spe-
Al Bahja Cinema Tel: 24540855/56
No 322/2009 ters building at MOTC cialised in building construction works and
The 5th Commandment (Action) 4, 8, 10, 11.55pm
registered with the Tender Board
Asylum (Horror/Thriller) 4, 8, 10, 11.55pm
I Hate Valentine's Day (Comedy/Romance) 6pm
Shorts (Kids/Family) 2, 6pm Local Tender Chlorination unit in Al Khoud reservoir 28/12/2009 25/11/2009 RO 200 Companies specialised in the above men-
Mekano (Arabic) 2pm No 324/2009 tioned work

Stars Cinema Tel: 24791641, 24792360 Local Tender Government properties insurance for 07/12/2009 18/11/2009 RO150 Insurance companies working in Sultanate
Peranmai (Tamil) 3.30, 6.30, 9.30pm No 323/2009 the year 2010 of Oman and registered with the Tender
Robinhood (Malayalam) 3.30, 6.30, 9.30pm Board
Ajab Prem Ki Gajab Kahani (Hindi) 3.30, 6.30, 9.30pm

You might also like