PRINCIPLES OF MARKETING ASSESSMENT GRADING CRITERIA

grade 9-10 8-9 7-8 6-7 5-6

5 Identify the problem Demonstrates thorough
understanding of the
scope and the scale of
the problem located
precisely within its
contet ! time and
circumstances
Demonstrates awareness
of the scope and scale of
the problem with broad
parameters of contet"
time and circumstances
Is able to identify
problem and gi#e
indications of the
outcomes$implications
that ma%e it problematic
Is able to identify$name
the problem with some
reference to contet
Does not identify the
problem or identification
is insufficient
6 &nalysis of the
problem
'a%e a logical and
coherent approach at all
steps in the analysis and
demonstrates high le#el
of critical thin%ing
throughout
'he analysis
demonstrates a logical
approach and eemplifies
coherent and critical
thin%ing
'he analysis
demonstrates a logical
approach and generally
displays critical thin%ing
'he analysis is mainly
ogical in approach and
displays an ability to
engage in critical
thin%ing
'he analysis is
insufficiently logical in
approach and displays
little or no ability to
engage in critical thin%ing
5 (onclusion )s*
and$or
recommendations
&ll conclusions and$or
recommendations are
highly appropriate
and$or creati#e
'he conclusions and$or
recommendations are
appropriate and$or
creati#e
'he conclusions and$or
recommendation are
appropriate and with an
element of creati#ity
+ome good points
emerge from the
discussion of options"
and alternati#e but the
,conclusion, are not
de-monstrabl-y
appropriate.
'he
conclusions$recommendati
ons are not appropriate
and there is little$no
e#idence of critical
/udgment
, 'eam cohesion and
contribution to
re0uired output
'he team made the best
use of the %nowledge"
s%ills and attributes of
the members to produce
the full re0uired output
'he team made good use
of %nowledge" s%ills and
attributes of the members
to produce the re0uired
output
+ome alignment was
e#ident between the
%nowledge" s%ills and
attributes of the team
members and the
re0uired output
'here is e#idence of an
effort to align the
%nowledge" s%ills and
attributes of the team
members with the
re0uired output1
wea%ened by team issues
2nsuccessful to aligning
the %nowledge" s%ills and
attributes of the team
members with the re0uired
output. +erious team
issued remained unsol#ed
, 3ral communication
structure" format
and organisation of
presentation
(ontent is
comprehensi#e and
arranged logically"
structure is creati#ely
tailored for the
audience" and clearly
signposted throughout1
presentation meets time
(ontent pro#ides good
co#erage of topic with
logical se0uence1
structure is well tailored
for the audience" with
clear signposting" meets
time limits and is well-
paced to a#ailable time
&de0uate co#erage of
content and follows
logical se0uence1
organi4ed and signposted
appropriately for the
audience1 time limits
adhered to1 presentation
is mainly well-paced
5asic co#erage of
content1 attempts to
follow logical se0uence1
some awareness of
appropriate organisation
and signposting for
audience1 some timing
issues
Inade0uate content that
lac%s coherence" not
organi4ed or signposted to
communicate ade0uately
to audience1 timing issues
limits" is ecellently
paced to a#ailable time
- Deli#ery style
)#erbal and non
#erbal
6ighly professional"
well paced and
con#incing
presentation1 #oice clear
and confident1
maintained #ery good
audience connection
with positi#e eye
contact and body
language1 minimum
reliance on written
notes
7rofessional" well paced
and con#incing
presentation1 #oice
consistently lear and
confident1 maintained
good audience
connection with positi#e
eye contact and body
language1 minimum
reliance on written notes
7resentation is generally
professional" #ocal
deli#ery con#eys
meaning. 8ith only
minor lapses in features
li%e audibility" clarity and
pace1 eye contact and
body language helps to
connect with audience1
minimum reliance on
written notes
7resentation shows some
success in professional
elements" #oice con#eys
basic meaning but lac%s
audibility" clarity" eye
contact and body
language does not
connect with audience"
some o#er-reliance on
written notes
7resentation lac%s
persuasi#eness" #ocal
deli#ery not clear" no eye
contact" inappropriate
body language1 o#er
reliance on notes
- 2se of #isual aids"
other e0uipment
2se of aids is
proficient" imaginati#e
and highly rele#ant1
they are consistently
and s%illfully integrated
to maimi4e impact in
transmitting meaning
and engaging audience
&ids are thoughtfully
chosen and constructed"
they are appropriately
used and integrated to
maimi4e impact in
transmitting meaning and
engaging audience
+uitable aids are used but
not effecti#ely ) too
many" too few" low
rele#ance*1 some attempt
to integrate the aids to
contribute to the impact
of the presentation and
relate to audience
&ids are used but the
0uality$rele#ance is
inconsistent1 they only
contribute slightly to the
impact of the
presentation and the
transmission of meaning
&ny aids that are used are
inappropriate" not
integrated and either do
not add to meaning