Transportation Design from the Art Center College of Design, U.S.

Worked for short tenure in General Motors, USA

1981 StartedDesigning&MakingAutomobileAccessories.
1992DesignedhisownGypsy
1993Estd.DCDtoofferdesign&prototype
B2B B2C
TATA Motors
General Motors
Ford
Renault
Maruti
Fiat
Contessa
Jeep
Mahindra, etc.

About DC
Celebrities
&
Industrialists

Focused on Foreign Business by COST BENEFIT advantage
PROMINENT in Custom Designed Automobile Market
Design work for AMV8
007 Die Another Day
2007
Chevrolet Beat
6 Rolls- Royce for UK clients
> 2,000 cars
A
M
B
I
E
R
O
D

DC : S
{
Similar to
Ferrari
Or
Lamborghini
Futuristic CAR
for
Hollywood celebrity

4
Challenges
For
DCD


























1
TATA Nano
Industry - flipped upside down in next 5-10
years
Pressure on worlds biggest carmakers
Large car makers are looking @ POTENTIAL
Indian market

























2
New Entrants
Luxury car market TRIPLED during 2002-07
26% growth in India Luxury Market in 2007
Porsche , Audi, BMW, Ferrari into INDIAN
market

























3
Safety Norms
DC says, we use max OEM components
Testing would increase the costs
Pressure to adjust to safety standards

























4
Diversification
TVs, Refrigerators, office interiors & Furniture
First Automotive Design School
Will these dilute DCD ?
Future is customizing
Spending on lifestyle INCREASES















DCD
Can Sustain