PUBLICATION AND EDITING (COMM 14)

PRELIMINARY EXAMINATION
December 16, 2003
9:30-12:30 PM (Rm. 308)

Name: _________________________________________________________________

I. Write T if the statement is TRUE. If not, correct the statement by underlining the word/s or
phrase/s that make it wrong and choose (encircle) the letter that makes the statement correct.
(10 points)

__________ 1. Restrictive authority is seen by managers as a tool for coordination and

control. It is simple and fast. One of the difficulties is that restriction may come from frustration
and may be followed by aggression toward the executive.

a. as a tool for unity and freedom

b. restriction may come from depression

__________ 2. Successful managers tend to be people who want to influence and control
other people in order to glorify themselves.

a. tend to be people who humble themselves and practice democracy.

b. in order to get organizational work done

__________ 3. In managing, financial rewards is a primary tool for effecting behavior change.
Two-way communication between manager and employee has the advantages of greater
accuracy and greater feelings of certainty for the receiver.

a. has the advantages of greater fairness and greater equality

b. communication is a primary tool

__________ 4. Learn to develop self-confidence in order to harbor frustrations that lead

managers to aggressive reactions.

a. develop maturity
b. ward off frustrations

__________ 5. A superior has no responsibility for the work of others, as well as power over
their careers. Making the strengths of an organization productive is therefore much more than
an essential of effectiveness. It is a responsibility of authority and position.

a. strengths of an organization financially viable

b. has responsibility for the work of others.
 __________ 6. A manager must keep the flow of events from determining what he or she
does, what he or she works on, and what he or she takes seriously, otherwise an executive will
fritter himself away “operating.” He or she needs criteria which enable the manager to work on
the truly important, that is, on contributions and results.

a. He or she needs assistance

b. the truly important, that is, on financial growth and development of
manpower

__________ 7. Find out the general wants of those with whom you work.

a. Find out the specific wants

b. Find out the general emotions and angst

__________ 8. Remind yourself that all people with whom you work have desires unimportant
to them.

a. have emotional problems unimportant to them

b. have desires important to them

__________ 9. Effective executives know what they expect to get out of a meeting, a report,
or a presentation; and what the purpose of the occasion is or should be. They ask themselves,
“Why are we having this meeting?”

a. Successful executives know what they expect

b. Effective executives are unpredictable, thus, they do not want to know
what they would get from a meeting or a presentation

__________ 10. Often a major problem attaining successful managerial goals is simple lack of
maturity for other people on the part of the manager.

a. lack of sensitivity
b. lack of sensitivity for other people on the part of the circulation head.

II. Early history of The New York Times. Fill in the blanks and encircle the letter of the appropriate
answer. (15 points)

1 & 2.The first New York Times, published by a David Longworth and printed by
______________, saw the light of day in ____________.

a. Henry Jarvis Raymond / 1894

b. George Jones / 1820
c. Nicholas Van Riper / 1813

3. The only known copy is in the _________________.

 a. British Museum
b. Ayala Museum
c. Egypt

4 & 5. _____________________, 31 years old, started the first successful venture of The New
York Daily Times, in an old building at 113 _____________ Street on September 18, 1851.

a. Edward B. Wesley / New York

b. George Jones / Osprey Road
c. Henry Jarvis Raymond / Nassau

6. The price per copy was ____________, and it was printed with a certain aura of dignity.

a. three cents
b. one cents
c. 1 dollar

7. It is interesting to note that the financial backing or encouragement for this new publishing
venture came, not from Wall Street or publishing interests in New York City, but rather from
two bankers in Albany, George Jones and ________________________.

a. David Longworth
b. Edward B. Wesley
c. Henry Raymond

8. ____________________ took over the editorial as well as the financial end of the
newspaper after Raymond’s death.

a. George Jones
b. David Longworth
c. Adolph S. Ochs

9. The newspaper’s stock had gone from $1,000 a share to ___________.

a. $ 2,000
b. $ 15,000
c. $ 11,000

10. Jones went to New York in 1841 at the age of 30 and started in the offices of Greeley’s
_______________.

a. Wall Street Journal

b. Tribune
c. Daily Planet
 11. Raymond’s son, __________________, had graduated from Yale and had earned an M.A.
degree and studied Law at Columbia, but he never showed any of his father’s flair for business
or editing.

a. David Longwortth
b. George Jones
c. Henry Warren

12. When George Jones received word of the pending deal, he contacted Col. E.D. Morgan,
one of the original investors in the Times, and Morgan met with Mrs. Raymond and bought her
shares for ________________.

a. $ 357,000
b. $ 500,000
c. $ 278,000

13. George Jones died __________________.

a. August 12, 1891

b. October 15, 1876
c. May 14, 1821

14 & 15. The newspaper’s unpopular _____________________, the ___________________

and the panic and depression of 1893 seemed to be death blows.

a. opinions and printing expenses

b. political leanings and the cost of a new building
c. point of views and machine damage

III. Identify the staff/personnel responsible for the following tasks listed below. Encircle the
appropriate letter. (Take note of the legend before you start answering)

LEGEND:

EIC Editor-in Chief NE News Editor

ME Managing Editor BM Business Manager
FE Feature Editor

1. Determines the number of pages to be run in each issue according to the total number
column inches of advertising space sold for each issued of the paper.

a. EIC b. BM c. NE

2. Supervises news, feature and sports editors.

 a. EIC b. ME c. NE

3. Sees that all news is well balanced, and that some phases of school activities are not
receiving too much publicity.

a. EIC b. ME c. FE

4. Oversees writing of feature articles and in-depth reports, as well as the entertainment
section.

a. FE b. EIC c. NE

5. Prepares assignment sheet for reporters.

a. EIC b. FE c. ME

6. Organizes and maintains the exchange files.

a. FE b. NE c. BM

7. In consultation with the adviser, fixes policies and rules for the make-up of the paper.

a. BM b. NE c. EIC

8. Works with the editor-in-chief on the paper’s public relations

a. NE b. FE c. BM

9. Oversees writing of news articles.

a. ME b. BM c. NE

10. Sells a specified number of column inches of advertising space for each issue of the
paper.

a. BM b. FE c. NE

IV. Essay (15 points)

1. Explain briefly: Managing as an Art (5 points)

2. Explain briefly the five functions of the editor-manager (10 points)