Kenneth Burnett

Kendall Park, New Jersey 08824

Home: 732-940-9362 Mobile: 908-202-2222 - kburn96300@aol.com
http://www.linkedin.com/in/kennethburnett/

Profile/Objective;

Exceptional Sales and Marketing leader looking to relocate my expertise, skills, talents and creativity into a
new opportunity. I most recently doubled my previous employers sales in 18 months. I am accomplished and
experienced in multiple distribution channels and industries. Expertises include; top and bottom line growth,
team building, presentations, sales metrics and turnaround, new market and product development.

Work History;

GREEN KLEAN, Cary, Ill.
Vice President Sales and Marketing (9/2012 to 7/2014)
Developed and executed the companys go to market strategy. Focused on new account acquisition, new
markets, new product development, growth within existing accounts, sales team training and marketing
initiatives.
Doubled sales within first 18 months
Grew account base by 20% in 2013 and 23% YTD 2014
Developed MicroPlus line of bags and filters gaining entry into new markets. Established distribution
in the US and Canada
Developed go to market strategy for bleach crystals and tablets into the commercial and food service
markets. First year sales forecast $300K
Lowered annual account attrition rate from 9% to below 5%
Introduced the Green Klean Air Scrubber indoor air purifier into the commercial and restoration
market. YTD sales $45K.
Tech savvy, developed data-based marketing initiatives. Resulted in numerous sales leads, aided a 6%
increase in accounts average sales and lowering account attrition rate
Developed companys website, transforming site into a useful sales tool

HOME CARE INDUSTRIES, Clifton, N.J. (2003 to 2012)
Vice President Sales and Marketing (2011 to 2012)
Director of Sales and Marketing (2003 to 2010)
Hired by a private equity firm to spearhead the sales and marketing activities of the OEM, Specialty CPG,
Janitorial and Alfco divisions preparing the company for an eventual sale.
Drove the development and launch of an accessory line for the Janitorial market. Achieved over
100% of sales goals. Led sales team placing line into Guest Supply and major janitorial supply
distributors
Improved OEM divisions gross profits by $1.5 MM over a 7 year period. Led a team of product
designers and suppliers to re-engineer product lines, lowered costs and simplified operations.
Led a turnaround of the Specialty CPG Division, 14% sales increase in 2009, 9% increase in 2010
and 12% increase in 2011. Developed new products, redesigned existing lines packaging, sales and
marketing strategy.
Developed Honeywell branded line of vacuum bags and filters. Generated over $10MM in annual
sales. Product placed in Wal-Mart, Target and major grocery chains
Developed synthetic vacuum bag category within Home Cares OEM division, developing business
with Tacony, Oreck, Kirby and Hoover. Resulted in $1.5MM in new annual sales
Reversed declining sales for the Alfco filter division, awarded business from Eureka, Oreck and
Rexair totaling $750K in annual sales
Led sales team in installation and implementation of Salesforce CRM system. Resulted in a more
efficient sales process and a higher closure rate
One of two architects for companys new web-site. Site aided Specialty CPG divisions growth
Kenneth Burnett Page 2


MOTION SYSTEMS LLC, N.Y., N.Y.
National Sales & Marketing Manager (2001 to 2002)
Responsible for the growth of companys soft storage accessories into the electronic, food & drug, toy, mass
& specialty markets in the US and Canada. Led the sales and marketing activities of 13 independent rep firms.
Led design and sales team in the creation and placement of camera cases and laptop computer cases.
Products placed in Best Buy, Staples, Office Max, Drug stores, Grocery chains and Ritz Camera.
Resulted in $1.2MM in annual sales
Developed Motion Systems CD storage line geared towards youth market. Resulted in $1.5MM in
annual sales. Led sales team placing line into Best Buy, Musicland, Toys R Us, Radio Shack, major
music retailers, food & drug chains and several youth oriented department and fashion chains

KENWOOD CORPORATION, Long Beach, CA.
Eastern Regional Sales Manager (1999 to 2001)
Brought in to help turn around Kenwoods Home Audio division.

Achieved 100% of sales budget each year
Led a team that developed products, sales and marketing strategy for Kenwoods high end
electronics line. Resulted in an increased dealer base, customer awareness, return to category
profitability and increased sales. Led sales team responsible for 50-75% of individual unit sales out of
3 territories

DENON ELECTRONICS LTD., Parsippany, N.J. (1992 to 1999)
National Sales and Marketing Manager-Specialty Audio Division (1996 to 1999)
Eastern Regional Sales Manager (1992 to 1996)
Responsible for product development, budget achievement, inventory management, P&L and National
Accounts. Managed sales activities of three Regional Sales Managers, Sales Trainer and 15 independent rep
firms.
Achieved 95 % to 100% of sales budget as Regional and National Sales Manager
Re-merchandised Denons audio systems within Sears resulting in a 43% comp store sales increase
and a National rollout for the line. Re-merchandised products, developed new sales training program
and incentive program for sales team
Opened up regional appliance chains and distributors. Several distributors grew into some of
Denons largest accounts
Developed new unit based metrics for sales quotas. Resulted in better quota attainment, improved
profitability, inventory control and sales mix. Metrics key in achieving 100% of budget at Denon and
Kenwood.
Mentored 3 regional sales people who all went on to leadership positions at other CE companies
Added nationally known, branded speakers to Denon mini systems, replacing Denon speakers.
Developed sales strategy and marketing materials resulting in greater system acceptance at retail.
Systems became some of companys bestselling mini-systems
Increased dealer base for Denons Specialty Electronics, penetrating appliance and television retailers
and distributors

ONKYO CORPORATION. Ramsey, N.J.
Eastern Regional Sales Manager (1989 to 1991)

Added 50% of all new accounts at Onkyo out of 3 regions. Increased sales of companys upper end
products and designed sales training program used by entire company


EDUCATION
Rutgers University, New Brunswick, N.J.
Bachelor of Arts Degree