Alessandra

Canella
01 Cenapé furniture design
02 Tzuf furniture design
03 Fantasia graphic design
04 Onetwotree furniture design
05 EasyWait service design
06 Bain Marie product design
07 Design Atlas graphic design
08 Cusign product and graphic design
09 Design Market furniture design
10 Fruteiro interior and graphic design
11 Share it interaction design

12 I.T.C. Taormina 2 graphic design

13 Viola graphic design
14 Anna graphic design
Cenapé + Lodovica Acerbis Cenapè was designed thinking
about a table for Trattoria
2006 october - february
Furniture Toscana in Milan. Cargo was the
Bachelor Degree company that ordered us this
Metadesign new concept.
prof. Lavizzari Trattoria Toscana is a night club
prof. Celi where you can have both happy
hour and dinner and it’s very
fashionable.
In addition Cargo is a company
based in Milan that works a
lot with simple shapes and
materials, like wood and steel.
The space is continuous, with no
division between areas for dinner
or for happy hour. The light is
soft and it’s seems like being
outdoor even if you are indoor.
The main characteristic of this
table is that it can easly become,
from a dinner/lunch table, an
happy hour one. The waiter does
not have to make a big effort to
change its positioning.
The vertical grid is the load
bearing structure and it is the
joint to make the table stable.

The table can be half for dinner,

half for happy hour or can be
double for any of these two
functions. When half is not used
you can use the vase.
Tzuf + Jennifer Carew
+ Francesco Albani
Tzuf is an outdoor furniture
system designed for Coro.
2007 march - july
It is composed by a chair and a
Furniture chaise- longue that turn around
Bachelor Degree the basic module, the table.
Industrial Design 2 This idea was born making first
prof. Deserti of all a research about what are
prof. Fantoni the user needs. In this way the
movement to follow the sun rays
is much easier. There is even an
umbrella with adjustable blades,
useful both when the user stands
or sits.
The structure of the seats and
of the table in made in steel and
the staves are made in ribbed
polyethylene, produced by
injection moulding; in this way
the user feels the flexibility and
the comfort of the structure once
sat.
The user is no more limited in
his actions: he can rotate easly
the chaise longue, change the
quantity of sun he wants on
his skin ... and plus he has got
a space where he can leave his
objects and bag.
Fantasia + Francesco Albani
+ Alessandro Carelli
This is a book for children that
explains how the concept of time
2008 april + Jennifer Carew was born.
+ David Guardado The two main characters do not
manage in meeting to go fishing
Furniture
together and they need to find a
Bachelor Degree
way to do it.
Design Tools
In each page there are the
prof. Boni
stickers of the main protagonists
of that page of story, so that
children can play moving them as
they want. This book is printed
on pvc.
Onetwotree Furniture
Bachelor Degree
Onetwotree is the project of a
modular kitchen, inspired by the
2008 october - july
Final Synthesis pop values. Soft shapes, strong
prof. Zurlo combination of colours are its
prof. Repossi main characteristics. This kitchen
is like a double-sided isle: one
side stands for the kitchen and
its usual functions, while the
other one can be container, that
is useful in the sitting room.
In addition Onetwotree has got
plastic branches on the vertical
structure, that combine
functions typical of the kitchen
with the ones that the sitting
room needs.
Onetwotree can be defined as
combination of plastic,
technologies, graphic and
functionalities.
These are pictures about the
final thesis layout - I explained in
detail all the steps of my design
process, starting from what is a
kitchen for me ( a place where
first of all you play) and going
deeper to technical drawings.
The reference companies where
mainly two: Valcucine and Alessi.
They already collaborated
creating kitchens like Sinuosa,
Agreste and Geometrica.
Valcucine is very innovative for
what about materials and
technologies, while Alessi in
colourful, ironic and playful.
This combination was absolutely
suitable for Onetwotree, that
was designed combining new
materials plus new meaning and
vision about living kitchen.
The communication of the
concept was an important step
of my product system and I
designed two brochures, playing
with the idea of the tree and of
the modular and multifunctional
system.
EasyWait + Virginia Hechtel
+ Jennifer Parker
We had to design a new product
service system about the waiting
2008 october - january
+ Mei Xiohan area in the airport. Our company
was EasyJet and so we had to
Pssd Master think about something cheap,
Metadesign in order not to increase the
prof. Collina costs, for the company and for
prof. Auricchio the customers. We designed
EasyWait, a service to win prizes,
meet people and get some tips
while travellers are waiting for
boarding.
We designed and optimized
all the system: the website,
the logo, the cards and the
advertising.
We used some already
existing EasyJet brand image
characteristic: the font,
the colour, the irony in the
advertising.
We designed three cards: Easy
Tip, Easy Scrabble and Easy
Guess. The general theme was
to give people an excuse to meet
and we created these cards to
make waiting passengers share
their time to win prizes and to
get tips.
EasyWait is a service to make
the waiting time useful. Anyway
making people attend the service
is not that easy, because the
airport and passengers condition
do not make people interact
easly.
So we worked on a strong
advertising built on the theme of
chasing away the boredom with
EasyJet. It had to attract people
and make them curious.
Bain marie + Giuseppe Farin
+ Mariarita Lo Bello
We were asked by La Flute - a
champagne company in Italy -
2008 november
to think about a product easly
Pssd Master deliverable.
Workshop So we first made a thought
prof. Benesh about rituals of people drinking
champagne and we collected
many cases-study about people
drinking in the bath-tub. It’s not
something that everybody
everyday does, but drinking
champagne is a moment for
yourself - like relaxing in the hot
water.
Bain marie makes a glass float.
It’s mainly a “safety-belt” made
of cork and ice, that keeps your
champagne glass floating and
also cold even inside hot water
for long.
Bain Marie kit is born in collaboration between
La Flûte and Lush.
This set is made by two Zafferano’s glasses, one
mould, two corks and two soap balls whose smell
reminds you the champagne.
Bain Marie makes a glass floating, transforming your
bathtub into a personal pond with water lilies.
It’s mainly made by a cork that fits the glass like a
safety-belt and it helps glass in floating.
The mould is designed to make the cork freeze into
the fridge and, once ice is created, you can keep your
champagne cold even inside hot water.
La Flûte gives you you the chance to live a complete
experience, to be lived in such a personal room like
bathroom.

& & &

 You will get the Bain Marie kit
at La Flute shop. Then, once
at home, you fill up the mould
with water, add the cork and let
it freeze. Wait. Use the cork to
make the glass float and the ice
will keep the champagne cold.
Enjoy your bathroom!

How to use

1 2 3 4 5 6
Fill the mould with water. Place corks into the Put the mould and the Fix the cork with ice Get ready for the bath! Enjoy your champagne
mould with water. corks in the fridge. freezed on each glass. Put the champagne balls in the bathtub with
in the bath tub. anybody you care.
Design Atlas + Giuseppe Farina The Design Atlas is inspired by
the theme “shape and function”.
2008 november
Pssd Master Eight objects per five categories
History of Design from 30’s until now.
prof. Vercelloni We divided our design
prof. Giombini collection in five categories:
furniture, industrial, food
packaging, tools and lights.
The Design Atlas can be defined
as a collage of useful products of
the last eighty years.
Cusign + Diego Gutierrez
+ Helena Wawrzeniuk
Cusign are pillowcovers with 3d
prints that will leave you marked.
2009 march - july
Dreamers are the greatest
Pssd Master travellers and Cusign is designed
Concept Design Studio for them. An original cover pillow
prof. Girardi that reinvents the idea of having
prof. Biondi the skin marked by pillow
wrickles. Indeed the expanded
print impresses a particular
meaning: love or success. Two
main meanings for two Cusign
versions.
Wake up success marked!
Success can be in different fields:
love, work, hobbies, ...
On the pillowcover the 3d prints
represent in which field you can
find your daily success.
Wake up kissed!
Who would not like to wake up
covered of kisses?
This pillowcase is full of 3d kisses
that will mark your skin and you
will feel loved all the day long.
Design + Fabio Carnevale Maffè
+ Laura Piscicelli
We worked as event team and
we were responsible of the
Market + Elena Rovati organization of the final Design
2009 may - june + Bruno Santos Market in which each of us had to
sell his own products.
Pssd Master
Concept Design Studio
We had to deal with the logistics,
prof. Girardi
we took contacts for the music,
prof. Biondi
food, car entrance inside the
campus and so on.

We designed the carring skeleton

structure, the textile cover but
even the personal stands.
 Each personal stand was made
by three parts :
( A ) the vertical panel, useful to
divide each stand from other and
even to show the communication
and personalise the space
( B ) the table with four boxs at
the basis, used as container for
A the products to be sold
( C ) a museum column with a
label with written the
designers names and the name
of the product - the Design
Market is first of all a design
moment, each product was
unique and taken care of down to
the finest detail

C
Fruteiro + Luigi Partipilo
+ Joslyn Sneddon
2009 march - july
Pssd Master
Product System Design Studio
prof. Antinarelli
prof. Gerosa
Fruteiro do Brasil is an existing
company from Brasil and it has
some shops in Italy. It’s a
brasilian fruit shop and it’s
really poor in communication. We
designed a brand new shop, to
be built inside Magazzini Porta
Genova, and a new coordinate
image too.
Fruteiro do Brasil has good cues
not very well developed and we
worked on them, in particular
through communication inside
the shop.
 The new Fruteiro do Brasil shop
is 70 sm big and we wanted the
client pass through the shop as if
he was in the forest picking the
fruits. So when the client enters
the shop he has to follow the
path and pass by the fruit balls,
purchase something and relax.
It is like a brasilian fruit journey.
The fruit bowls are suspended
from the ceiling, as the lighting
system.

Inside the shop we can

distinguish three main areas :
staff, purchasing and relaxing.

RELAX
PURCHASE

STAFF

RELAX
The services we deliver are
mainly three: you can pick up the
fruit you want, using the
cardboard bag and the gloves and
take them away ; pick the fruits
and have your own smoothy
ready at the shop ; buy the
pre-packed fruit.

The original aim of Fruteiro

do Brasil was to communicate
important info to people and
we used the cardboard bags as
communication means - and we
printed infos even on the floor
underneath the fruit bowls.

We redesigned the logo using

strong colours and the
pre-existing image of the
hummer-bird that stands for
Brasil.
Share it + Virginia Hechtel
+ Luo Lan
Do you need to get to a little
shop in Bovisa and with the
2009 november + Dalibor Porcic bus it takes too long? Borrow a
+ Helena Wawrzeniuk bicycle!
Is your phone dead? Maybe
Pssd Master somebody can lend you the
Final Synthesis charger.
prof. Pierandrei Don’t you want to eat
prof. Morace sandwiches today? Lina has
prof. Buzzini enough time to cook for two!
prof. Swope Is your bed broken? Livio, the
carpenter, can lend you his tools
to fix it!

We built a new community based

on trust, to share objects, info,
services, ... The basic idea is that
sharing is better than owning.
Can you share it is a service
based on the users will to
interact. Anyway first of all they
need to know what this service
is about or almost being curious
about it. So our system is
strongly based on guerrilla
advertising, to make people more
aware of what they really need
and what they can share or swap.
Objects sometimes own people
and we want to re-establish the
right relationship.
The main point of our service is
to make people interact - the
sharing theme can be the first
way to meet new people.
First of all we created a web
platform that is the basis of the
interaction. You register, share
something, decide what you
want to share and that is how
our system works. It’s almost a
cross of what is needed and what
is shared. It’s intuitive and simple
and it is both virtual and real.
I.T.C. I was asked to think about a
new logo for a school in Sicily.
Taormina 2 The tearchers wanted to
2008 september communicate that the purpose
of their work was to educate
children not only in the
traditional way, but even
emphasizing the importance
of art, music and technology.
So I designed this logo that
synthesize what the school
I.T.C. Taormina 2 is about and
how much teachers care about
education.
 I 2I 2
TA
OR
MI
NA TA
abbiamo a cuore la tua cultura! OR
abc+ + + = MI
NA
abbiamo a cuore la tua cultura!

a
abc
I2
TA
OR
MI
NA
abbiamo a cuore la tua cultura!
Toshiba I designed a new advertising for a
new personal computer produced
2009 february
by Toshiba. I had to communicate
its characteristics: lightness and
thinness. So I thought to use
the clothes horse, because if you
hang something on it, it has to
be thin and light. I placed second.
Viola + Giuseppe Farina Viola had to be baptized and I
designed favours. Her parents
2009 september
wanted something to be used
after the ceremony and not to be
left on the shelf getting dusty.

So I thought about making

bookmarkers with cartoon
magnets and candies.
Anna Anna is 4 years old and she is
a funny, chatterbox and active
2009 september
child. Her mother wanted to
invite Anna’s friend using a real
paper invitation.
At the party there would have
been for the most children 2-8
year old.
questo è il numero di mia mamma Ale 3283164364
Alessandra via Dante Alighieri 2
24030 Fuipiano Imagna
I study
2008 - Product Service System
Canella Bergamo - Italy
Design Master / Milan, Politecnico
alessandra.canella@gmail.com 2005 - 2008 Furniture Bachelor
Degree / Como, Politecnico
skype: alessandra.canella

+39 328 92 08 99 7 I work

2009 november december -
birth 01.05.1986 coordinate image for Dada cafe
italian nationality in Milan
2009 september - designing
languages graphics for baptism and parties
italian mothertongue
2009 april - E-Reporter for
english excellent
studying chinese Fuorisalone / Design week 09
2008 october - logo design
softwares I.C.Taormina 2
operative systems: 2008 september october -
windows 98, 2000, xp, ubuntu, trainee for Frezza Office, directed
Mac Os X by Antonella Frezza
2007 july - responsable for the
Office: show “Malinconica dolcezza” by
Word, Publisher, Power Point the painter Enzo Di Francesco
Adobe:
2007 april - E-Reporter for
InDesign, Photoshop, Illustrator,
Fuorisalone / Design Week 07
Premiere, After Effects

Lightwave, Autocad
I partecipate in the contest
interests 2009 february - Second placed
graphics, coolhunting, travelling, during the Creativity Day
cooking, sartorialist world designing a new advertising for
Toshiba
2008 september - “Progetti per
il mobile 2008” organised by
Editrice Habitat
2007 october - Tri-Vision: Tzuf
was chosen by Moroso
2007 april - Circo-stanze
Workshop with Peter Bottazzi