Lia Sophia - August Specials

FACETS
AUGUST 2014
STYLE
SMARTS
101
Welcome to
Fall/Winter 2014
High Five for Customers
Read & Win!
Learn more inside
AUGUST 2014 | FACETS 1
'
TO-DO
LIST
As we officially welcome
To help take your business to new
Fall/Winter 2014, many of you
heights, this issue will empower
are getting kids ready for back to
you with great training, ideas,
school and focusing on getting
tools, videos and more to make
back to business. Were delighted
the most out of the infinitme
to hear your excitement for
collection. With the guidance
the new season. infinitme - a

uniquely gorgeous collection
inside an already stunning jewelry
collection - has taken the Style
Guide to a whole new level of
spectacular. Were just as eager
as you are to see how it will grow
from your Leader, the support

from your team members, and
the lia sophia resources available
to you, you have the style and
business smarts to make it your
best Fall/Winter yet.
your business.
Move to the head of the class
Build your team and
by submitting three parties
graduate to Leadership.
totaling $2,000 or more
New recruits receive a $400
and earn a $200 Jewelry
Jewelry Premium when
Premium. Can you say more
they purchase the $149
infinitme samples?
Style Kit Plus or a $200

Jewelry Premium when they
purchase the $99 Style Kit.
Score an A+ with Hostesses
Share your business smarts
by offering up to $150 in
and teach your team to
jewelry for just $5. Gain
succeed. Receive a $500
happy Customers with the
Jewelry Premium for every
High 5 special: purchase any
new Advisor who submits
item for $50 or less for just $5
five parties within their eight
when they spend $99.
weeks of Smart Start.
Full details of promotions in this issue can be found on pages 22-23.

2 FACETS | liasophia.com
MOMENTUM
FOR FALL
Its a brand new season. Get your focus back on the basics of your
business: booking, selling and recruiting. Think of it as a fresh start to
set new goals and give your business a boost just in time for the busiest
selling season of the year. Try the following strategies to help your business
transition successfully from Spring/Summer to Fall/Winter.
BOOKING:
necklaces and how much fun
PUSH FOR PARTIES-A-PLENTY
your potential Hostess and
To jump-start your booking

momentum, host an open house
to debut the Fall/Winter 2014
collection. Create excitement by
emphasizing this is an exclusive
her friends will have with this

collection. For more ideas on
how to incorporate infinitme
into your business plan, see
pages 8-9.
invitation for them to see the
SELLING: UPSELL TO UPSWING
highly anticipated collection.
YOUR BUSINESS
Schedule a couple of open

house events at different times
or days to give everyone on
your contact list a chance to
attend. To lift any pressure to
purchase, tell Guests you just
want to get their feedback on
the new collection. However,
have your calendar and
Now that your party calendar

is booked solid, its time to dive
in and offer our abundance of
sparkle. More than 50% of this
seasons styles are less than
$50. From cover to cover, there
is something fabulous for every
budget in the Style Guide.
With this months Hostess and
business materials ready for on-
Customer specials, theyll want
the-spot bookings
to order everything on their
and orders!
Wish List!
Call past Hostesses, Customers,
Every month, the Customer
and new contacts, to let
Special offers incredible sale
them know a new Style Guide
prices allowing Customers to
has arrived and you want to
get the most for their money. In
give them first pick of your
August, encourage Customers
August party dates. Share your
to shop the big High 5 sale.
excitement for the infinitme
They can purchase any item
for $50 or less for just $5 when
Throughout the party, mention
they spend $99 easily achieved
all of the fantastic incentives you
when they shop with the Buy 2,
enjoy as a lia sophia Advisor and
Get 4 offer.
the benefits new Advisors enjoy
RECRUITING:
A PARTY OF ONE IS NOT AS FUN
Give your recruiting a boost.
as soon as they join your team.

By joining your team this month,
they can receive an additional
$400 in free jewelry. Watch for
Keep your presentation short and
Guests who give green flags
simple, no longer than 15 minutes.
or clues that indicate they
Focus on keeping your party fun,
might be interested in the
easy and engaging in a way that
lia sophia Opportunity. Green
Guests (i.e. potential new team
flags include questions such as
members) can see themselves
how many parties you do a week,
having as much fun as you are.
what is the income potential
The sales and bookings will
and actions like trying on every
follow naturally.
piece of jewelry in your display.

Remember, green means go!
FUN WITH
FACETS
FACETS
AUGUST 2014
STYLE
SMARTS
READ & WIN!
101
Were kicking off a new game this month.

Part scavenger hunt and part training tool,
were going to have some fun with Facets
by giving you three questions to answer.
The answers to these questions can be
found in the articles you read in Facets.
The first 10 readers to correctly answer three
questions by clicking here will receive a gift!
Welcome to
Fall/Winter 2014
High Five for Customers
Enjoy a good hunt?
Learn more inside
IN YOUR
OWN WORD
S
Division Leader Carina Goens shares how

she prepares her business for success in
the new season and her thoughts on the
infinitme collection.
CARINA GOENS,
DIVISION LEADER
Saying Hello! to a new Style
new Style Guide. Becoming
Guide is always very exciting and
familiar with the layout helps with
always creates a lot of buzz. Some
upselling. This allows us to come
of the activities I do to prepare for
together, play with the jewelry and
the new season include mailing
get creative with different ways to
a new Style Guide to my past
wear it.
Hostesses and VIP Customers with

a handwritten note saying, Thank
you for being a loyal Customer.
Using social media is a great way

to spark interest and book parties
Please enjoy our latest Style
because we can use so many
Guide and let me spoil you with
visual tools. I love sharing pictures
discounted and FREE lia sophia
of my Hostesses and Customers
jewelry. I would love to get your
wearing our jewelry and their
feed back on our new collection
experiences with it.
Ill be in touch next week! I have

been doing this consistently for
the past two years and usually
book eight to 15 parties as a result.
I have Customers that look forward
to my mailings.
I am crazy about the infinitme

collection! Its something very
fresh, creative and like nothing else
out there. I think this collection is
a great recruiting tool. At all my
parties, I will watch for the gals
To become familiar with the new
who really get the concept of the
Style Guide, I schedule a happy
collection, show excitement and
hour mixer with my team and
who help other Guests with their
use it as a training opportunity
creations those are signs of your
to make the transition to the
next recruit.
EXTRA CREDIT
FOR HOSTESSES
Now this is the kind of extra credit your
Hostesses will love!
100
OR
150
Hostesses can earn an additional
Hostesses can earn an additional
$100 in Hostess Credit for just
$150 in Hostess Credit for just $5
$5 with $500 in party sales.
with $750 in party sales.
TRY THIS!
Book a full calendar by thinking
outside the box. Suggest
theme parties like New School
Year, New Sparkle or hold a
pop-up party at a local school
and invite teachers, school
administrators, and other
parents to treat themselves to
some gorgeous jewelry for the
new season.
VIDEO
SHARE
Share the August

New & Now video with all of
your Customers and Hostesses
to help promote the specials!
PLAY
CUSTOMERS
GET TOP HONORS
-AND STYLEIN AUGUST
Just in time for start the of the Fall/Winter Style Guide, Customers can
embark on a sparkle spree when they combine the August Customer Specials.
BUY 2
PLUS
AT REGULAR PRICE
GET 4
SPEND $99
GET ANY ONE ITEM
$50 OR LESS FOR $5
AT 50% OFF
Customers get incredible savings when they combine both specials!

Heres an example featuring pieces from the infinitme collection.
BUY 2
GET 4
at regular price (the least expensive)
infinitme Clasp,
71701, $18
infinitme
Extender,
71702, $18
Genuine Rose
Quartz, 34456,
$48 $24
at 50% off
Bold Chain, 34426,

$48 $24
Large Faceted
Resin, Teal, 34395,
$68 $34
SPEND $99
Large Faceted
Glass, Rose, 34484,
$68 $34
get any one item for $50 or less for $5
Genuine Gray
Agate, 34450,
$48 $5
RETAIL: $316
TOTAL: $157
SAVINGS: $159
infinitme
Discover infinite ways to personalize
your look, your business and your life.
Were thrilled with the enthusiasm and
excitement you have shown for the
infinitme collection. From what we have
seen so far, the first rule with infinitme is
there are no rules. There are as many ways
to present this collection at your parties as
there are looks to create with it. Give the
following suggestions a try to introduce
infinitme to your Customers, Hostesses
and everyone you meet. The next big trend
in beautiful jewelry is here, and this is just
the beginning.
Everyone loves choices. Consider offering
two different types of parties: Fall/Winter
2014 collection party or an infinitme
party. Ask Hostesses to hold a special
debut party for this brand new collection.
Once they get a look at these gorgeous
pieces, theyll be more than happy to be
your volunteers!
To help introduce infinitme at your next
party, suggest that Guests bring their
favorite lia sophia necklaces. They will
see how even one infinitme strand can
enhance the piece and their look.
Bling Bar, Sparkle Station, Build-A-Bling;
whatever you want to call it, set up an
area for Guests to play and get creative
pairing their infinitme creations with
other pieces. Refer them to the infinitme
section of Style Guide to see the full line
and watch their imaginations run wild.
IDEAS
IDEAS
IDEAS
FOR NEW ADVISORS:

If youre a New Advisor or if you dont have
many infinitme styles in your display yet,
tell your Guests youre just offering them a
taste of the fabulous collection.
Achieving Smart Start goals and stacking
up Jewelry Premiums is the perfect way for
New Advisors to shop for infinitme kits
and build their display.
Help Customers build a fabulous
necklace on a budget. Highlight big
savings with the Buy 2 at regular price,
Get up to 4 at 50% off promotion. They
can start with something they already
have, such as the Classified necklace,
and build from there. To better present
the offer, break down the cost per look:
three strands give you this many looks
(number), equaling this much (cost)
VIDEO
SHARE
Use this quick

infinitme
video with your
Customers and
they will see just
how easy and
fun it is to design
their own look!
per look.
Talk about your excitement for the new
infinitme line and how this collection
could bring infinite possibilities to your
life. It not only allows you to build and
personalize your individual style, but it
adds to the way you personalize your
business around your life.
FOR CUSTOMERS:
Creating an infinitme Club is a great way
to keep the excitement high and promote
the collection. Reach out to Customers
and Hostesses who are eager to build their
collection. Book a couple of parties every
month for your club members. This will add
more members over the season. Give every
member a turn to be the Hostess of an
PLAY
infinitme party.
CANCEL-PROOF
YOUR PARTY CALENDAR
Its no secret, strong Hostess Coaching is the key to cancelproofing your party calendar. To help your Hostess have a
successful party and keep her excitement going, a lot depends
on you staying connected with her before her party and how
well you have formed a relationship with her from the moment
Being friendly and flexible is
continue building the relationship
important to establish good
you began back at the party
rapport with your Hostess.
where you met. It also shows
However,
you are
try not let
committed
a potential
to her party
Hostess
and her
leave the
experience
party
as your
without
Hostess.
penciling
Today, there
in a date.
are a myriad
You can say,
of ways
No date
is ever perfect for everyone, but
lets pencil in a tentative date
that works for the both of us. You
can check the date with the key
people you want to invite and Ill
call you tomorrow to see if that
date still works for you.
to reach
someone in an instant. Ask her
how she would prefer for you to
contact her, but make sure you
have her phone number as you
may need to call her briefly a few
times its also the best way to
share your enthusiasm for her
Now that a date has been
upcoming party. The more you
established, keeping in touch with
stay connected, the less likely she
your Hostess is very important to
will cancel.
Here are some great reasons to keep in touch with your Hostess before
and after her party.
Remind her of the monthly
Ask how RSVPs are coming
Hostess Special.
along. (Dont let her become

discouraged if she has not
Help with her Guest List.
received many. Provide a workaround and remind her that this
Look at her Wish List and explain
is about having fun, even with a
how she can earn it all.
few people!)
Take a picture of her bonus item

Obtain any Outside Orders.
when you receive it and text it to

her or post on her Facebook wall.
Secure any pre-bookings.

Let her know when her party
invitations have been sent out.
Share the Opportunity with her.
MORE PARTIES
MORE PREMIUMS
MORE SAMPLES
3 PARTIES WITH
2,000
200
= $
IN PERSONAL RECOGNITION SALES
JEWELRY PREMIUM
August is the perfect month to join lia sophia. Not only can
New Advisors (and ALL Advisors!) begin their business selling from a
gorgeous new Fall/Winter Style Guide, but they can receive a Jewelry
Premium to start building their display simply by signing up!
Combined with their Start Smart Rewards, they can earn $1,600 or
more in Jewelry Premiums!
FALL / WINTER 2014
FALL/WINTE
PRETTY, POWERFU
Start selling from the
new Style Guide July 28.
Its your most powerful
business tool - use it!
ITS HERE!
The infinitme
Collection
PAGE 50
Always carry one with you in your tote bag to share at moments notice.
Next time youre at the nail salon, take it out and glance at it while youre
getting a pedicure. Theres no doubt youll pique the interest of your nail
technician or the person in the next chair or both! and youll get the
conversation started.
Go through the Style Guide and bookmark the styles you absolutely
must have in your display. This is your chance to shop with all of the July
Party Premiums you earned last month and build your dream display!
wn
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KE
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(344
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48);
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50);
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(left
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Blac
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(344
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96);
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(344
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Rose
85);
in Pea
(343
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66);
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Middle
t): larg
79);
(343
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teal
to righ
60);
(left
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(343
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(343
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18" St
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(344
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each.
59) $48
(344
35) $88
Chain
(33N
each.
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; Med
78) $68 33); Hem
(344
74) $30
Blue
(344
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Clas
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(14B10);
(13B7
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9); Plum
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(14759) (14087);
$58 each
.
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mome
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WRA
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49
tion
ER STYLE GUIDE
FALL / WINTER 2014
UL & READY TO PARTY

Now available in an enhanced
digital format, share it on social
media to reach an even wider
range of potential Customers,
Hostesses and team members.
Add a brief note describing how
excited you are about the new Fall/
Winter collection and the debut
of infinitme. Tease the August
specials to encourage responses.
See Get Connected on Advisor
Advantage for more great social
media tips to boost your business.
ITS HERE!
The infinitme
Collection
PAGE 50
SHARE THE
DIGITAL VERSION
infinitme may be the life of the

party, but there is an entire Style
Guide brimming with gorgeous
jewelry showcase it! Every trend
featured in the Style Guide is about
personalization and inspired by the
special moments in every womans
life. To help you highlight the
seasons hottest trends, such as the
fun Sisters collection, download
a copy of the Fall/Winter 2014
Fashion Focus to take to
your parties.
FASHION FOCUS
+
FF FW14 US.indd 1
FALL | WINTER 2014
6/18/14 3:56 PM
DOWNLOAD
FASHION FOCUS
AMAZE NEW ADVISORS

August is the perfect month to join lia sophia. New Advisors can
begin their business selling from a gorgeous new Fall/Winter Style
Guide and receive a Jewelry Premium to start building their display
simply by signing up!
STYLE KIT
STYLE KIT PLUS
200
400
JEWELRY PREMIUM
JEWELRY PREMIUM
New Advisors will receive
New Advisors will receive
a $200 Jewelry Premium
a $400 Jewelry Premium
when they purchase the
when they purchase the
$99 Style Kit.
$149 Style Kit Plus.
smart start
GET GOING. BUILD MOMENTUM. CELEBRATE SUCCESS.
BUILD YOUR TEAM AND EARN

A $500 JEWELRY PREMIUM
Dont forget, when you recruit and your New Advisor submits five
or more Qualified Parties during her 8-week Smart Start program,
you receive a $500 Jewelry Premium!
NEED TO KNOW
UPDATE! Unit Leaders
Spanish Language Materials
Promote in One Month
We would like to provide an update on
Were excited to announce that
our initiatives in the Spanish market.
we are permanently waiving the
Due to minimal usage of our Spanish
two-month Leadership promotion
materials, we will be scaling back
requirement. Going forward, all
on many of these items. We have
active Advisors who meet Unit
discontinued the Spanish version of
Leader promotion requirements
the Style Kit and Style Kit Plus, and
in just one fiscal month are eligible
you will notice that the corporate
to promote for the following
website and Advisor Advantage
fiscal month.
are now available only in English.
Stepping up to lia sophia
We will, however, have a section for
Leadership is now closer than ever,
the frequently used Spanish materials
achieve it now! See the updated
that currently exist available in
Leadership Incentive Program
lia sophia University very soon
Brochure to learn more.
for all Advisors to reference.
JULY ACHIEVEMENTS
Great work on achieving a new level of
success in your business in June!
CONGRATULATIONS to our
Unit Leaders who promoted within
four months of completing their
Smart Start.
Division Leaders............................... Upline
Tammy Miller............................ Jane Kerley
Unit Leaders........................................ Upline
Sherry Emerson...... Ronda Rittenhouse
Radella Vrolijk ......... Ronda Rittenhouse
Jessica Lloyd.......................Dawn DeSario
Amanda El-Zein................Jennifer Moyer
Melissa Reyes.......................Whitney Warr
AUGUST
MARK IT DOWN
Fiscal Dates: July 28, 12:01 p.m. CT
September 1, noon CT.
July 28
Spring/Summer 2014 Style Guide
closes at noon CT.
Fall/Winter 2014 Style Guide
opens at 12:01 p.m
August 18
September New & Now flyer
available for download
August 20
Leader level change forms due
for September promotions.
September 1
Labor Day
Home Office Closed
Krystal Neill...............................Sarah Perez

TOP
ACHIEVERS IN JUNE
TOP TEN
Top 100 Advisors in Personal Sales

Elizabeth Paniagua (IL)................... 7,657
Melissa Reyes (NV)................................. 4,751
Sherianne Kinney-Whitman (MA)..... 7,541
Jessica Schweitzer (CT)........................ 4,710
Michele Bellso (NY)................................. 7,020
Anna-Liza Pacaoan (CA)...................... 4,682
Monica Osborne (IN).............................. 6,678
Kat Erlich (NJ)........................................... 4,651
Pam Lechleitner (CA)............................. 6,664
Amanda Jaroff (NY)............................... 4,646
Michelle Alger (MA)................................ 6,434
Mary Ogden (IL)....................................... 4,592
Ruth Galasso (IA).................................... 6,354
Jennifer Domingues (NJ)..................... 4,546
Kathryn Fornstrom (WY)..................... 6,302
Linda McCarthy (MA)............................. 4,519
Lauren Tancreti (NH).............................. 6,049
Sarah Stahl (MO)...................................... 4,514
Jodie Turri (PA)......................................... 6,017
Theresa Traina (NY)................................ 4,514
Jennifer Pellegrini (NJ).......................... 5,965
Catherine Tribou (NH)........................... 4,490
Ann Marie Brown (MI)............................ 5,892
Sherri Tull-Hubbard (DE)...................... 4,486
Erica Tempco (IN).................................... 5,836
Jennifer Scherzinger (IN)..................... 4,466
Gina Handburger (NY).......................... 5,756
Sarah Hagglund (MI).............................. 4,464
Roberta Ransom (IL).............................. 5,689
Cori Dobson (CO).................................... 4,449
Nichole Nalbone (NY)............................ 5,645
Ahren Travis (NE).................................... 4,443
Lisa Galu (NY)........................................... 5,491
Stephanie Mignano (NY)...................... 4,441
Kelly Christman (OH)............................. 5,487
Nicolette Wright (AZ)............................ 4,421
Olivia Brandt (CT).................................... 5,417
Meredith Church (NJ)............................ 4,412
Suzan Snyder (NY)................................. 5,365
Judi Wright (MA)..................................... 4,369
Teresa Romano (NY).............................. 5,322
Johanna Skvarenina (NJ)..................... 4,351
Brandy Lapinskas (NH)......................... 5,287
Mary Ganley (MA)................................... 4,329
Misty Owens (TX).................................... 5,201
Ann Spadolini (NY)................................. 4,328
Jennifer Gilbert (NY).............................. 5,140
Catherine Pichette (NH)....................... 4,324
Stacie Willson (CA)................................. 4,882
Jeri Dudney (IA)....................................... 4,306
Kimberly Meshey (PA)........................... 4,877
Lianna Roemer (NJ)............................... 4,288
Paula Mayers (NJ)................................... 4,855
Marilyn Chapman (KY).......................... 4,283
Mary Kertscher (MN).............................. 4,845
Jacqueline Homan (OH)....................... 4,266
Amy Oviatt (CO)...................................... 4,845
Lisa Brown (SD)....................................... 4,196
Charissa Glorioso (OH).......................... 4,828
Latoya Williams (FL).............................. 4,191
Ashley Pachol (MD)................................ 4,814
Samantha Weldon (CA)........................ 4,191
Joni Mcgee (TX)....................................... 4,778
Cathy Von Hof (NY)................................ 4,188
Top 100 Advisors in Personal Sales (continued)

Susan Meyers (NE).................................. 4,132
Lorraine Hatcher (NJ)............................ 3,962
Tara Sheets (VA)...................................... 4,130
Theresa Purdy (IN).................................. 3,935
Teresa Buchanan (TX)........................... 4,128
Janell Stanfield (KS)............................... 3,933
Suzanne Serini (NJ)................................ 4,122
Kristina Schlesinger (IN)....................... 3,928
Lynn Latham (WI)................................... 4,115
Denise Joyce (FL).................................... 3,899
Kimberly Carter (IN)............................... 4,065
Carina Homchenko (PA)....................... 3,851
Robin Adams (MN)................................. 4,060
Meri Coleman (NJ).................................. 3,843
Anna Fochler (PA)................................... 4,037
Denise Abel (WI)..................................... 3,840
Christine McCarthy (NY)....................... 4,033
Samia Brown (MI).................................... 3,786
Tina Roy (CT)............................................. 4,024
Imelda Soto (CA)..................................... 3,779
Jennifer Stavenger (NH)....................... 4,017
Kelly Maffioli (IN)..................................... 3,776
Beverly Morris (WV)............................... 4,002
Jessica Blier (NH).................................... 3,774
Robyn Caruso (NJ)................................. 3,999
Melissa Schelk (WI)................................. 3,770
Erin Hill (KY).............................................. 3,998
Nicole Miller (IA)...................................... 3,768
Catherine Mohrle (NJ)........................... 3,998
Gina Olearczyk (CT)................................ 3,754
Kristin Vanbenschoten (NJ)................ 3,992
Donna Mahoney (NY)............................ 3,730
Linda Pierce (NJ)..................................... 3,974
Susan Okeefe (NJ).................................. 3,713
Carol Buccino (NY)................................. 3,964
Jessica Sutton (CT)................................. 3,705
Top Personal Recruiters

Advisors
Leaders
Sophea Chea (MA)...............................................3
Shannon Eckels (WI)...........................................5
Cori Dobson (CO).................................................3
Amy Moon (WY)...................................................5
Kathryn Fornstrom (WY)..................................3
Brooke Schmidt (WI)..........................................5
Toya Sutherland (IL)............................................3
Jessica Bishop (VA).............................................4

Nichole Fadiga (IA)..............................................4
Amanda Hofstra (TX)..........................................4
Sheila Hood (CO)..................................................4
Amanda Martens (MN).......................................4
Rene Shaw (TX)....................................................4
Karen Winn (PA)...................................................4
TOP
ACHIEVERS IN JUNE
TOP FIVE
Top 50 Leaders in Personal Sales

Toni Ann Clouse (NJ)....................... 23,718
Kari Hertlein (PA)..................................... 11,041
Jacqueline Rigante (NJ)....................... 17,567
Phyllis Califano (CT)............................... 10,860
Jennifer Dunn (NJ).................................. 15,170
Heather Creed (MA)............................... 10,811
Mindy Johnson (WI)............................... 14,387
Debbie Urban (FL).................................. 10,784
Lori Chaney (OH)..................................... 13,802
Tracy Mclay (GA)...................................... 10,727
Christina Weitzel (WI)............................ 13,760
Alison Turner (MN).................................. 10,533
Nichole Fadiga (IA)................................. 13,455
Jennifer Benda (MO).............................. 10,459
Kim Phillips (SC)....................................... 12,519
Brooke Schmidt (WI)............................. 10,258
Rebecca Ajayi (WY)............................... 12,413
Marni Parsons (CA)................................. 10,240
Brenda Sullivan (ND).............................. 12,246
Paula Matus (NY)..................................... 10,140
Michelle Johnson (CA)........................... 11,932
Renee Contreras (AZ)............................ 9,994
Lori Costigan (NJ)................................... 11,137
Cari Larson (MN)...................................... 9,769
smart start
SPOTLIGHT
GET GOING. BUILD MOMENTUM. CELEBRATE SUCCESS.
This month, we spotlight Advisor Brynn Schaefer

for excelling in her Smart Start program. Here,
she shares her experiences as an achiever.
What inspired you to begin your
lia sophia business?
I would have to say the top three
things that inspired me to begin
BRYNN SCHAEFER,
ADVISOR
my lia sophia business was the
in the room and inspires women
immediate flexibility it gave me to
to feel and look beautiful, and to
work around my own schedule. It
believe in their dreams. I knew
also gave me the opportunity to
that I wanted to do that as well
earn extra income for my family
and be on her team.
and do the things we want as

my children grow, and the love
What was the best part of the
and support from my upline
Smart Start program for you?
Leader, Heather Dages. She has a
For me, the best part about the
constant joy in her that radiates at
program was the accountability
her parties. It lifts up everyone
and weekly support of my upline.
Top 50 Leaders in Personal Sales (continued)

Tara Ninmann (WI).................................. 9,669
Erin Rogosienski (WI)............................ 8,448
Catherine Smith (MI).............................. 9,668
Sheila Burton (IL)..................................... 8,443
Joan Larock (NY)..................................... 9,291
Kathleen Spengler (NY)........................ 8,418
Sherri Fetherman (NJ)........................... 9,009
Camilla Stephfano (CO)........................ 8,322
Brandi Hammond (IA)........................... 8,970
Julie Rodriguez (WI).............................. 8,288
Lisa Majka (IL)........................................... 8,928
Kari Mansur (WI)...................................... 8,188
Tracey Gingras (CT)................................ 8,916
Jennifer Elias (NJ)................................... 8,068
Marnie Klein (WI)..................................... 8,770
Susanne Bailey (IN)................................ 8,027
Jody Wiersema (IA)............................... 8,622
Cheryl Thoma (IA)................................... 8,023
Shannon Eckels (WI).............................. 8,615
Miranda Loomis (WI)............................. 7,994
Katie Ganshert (WI)................................ 8,574
Layne Volkmann (NY)............................ 7,955
Christine Dato (NY)................................ 8,502
Kristen Cadwallader (NH).................... 7,947
Christian Dewald (TN)........................... 8,500
Elizabeth Boyd (CA)............................... 7,938
I knew that when I checked in with
that with the momentum and skills
her, I had to be ready to share my
Smart Start gave me, I was ready to
accomplishments and goals. I was
build my dream business.
also motivated to keep working

to get bookings and tell everyone
I knew about my business. Not to
mention, the Jewelry Premiums I was
earning along the way were great I
couldnt let those get away!
What are some of the goals you

have for your business?
Long-term, I intend to get to the top
as a Zone Leader! Short-term, I am
currently working on team building
and promoting to Unit Leader. But
Has Smart Start motivated you
beyond promoting, I want to give
to think about recruiting and
women the opportunity to take
promoting to Leadership?
control of their lives and grow their
Absolutely! I was so excited about
own businesses to achieve their
sharing the Opportunity, that I
dreams whatever they may be.
recruited two New Advisors within
I want to empower women to
my first few weeks of Smart Start.
become confident Leaders.
I wear the key pendant necklace I

earned as a badge of honor. I knew
TOP
ACHIEVERS IN JUNE
Top Group Sales

Total Organization Sales by Level is included.
Unit
Star Unit
James Nalbone (NY)..........................24,315
Leah Spivak (CA).................................47,384
Brenda Sullivan (ND)..........................24,200
Misty McGillen (MI)..............................43,359
Debbie Howard (FL)...........................21,907
Virgie Bryant (MO)..............................35,948
Heather Bennett (FL).........................21,176
Mindy Johnson (WI)...........................34,297
Amy Moon (WY)..................................20,366
Kellea Wright (IN)................................30,066
Michelle Hockett (MI).........................20,239
Lisa Buben (FL)....................................29,659
Debra Tassone (NY)............................20,140
Michelle Johnson (CA).......................28,895
Kathy Hayek (NJ).................................19,897
Amanda Lauser (VA).........................28,290
Rebecca Ajayi (WY)...........................19,877
Christian Dewald (TN).......................28,082
Lauren Radford (NC)..........................18,894
Mary Bryant (MO)................................27,615
Division
Star Division
Denice Welch (CA)..............................72,370
Toni Ann Clouse (NJ).........................122,983
Lia Fischi (NY).......................................67,996
Leisa Burgin (IN)..................................112,566
Brittney Mechenich (IN)....................67,588
Christina Weitzel (WI)........................101,702
Jillian Lynch (PA).................................60,114
Sherri Boltinghouse (OH).................96,773
Susanne Bailey (IN)............................59,490
Brandy Vorhies (IA)............................94,557
Nicole Schnabel (NY).........................57,291
Mary Van Abel (WI)............................88,944
Kara Mc Keown (NH)..........................55,373
Heidi Vetter (ND).................................87,396
Region
Star Region
Cara Menz (MN)...................................235,525
Lisa Bendel (NJ)...................................455,328
Jacqueline Rigante (NJ)...................224,695
Jody Sullins (AZ).................................400,040
Debbie Urban (FL)..............................216,221
Collette Engle (VA).............................348,137
Tara Locklear (TX)...............................213,889
Millie Booth (FL)...................................304,090
Emily Mineer (GA)...............................195,205
Lillian Thompson (MI)........................300,605
Zone
Star Zone
Charity Mentzer (MI)..........................785,930
Melissa Matula (WI)............................1,197,763
Andrea Schneider (IL).......................721,195
Angela Preuss (NY)............................747,427
Debbie Boer (IL)..................................440,087
Top Group Recruiting

Total Organization Recruiting by Level is included.
Unit
Star Unit
Amy Moon (WY)............................................. 12
Amber Dancliff (WY).................................... 12
Daniel Belsky (CO)......................................... 6
Jennifer Kinney (MN).................................... 9
Donna Scharfenberg (CO).......................... 6
Kathleen Kinney (MN)................................... 8
Heather Bennett (FL).................................... 5
Heather Love (VA).......................................... 8
Jessica Bishop (VA)....................................... 5
Lara Van Beek (CO)....................................... 6
Amanda Hofstra (TX).................................... 5
Jennie Williams (OH).................................... 6
Amanda Martens (MN)................................. 5

Karen Winn (PA)............................................. 5
Division
Star Division
Amy Harrington (MN)................................... 22
Amy Post (MN)................................................ 25
Denice Welch (CA)......................................... 15
Sherri Boltinghouse (OH)............................ 24
Julie Davis (CO)............................................... 13
Sheila Hood (CO)............................................ 20
Rebecca Keselburg (CO)............................. 13
Brandy Vorhies (IA)....................................... 15
Lia Fischi (NY).................................................. 12
Kay Moyer (IA)................................................. 14
Tymbre Joy Guerin (CO).............................. 12
Christina Weitzel (WI)................................... 11
Renee Rose (OH)............................................ 12
Toni Ann Clouse (NJ).................................... 10

Mary Van Abel (WI)....................................... 10
Region
Star Region
Lisa Raulie (CO)............................................... 50
Jody Sullins (AZ)............................................ 47
Debbie Urban (FL)......................................... 36
Collette Engle (VA)........................................ 41
Nicole Mead (IA)............................................. 25
Kristy Dunaway (TX)..................................... 40
Denise Longtin (NY)...................................... 24
Pam Gipson (CO)............................................ 37
Emily Mineer (GA).......................................... 24
Lisa Bendel (NJ).............................................. 35
Zone
Star Zone
Charity Mentzer (MI)..................................... 256
Melissa Matula (WI)....................................... 157
Tamara Davis-Peck (CO).............................. 125
Angela Preuss (NY)....................................... 49
Andrea Schneider (IL).................................. 81
AUGUST
PROMOTIONS
CUSTOMER
SPECIALS:
BUY TWO, GET UP TO FOUR AT 50% OFF

Buy two items at regular price (the least
expensive) and get up to four at 50% off. No limit.
SPEND $99, GET ONE ITEM UNDER $50

FOR $5
Customers can choose any one item for $50 or
less for $5 when they spend $99*** or more. Item
must be ordered through a Qualified Party* and
direct orders do not count. Limit one.
You must enter the style number before the order is
submitted. We cannot accept requests to add this
item after the order has been submitted.
HOSTESS
SPECIALS:
EXTRA HOSTESS CREDIT

Hostesses can earn an additional $100 in
Hostess Credit for just $5 with $500 in
profitable party sales.
Or, Hostesses can earn an additional $150
in Hostess Credit for just $5 with $750 in
profitable party sales.
Maximum of $150 additional Hostess Credit.
FOR NEW
ADVISORS:
SMART START REWARDS
See Smart Start flyer, #4962 for details.
JEWELRY PREMIUMS WITH STYLE KITS

New Advisors will receive a $200 Jewelry Premium
when they purchase the Style Kit. Or, theyll receive
a $400 Jewelry Premium when they purchase the
Style Kit Plus. Agreement must be submitted in
fiscal August.
PROMOS-AT-A GLANCE
Fiscal Dates: July 28, 12:01 p.m. CT September 1, noon CT.
ADVISORS/
LEADERS
SALES
REWARD:
$200 JEWELRY PREMIUM

Submit 3 or more Qualified Parties
totaling $2,000 or more in personal
recognition sales and earn a $200
Jewelry Premium.
ADVISORS/
LEADERS
RECRUITING
REWARDS:
EVERYDAY RECRUITING
For each new recruit who submits a
party** in fiscal August you will receive a
$100 Jewelry Premium.
SMART START
RECRUITER REWARDS
Dont forget, when you recruit and
your New Advisor submits five or
more Qualified Parties during her
8-week Smart Start program, you
receive a $500 Jewelry Premium.
All Incentives will be released the week after earned.

* $250 Profitable Party sales and 2 buying Guests.
** Starter Party or Qualified Party must be submitted in fiscal August and
within 28 days of submitting the signed Advisor Agreement.
*** Certificates, sales tax and shipping costs do not apply toward this total.
AUGUST PROMOTIONS
CHECKLIST
Fiscal Dates: July 28, 12:01 p.m. CT September 1, noon CT.
FOR NEW ADVISORS:

SMART START REWARDS
See Smart Start flyer, #4962 for details.
JEWELRY PREMIUMS WITH STYLE KITS
SUBMIT
AGREEMENT
New Advisors will receive a $200 Jewelry Premium when

they purchase the Style Kit. Or, theyll receive a $400 Jewelry
Premium when they purchase the Style Kit Plus. Agreement
must be submitted in fiscal August.
SUBMIT
QUALIFIED
PARTY
ADVISORS/LEADERS
SALES REWARD:
SUBMIT
QUALIFIED
PARTY
$200 JEWELRY PREMIUM

Submit 3 or more Qualified Parties
SUBMIT
QUALIFIED
PARTY
totaling $2,000 or more in personal

recognition sales and earn a $200
Jewelry Premium.
Totaling $2,000
or more in
personal
recognition sales.
ADVISORS/LEADERS RECRUITING REWARDS:

EVERYDAY RECRUITING
SUBMIT
AGREEMENT
For each new recruit who submits a
SUBMIT
STARTER SHOW
party** in fiscal August you will receive

a $100 Jewelry Premium.
NO LIMIT!
SMART START RECRUITER REWARDS

Dont forget, when you recruit and your New Advisor submits five or more
Qualified Parties during her 8-week Smart Start program, you receive a $500
Jewelry Premium.
SUBMIT
QUALIFIED
PARTY
SUBMIT
QUALIFIED
PARTY
SUBMIT
QUALIFIED
PARTY
SUBMIT
QUALIFIED
PARTY
SUBMIT
QUALIFIED
PARTY
2014 lia sophia. All rights reserved. 37F08_0714 #5129

Lia Sophia - August Specials

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Lia Sophia - August Specials

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FACETS

AUGUST 2014 | FACETS 1

To help take your business to new

Fall/Winter 2014, many of you

heights, this issue will empower

are getting kids ready for back to

you with great training, ideas,

school and focusing on getting

tools, videos and more to make

back to business. Were delighted

the most out of the infinitme

to hear your excitement for

collection. With the guidance

the new season. infinitme - a

from your Leader, the support

Move to the head of the class

Build your team and

by submitting three parties

totaling $2,000 or more

New recruits receive a $400

and earn a $200 Jewelry

Jewelry Premium when

Premium. Can you say more

they purchase the $149

Style Kit Plus or a $200

Score an A+ with Hostesses

Share your business smarts

and teach your team to

jewelry for just $5. Gain

succeed. Receive a $500

happy Customers with the

Jewelry Premium for every

High 5 special: purchase any

new Advisor who submits

item for $50 or less for just $5

five parties within their eight

when they spend $99.

weeks of Smart Start.

Full details of promotions in this issue can be found on pages 22-23.

necklaces and how much fun

PUSH FOR PARTIES-A-PLENTY

your potential Hostess and

To jump-start your booking

her friends will have with this

invitation for them to see the

SELLING: UPSELL TO UPSWING

highly anticipated collection.

Schedule a couple of open

Now that your party calendar

business materials ready for on-

Customer specials, theyll want

to order everything on their

Call past Hostesses, Customers,

Every month, the Customer

and new contacts, to let

Special offers incredible sale

them know a new Style Guide

prices allowing Customers to

has arrived and you want to

get the most for their money. In

give them first pick of your

August, encourage Customers

August party dates. Share your

to shop the big High 5 sale.