Online Personal Training Fundamentals

4 Basic Steps to Help You Get Started Immediately

Train Anyone, Anywhere, Anytime
The informaton contained in this guide is for informational purposes only.
I am not a lawyer or an accountant. Any legal or fnancial advice that I give is my opinion
based on my own experience.
You should always seek the advice of a professional before acting on something that I have
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Written by Hayden Wilson
elcome
Firstly, I want to say congratulations. Youve taken
the action to download my fundamentals guide. In the
information world, its a lot easier to continue reading,
watching and listening to various training modules
without ever doing anything with that knowledge.
But not you, youre an action taker.
Over the past 5 years weve all seen a huge push for
personal trainers. Basically anyone who liked going to
the gym decided they would now do this for a living.
This has lead to an oversupply of trainersbut how
many can we truly trust? How many are in the game
to help clients achieve results, not just take someones
money?
My honest estimate is 5%.
Dramatically low. But hopefully, youre a part of that 5%
and are ready to take the next step into online training.
Or maybe you already conduct online training but want
to hone your skills and develop new systems to make
it more efcient.
Either way, by committing the time to read this guide
you are showing me that you are serious about making
this work, so for that, well done.
Now lets get started.
What are we going to learn?
This guide will teach you the
fundamentals of online training.
It includes the four major steps to
becoming an online trainer and can
help you get started immediately.
It should also be noted that this is
simply an introduction to the world of
online training. Anyone who sells you
a complete guide to online training is
most likely taking you for a ride. The
internet is continuously changing,
therefore to write a complete guide
would be redundant as soon as it was
created.
A truly dynamic environment is only
created through responsive, frequently
updated information and current
resources (which you will learn about
throughout this document).
It is recommended, although not
essential, that you do have experience
with training clients in person to fully
grasp the concepts and also have
evidence of results to provide to
potential clients.
Training clients online is an excellent way
to leverage your time by working from
the comfort of your own home. Best of
all there are no locational boundaries,
meaning you can have clients from
literally all around the world.
Unfortunately, many trainers fall into
the trap of thinking this is less work.
This is not necessarily true. Unless you
have the right systems in place, you
will most likely fnd yourself chasing
your own tail. My goal is to help you
discover those systems and maximise
your beneft.
I sincerely hope you enjoy the material
contained within and of course if you
are happy, your comments to my email
or social media are always appreciated.
You can fnd the links to these items
within the footer of this document. As
this is also a non-paid guide, I am more
than happy for you to pass on to a friend
if you think they could beneft from it.
Enjoy!
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Table
of
Contents
Setting up your online personal training business can
be summarised into 4 steps. Click on each item and be
taken to their respective sections:
The Setup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
The Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
The Training. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
The Knowledge base. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
The Setup
Alright, we are going to start training clients online. Maybe youve had success as a
personal trainer at your local gym but want to move operations online, or maybe
youre tired of paying the gym owner 50% of your wage for rent? Either way youve
made the right decision. Online training is the way of the future for many personal
trainers and we are going to see huge growth in this area over the coming years. Get
on top of things now before the market place becomes saturated.
The frst and most essential item in all of this training, is to have a current and
frequently updated website. Social media is great, but nothing will take over the level
of control that a website of your very own can provide. We speak about the setup of
this in the sections below.
Your website
Everything you do from this point on should have the goal of driving people to your
website. This should be the central point for all of your content and where everything
needs to be directed. Facebook Posts, Tweets and YouTube Video Links will all be sent
directly to your website.
All of the websites I have built and manage (over 30 diferent sites) run on Wordpress.
I highly recommend you use Wordpress for building and maintaining your site. For
the purposes of brevity, Im not going too far into why I love Wordpress, but the short
of it is that it makes websites EXTREMELY easy to use and is now the worlds most
common way to build websites for small/medium businesses.
Within The Prophets I have recorded numerous training videos
to help you understand and see exactly how certain things are
done. For this particular situation, I have recorded a 4 minute
video to show you step by step how to get your Wordpress
blog up and running with Bluehost.
HOW
TO
If you would like to host a new Wordpress site on the same hosts that I use for PT
Prophet, you can do so by following this link:
http://www.bluehost.com/track/ptprophet (afliate link)
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Before you read the below section I want to ofer you some simple but efective
advice to keep in mind:
Online Training Sales Page +
Killer Testimonials +
Dramatic Before and Afters = Success
Stage 1
The frst thing you will want to do is put a new menu item in the top menu called
Online Training. This will help give you online services as much exposure as possible
when people frst hit your site.
This can either be a whole menu item, or a sub menu item as a part of the Services
menu item if you have it. I recommend the frst one for increased visibility.
I would also consider putting either a side banner on your site explaining you ofer
these services, or include this somewhere on the front page. Remember, you want all
the exposure you can get.
Stage 2:
Next on your newly created Online Training page you will want to have well written
information for the potential clients to read and relate to.
This is the number 1 place where nearly ALL trainers to wrong. Most write about how
good of a trainer they are, concentrating on what services they can sell you and what
qualifcations they have. It is all about THEM.
Wrong
Instead, shift your mindset from a basic service provider to a problem solver. In
simple terms, write about the benefts they will see from having you as their trainer.
For example, will they feel better naked and feel more attractive to the opposite sex?
Or will they jump higher and impress their friends next time theyre all playing sport
together?
Remember, the goal is to outline the experience and benefts they will gain from
following your guidance and training.

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Stage 3:
Next, we need to input your testimonials and before & after photos. We call this,
social proof.
To help explain social proof a little better, let me give you an example:
You head out for dinner and see 2 new restaurants that have opened up side by side.
You drive past and see one with a long line of people out the front, the other has
two people in it. Which do you immediately assume has better food? The one with
the huge line of course. This is the world we live in. Most people are sheep and will
follow others if it seems like a good idea.
Its no diferent with personal training. Your website is the restaurant and the
testimonials/before and afters are your line. Make sure your line is long!
The testimonials you list should be from real people with real photos. Anyone can
make up a testimonial, but rarely will they get away with it long term and quite often
theyre blatantly obvious. If possible, ask for a video review. These can be twice as
powerful as text based reviews.
Here is the pecking order:
Text Review with First Name 1 point.
Text Review with First Name + Picture 2 points.
Text Review with Full Name + Picture + Phone
Number
3 points.
Video Review with Full Name + Phone Number 4 points!
Length: Quite honestly, people do not have the time to read more than 3-4 lines in a
testimonial. Try to provide as many as possible. Ask your current clients for assistance.
If you have good rapport with them, theyll be more than happy to help you out. For a
full guide on testimonials please see the following guide: http://www.ptprophet.com/
testimonials-yes-please-a-guide-for-personal-trainers/
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Tip
For killer technique on how to post effective before and afters
thatactually get noticed on social media and other chanels, check out
on of my most popular posts:: How to post effective before and after
transformation photos.
Tip
Do yourself a favour and install Google Analytics. Your website guy
should be able to install this in minutes, if you are part of The Prophets
we have video tutorials on exactly how to do this. This is going to be
extremely valuable to see increases in your traffc and gauge what is
and isnt working.
These are the basic steps to get your PT website up and running. However, there are
several other steps to the set up that can be addressed to maximise the beneft and
reach of your services.
These include:
Setting up an email lead generation system to capture potential clients
(Every visitor to your website could potentially be a client. If not now, then
later on. Use email marketing to stay in touch. Dont let them get away.)
Website Copywriting examples A showcase of persuasive writing content
that makes people want to sign up with you immediately.
Appropriate Documentation Set up - The days of sending clients diets and
programs by email are gone. Time to get serious and set up some professional
looking templates.
Stage 4:
Hopefully you have a few photos from clients (or are going to start taking them as
of tomorrow for your new online training page). This is going to visually show the
results that you have helped clients achieve and instill confdence in their minds that
youre the right trainer for them.
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Optimising your website for SEO - There are still ways to get free trafc from
Google. Take advantage while you still can.
All of the above are going to be addressed when you become part of The Prophets
which is basically, for lack of a better phrase, this book on steroids.
It will encompass a total online training solution all in the one place. More about this
later.
If you have any questions about The Prophets or anything within this frst chapter,
please feel free to email me: hayden@ptprophet.com
Or with the sign up page here: ptprophet.com/register
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So youve got the skills to train your clients and now youve got the website all up a
running. Now its time to drive some trafc there and convert that trafc into leads!
This is now our number 1 priority.
There are several ways to do this. Both paid and unpaid. Within the scope of this
document we investigate 2 of each which I consider the most vital.
UNPAID METHOD 1: BLOG POSTING
The frst step to growing an audience on your site is by posting relevant and useful
information. Give people a reason to pay a visit to your site. Dedicate 30 minutes
each day to writing and developing new content for your site. Youd be surprised once
you get into the habit, just how easily the content will fow.
To draw inspiration, Check out http://strengthsensei.com or http://ptprophet.com.
Both Charles Poliquin and I are regular bloggers who understand that in order to be
seen as the expert, you need to be putting regular and consistent content out.
UNPAID METHOD 2: ORGANIC FACEBOOK
Unfortunately as Facebook is being held accountable to their shareholders, we have
seen frequent algorithm changes (in simple terms, were having less of an impact on
our followers). However, with the right efort, we can increase this impact, therefore
increasing likes, which increases news feed visibility.
The Promotion
Follow these 3 simple rules and youre ahead of 95% of Facebook.
1. Keep descriptions short and to the point
2. Use your logo/website in all images that you own (For a guide on properly
branding your business please see: Branding Part 1 and Part 2)
3. Always include a link or some way to get the audience to your site.
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PAID METHOD 1: GOOGLE ADWORDS CAMPAIGN
Everyday potential clients are searching for online personal trainers. The good news
is location is not a problem, so you can train anyone from anywhere. The bad news
is that other trainers from around the globe can also ofer their services. This should
be motivation for you to make your services the most appealing they can be.
Set up a Google Adwords campaign and invest into some trafc. Here is a very basic
diagram on how it can work:
Paid Traffc through Google Online Training Squeeze Page Enquiry
Sign up client
Remember as long as the content on your site is well branded and full of good
information, your conversions from visitors to enquiries should be respectable.
PAID METHOD 2: FACEBOOK ADS
Mentioned in the above section, Facebook can be a terrifc form of free trafc. What
people are now also realising, is the amplifed power of paid Facebook advertising.
The advantage Facebook has over Google, is extremely detailed information on exact
people and the way this information is interconnected.
For example: Facebook knows that I am 26 years old, went to University in Bendigo
and am friends with Sean, Aaron and Ben. It knows I enjoy ftness because I have
tagged myself into the gym before, it knows what kind of food I eat because of the
restaurants I visit. In fact, there is not much that Facebook wouldnt know about
me. It is the most powerful (personalised) information tool that exists today. Start
utilising this power to spread your brand.
Now that you are starting to get some eyeballs on your site,
you can periodically let the world know that you train clients
online. I recommend a 1:14 ratio. This means for every 14 pieces
of useful content, you are allowed to promote/sell something.
In this case it will be your online personal training services.
Caution:
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Setting up a simple $5 per day Facebook ad can help get eyes on your site. You can
become very targeted and focus on liked activities, their age, where they are located,
which gender they are, and even target those who like your competitors pages. Once
the eyes are on your site, you let all the hard work from stage 1 to come into efect
and sell your services to this person.
This is called a conversion. The higher your conversion rate, the more clients you will
have, the more online clients you can get, the more money you can ultimately make.
The sky is the limit.
Other methods for discussion in The Prophets:
1. Google Search Engine Optimisation (Free)
2. Email Marketing (One of my favourites)
3. Paid Ads on Private Site (Paid)
4. Forum Posting and the top forums where personal trainers/clients hang out
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Okay, so what do you do once you have client enquiries and signups?
Firstly we will need to decide which prospects are best suited to our training style.
One big mistake trainers make, is to try and market their services towards EVERYONE.
To excel you need to stand for something. (I just like helping people is not a valid
answer either.)
Get specifc with your training categories and pick 2-3.
Below are some basic examples:
14-18 Year old male athletes at school
25-35 Year old overweight females
45-60 Year old Corporate ftness
From the above, you can now begin selecting the clients you wish to work with.
Cant decide what your true passion is or who to train?
Within The Prophets I provide an interactive questionnaire designed to identify the
exact people you are suited to train. (which I personally review and respond to.)
BUT WHAT EXACTLY ARE THEY GOING TO GET, AND HOW
MUCH SHOULD YOU BE CHARGING?
What to include in a program
Online training is all about the ability to leverage your time. It is for this reason you
will have varying packages. Each of these will slowly increase in price as they include
more personalised and time consuming tasks.
For example, you may have a Bronze, Silver or a Gold package.
The Training
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Bronze
Clients will have access to a few of your online package tools such as preset programs
(for their body type and demographic), once a month you will ofer a skype call with
them and include 48 hour email response time.
Silver
This might be a more personalised diet, personalised workout plan for their goals,
a weekly skype call, access to a private Facebook group and 24 hour email support.
Gold
Gold will be the highest package you ofer. It will include everything from silver, but
include more of your time, more of your tools and make their experience even better.
VIP Gold Package
Another ace up our sleeves is to ofer something super exclusive. Something the
regular folk dont get access to. This will be above and beyond anything you ofer and
be used as a wild card when you really fnd a client you are compatible with.
In The Prophets I take you in depth and provide real world examples on what can
be included and how to give your clients the best experience over the internet.
Depending on the package they have purchased you will need to assess their individual
needs. Think of the most vital elements and items you would need to know about
someone before training them.
Age
Weight
Time Training
Experience Levels
Injuries
Training Restrictions
Current Diet
Allergies
Big 3 Lifts
Goals
Recent Photographs
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This is a terrifc start and will give you a good base to learn about your new client. To
take it to the next level though we need more.
The Prophet members all have access to a professional 3 page questionnaire which
goes much deeper than the above and asks everything you will need to know right
from the start.
TRACKING
One argument by old school trainers (who are most likely scared to embrace the new
online training world we live in) have is that you cannot adequately track a clients
progress unless you see them in person.
With the current technology this is just not the case. We have a myriad of tools to help
see and analyse their progress. Skype, Digital Photography and Recorded YouTube
videos can help assess body fat levels, increased muscle mass or check a clients
form.
There are also various ways to track progress in the weight room and body
measurements including excel formula documents and online software programs.
All of which are elaborated and will be available for download within The Prophets.
PAYMENTS
The industry standard payment is via Paypal, which I love. It is quick, easy, and comes
with an invoicing feature where you can have Paypal automatically send a recurring
invoice to a client.
Plus its all trackable. As we move further into the future, it will become more and
more difcult to run a business on cash only (we all know trainers are notorious for
this) plus it makes it super easy when clients dispute if theyve paid for a session or
not as its all in the records.
Video Library Available: within The Prophets, we have a large collection of
downloadable how to videos including how to set up a Paypal account
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COMMUNICATION
Staying in communication with your clients is crucial, especially when you dont see
them multiple times per week like a regular client.
Modern day technology makes it extremely easy to make this happen.
Skype
Email
Phone Calls
SMS
YouTube
These are all extremely valuable ways of staying connected to your clients.
Along with increased connectivity, comes the risk of always being connected. I am a
victim of overworking and by nature most personal trainers are too. Which is why it
is very important to set realistic guidelines from the start of the engagement. These
should explain how much contact they will actually get with you one on one and the
acceptable times to call.
When you join The Prophets we show you an in-valuable tool that you can not only
use as a value add, but it will help with training purposes too.
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The fnal step I will mention within this guide is to create your private knowledgebase.
This is a unique selection of resources only available to your current online clients.
The exclusivity of the group makes others want to become part of it, and those on
the inside, feel special. Win-Win.
However, what exactly is inside this knowledge base?
Im going to briefy explain the top 4 examples of what you might like to include.
1. Private Facebook Group
Facebook groups are massive right now. I am a part of a few and becoming part of
The Prophets instantly gives you access to a close community of personal trainers
from around the globe to network with and discuss current market trends.
Most likely your clients will be on Facebook anyway, why not give them a place to
hangout. They will connect with each other, converse, post useful links, and also ask/
answer questions.
The Knowledge base
Dont fall into the trap of thinking you will never have to be
active in the group. One group I was in (which had around
1000 members) was initially very active with questions but
not with the creators answers. We never saw him. Needless
to say, the group fzzled out after 3 months of inactivity. Make
sure this doesnt happen to your business.
Caution:
2. Membership Forum
Many argue that private forums are dead. I disagree. Forums provide a great
community, all with one very advantageous feature. It is on your own platform. You
can dictate the rules.
A worrying problem with Facebook is who knows what changes they will make in the
future. They can change and make new rules as they wish. You can protect yourself
from this by building a tribe on your own platform.
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Start of the party by inviting a few regular ofine clients to join the forum. Ask them
to create and start discussing common questions. This helps with initial engagement
and increase the appeal for newer members who will be less likely to feel shy.
3. Youtube Video Database
Yes there is an over-supply of How To videos on YouTube, but I am a big believer of
adding a personal touch. Plus there might be certain ways that you like your clients
to perform their exercises. My advice is to get the video camera/HD phone out and
record as many videos as you can. Best of all, they can be used at any time.
Not only could you post these how to videos, but dont be afraid of posting more
content such as motivational thoughts, full workout routines, cooking demonstrations
and more. Video is an excellent way to connect with your clients on what can feel like
a one on one level. Use this to your advantage.
4. The shopping List
One area many clients fail, is with their nutrition. Quite often these mistakes stem
from the foods in their cupboard. One piece of information you can provide your
online clients is a list of items to buy from the grocery store, and another list of items
to avoid (most of the time).
Simple but efective.
The tools and resources you provide to your clients are completely personal. This
is only a small selection of what we can ofer. The number one thing we want to
continue to do though is provide results for the client. So the more knowledge they
have, the easier it will be for them. (We hope!)
OK so those are the fundamentals. You should have enough information from the
above to start efectively training your clients online.
But for those who really want to excel, I have developed an online community of
personal trainers. Throughout this book you would have seen a lot of references to
The Prophets.
On the next page I detail what exactly is included and what it is I am trying to achieve
with the community.
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What is The Prophets?
Basically I am fed up. All of the good trainers I speak to agree.
We are fed up with the state of the ftness industry.
Trainers run through a 6-week course, and all of a sudden decide they are contest
prep specialists, bodybuilding coaches, experts in nutrition and worst of all, a self
proclaimed Gurus.
Time for a reality check.
The only way to fx this situation is to provide the very best services to clients so they
can see what a real personal trainer can do for them.
Do you want to excel?
Be the trainer they talk about.
A trainer who is professional, yet personal.
A trainer who enjoys their lifestyle, is happy at work and can concentrate on the
things they want to do. (While making a decent living too.)
A trainer who is in the top 5% of the ftness industry?
Well this is exactly why I have created The Prophets.
Time to Become The 5 Percent.
The Prophets is an online community I have created to help ftness professionals
and personal trainers excel in their feld. Becoming the 5 percent of trainer who truly
care.

Click here to join The Prophets now
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What benefts do The Prophet members enjoy?
Training Modules:
Over the course of the year, I will be releasing premium training content designed
to help you specifcally in your ftness business. The modules will range from
building a high trafc blog, to learning out to train your frst client online. I am
always at arms length of each and every member to get a feel for what they want
to learn next and what areas of the business they wish to develop the most.

From there, more and more content is born! There are no limits.

Exclusive guest interviews:
On the podcast, we generally have industry experts, Charles Poliquin, Layne Norton,
Nick Mitchell & more.
Well within The Prophets, we will be having a special guest focused solely on a
specifc area of your business. One month we may have a Facebook sales expert, the
next month we will have an email-marketing guru.
You will have access to my network of professionals. (The ones in the trenches who
actually know what is going on rather than the ones all over the web claiming to be
online gurus.)
Live Question & Answer Sessions:
Each month, I will be getting on a live and direct conference call with all of The
Prophets. Within these sessions you can ASK anything you want.
Best of all, we will be keeping all of the notes. If anything needs to be followed up or
we havent answered anything in particular, we will make sure to get you the answer
directly, or put you in touch with someone who can.
These will generally run for 45 minutes, but if the demand is there, we will extend
these out to what is required.
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Private Forum Access:
These is where you can login 24/7 and access the various elements of The Prophets.
All of the content will be recorded and accessible.
Various training modules will be included in here, as well as The knowledgebase
which is explained below.
You will also have the option to ask questions and discuss any issues you are having
with your clients with other personal trainers. Great for networking and developing
relationships with others.
Private Facebook Group:
A private Facebook group full of other 5%ers that care about their careers as a ftness
professional.
Plus Hayden will actually be in there to answer questions. (weve been a part of those
groups where they have sold me a Private Facebook Group yet
The Knowledge Base:
Like chapter 4 of the above book, we too provide a knowledge base. This is where
you will fnd links to downloads, fles you can customise and use with your clients,
lead capture ideas and a ton more. This will be frequently updated. Each time we
think of something useful for you, it will be in there.
The Toolbox:
A TON of usable templates, content and more are packged inside this section. Sky
rocket your branding and authority by using the professional tools available here.
Stop sending diets and programs via email and step it up a notch.
The Glossary:
Learn all of the popular online acronyms.
Use this as your glossary of the 100 most common acronyms used in the online
space.
For example: SEO = Search Engine Optimisation and WP = Wordpress.
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52+ Weekly Business Tips:
Rome wasnt built in a day. Neither was Nick Mitchells $400 an hour PT charges, or
another high end professional I know who charges $1000. Thats why Ive created
this simple email task list for you. One small task each week that will add up to big
PROFITS.

Discounted Done for you services
Still dont feel confdent? My team and I are happy to help facilitate anything you are
struggling with during your time within The Prophets. Need an email auto responder
set up? A new logo designed or a full website? We can help. All of this at a heavily
discounted rate. We look after our own within The Prophets.
Click here to join The Prophets now
Why Join The Prophets?
Why?
If youre serious about your ftness business, being the motivated personal trainer
you are you will know that additional knowledge is always valuable.
Do you want to be able to pick and chose your clients rather than desperately waiting
and preying on every potential client who mentions the word trainer?
Learn to work with clients proftably, professional and properly.
I know you might have been burnt in the past by over promising under delivering
Coaches before, but I am so confdent in this program I am willing to ofer a 30 day
money back guarantee. No strings attached.
You dont like the content, simply shoot me an email and I will directly PayPal your
money back into your account.
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What if its not for me? Is there a guarantee?
There sure is. As outlined above, I ofer a 30-day money back guarantee. I dont want
to lock you into anything. If you arent getting the upmost value from The Prophets
just let me know and I will refund your money.
How does this differ from the free content you currently
provide on PTProphet.com?
Dont get me wrong, I will still be providing a ton of free content on PTProphet.com.
With most of my articles you will notice I give the what and why of something.yet,
not the HOW. The how of doing something is what we all want. It transforms words
on the page from simple advice to actionable items that we can beneft from and
pass onto our clients.
And the truth is, free can often devalue itemsas crazy as it sounds, Free things turn
clients away.
(Which is also why you wont hear me mention Make your frst session with clients
FREE anywhere.)
If you are interested in Becoming The 5 Percent, please use the following link and
become part of something unique.
Click here to join The Prophets now
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About the Author
I am just a regular guy with a strong passion to help the ftness industry.
Why wouldnt I? I am a part of it every single day!
I have experience working with Derek Poundstone, Tony Doherty, Anthony
Koutoufdes and more.
I also host a podcast where I interview the world leaders in strength, conditioning,
ftness and overall business.
Guests have included: Charles Poliquin, Layne Norton, Nick Mitchell, Elliott Hulse,
Steve Maxwell and a ton more which are viewable here: Podcast Directory.
On a last note, if you have made it this far, I want to say thank-you.
Thank-you for listening to what I have to say. I truly hope this small fundamentals
guide has helped provide you value.
If you fnd this book helpful, I would love if you could send it to 1 person who you
think would also fnd value within it.
Hope to see you in The Prophets.
Hayden Wilson
PTprophet.com
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