www.mobily.com.

sa
Converging To
The Cloud
Ayman Ayoub
Director Business Products
Mobily
Mobily CIOs Summit 2012
4/17/2012
Mobily CIO Summit 2012
Confidential
From the Main Frames in 1960s Converging to the Cloud in 2010
Mobily Strategy and Infrastructure Evolution
Mobily Data Center Highlights
Mobily Network Vision and Highlights
Mobily Business Products
Table of Content
2.
3.
4.
5.
6.
Mobily Company Profile
1.
4/17/2012
Mobily CIO Summit 2012
Confidential
40% market share.
700 million shares issued.
7 billion in paid up capital.
Share face value SAR 10.
Awarded license in summer 2004.
Listed on Tadawul in December 2004.
Launched Commercially on May 25th,
2005
Ownership Structure
Formalized acquisition of Bayanat Al Oula
by April 2008.
Formalized acquisition of Zajil International
Telecommunications in November 2008.
61.4%
Publicly listed and
minority
shareholders
11.2%
GOSI
27.4%
Etisalat
(UAE)
Profile Highlights
Acquisitions
Public Disclosure
COMPANY BACKGROUND
ABOUT MOBILY
4/17/2012
Mobily CIO Summit 2012
Confidential
COMPANY BACKGROUND
ABOUT MOBILY
Market Leadership
Has the largest active mobile broadband base in MENA (6.3 million active subscribers).
Has the largest HSPA/HSPA+ Network in the Kingdom. (population coverage rate of 94%)
420 interconnections agreements for roaming services.
Most active Operator in Data Transfer (Data transmission on Wimax and HSPA reaches
more than 400 terabyte)
Operator to offer 100 Gig Transport
Operator to launch TD-LTE in MENA.
Saudi operator to obtain 3G mobile license from CITC, (early 2005)
Saudi operator to offer consumers BlackBerry Internet Service (BIS) (May 2007)
Operator to launch iPhone 3G in the Kingdom of Saudi Arabia. (Feb 2009)
Operator to test for the IPV6

4/17/2012
Mobily CIO Summit 2012
Confidential
In 2011

Mobily data centre receives the highest rating from the Institute (UPTIME) World.
ME best telecom company ,Arabian Business . (2011)

In 2010
ME best operator award, Comms MEA magazine, November 2010.
ME best innovative data center , Cisco award 2010.

In 2009
Mobilys Saudi National Fiber optic Network (SNFN) won Arabian Technology Award for
2009 ahead of nominations by 14 other Middle Eastern telecom companies.


In 2008
Forbes Arabia recognized Mobily as 17th most visible brand regionally
Mobily won the Best (Islamic Finance 2007) from Euromoney Conference

COMPANY BACKGROUND
Awards and Recognition
4/17/2012
Mobily CIO Summit 2012
Confidential
Saudi Arabia at a glance
Saudi Arabia- GDP evolution US$- Bn
Source : IMF, Saudi Arabia
The kingdom is now considered as the economic powerhouse
of Gulf Cooperation Council (KSA represents 44% of the
GCC GDP)
Saudi Arabia sits on more than 20% & 10% of worlds oil &
gas reserves respectively
Diversification strategy, the Kingdom is significantly investing
on new infrastructure projects in order to develop the non-oil
sectors
The Saudis 9th development plan represents an investment
of US$385.2Bn (2010-2014) split as follow:

manpower development / $194.9Bn education
social development & healthcare / $73.2Bn healthcare
economic resource development / $60.9Bn verticals, utilities
transport & telecommunication / $29.7Bn transportation
municipal & housing development / $27Bn real-estate

Recent announcement to increase the 9th development plan
by +67%
Manpower development is the key spending area as KSA
suffers from an insufficient amount of knowledge workers
that ultimately will become the cloud users (see next slide for
more details)

656
608
564
520
476
434
0
100
200
300
400
500
600
700
CAGR +9%
2015 2014 2013 2012 2011 2010
GDP constant price
16%
7%
8%
19%
51%
Municipal & housing development
transport & telecommunication
economic resource development
Social Development & Healthcare
manpower development
9
th
development plan spending
Source : Saudi Arabia, Official website + Internal Assessments (OBS HQ/ EEMEA region)
16%
Saudi Arabia Economic Figures
4/17/2012
Mobily CIO Summit 2012
Confidential
From the Main Frames in 1960s Converging to the Cloud in 2010
Historical Trends in the IT Industry
Electronic Data
Processing EDP
(IBM Main Frames)
1960
Historical Trends
in the IT Industry
IT Industry Trends Evolution

First application of computing to
business.
Firms recognized the potential of
efficiency of systems
Period Highlights
4/17/2012
Mobily CIO Summit 2012
Confidential
Electronic Data
Processing EDP
(IBM Main Frames)
1960
Rise of the
Software and
Microprocessors
1970
Historical Trends
in the IT Industry
From the Main Frames in 1960s Converging to the Cloud in 2010
Historical Trends in the IT Industry
IT Industry Trends Evolution

Period Highlights
The birth of major chipset and
processors giants such as Intel and
AMD
The Artificial Intelligence hype came
into existence
Structured Programming makes an
entry in the middle of this era
High demand for programmers
exceeded the supply
4/17/2012
Mobily CIO Summit 2012
Confidential
Electronic Data
Processing EDP
(IBM Main Frames)
1960
Rise of the
Software and
Microprocessors
1970
PC Revolution
1980
Historical Trends
in the IT Industry
From the Main Frames in 1960s Converging to the Cloud in 2010
Historical Trends in the IT Industry
IT Industry Trends Evolution

Period Highlights
1981: DOS operated IBM PC
1983: Lotus 1-2-3 spreadsheet the
killer PC application
1985: Intel produces the 80386
microprocessor
1987: the first IBM PC operating
system OS/2 that allows people to use
a mouse
4/17/2012
Mobily CIO Summit 2012
Confidential
Electronic Data
Processing EDP
(IBM Main Frames)
1960
Rise of the
Software and
Microprocessors
1970
PC Revolution
1980
The World Wide
Web (www) is
Born
1990
Historical Trends
in the IT Industry
From the Main Frames in 1960s Converging to the Cloud in 2010
Historical Trends in the IT Industry
IT Industry Trends Evolution

Period Highlights
1989: Tim Berners-Lee and his team
at Cern develop the web
1991: IBM partners with Apple and
Motorola after Microsoft falls out with
IBM over its big enterprise OS project,
Windows NT
1993: Linus Torvalds develops Linux
1994: Marc Andressen and Jim Clark
release the web browser Netscape
1995: Microsoft launches Windows 95
4/17/2012
Mobily CIO Summit 2012
Confidential
Electronic Data
Processing EDP
(IBM Main Frames)
1960
Rise of the
Software and
Microprocessors
1970
PC Revolution
1980
The World Wide
Web (www) is
Born
1990
Convergence of
Networks (Voice,
Video, Data)
(TCP/IP)
2000
Historical Trends
in the IT Industry
From the Main Frames in 1960s Converging to the Cloud in 2010
Historical Trends in the IT Industry
IT Industry Trends Evolution

Period Highlights
Rise of IP Based communication
Multimedia conferencing can include
video, documents and other content
in addition to audio.
Desktop videoconferencing over a
converged network
UC can speed decision-making,
improve customer support, increase
productivity and deliver tangible
business benefit
4/17/2012
Mobily CIO Summit 2012
Confidential
Electronic Data
Processing EDP
(IBM Main Frames)
1960
Rise of the
Software and
Microprocessors
1970
PC Revolution
1980
The World Wide
Web (www) is
Born
1990
Convergence of
Networks (Voice,
Video, Data)
(TCP/IP)
2000
Data Centers
& the Cloud
in 2010
2010
Historical Trends
in the IT Industry
From the Main Frames in 1960s Converging to the Cloud in 2010
Historical Trends in the IT Industry
IT Industry Trends Evolution

4/17/2012
Mobily CIO Summit 2012
Confidential
Data Center The New Utility Company
This synergy is all possible because of data centers
which have become the new computing power utility
company.
The 21
st
Century lifestyles infrastructure has driven us to
have data centers just like we have power plants and
water desalination plants
This Convergence has turned the old and classic Telco
COs into smart fault tolerant buildings we call Data
Centers
The usage of software and applications in our
smartphones, PCs, Tablets, is now very common
everywhere interconnecting us around the globe
Today, Telecom, TV and IT services, have converged into
one network (voice, video, and data)
Historical Trends in the IT Industry
IT Industry Trends Evolution

4/17/2012
Mobily CIO Summit 2012
Confidential
Mobile Operator
GSM
Data Services
Data Center
Managed Services
Managed
Cloud Services
Mobily Strategy Evolution

Mobily Strategy and Infrastructure Evolution
Evolve from a Mobile Voice Operator to Full ICT Provider
2005 2006 2007 2008 2009 2010 2011 2012
4/17/2012
Mobily CIO Summit 2012
Confidential
Data Centers Expansion Plan
Mobilys Data Center Expansion Plan and Highlights
Mobily Data Center Geographic Expansion

KSA
Region
Central
Western
Eastern
Northern&
Southern
Total
Current
Sites
7
9
5
2
28
Future
Sites
6
2
2
5
16
4/17/2012
Mobily CIO Summit 2012
Confidential
Data Centers Expansion Plan
Current & Future Enabled Capacities by Region
Region
Current
Area
(m
2
)
Future
Area
(m
2
)
Current
Power
(KW)
Future
Power
(KW)
Central 9,186 6,192 10,270 15,456
Western 3,347 9,102 2,700 18,160
Eastern 683 3,360 2,500 7,840
Northern 2,592 4,620 839 11,360
Southern 326 780 440 1,920
Total 16,135 24,054 16,748 54,736
10,270
2,700 2,500
839
440
15456
18160
7840
11360
1920
0
4,000
8,000
12,000
16,000
20,000
Central Western Eastern Northern Southern
Current & Future Power
Current Power (KW)
Future Power (KW)
9,186
3,347
683
2,592
326
6192
9102
3360
4620
780
0
2,000
4,000
6,000
8,000
10,000
Central Western Eastern Northern Southern
Current & Future Area
Current Area (m2) Future Area (m2)
Mobily Strategy Evolution

4/17/2012
Mobily CIO Summit 2012
Confidential
Data Centers Expansion Plan
Current & Future Enables Capacities Kingdom Wide
40%
60%
Current & Future Area
Current
Future
23%
77%
Current & Future Power
Current
Future
16,135
40,189
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
2011 2013
Future Enabled Area Capacity (m
2
)
16,748
71,484
0
10
20
30
40
50
60
70
80
2011 2013
Future Enabled Power Capacity in Mega Watts
Mobily Strategy Evolution

4/17/2012
Mobily CIO Summit 2012
Confidential
New Data Centers Highlights
Facilities Under Construction
New Data Centers Under Construction Across the Kingdom

Dammam Jeddah 2 Riyadh Melga2
Jeddah R.O. Abha Ahsa
4/17/2012
Mobily CIO Summit 2012
Confidential
New Data Centers Highlights
Facilities Under Construction
New Data Centers Under Construction Across the Kingdom
Onaizah Jeddah Safa Riyadh Malaz
Khobar Rakah Makkah Madinah

4/17/2012
Mobily CIO Summit 2012
Confidential
New Data Centers Highlights
Melgha 2 Tier IV DC Riyadh
8.4MW Capacity
3,400m
2
White Space
Q3 2012 Completion
Mobily Riyadh Melgah 2 DC

4/17/2012
Mobily CIO Summit 2012
Confidential
New Data Centers Highlights
Jeddah Tier III DC
10MW Capacity
5,300m
2
White Space
Q2 2012 Completion
Mobily Jeddah DC

4/17/2012
Mobily CIO Summit 2012
Confidential
New Data Centers Highlights
Dammam Tier III DC
Mobily Dammam DC

7 MW Capacity
2700 m
2
White Space
Q2 2012 Completion
4/17/2012
Mobily CIO Summit 2012
Confidential
New Data Centers Highlights - Differentiation
Compliance and Certification Standards
Tier Certification of Design Documents (TCCD)
Tier Certification of Constructed Facility (TCCF)
Operational Sustainability Tier Rating (Gold, Silver,
Bronze),
International Standard Organization (ISO 9000:2008)
ITIL, IT Infrastructure Library
Lead Environmental Engineering Design (LEED)
(Platinum, Gold, Silver, Bronze)
EU Code of Conduct
SAS 70/2 (Colocation), American Institute of Certified
Public Accountants (AICPA).
PCI Standard, Information Security Audit and Control
Association (ISACA)
Compliance and Certifications of Mobily DCs

4/17/2012
Mobily CIO Summit 2012
Confidential
Cloud Architecture
Governance and
Enterprise Risk
Management
Legal Issues:
Contracts and
Electronic
Discovery
Compliance and
Audit
Management
Information
Management and
Data Security
Interoperability
and Portability
Traditional
Security,
Business
Continuity, and
DR
Data Centre
Operations
Incident
Response
Application
Security
Encryption and
Key Management
Identity,
Entitlement, and
Access
Management
Virtualization
Security as a
Service
New Data Centers Highlights - Security
CSA Beyond Architecture: The Areas of Critical Focus
Benchmark - Cloud Security Alliance

Governing in the cloud
Operating in the Cloud
4/17/2012
Mobily CIO Summit 2012
Confidential
Facility Infrastructure
Inefficient energy consumption detection
Ultimate PUE reduction
Modular trend deployment adoption
Vendors overlapping reduction and equipment standardization
IT Infrastructure
Improved server utilization efficiency (SUE) by virtualization
Use dynamic IT load distribution and load balancing (hybrid cloud)
Move work load to off-peak hours locations (resources sharing)
Plan for future needs of Converged network services (Flexibility and Scalability)
Personnel
Improved Processes efficiency (Plan, Design, Build, Operate, Optimize)
Ensured up-to-date view on Space, power, and Cooling (BIM, DCiM, BMS,)
Improved Staffing Technical Expertise and Learning Process (TNA)
Centralize IT management & Facilities infrastructure
New Data Centers Highlights - Efficiency
Efficient Infrastructure and Operations measures
Efficiency Measures of Mobily DCs

4/17/2012
Mobily CIO Summit 2012
Confidential
Control Plane Signaling and
Routing
releases and then restores the
failed peer in the event of a failure
Fiber Line
Working Path
Protection Path
Mesh Restoration of
Protection Path
(previously the working path)
50 ms
tail-end
switch
System computes
diverse routes
50 ms
tail-end switch
after 2nd failure
OTN
Innovative Network Vision
Kingdom Wide Mesh Restorable Network
Compliance and Certifications of Mobily DCs

4/17/2012
Mobily CIO Summit 2012
Confidential
Single physical network partitioned into
multiple logical sub-network slices
across the entire kingdom!
Each color represents a unique optical
VPN
Circuit creation adds a parameter to
specify the network color
Path computation restricts path to
within required sub-network color
Create private logical circuits and limit
restoration to within own VPN
Private optical sub-
networks
Private Dedicated Intelligent
Optical VPN C
Link bundle
Optical VPN B
Optical VPN A
Optical Private Logical Lines

Innovative Network Vision
Ability to Offer Optical Private lines
Infrastructure Slices
4/17/2012
Mobily CIO Summit 2012
Confidential
Network Bandwidth Partitioning between Infrastructure and Cloud Elastic
Global Mesh
Network
Physical Network Topology
Mobily Infrastructure Network
Cloud Network Partition
Logical Instances Logical Instances
1
2
4
3
5
6
7
8
9
10
11
12
13
14
15
16
17
1
2
4
5
6
5 2
6 2
6 3
8 2
3
12
13 3
14
1
3
1
2
8
10
10 12
Innovative Network Vision
Optical Private Lines

4/17/2012
Mobily CIO Summit 2012
Confidential
High Capacity Ultra Low
Latency
Data Center Interconnectivity Dynamic Cloud
Data Center A
Data Center B
DWDM
Exchange of
Choice
Hedge
Fund/
Brokerage
Office/
Prime
Broker
Backup and
Recovery
DWDM
WDM
10G 40G 100G
Data
Center A
Cloud Data
Center
DWDM
Innovative Network Vision - Features
Application Scenarios that simulate the reality
Compliance and Certifications of Mobily DCs

4/17/2012
Mobily CIO Summit 2012
Confidential
Cloud Inter-DC backbone


DC-A
DC-B
DC-C
Point-to-Point
Static and On-
Demand
Any-to-Any
CBE
CBE
shared
uplink
Converged Data Center Fabric
Virtualized
Workloads




VM VM VM
CBE
On-Demand, High-Performance Packet-Optical Mesh
Optical Private Lines

Greater network (Data) availability
Supports Bandwidth on Demand to react to Data Centre Application Processes
Supports combinations of Public & Private Cloud via OVPN providing secure, segregated B/W
Integrated Packet, Storage and TDM services via converged OTN-Packet switching technology
4/17/2012
Mobily CIO Summit 2012
Confidential
So during the last Japan disaster, many cable systems
were cut. Even if its a seven or eight cable system,
these cable systems had 15-20 cuts. And it wasnt just
one event, we had multiple aftershocks. If you
remember, every two days or three days there was
another aftershock. Well the [Verizon] network survived
all of those within 50 milliseconds. We have not lost a
single circuit for any customer, or dropped a packet
during the whole situation.
That is owed half to the physical network diversity, but
also the dynamic mesh networks ability to see all these
paths and restore dynamically within milliseconds.
Case Example

Cloud Inter-DC backbone


On-Demand, High-Performance Packet-Optical Mesh
Japan Earthquake in 2011 had a
catastrophic impact on the Telecom
infrastructure, but not on the services offered
to the end customers, as quoted below by
Verizon VP of Global Network Planning
4/17/2012
Mobily CIO Summit 2012
Confidential
Border & International connectivity
via Mobily Landing station
Saudi Arabia
via Mobily Landing station
Pak/ Ind / Bngl/ Sri. / Sing./ Mal. /
Phil. / Aus.,etc.
To Europe & US
Jordan
Fujairah
Cable Station ETISALAT
Kuwait
UAE
Bahrain
Qatar
Yemen
Riyadh
Jeddah
Salwa
Batha
Dammam
Haqal
Manama
Cable Station
Existing Border Connectivity
Planned Border Connectivity
FOG
SMW3, SMW4, FLAG, FALCON
SEACOM / TGN
Iraq
Syria
TE Data
Egypt
Khafje
Jizan
Terrestrial Network
International Network by Carriers
FLAG,
TGN Eurasia
Dammam
Mobily Existing International Connectivity Network

Mobily International Connectivity Network
4/17/2012
Mobily CIO Summit 2012
Confidential
Border Gateway Cable Station
Electricity
SMW3
SMW4
SEACOM
FLAG/FALCON
FOG
IMEWE
Jeddah
(Mobily)
JED CLS
Aqaba
CLS (JTG)
Fujairah
CLS
To Kuwait
To Bahrain
To Qatar
To UAE
To Yemen
To Jordan FOG
Bahrain
CLS
TGN Eurasia
Border & International connectivity
Mobily International Connectivity Network
Mobily Existing International Connectivity Network

4/17/2012
Mobily CIO Summit 2012
Confidential
ICT Market Landscape / Service Stack
CONNECTIVITY FIXED & MOBILE
VPN WAN LAN
SECURITY HOSTING STORAGE
APPLICATIONS WEB SYSTEM
SERVICES INTEGRATION
BUSINESS PROCESS DESIGN
BUSINESS
STRATEGY
NETWORK
SERVICES
IT
SERVICES
BUSINESS
SERVICES
UNMANAGED
MANAGED
Conventional Service Stacks
FULL OUTSOURCING
Mobily Strategy Evolution

4/17/2012
Mobily CIO Summit 2012
Confidential
ICT Market Landscape
Market growth is primarily driven by the increasing business requirements for flexibility, On
Demand, Scalability, mobility, efficiency and virtualization

ICT Landscape
BPO
ICT
Consulting
Education
& Training
Network
Integration
Systems
Integration
Business
Continuity
Utility
Computing
Applications
Management
Software
as a Service
Managed
Hosting
Managed
Storage
Managed Content
Distribution
Managed
Security
Computing
infrastructure
Network
infrastructure
Enterprise
Communications
Devices
Internet and broadband services Mobile voice and data services Fixed voice services
Network
Outsourcing
IS Outsourcing
Support & Maintenance Services Installation & Configuration Services
Helpdesk + First line support
Managed Desktop
Services
Managed Network
Services
Managed Comms
Carrier services
Managed Services /
Execution Services
and Outsourcing
Professional
services
Business
transformation
Product Support
Services
Comm. hw/sw
Conventional Service Stacks
4/17/2012
Mobily CIO Summit 2012
Confidential
How did KSA Market evolve in 18 months for HMS and Cloud Services
16
5
24
17
13
24
32
29
32
33
17
22
24
28
31 31
33
46
48
76
+340%
+59%
+50%
Hosting /
Servers
Storage &
backup
Email File
Transfer
Instant
Messaging
ERP CRM WebConfer
ence
IT Security
solutions
Office
applications
2010
2012
+130%
Source : Forrester, Orange primary data
When comparing adoption intention in a recent study with a similar study carried out by Forrester
research in 2010, we noticed an accelerated trend in the willingness to migrate some IT services to the
cloud.
KSA Market Overview at a Glance

ICT Market Landscape
4/17/2012
Mobily CIO Summit 2012
Confidential
ICT Business Services
Mobily B2B Services
Services empowering the businesses, transforming the way Businesses operate and reducing the
total cost of ownership
Telepresense Service
Cloud Based Services
Unified Communication Services
Colocation Service
4/17/2012
Mobily CIO Summit 2012
Confidential
Mobily Cloud Server Service
Scalable and flexible infrastructure
designed for a pay as go/use
Easy and Fast Implementation without
the need of hardware, software, licenses
or professional services purchase
Frees Up Internal Resources and focus
on business-critical tasks
Quality of Service offering 24/7 customer
support and an immediate response to
emergency situations.
Features
Cost Reduction with pay as you use
model, saving organizations money.
Phenomenal Increased Storage
capability enabling organizations to store
more data
Mobility that allow users to access
information from anywhere
Opex Reduction and Focus on main line
of business
Benefits
The first Public Cloud IaaS service in the MENA with complete e-Service
Mobily Strategy Evolution

4/17/2012
Mobily CIO Summit 2012
Confidential
CONFIDENTIAL | www.mobily.com.sa
Thank You
Ayman Ayoub
Director Business Products

Business Marketing Mobily
Q&A