SERIAL

NO

INDEX

PAGE NO

CHAPTER-1


1.1
1.2
1.3
1.4
1.5


Introduction
Objective
Research Methodology
Research design
Limitation


9
10
11-13
14
15

CHAPTER-2


2.1
2.2
2.3
2.4
2.5
2.6
2.7

2.8
2.9
2.10
2.11
2.12
2.13
2.14
2.15


Pizza hut-introduction
Pizza hut-visions
Pizza hut-mission statement
History of pizza hut
Challenges of pizza hut
Location of pizza hut
Facts About Pizza Hut
Why Pizza Hut??
Retailing strategy
Retailing strategies used
Marketing strategy
Marketing objectives
Media strategies
Branding
Packaging and labeling
Delivery


17
18
19
20-30
31-33
34-35
36-37

38
39-42
43-44
45-46
47
48-49
50
51-52

CHAPTER-3


3.1
3.2
3.3
3.4

ANSOFF matrix
Quality management
Perceptual mapping
Technological changes

54
55
56
57-58
3.5
3.6
3.7
3.8
3.9
3.10
3.11
3.12
3.13
3.14
3.15
3.16
3.17
3.18
3.19
3.20
3.21
Retail format
Promotion program
Raw material management
Retail mix
Product
Types of pizza
Price
Communication mix
Communication methods
PEST issues
SWOT analysis
Segmentation
Target markets
Positioning
7 Ps of services
Service process
Future outlook

59
60
61-62
63
64-70
71-72
73-75
76
77
78-79
80-81
82
83
83
84-87
88
89

CHAPTER-4


4.1
4.2
4.3
4.4

4.5

Data analysis
Conclusions
Suggestions/ recommendations
Annexure
Questionnaire
bibliography


91-106
107
108-109

110-111
112
LIST OF TABLES, GRAPHS, CHARTS & APPENDICES

SERIAL NO LIST OF TABLES PAGE NO.

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18

Table-1
Table-2
Table-3
Table-4
Table-5
Table-6
Table-7
Table-8
Table-9
Table-10
Table-11
Table-12
Table-13
Table-14
Table-15
Table-16
Table-17
Table-18





47
54
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106

SERIAL NO LIST OF GRAPHS PAGE NO.

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Graph-1
Graph-2
Graph-3
Graph-4
Graph-5
Graph-6
Graph-7
Graph-8
Graph-9
Graph-10
Graph-11
Graph-12
Graph-13
Graph-14
Graph-15
Graph-16

91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
SERIAL NO LIST OF CHART PAGE NO.
1 Chart-1 88
SERIAL NO LIST OF APPENDICES PAGE NO.
1 Questionnaire (1 to 16) 110-111








LIST OF PICTURE

SERIAL NO LIST OF PICTURES PAGE NO.
1 Picture -1 7
2 Picture -2 20
3 Picture -3 31
4 Picture -4 32
5 Picture -5 34
6 Picture -6 36
7 Picture -7 and 8 39
8 Picture -9, 10 & 11 40
9 Picture -12 &13 41
10 Picture -14 & 15 42
11 Picture -16 51
12 Picture -17 52
13 Picture -18 56
14 Picture -19 58
15 Picture -20 59
16 Picture -21 61
17 Picture -22 63
18 Picture -23 64
19 Picture -24 65
20 Picture -25 66
21 Picture -26 & 27 73
22 Picture -28 89
LIST OF ABBREVIATIONS

SR NO. DESCRIPTION FULL FORM
1 KFC Kentucky Fried Chicken
2 P.E.R.A.L.S. Passion, Execute, Accountable, Recognize, Listen
3 PHC Pizza Hut Celebration
4 IHM Institute Of Hotel Management
5 C.H.A.M.P.S. Cleanliness, Hospitality, Accuracy, Maintenance,
Product Quality & Speed
6 VIP Very Into Pizza
7 DIL Devyani International Limited
8 SCM Supply Chain Management
9 PSS Price Skimming Strategy
10 GDP Gross Domestic Product
11 MIS Managing Information System