Professional Documents
Culture Documents
Art Space
Art Space
Art Space
3/17/2014 - 3/23/2014
Financial Metrics
Gross Sales
Transactions
Average Order Size
Median Order Size
Average Price of Artworks Sold
Most Expensive Item Sold
Least Expensive Item Sold
Gross Margin %
This Week
$ 60,157.10
27
$ 2,228.04
$
855.00
$ 1,689.33
$ 20,000.00
$
28.00
27.68%
Last Week
$ 55,749.50
36
$ 1,548.60
$
925.00
$ 1,263.58
$ 6,300.00
$
28.00
26.23%
% diff
7.91%
-25.00%
43.87%
-7.57%
33.69%
217.46%
0.00%
5.52%
40.28%
46.58%
35.39%
42.95%
24.32%
10.47%
$ 11,278.10 $ 25,191.50
$ 9,909.00 $ 23,227.00
$ 6,810.00 $ 5,665.00
-55.23%
-57.34%
20.21%
$
$
$
$
$
$
MTD
195,420.50
111
1,760.55
750.00
1,334.39
20,000.00
28.00
$
$
$
$
$
$
LY MTD
159,491.30
83
1,921.58
600.00
1,071.71
20,000.00
5.00
% diff
22.53%
33.73%
-8.38%
25.00%
24.51%
0.00%
460.00%
$
$
$
$
$
$
YTD
576,952.40
357
1,616.11
600.00
1,198.52
34,000.00
10.00
$
$
$
$
$
$
LY YTD
475,609.11
352
1,351.16
425.00
903.22
20,000.00
5.00
Last Week
% diff
MTD
LY MTD
% diff
YTD
LY YTD
% diff
Notes
Last Week
% diff
MTD
LY MTD
% diff
YTD
LY YTD
% diff
Notes
Last Week
% diff
MTD
LY MTD
% diff
YTD
LY YTD
% diff
Notes
Last Week
% diff
60412.76229 #DIV/0!
MTD
20028
LY MTD
% diff
#DIV/0!
YTD
34010
LY YTD
% diff
#DIV/0!
Notes
Last Week
% diff
MTD
YTD
48,002
34,180
253
151
38
26
3
11.11%
24
9.49%
0.05%
0.06%
37.04%
48,552
35,045
211
137
36
27
6
16.67%
30
14.22%
0.06%
0.07%
25.00%
-1.13%
-2.47%
19.91%
10.22%
5.56%
-3.70%
-50.00%
-33.33%
-20.00%
-33.28%
-19.08%
-24.14%
48.15%
168,158
103,969
810
497
124
98
23
20.72%
88
10.86%
0.05%
0.07%
25.23%
694,735
426,478
4,570
2,337
563
387
49
13.73%
308
6.74%
0.04%
0.05%
25.77%
17,584
10
0.06%
899,859
142,899
15.88%
17,741
11
0.06%
893,470
145,788
16.32%
-0.88%
-9.09%
-8.28%
0.72%
-1.98%
-2.68%
61,725
33
0.05%
2,988,004
490,825
16.43%
227,423
113
0.05%
11,118,784
1,866,374
16.79%
Monthly Forecast
321,793
235,982
0.08%
% of Goal - B/W
Notes
-1 bp
Last Week
% diff
MTD
YTD
244,590
150,072
352
552
244,256
150,449
380
419
0.14%
-0.25%
-7.37%
31.74%
244,590
150,072
1,249
1,427
88
0.37%
201
0.28%
-56.22%
32.07%
715
0.95%
244,590
150,072
6,141
6,075
1,815
4.05%
9.56%
27.56%
12.59%
36.54%
13.75%
-4.13%
-0.10%
-1.48%
0.25%
3.77%
9.81%
25.78%
12.63%
36.71%
15.08%
9.93%
22.30%
27.95%
32.74%
7.08%
10.00%
30.00%
6.67%
36.67%
16.67%
150.00%
-58.33%
150.00%
13.64%
-75.00%
20.45%
25.00%
13.64%
37.50%
3.41%
20.78%
22.73%
11.04%
36.69%
8.77%
By Channel
Total Visits by Channel as % of Total
Direct
9.16%
SEO
27.53%
SEM
12.41%
Email
36.63%
Misc
14.27%
Total Onsite Conversions by Channel as % of Total
Direct
25.00%
SEO
12.50%
SEM
16.67%
Email
41.67%
Misc
4.17%
Conversion Rate
Monthly Forecast
% of Goal - B/W
Notes
Direct
SEO
SEM
Email
Misc
This Week
0.14%
0.02%
0.07%
0.06%
0.01%
Last Week
0.06%
0.07%
0.03%
0.06%
0.07%
% diff
111.00%
-66.25%
105.34%
-8.28%
-80.51%
MTD
0.11%
0.05%
0.06%
0.05%
0.01%
7.07
6.99
1.14%
6.95
75
72
4.17%
YTD
Monthly Forecast
0.09%
0.05%
0.02%
0.05%
0.05%
Marketing Costs
Total Marketing Costs
Site Performance
Average Page Load Time (seconds)
Published Works
Total number of works published
7.22
% of Goal - B/W
Notes